Irn communication manual

Communication manual International campaign on youth‘s right to information

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Communication tools and examples for inspiration Products Design Guidelines

04 - 09 10 - 24 25 - 45

Introduction This campaign is run for the benefit of and with young people; All young people, from all backgrounds and from all over Europe. When interpreting its visual language, use open, inclusive, friendly tones; don't be institutional or judgmental; involve, at all levels, young people from the street, who can be users of youth information centres and their ambassadors. Be professional and youthful at once, just like youth information workers.

Make sure that the Council of Europe and ERYICA be visible, along with your organisation. And most importantlly: be proud of your work as youth information worker and its importance for enabling young people's access to their rights.

products inspiration

visual identity

inspiration

inspiration

young people are asking

05 I Inspiration

inspiration

les jeunes y ont droit

06 I Inspiration

inspiration

07 I Inspiration

inspiration

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

08 I Inspiration

Poster Banner Flyer Folder CD label T-shirt Sticker Notepad Letterhead Invitation Envelope Business Card

products

products

Poster

Format: 420 x 594mm, A2 Download Folder Toolkit > Products > Posters

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

11 I Products

products

Banner

Format: 850 x 2000mm Download Folder Toolkit > Products > Banners

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

12 I Products

products Flyer A

Format: 148 x 210mm, A5 Download Folder Toolkit > Products > Flyers

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

13 I Products

products Flyer B

Format: 148 x 210mm, A5 Download Folder Toolkit > Products > Flyers

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

14 I Products

products

Folder Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Format: 230 x 312mm (folded).

Download Folder Toolkit > Visual Identity > Stationery

15 I Design Guidelines

products

CD label

Format: 120 x 120mm Download Folder Toolkit > Products > CD label

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

a p a r t n er s h i p of

a par t n e rsh ip of

16 I Products

products

T-shirt Download Size of the applications will depend on the size of the t-shirt and should be adapted locally.

young people are asking

young people are asking

young people are asking

17 I Products

products

Stickers

Size: 75 x 75mm Download Folder Toolkit > Products > Stickers

18 I Products

products

Notepad

Format: 210 x 297mm, A4 Download Folder Toolkit > Products > Notepad

19 I Products

products

Letterhead Colour Place here your logo

Place here your logo

Format: 210 x 297mm, A4

Letterhead Grayscale Format: 210 x 297mm, A4

Download Folder Toolkit > Products > Letterhead Download Microsoft Word and PowerPoint templates Folder Toolkit > Products > Templates

Partner Street, City, Country Tel:, Fax: Web, Email, Skype

Partner Street, City, Country Tel:, Fax: Web, Email, Skype

20 I Products

products

Invitation

Format: 210 x 99mm Download Folder Toolkit > Products > Invitation

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

21 I Products

products

Envelope DL

Format: 220 x 110mm

Place here your logo

Download Folder Toolkit > Products > Envelope

22 I Products

products

Back sides of business cards Format: 85 x 55mm

These can be used as backside of your regular business card.

Download Folder Toolkit > Products > Business Card

23 I Products

Logo Clear Space Sizes in Use Usage Colours Typeface File Formats Paper and Production Usage of the partnership logo Contact Copyrights Credits

design guidelines

design guidelines

The Primary Logotype The primary logotype consists of two elements: the information and the right now. Both elements should be resized together so that the right proportions are retained.

The primary logotype should be used on products.

The logotype information should be legible and the font should not be modified.

The logotype right now should be legible and the font should not be modified. the logotype can be translated in other languages please contact ERYICA to this end.

The logo should not be distorted.

Download Folder Toolkit > Visual Identity > Logo package

26 I Design Guidelines

design guidelines

The Secondary Logotype The secondary versions of the logotype can be applied.

The secondary logotype consists of two elements: the information and the right now. Both elements should be resized together so that the right proportions are retained.

The secondary logotype can be used on products, screen and print applications.

The logotype information should be legible and the font should not be modified.

The logotype right now should be legible and the font should not be modified.

The logo should not be distorted.

A number of examples on how not to use the logotype are presented here.

27 I Design Guidelines

design guidelines

The Primary Logotype with Slogan

young people are asking English version

The primary logotype consists of three elements: the information, the right now and the slogan. All elements should be resized together so that the right proportions are retained.

The primary logotype should be used on products.

The logotype information should be legible and the font should not be modified.

The logotype right now should be legible and the font should not be modified.

The logotype can be translated in other languages.

The slogan should be legible and the font should not be modified.

les jeunes y ont droit French version

The slogan can be translated in other languages.

The logo should not be distorted.

Download Folder Toolkit > Visual Identity > Logo package

28 I Design Guidelines

design guidelines

Icons friendship

education and training

youth mobility

employment

volunteering

leisure time

image doc.

text doc.

website

The visual identity consists of smooth, drawing and outline icons.

The icons should not be placed on products all at once.

numbers

Number of icons should be placed with care.

Download Folder Toolkit > Visual Identity > Icon package arrows !?

@+-xy ‘ok’

social media icons

speach

question

thought

29 I Design Guidelines

design guidelines

30 I Design Guidelines

design guidelines

Visual Identity The visual identity consists of four elements: the information, the right now,the slogan and the icons. All elements should be resized together so that the right proportions are retained.

The visual identity should be used on products.

The logotype information should be legible and the font should not be modified.

The logotype right now should be legible and the font should not be modified.

The logotype can be translated in other languages.

The slogan should be legible and the font should not be modified.

The slogan can be translated in other languages.

The icons should be legible and the shape should not be modified. Maximum number of icons placed around logotype and slogan is six.

The logo should not be distorted.

31 I Design Guidelines

design guidelines

1x

The Primary Logotype Clear Space

1x

1x

1x

The minimum clear space around the primary logotype is X from the outermost points. No graphic, text or image may intrude upon this area.

1/4x 1x 1/4x 1x

1x

1x 1/4x 1x 1/4x

young people are asking

1x

1x 32 I Design Guidelines

design guidelines

Sizes in Use Print

young people are asking

30 mm

45 mm

60 mm

SIZE A Length 30 mm logotype is used on formats smaller than A6.

SIZE B Length 45 mm logoype is used on formats between A6 and A5.

SIZE C Length 60 mm logoype is used on formats between A5 and A3.

The minimum logoype size is A, except in special products, e.g. print applications.

33 I Design Guidelines

design guidelines

Sizes in Use Screen

young people are asking

85 px

127.5 px

170 px

SIZE A Length 85 px logotype is used on formats smaller than A6.

SIZE B Length 127.5 px logotype is used on formats between A6 and A5.

SIZE C Length 170 px logoype is used on formats between A5 and A3.

The minimum logotype size is A, except in special products, e.g. screen applications.

34 I Design Guidelines

design guidelines

young people are asking

Sizes in Use A Formats

young people are asking

The consistent proportions should be used on larger formats, e.g. A2, A1 or A0.

Incorrect sizes of the logotype will look unbalanced, too small or too dominant on your products.

young people are asking

young people are asking

young people are asking

I A6

I A5

I A4

I A3

I A2

I A1

I A0

35 I Design Guidelines

design guidelines

Correct Usage Colour BACKGROUND COLOUR - WHITE The logotype information should appear in Pantone 3035 U and logotype right now should appear in Pantone Cyan U.

White Background

Black Background

BACKGROUND COLOUR - BLACK The logotype information should appear in White and logotype right now should appear in Pantone Cyan U. BACKGROUND COLOUR - PANTONE CYAN U The logotype information should appear in Pantone 3035 U and logotype right now should appear in White.

BACKGROUND COLOUR - 3035 U The logotype information should appear in White and logotype right now should appear in Pantone Cyan U.

Pantone Cyan U Background

Pantone 3035 U Background

36 I Design Guidelines

design guidelines

Correct Usage Grayscale BACKGROUND COLOUR - WHITE The logotype information should appear in Black and logotype right now should appear in 40% Black.

BACKGROUND COLOUR - BLACK The logotype information should appear in White and logotype right now should appear in 60% Black.

White Background

Black Background

BACKGROUND COLOUR - WHITE The logotype should appear in Black only, when one colour applied.

BACKGROUND COLOUR - BLACK The logotype should appear in White only, when one colour applied.

White Background

Black Background

37 I Design Guidelines

design guidelines

Incorrect Usage The logotype should never be represented in a colour other than that defined in acceptable usage.

The logotupe should never be stretched or used with any special effects. It should at all times be presented in a way that it remains legible and uncluttered.

White Background

Black Background

BACKGROUND COLOUR - WHITE The logotype should never appear in Pantone 3035 U only on a White colour background.

BACKGROUND COLOUR - BLACK The logotype should never appear in Pantone Cyan U only on a Black colour background.

BACKGROUND COLOUR - PANTONE CYAN U The logotype should never appear in Pantone 3035 U only on a Pantone Cyan U colour background.

Pantone Cyan U Background

Pantone 3035 U Background

BACKGROUND COLOURS - PANTONE 3035 U The logotype should never appear in Pantone Cyan U only on a Pantone 3035 U colour background.

A number of examples on how not to use the logotype are presented here.

38 I Design Guidelines

design guidelines

Primary Colours PANTONE VALUES These are the values used when products are printed in two-color printing, e.g. Pantone Cyan U + Pantone 3035 U. Use the U Pantone range (uncoated) for the offset paper preferred for printed products. For other types of paper, use appropriate Pantone range.

CMYK VALUES These are the values used when products are printed in four-color process printing: C100 M0 Y0 K0, C100 M0 Y0 K72 RGB VALUES These are the values used to generate colors for Microsoft Word, Excel and PowerPoint and screen applications: R0 G174 B239, R0 G74 B105 C100 M0 Y0 K0 R0 G174 B239

C100 M0 Y0 K72 R0 G74 B105

WEB SAFE RGB These are the values used to generate colors for web applications: R00 GAE BEF, R00 G4A B69

Primary Colours

39 I Design Guidelines

design guidelines

Secondary Colours CMYK VALUES These are the values used when products are printed in four-color process printing: C0 M100 Y100 K0, C50 M0 Y100 K0 RGB VALUES These are the values used to generate colors for Microsoft Word, Excel and PowerPoint and screen applications: R237 G28 B36, R141 G198 B63 WEB SAFE RGB These are the values used to generate colors for web applications: RED G1C B24, R8D GC6 B3F

C0 M100 Y100 K0 R237 G28 B36

C50 M0 Y100 K0 R141 G198 B63

Secondary Colours

40 I Design Guidelines

design guidelines

now!

Typeface The primary typeface of the logotype is smooth WiMBY! font.

The secondary typeface of the logotype is drawing WiMBY! font.

defghijklmnopqrstuvwxyz 123456789 WiMBY!

WiMBY!

'The WiMBY! font is copyrighted and is used in the supplied logo type of the campaign only.

The 'information right now' logo type can be used in the context of the campaign.

The secondary typeface is Myriad Pro, san serif font.

now! now! defghijklmopqrstuvwxyz 123456789 Myriad Pro

Arial

The secondary typeface should always be used on products.

The typefaces are available for both, PC and Mac.

Digital and Web The digital and web typeface is Arial.

The digital and web typeface should always be used in Microsoft Word, Excel and web applications.

Download Folder Toolkit > Visual Identity > Fonts 41 I Design Guidelines

design guidelines

1x

1x

1x 1x

End Tag

1x 1x

The end tag consists of three elements: the slogan, the body text and the partnership logos. Three elements should be resized together so that the right proportions are retained.

1x

The minimum clear space around the end tag is X from the outermost points. No graphic, text or image may intrude upon this area.

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu

1x

Download Folder Toolkit > Visual Identity > Tag end

42 I Design Guidelines

design guidelines

Usage of the partnership logo The logos of ERYICA and CoE can only be used in the context of the Information Right Now! campaign.

ERYICA

Download Folder Toolkit > Visual Identity > Logo package

Council of Europe

Download Folder Toolkit > Visual Identity > Logo package

43 I Design Guidelines

design guidelines

The logo and the visual identity of the campaign has elements that are repeated and remain the constant.

Other elements can be used in a flexible way and are available for experimentation.

Print File Formats

For understanding the possibilities of this visual identity have a look to the visual language examples which are applied in the products and suggestions in this manual.

.pdf PANTONE For products to be produced in two-colours process printing, e.g. Pantone Cyan + Pantone 3035.

.ai CMYK For products to be produced in four-colours process printing. .pdf CMYK For products to be produced in four-colours process printing. .ai PANTONE For products to be produced in two-colours process printing, e.g. Pantone Cyan + Pantone 3035.

Digital File Formats .jpg IMAGE RGB For use in Microsoft Word, Excel and PowerPoint. .png IMAGE RGB For use in screen and web applications.

44 I Design Guidelines

design guidelines

Paper and Production The products should be printed on uncoated paper (or matt coated if uncoated is impossible for cost or other reasons), the standard being offset paper (natural white depending on category).

The primary paper is uncoated fine paper, environmentally friendly.

Matt coated paper provides an acceptable alternative, but glossy coated stock should never be used.

When products are being printed digitally a smaller range of paper may be available. The least glossy option should be preferred.

The covers of certain documents which are often referred to may need to be reinforced/protected. In this case, an additional matt laminate is acceptable, but may have an effect on the color reproduction.

The weight/thickness of the paper (expressed in grammes per square metre - gsm) influences the feel of the material and should be chosen with care. The choice will vary according to the size and thickness of the material. The cover will normally be a heavier paper than the inside pages.

45 I Design Guidelines

www.informationrightnow.eu

The official website will be online soon. www.informationrightnow.eu informationrightnow@eryica.org Visuals and banners for the internet applications will be provided soon.

For any questions, please contact: Council of Europe Youth Policy Division Directorate of Democratic Citizenship and Participation F - 67075 Strasbourg Cedex www.coe.int/youth ERYICA asbl 26, Place de la Gare L-1616 Luxembourg Tel. +352 24873992 www.eryica.org informationrightnow@eryica.org

Copyrights

All the visual elements of the Campaign "Information Right Now!" as presented in this document are protected by copyright.

The reproduction, publication, distribution of the material presented in this manual for commercial purposes is forbidden.

Assuming the good-will and fairness of all those willing to use the content of this manual, the copyright owner allows usage and copying of material from this manual for non-commercial use only, specifically and not exclusively to Council of Europe Member States and to ERYICA Members, Affiliated and Cooperating Organisations, to youth information centres, to youth information workers and to all those who intend supporting the Campaign "Information Right Now!", under the condition that the Campaign is well acknowledged and its spirit and goals respected.

Content must not be altered or adapted in any way that differs from what is indicated in or inspired by this manual. If you wish to apply for copyright clearance to modify and reproduce content of this manual and you are in doubt as of whether you may do so, please contact ERYICA at secretariat@eryica.org ERYICA will also be able to help and support you in your productions linked to the Campaign.

Credits

Strategy and design concept Evert Ypma, www.evertypma.nl 2011

Design implementation Ismet Lisica, www.studiolisica.com 2011/2012

Youth information is both an essential right and a prerequisite for young people’s access to rights.

Visit your local Youth Information Centre! www.informationrightnow.eu