337 WASTED YOUTH

C O N T E X T

WASTED YOUTH FOCUSES ON THE EFFECTS COVID-19 HAS HAD UPON GENERATION Z AND WILL HAVE UPON THE ALPHA GENERATION. DAZED HAS CHOSEN TO CONNECT ALL CULTURES IN YOUTH BY CHOOSING THIS TOPIC TO COVER IN ITS MOST RECENT ISSUE. USING ROBBIE SPENCER TO CAPTURE THE RAW FEELINGS THAT DAZED’S AUDIENCE HAVE ABOUT THE CURRENT WORLD THEY LIVE IN AND THE ISSUES THEY FACE TOGETHER AS A GENERATION. FROM THE STRUGGLES OF DAILY LIFE TO WIDER GLOBAL ISSUES LIKE WAR, THE EDITORIAL EXPLORES HOW YOUTH CULTURE SURVIVES IN THE CURRENT SOCIAL CLIMATE AND CONTINUES TO WORK TOWARDS THEIR FUTURES.

R O B B I E

ROBBIE WAS CHOSEN FOR THIS EDITORIAL. HIS WORK ETHIC AND ABILITY TO CAPTURE TRANSPARENCY AND CAPTURE A NARRATIVES AUTHENTICITY FIT PERFECTLY WITH DAZED’S DIRECTION FOR THIS EDITORIAL. THE IDEA OF VIDEOISING ROBBIES PHOTOS IN INTERVIEW FORMAT BRINGS THE PAGES TO LIVE IN THE MAGAZINE AND BEGINS TO HELP DAZED LAUNCH IN TO THE NEW INTERACTIVE MAGAZINE LANDSCAPE. THE INSPIRATION FROM ROBBIE CAME FROM HIS STYLING IN HIS FRANK OCEAN EDITORIAL FOR DAZED IN 2019, WHICH KEPT A TRANSPARENT AND NATURAL EFFORTLESS LOOK TO THE FRONT COVER.

D A Z E D AND CONFUSED

THE BRITISH STYLE MAGAZINE OFTEN PRODUCES EDGY EDITORIALS AND CONSTANTLY EXPLORES CULTURE AND TRENDS TO HELP THE YOUTH GENERATION DISCOVER THEIR IDENTITIES, HOWEVER FOR MY RESPONSE TO THIS TASK I WANTED TO CONNECT ALL OF YOUTH CULTURE REGARDLESS OF THEIR IDENTITIES AND CONCENTRATE ON A MATTER THAT HAS AFFECTED ALL OF US. KEEPING A SERIOUS UNDERTONE TO THE EDITORIAL STYLING I CHOSE TO GIVE GENERATION Z AND SOON GENERATION ALPHA WHAT THEY DESIRE IN FASHION AND COMMUNICATION, TRANSPARENCY. REFLECTING ON THIS I GAINED INSPIRATION FROM DAZED’S SUMMER 2019 EDITORIAL WHICH WAS SYTLED BY ROBBIE SPENCER HIMSELF.

SOCIAL MEDIA

YOU CAN TALK ABOUT GENERATION Z AND FUTURE GENERATIONS WITHOUT TALKING ABOUT SOCIAL MEDIA. INCORPORATING THIS INTO MY PROJECT WILL HELP ME BEGIN TO DIGITALISE MY MAGAZINE AND HELP REACH WIDER AUDIENCES. USING THE LIKES OF YOUTUBE, INSTAGRAM AND TICTOK, I AIMED TO DO DIFFERENT ASPECTS OF THE MAGAZINE WHETHER THAT BE PHOTOS, VIDEOS, GIF’S, OR WRITING. WITH DAZED FORECASTING THE DEATH OF THE INFLUENCER I WANTED TO EXPLORE WHAT WOULD SOCIAL MEADIA LOOK LIKE AFTER AND WOULD THIS LEAD TO THE TRANSPARENCY THAT THE FUTURE GENERATIONS DESIRE. WITH THE NEW APP LAUNCHED CALL ‘BE REEL’ IS THIS THE NEW WAY FOR POSTING ON SOCIAL MEDIA FOR YOUTH CULTURE?

C O V I D - 1 9

WHEN CHOOSING A TOPIC TO TALK ABOUT IN MY EDITORIAL I NEEDED SOMETHING THAT CONNECTED ALL OF DAZEDS AUDIENCE TOGETHER. COVID-19 HAS AFFECTED ALL GENERATIONS BUT I BELIEVE THAT IT’S AFFECTED THE YOUNGER GENERATIONS THE MOST. I BEGAN TO EXPLORE THIS ASPECT IN THE FORM OF INTERVIEWS TO GET AN AUTHENTIC FEELING FOR WHAT EMOTIONS GENERATION Z. WE FEEL THAT AS A YOUNGER GENERATION WE WILL BE LEFT TO SOLVE THE WORLDS ISSUES THAT ARE LEFT BEHIND FROM PAST GENERATIONS. AFTER COVID-19 ALL GENERATION Z NOW WANT IS A VOICE ON A GLOBAL SCALE AND THAT THEY HAVE THE HOPE TO BUILD A BRIGHTER FUTURE FOR THEMSELVES. DAZED MAGAZINE GIVES THEM THAT VOICE ON A GLOBAL SCALE, WHICH IS WHY I THOUGH IT WAS A GIVEN THAT I COVERED A STILL PRESENT TOPIC IN THE GLOBAL WORLD.

OUR FURTURE

WITH THE DOOM AND GLOOM OFTEN BROADCASTED ON THE NEWS IT CAN BECOME HARD TO SEE HOW ANYONE CAN HAVE A BRIGHT FUTURE STARTING OFF IN ANY INDUSTRY. DAZED’S ORIGINS WERE BUILT IN CLUB KID CULTURE, A TIME ALSO TROUBLED BY GLOBAL WARMING, TERRORISM, HEALTH CARE COSTS, GUN VIOLENCE AND THE RISE OF THE INTERNET USHERED IN A RADICAL NEW ERA OF COMMUNICATION. WE ARE SEEING A REPEAT OF HISTORY WITH A NEW ERA OF COMMUNICATION AND AS OUR GENERATION ARE LAUNCHED INTO INDUSTRIES, WE WILL GAIN POWER OVER GLOBAL ISSUES AND ALSO GAIN A STRONGER HOLD OVER OUR FUTURES.

MENTAL HEALTH

DURING THE PANDEMIC, MENTAL HEALTH ISSUES DRASTICALLY INCREASED. AS A SOCIAL GENERATION WE BECAME ISOLATED AND AS WE HAVE CAME OUT OF LOCKDOWN ITS CONTINUED TO HAVE A STRONG EFFECT ON OUR DAILY LIVES. BEING LABELLED BY MANY GENERATIONS AS THE ‘SNOWFLAKE’ GENERATION IS THERE ANY WONDER WHY GENERATION Z FEEL AGUISH AGAINST SOCIETY. THIS IS AN ISSUE I WANTED TO STRONGLY HIGHLIGHT IN THIS EDITORIAL OF DAZED AND DIDN’T WANT TO OVER-VISUALISE ROBBIES STYLING WHEN IT WAS THE NARRATIVE BEHIND THE EDITORIAL THAT WAS THE MAIN POINT.

H O P E

THE SERIOUS UNDERTONE IN THE PROJECT IT COUNTERACTED BY THE HOPE WE STILL DO HAVE FOR OUR FUTURES AND THAT IS AS A GENERATION, WE ARE ALL IN THE SAME BOAT TRYING TO MAKE THE BEST OUT OF A BAD SITUATION. THROUGHOUT MY INTERVIEW I CAPTURED STILL SHOTS OF THE SMILES. THIS CREATED A BEAUTIFUL ASPECT OF THE PROJECT AND I BELIEVE SHOWS THAAT HOW AS A YOUTH GENERATION WE ARE STRONG, VERSATILE AND HOPEFUL.

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