NEYMAR JR'S FIVE 2019
"WE HAVE NEVER BEEN TO BRAZIL. UNTIL NOW WE CANNOT BELIEVE THAT WE ARE GOING TO FLY TO THE OTHER SIDE OF THE PLANET, TO THE COUNTRY OF FOOTBALL" Dmitry Gribko, captain of the team «Hishchniki», during an interview with redbull.com about his team’s victory in the national final of Neymar Jr’s Five tournament
WHAT IS NEYMAR JR’S FIVE? A STREET FOOTBALL TOURNAMENT, ORGANIZED FOR YOUNG PLAYERS BY ONE OF THE BEST FOOTBALLERS IN THE WORLD, WITH A RECORD-BREAKING NUMBER OF PARTICIPATING TEAMS 2016
2017
2018
2019 Winners of the qualifying rounds compete during the national final. The winning team represents its country at the World final in Praia Grande (Brazil). Every year the number of players, dreaming to receive the main trophy from Neymar’s hands and to play against his team, is growing. In 2018: 60 countries, 16 women teams took part in the tournament worldwide
UNIQUE FORMAT, FOCUSED ON NEYMAR’S PASSION TO OUTPERFORM HIS RIVALS ON THE PITCH.
CONCEPT
MIXED GENDER
FIVE-A-SIDE NO GOALKEEPER MATCHES LAST 10 MINUTES WITHOUT BREAK OR UNTIL NO PLAYER REMAINS IN A TEAM EVERY TIME A TEAM SCORES A GOAL, THE OPPOSING TEAM LOSES A PLAYER
AGE
16> AGE
<25
WORLD FINAL
TOURNAMENT STRUCTURE
NATIONAL FINAL
REGIONAL FINAL
QUALIFYING ROUND
QUALIFYING ROUND
REGIONAL FINAL
QUALIFYING ROUND
QUALIFYING ROUND
QUALIFYING ROUND
QUALIFYING ROUND
THE WINNING TEAM OF THE QUALIFYING ROUNDS IN ITS COUNTRY GOES TO BRAZIL FOR THE WORLD FINAL
LARGEST AMATEUR FOOTBALL TOURNAMENT 60
COUNTRIES
369
QUALIFYING ROUNDS
2,64
GOALS PER MATCH
12636 TEAMS
65623 PLAYERS
8,31
MINUTES PER MATCH
TOURNAMENT SCHEDULE Neymar Jr`s Five 2018 In Russia qualifying rounds take place in 9 cities April 21 Krasnodar
April 29 Yekaterinburg Rostov-on-Don
May 12 Voronezh Samara
May 19 Nizhny Novgorod
May 20 Saint-Petersburg
May 27 Moscow
June 2 Moscow (FINAL)
TARGET AUDIENCE High fidelity to the project: Neymar Junior â&#x20AC;&#x201C; one of the most popular footballers
5000
Registered participants
18-27
Audience
18-24
Main core audience
87%
13%
COMMENTATOR CONTEST (TBD) What is the Commentator Contest? Each football fan will have the opportunity to become a commentator during Neymar Jr's Five 2018 World Final. The winner will have the chance to comment the Finale live for Red Bull TV, from a studio in Vienna, with the famous sport commentator Vladimir Stognienko.
GRAND PRIZE TRIP TO VIENNA AND THE OPPORTUNITY TO COMMENT A MATCH WITH AGAINST VLADIMIR STOGNIENKO
MECHANIC
STEP 1 Upload the code from the can and select the preselected video on the website that he wants
STEP 2 Records a goal/video shot comment and saves the version on the site
STEP 3 We choose the best commentator who gets a unique opportunity to comment the final of the Neymar JR 5 championship in Brazil in Russian.
BARBERSHOP What is Gillette Barbershop? A mobile hair salon that allows you to get a new haircut and to trim your beard and moustache during the tournament. For waiting will be available game consoles. The salon will not only work during the tournament, but also in shopping malls for activation. In addition, an important feature will be the installation next to the barbershop of stands for the projectâ&#x20AC;&#x2122;s global activation (customer activation). Upon realization of some simple actions, participants can take part in the contest, and win the main prize: a trip to Brazil.
BARBERSHOP
Tyumen
Saint Petersburg Moscow
MECHANICS
Registration
For waiting
Kazan
Yekaterinburg
Voronezh
Rostov-on-Don Krasnodar Vladivostok BARBERSHOP BARBERSHOP
Nice haircut
Gifts
BARBERSHOP AT THE MALL BARBERSHOP GLOBAL ACTIVATION
BARBER
BARBER
BARBERSHOP AT THE TOURNAMENT GAME ZONE BARBERSHOP
BARBER
BARBER THE ONLY GAME WITH A LICENSE FOR THE RUSSIAN CHAMPIONSHIP
LOGISTICS. FIRST TRUCK LOGISTICS. Loading and departure 13.04
Arrival and unloading 15.04
The shopping Mall "Galereya Krasnodar" Krasnodar (TBD)
Installation at the event 21.04
From Moscow to Krasnodar
Krasnodar
Period: 15.04 - 20.04
Krasnodar
Loading and departure 20.04
Arrival and unloading 21.04-22.04
The shopping Mall "Taler" Rostov-on-don (TBD)
Installation at the event 05.05
From Krasnodar to Rostov-on-don
Rostov-on-don
Period: 22.04 - 04.05
Rostov-on-don
Loading and departure 05.04-06.05
Arrival and unloading 06.05
The shopping Mall "Arena" Voronezh (TBD)
Installation at the event 12.05
From Rostov-on-Don to Voronezh
Voronezh
Period: 06.05 - 11.05
Voronezh
Loading and departure 12.05
Arrival and unloading 14.05
The shopping Mall "Galereya" Saint-Petersburg (TBD)
Installation at the event 19.05
From Voronezh to Saint-Petersburg
Saint-Petersburg
Period: 14.05 - 18.05
Saint-Petersburg
Loading and departure 19.05
Arrival and unloading 20.05-21.05
From Saint-Petersburg to Moscow
Moscow
LOGISTICS. SECOND TRUCK The shopping Mall "Kaleidoscope" Moscow TBD Period: 15.04 - 20.04 Loading and departure 21.04
Arrival and unloading 22.04
The shopping Mall "Sedmoe Nebo" Nizhniy-Novgorod (TBD)
Installation at the event 05.05
From Moscow to Nizhniy-Novgorod
Nizhniy-Novgorod
Period: 22.04 - 04.05
Nizhniy-Novgorod
Loading and departure 05.05
Arrival and unloading 07.05
The shopping Mall Samara (TBD)
Installation at the event 12.05
From Nizhny-Novgorod to Samara
Samara
Period: 07.05 - 11.05
Samara
Loading and departure 12.05
Arrival and unloading 14.05-15.05
The shopping Mall "Grinvich" Ekaterinburg TBD
Installation at the event 19.05
From Samara to Ekaterinburg
Ekaterinburg
Period: 15.05 - 18.05
Ekaterinburg
Loading and departure 19.05
Arrival and unloading 21.05- 22.05
The shopping Mall "MEGA" Kazan (TBD)
Installation at the event 26.05
From Ekaterinburg to Kazan
Kazan
Period: 22.05 - 25.05
Kazan
Loading and departure 26.05
Arrival and unloading 28.04
Installation at the event 02.06
From Kazan to Moscow
Moscow
NATIONAL FINAL
TOTAL REACH â&#x20AC;&#x2DC;18
MEDIA 5.78M
Efficiency of the media sphere Web TV Print Social media
2.26M 1.2M 27.47M
Printed publications & TV
Web & social media
Number of messages
328
324
Number of media
36
198
Impressions
8,049,088
28,675,989
TOTAL:
36,725,077
MEDIA
MAIN MEDIA
16,07M
8,48M
Main media Other Media
PRINT ITEM SIZE (IN PAGES) 214K
TV ON-SCREEN-TIME (IN SECOND)
WEB EXPOSURE RANKING (IN PROMINENCE) 445K
97,00K
4,96M
243K 415K 389K
615K
15,18M
2,05M
0-0,1
0-2s
Low
-0,24
3-10s
Medium
-0,49
11-30s
High
-0.99
MEDIA. GENERAL COMMUNICATION Neymar Jr’s Five is widely covered within the football sphere and possesses its own resources: ACTIVATION VIDEO
FINAL ANNOUNCEMENT
NATIONAL FINAL REVIEW
• sports.ru (blog) 800К • Sovietsky sport 460К (Print), 290K (Web) • Championat.com 1,1М • METRO 1,25M (Print), 700K (Web) • Official site clubs partner 875K (FC “Spartak Moscow” FC “wings of the Soviets”) • Barcamania.com 6,5K
LIVE BROADCAST OF THE INTERNATIONAL FINAL ON RED BULL TV
Own resources: • redbull.com 419К • vk.com/neymarfinal 2.5К • vk.com/redbull 382К
POST - RELEASE OF THE INTERNATIONAL FINALS
OWN RESOURCES Subscribers–338 222 (+1,3%) Previous month–333 809 Fans–30 272 Previous month–29 696 Subscribers–16 595 Previous month–16 256
SOCIAL MEDIA Major football web pages dedicated to Neymar, Brazil national football team,PSG, FC Barcelona GENERAL Футбол Европы: АПЛ, РФПЛ, Ла Лига Реальный футбол Футбольный Мемы Футбольные новости, обзоры, трансферы, мемы. Одержимые футболом Мир Футбольных Трансляций Футбол с GOAL24
vk.com/uefanews https://vk.com/refoot https://vk.com/fmems https://vk.com/eurofoot365 https://vk.com/public41 https://vk.com/fans.football https://vk.com/goal24
1859146 2186678 1110058 342761 551908 309771 1154539
NEYMAR JÚNIOR | НЕЙМАР Neymar Júnior | Неймар Неймар | Neymar НЕЙМАР - ПСЖ | NEYMAR - PSG Неймар | Neymar Júnior La Liga Сборная Бразилии - пятикратный чемпион мира FC BARCELONA | barcamania.com
https://vk.com/neymar_11 https://vk.com/neymar https://vk.com/neymar_nr https://vk.com/i_neymar https://vk.com/la_liga https://vk.com/pentacampeao https://vk.com/barcamania
265214 125667 201751 80698 230368 16756 6055
TOP OF THE POSTING
EVENT RANKING EVENT Neymar Jr's Five 2018- National Final Neymar Jr's Five 2018- Kazan Neymar Jr's Five 2018- Vladivostok Neymar Jr's Five 2018- Voronezh Neymar Jr's Five 2018- Saint-Peterburg Neymar Jr's Five 2018- Ekaterinburg Neymar Jr's Five 2018- Samara Neymar Jr's Five 2018- Krasnodar Neymar Jr's Five 2018- Rostov Neymar Jr's Five 2018- Moscow Neymar Jr's Five 2018- Nizhny Novgorod
NO OF ITEMS 68 160 26 17 20 13 48 16 8 108 18
NO OF MEDIA 36 29 21 14 15 10 23 9 2 24 12
CONTACTS 16,851,600 4,393,543 1,395,535 934,678 125,613 765,609 1,847,534 145,314 45,516 2,415,288 876,515
TOP PRINT ITEMS TITLE
MEDIUM
CONTACTS
Ja ne srazu ponjal pochemu cheryshevu ustroili ovaciju
CHAMPIONAT.COM
895,8
Moskva budet predstavlyat Rossiyu na mejdunarodnom finale
Metro
584,7
Kazan jdet nazionalny final/ Neymar Jr's Five - Kazan
Metro (Kazan)
199,6
Ne grozi yuzhnomu centralu/ Neymar Jr's Five - Ekaterinburg
Metro (Ekaterinburg)
189
Korotko/ Neymar Jr's Five - Saint-Peterburg
Sankt Peterburgskie Vedomosti
175,6
Vibey vseh/ Neymar Jr's Five National Final
Sports Daily (Sport Den za Dnem)
143,2
TOP TV ITEMS TITLE
MEDIUM
CONTACTS
Pro-obzor / Neymar Jr's Five
MUZ-TV
127,331
V teme / Neymar Jr's Five
U-TV
75,553
Pro-obzor / Neymar Jr's Five
MUZ-TV
69,122
Pro-obzor / Neymar Jr's Five
MUZ-TV
57,658
Novoe utro / Neymar Jr's Five
EFIR
52,779
V teme / Neymar Jr's Five
U-TV
43,055
V teme / Neymar Jr's Five
U-TV
42,041
News / Neymar Jr's Five
Rossija 1 (St-Pete)
41,022
Novoe utro / Neymar Jr's Five
Tyumenskoe Vremya
10,029
TOP WEB ITEMS TITLE
MEDIUM
CONTACTS
Ja ne srazu ponjal pochemu cheryshevu ustroili ovaciju (Exclusive interview with Neymar)
championat.com
1,052,101
V kazani proshel final futbolnogo turnira Neymar Jr's Five
gazeta.ru
981,313
Vozyanich budet predstavlyat Rossiyu na mezndunarodnom finale
championat.com
471,783
V Kazani opredililsya chempion rossiyskoy chasti Neymar Jr's Five
sovsport.ru
286,745
Velikie igroki GremŃ&#x192;tala
barcamania.com
202,844
Rezultaty Neymar Jr's Five vo Vladivostoke
vl.ru
157,566
Intervyu s pobeditelyami moskovskogo etapa
barcamania.com
149,871
SUMMARY PARTICIPANTS
5’ 000
SPECTATORS
30’ 000
ON-SITE (OFFLINE) 4’ 000 PER CITY WEB & SOCIAL MEDIA
28’675’ 989 PRINT & TV
8’ 049‘ 088 36’ 760’ 077
SOCIAL MEDIA CITY Vladivostok Rostov-on-Don Samara/Nizhny Novgorod (Тymen-2017) Krasnodar Voronezh Yekaterinburg Saint Petersburg Kazan Moscow Total:
PLAN 2018
TEAMS 2017
TEAMS 2018
REGISTRATIONS 2017
REGISTRATIONS 2018
VS17
KPI
64 64 64
32 29 29
64 59 48
240 236 175
457 412 399
200% 203% 166%
100% 92% 75%
64 48 64 64 64 64 560
14 16 40 44 45 37 286
31 32 64 64 63 64 489
145 150 310 337 324 352 2269
314 354 736 471 547 469 4159
221% 200% 160% 145% 140% 173% 171%
48% 67% 100% 100% 98% 100% 87%
SPONSORSHIP OFFER FOR THE RUSSIAN PROJECT
TEQBALL GILLETTE GILLETTE BARBERSHOP
TRAINING PITCH
Ð¥4
PARTICIPANTS ZONE SCOREBOARD
BOARD
GOAL
PLAYGROUND BRANDING
MAIN BENEFITS OF SPONSORING THE PROJECT • Direct access to the core of the target audience The ability to demonstrate your product to the target audience and tell about its rational advantages • Show that the brand shares the hobby of the target audience and supports it in all beginnings. Emotional advantages. Involve the target audience in stimulating consumption of the campaign. • Access to the amateur football audience around Russia. • Inclusion in the offered sponsorship content of the brand’s display during the Russian tournament, as well as the World final in Brazil.
BRANDED SURFACES Neymar Jr`s Five 2018 Board 16 pcs in each city
Goal 1,25 x 0,2 m Two surfaces on each side of the goals
Goal 80 pcs Scoreboard 40 pc Board 2 x 1 m
Scoreboard 1 x 1,76 m Surface on the right of the score (several logos can fit)
BRANDED SURFACES Neymar Jr`s Five 2018 Posters 3000 pcs Flyers 11000 pcs Certificates for winners of the regional rounds 10 pcs
BRANDED SURFACES 200 pcs
50 pcs LOGO
5000 pcs
PARTNER ZONE
Main branding zone
Teqball
Flying banners
PLACEMENT OF THE PARTNERâ&#x20AC;&#x2122;S LOGO DURING THE WORLD FINAL OutPlay Them All!
R
a i s us
a i s s u R
COMMENTATOR CONTEST (TBD) Awarding of prizes for participants of the Commentator contest
МЕХАНИКА
ПРИЗЫ
КОНКУРС
Х 10 х10 х100
© 2018 RED BULL
ВОЙТИ
CONSUMER ACTIVATION 355
Possibility to use code shown on cans towards Gillette's activation • Only can using Neymar Jr's image • Campaign period: April - July
CONSUMER ACTIVATION Creation of a unique Gillette x Red Bull set to spread the opinion of the football community among leaders. 500 sets designed on the tournament's style, and carrying the Gillette logo. Included in the set are a unique can with the image of Neymar Jr, and a Gillette razor.
500 pcs
GLOBAL ACTIVATION POS SPECIAL DISPLAY
Placement of Gillette logo on POS Special in the Gillette Barbershop zone, that will be placed itself in shopping malls.
LOOKING GOOD?
STEP RIGHT UP AND TAKE A PHOTO WITH NEYMAR!
GET READY TO SHOOT IN!
WEʼLL TEXT YOUR PHOTO:
3
1
2
3
4
5
6
7
8
9
0 This photo can be displayed online CONTINUE
RETAKE
SAVE & SHARE
CANCEL
USE EMAIL INSTEAD
LOCAL AMBASADOR INTEGRATION Production and placement of articles with Gillette ambassador, FyodorSmolov, directed at the Red Bull audience. Visual parts associated with Gillette will be carefully selected.
Федор Смолов: "Респект Неймару за его турнир - это круто"
Федор Смолов
Лидер сборной России рассказал о своем пути професииоальный футбол и об отношению к любительским турнирам.
TIMELINE
October
2018
----------------------------
Meeting of Neymar with the winners of the World final in Paris
Activation
March
2017
Qualifying rounds
April
June 3 Russian national final
World final финал
June
July 2018 FIFA WORLD CUP
SPONSORSHIP OPTIONS GILLETTE
5.000 Participants
10.000
10 Cities
Spectators at events
36.000.000 Media coverage
KEY SPONSORSHIP OPTIONS AND INVENTORY
FULL
TOURNAMENT
PARTNER
Presence of the brand in an advertising campaign
* * * * * * * * * * * * * * * * * * * * *
* * * * * * * * * * * * * * * * * *
* * * *
Flyers - 13000 pieces Posters - 3000 pieces Certificates for regional teams Logo placement on players' bibs (Russian qualifications) Logo placement on the players' bibs (final in Brazil) Logo placement on equipment of the players, referees and staff (5000 pieces) Logo placement on goals, and scoreboard (120 spots) Logo placemen on the pitch's boards (16 in each city) Integration in the event's activation videoclip Integration in the event's action clip Partner zone during the event Partnership's activation in each city and during the final (Gillette Barbershop)* Integration of product/information in the participants' package (5000 pieces) Placement of information about the partner in newsletters Brand integration in the SMM project Logo placement on the Russian team's kit during the world final in Brazil Brand presence in content published for the Russian tournament, as well as for the world final in Brazil
Logo placement on POS Special of the global activation project Brand integration in the project "Commentator Contest" Production of a special set and placement of Gillette products in it (500 pieces) * manufacturing the barbershops, as well as the logisitics and staff it includes, are calculated separately.
3 700 000 rubles
Only referees and staff
* * * * * * *
2 200 000 rubles
1 500 000 rubles
roman.titov@redbull.com
sport@aasports.ru
+7 989 724 91 10 +7 495 937 83 83
+7 926 842 77 77
Titov Roman
Andrey Kruporushnikov THANK YOU!