Proposal for Mercedes Prepared By Red Bull

Page 1

PROJECTS 2018/2019 Proposal for


PROJECTS 2018/2019

November 2018

January-February 2019

Summer 2019

September 2019

V-Class

X-Class

A-Class

c-Class

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ULOL ÂŤRED BULL ULOLÂť is an open competition for students from all Universities of Russia and CIS countries. The participating teams go through two stages: qualifying and playoff. The two best teams will compete in the LANfinal format at the cybersport Studio, after a week of training in Red Bull Bootcamp.

watch video

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coverage ULOL

10 000 000 20 979

306

/ / / media coverage

/ / / spectators

/ / / teams participating in the qualification

18 905

>300 000 500 000

/ / / number of participants

/ / / views of the broadcast

/ / / coverage of the game audience

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Helmet and Gloves «RED BULL HELMET AND GLOVES» is the largest ice hockey tournament in the open air in Russia, which creates an atmosphere of hockey holiday and gives an opportunity to play hockey "as a child."

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Involvement of ARTEMIY PANARIN to attract attention to tournament

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coverage Helmet and Gloves

42 000 000 / / / media coverage

4 000

10 000

/ / / registrations

/ / / public on VK.com

30 000 / / / spectators

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FlugTag ÂŤRED BULL FLUGTAGÂť - is the sixth festival of self-made flying machines. At the start, teams will have to impress the audience and judges with their performance, and then fly as far as possible above the water of the Grebnoy Channel in Krylatskoye.

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coverage FlugTag

200 000 000 50 000 / / / media coverage

/ / / spectators

2 500 000

3 minutes

/ / / action clip views on social networks

/ / / output on the First channel

500 / / / people in the FORB area

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FlugTag

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Music Festival «RED BULL MUSIС FESTIVAL MOSCOW» – is a threeday music festival, which will be held in September 2018. A kaleidoscope of musical genres from folk to rave performed by both young and legendary composers; a series of lectures and public-currents from experts in specified areas; performances and installations from contemporary artists.

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coverage Music Festival

10 000 000 / / / media coverage

3 DAYS / / / duration of the festival

10 000 / / / visitors

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activation ULOL

Helmet and Gloves

FlugTag

Music Festival

/ / / A special area of

/ / / Mercedes-Benz Parking:

/ / / The exposure on

/ / / Area of special sound with

Mercedes-Benz Café at Boot Camp

special Parking for participants with service of sports equipment

the water

car exposition

/ / / VIP Hospitality

/ / / Music Test Drive

BULL athletes and cybersport players on Mercedes AMG-F1 simulator

/ / / Women's team or

/ / / Mercedes-Benz zone with

/ / / A special welcome area

tournament «She is Mercedes»

additional privileges (airport access, catering)

Mercedes-Benz

/ / / A special version of V-Class

/ / / Winter Test Drive

/ / / Registration for a Test

/ / / Competition between RED

for cybersport Action Clip

/ / / Using of V-Class as a commentator cabin (demonstration of sound insulation)

/ / / A special area on

Drive in the «Friends of Red Bull» area

the flagship stage of the Mercedes-Benz Café

/ / / Presentation of the teams

TD

/ / / Presentation of artists

EXPO TD

EXPO TD

Mercedes Parking

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/ / / thnx! / / /

aasports.ru


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