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241 MARKETING LEVELS
MODERN FASHION MARKETING LEVELS
THE HIRARCY OF THE FASHION PYRAMID IS QUICKLY BECOMING AN OUT OF DATE MODEL. WHITH RAPID TECHNOLOGICAL ADVANCES IN THE FASHION INDUSTRY AND CONSUMER MORALS AND WANTS CHANGING.
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Haute Couture: Handmade garments made to fit individual customers creating the one and only garment. Using the finest Materials along with top craftsmen with years of experience.
Luxury: Not handmade but produced, however there is limited availability, so they still provide the feeling of exclusivity and importance.
Bridge Brands: Top high-street brands offering simplistic minimalistic pieces. High quality with affordability in mind for the consumer.
High Street: Designing their product, sending it to be manufactured and into retail stores. little thought behind sustainability and awareness of the effects of manufacturing.
Economy: Fast fashion and mass-produced inexpensive materials to save money and time to be produced by machines and frequently adapts to trends.
