Communication manual International campaign on youth‘s right to information
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Communication tools and examples for inspiration Products Design Guidelines
04 - 09 10 - 24 25 - 45
Introduction This campaign is run for the benefit of and with young people; All young people, from all backgrounds and from all over Europe. When interpreting its visual language, use open, inclusive, friendly tones; don't be institutional or judgmental; involve, at all levels, young people from the street, who can be users of youth information centres and their ambassadors. Be professional and youthful at once, just like youth information workers.
Make sure that the Council of Europe and ERYICA be visible, along with your organisation. And most importantlly: be proud of your work as youth information worker and its importance for enabling young people's access to their rights.
products inspiration
visual identity
inspiration
inspiration
young people are asking
05 I Inspiration
inspiration
les jeunes y ont droit
06 I Inspiration
inspiration
07 I Inspiration
inspiration
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
08 I Inspiration
Poster Banner Flyer Folder CD label T-shirt Sticker Notepad Letterhead Invitation Envelope Business Card
products
products
Poster
Format: 420 x 594mm, A2 Download Folder Toolkit > Products > Posters
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
11 I Products
products
Banner
Format: 850 x 2000mm Download Folder Toolkit > Products > Banners
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
12 I Products
products Flyer A
Format: 148 x 210mm, A5 Download Folder Toolkit > Products > Flyers
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
13 I Products
products Flyer B
Format: 148 x 210mm, A5 Download Folder Toolkit > Products > Flyers
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
14 I Products
products
Folder Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Format: 230 x 312mm (folded). Download Folder Toolkit > Visual Identity > Stationery
15 I Design Guidelines
products
CD label
Format: 120 x 120mm Download Folder Toolkit > Products > CD label
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
a p a r t n er s h i p of
a par t n e rsh ip of
16 I Products
products
T-shirt Download Size of the applications will depend on the size of the t-shirt and should be adapted locally.
young people are asking
young people are asking
young people are asking
17 I Products
products
Stickers
Size: 75 x 75mm Download Folder Toolkit > Products > Stickers
18 I Products
products
Notepad
Format: 210 x 297mm, A4 Download Folder Toolkit > Products > Notepad
19 I Products
products
Letterhead Colour Place here your logo
Place here your logo
Format: 210 x 297mm, A4
Letterhead Grayscale Format: 210 x 297mm, A4
Download Folder Toolkit > Products > Letterhead Download Microsoft Word and PowerPoint templates Folder Toolkit > Products > Templates
Partner Street, City, Country Tel:, Fax: Web, Email, Skype
Partner Street, City, Country Tel:, Fax: Web, Email, Skype
20 I Products
products
Invitation
Format: 210 x 99mm Download Folder Toolkit > Products > Invitation
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
21 I Products
products
Envelope DL
Format: 220 x 110mm
Place here your logo
Download Folder Toolkit > Products > Envelope
22 I Products
products
Back sides of business cards Format: 85 x 55mm
These can be used as backside of your regular business card. Download Folder Toolkit > Products > Business Card
23 I Products
Logo Clear Space Sizes in Use Usage Colours Typeface File Formats Paper and Production Usage of the partnership logo Contact Copyrights Credits
design guidelines
design guidelines
The Primary Logotype The primary logotype consists of two elements: the information and the right now. Both elements should be resized together so that the right proportions are retained. The primary logotype should be used on products. The logotype information should be legible and the font should not be modified. The logotype right now should be legible and the font should not be modified. the logotype can be translated in other languages please contact ERYICA to this end. The logo should not be distorted. Download Folder Toolkit > Visual Identity > Logo package
26 I Design Guidelines
design guidelines
The Secondary Logotype The secondary versions of the logotype can be applied. The secondary logotype consists of two elements: the information and the right now. Both elements should be resized together so that the right proportions are retained. The secondary logotype can be used on products, screen and print applications. The logotype information should be legible and the font should not be modified. The logotype right now should be legible and the font should not be modified. The logo should not be distorted. A number of examples on how not to use the logotype are presented here.
27 I Design Guidelines
design guidelines
The Primary Logotype with Slogan
young people are asking English version
The primary logotype consists of three elements: the information, the right now and the slogan. All elements should be resized together so that the right proportions are retained. The primary logotype should be used on products. The logotype information should be legible and the font should not be modified. The logotype right now should be legible and the font should not be modified. The logotype can be translated in other languages. The slogan should be legible and the font should not be modified.
les jeunes y ont droit French version
The slogan can be translated in other languages. The logo should not be distorted. Download Folder Toolkit > Visual Identity > Logo package
28 I Design Guidelines
design guidelines
Icons friendship
education and training
youth mobility
employment
volunteering
leisure time
image doc.
text doc.
website
The visual identity consists of smooth, drawing and outline icons. The icons should not be placed on products all at once.
numbers
Number of icons should be placed with care. Download Folder Toolkit > Visual Identity > Icon package arrows !?
@+-xy ‘ok’
social media icons
speach
question
thought
29 I Design Guidelines
design guidelines
30 I Design Guidelines
design guidelines
Visual Identity The visual identity consists of four elements: the information, the right now,the slogan and the icons. All elements should be resized together so that the right proportions are retained. The visual identity should be used on products. The logotype information should be legible and the font should not be modified. The logotype right now should be legible and the font should not be modified. The logotype can be translated in other languages. The slogan should be legible and the font should not be modified. The slogan can be translated in other languages. The icons should be legible and the shape should not be modified. Maximum number of icons placed around logotype and slogan is six. The logo should not be distorted.
31 I Design Guidelines
design guidelines
1x
The Primary Logotype Clear Space
1x
1x
1x
The minimum clear space around the primary logotype is X from the outermost points. No graphic, text or image may intrude upon this area.
1/4x 1x 1/4x 1x
1x
1x 1/4x 1x 1/4x
young people are asking
1x
1x 32 I Design Guidelines
design guidelines
Sizes in Use Print
young people are asking
30 mm
45 mm
60 mm
SIZE A Length 30 mm logotype is used on formats smaller than A6. SIZE B Length 45 mm logoype is used on formats between A6 and A5. SIZE C Length 60 mm logoype is used on formats between A5 and A3. The minimum logoype size is A, except in special products, e.g. print applications.
33 I Design Guidelines
design guidelines
Sizes in Use Screen
young people are asking
85 px
127.5 px
170 px
SIZE A Length 85 px logotype is used on formats smaller than A6. SIZE B Length 127.5 px logotype is used on formats between A6 and A5. SIZE C Length 170 px logoype is used on formats between A5 and A3. The minimum logotype size is A, except in special products, e.g. screen applications.
34 I Design Guidelines
design guidelines
young people are asking
Sizes in Use A Formats
young people are asking
The consistent proportions should be used on larger formats, e.g. A2, A1 or A0. Incorrect sizes of the logotype will look unbalanced, too small or too dominant on your products.
young people are asking
young people are asking
young people are asking
I A6
I A5
I A4
I A3
I A2
I A1
I A0
35 I Design Guidelines
design guidelines
Correct Usage Colour BACKGROUND COLOUR - WHITE The logotype information should appear in Pantone 3035 U and logotype right now should appear in Pantone Cyan U.
White Background
Black Background
BACKGROUND COLOUR - BLACK The logotype information should appear in White and logotype right now should appear in Pantone Cyan U. BACKGROUND COLOUR - PANTONE CYAN U The logotype information should appear in Pantone 3035 U and logotype right now should appear in White. BACKGROUND COLOUR - 3035 U The logotype information should appear in White and logotype right now should appear in Pantone Cyan U.
Pantone Cyan U Background
Pantone 3035 U Background
36 I Design Guidelines
design guidelines
Correct Usage Grayscale BACKGROUND COLOUR - WHITE The logotype information should appear in Black and logotype right now should appear in 40% Black. BACKGROUND COLOUR - BLACK The logotype information should appear in White and logotype right now should appear in 60% Black. White Background
Black Background
BACKGROUND COLOUR - WHITE The logotype should appear in Black only, when one colour applied. BACKGROUND COLOUR - BLACK The logotype should appear in White only, when one colour applied.
White Background
Black Background
37 I Design Guidelines
design guidelines
Incorrect Usage The logotype should never be represented in a colour other than that defined in acceptable usage. The logotupe should never be stretched or used with any special effects. It should at all times be presented in a way that it remains legible and uncluttered.
White Background
Black Background
BACKGROUND COLOUR - WHITE The logotype should never appear in Pantone 3035 U only on a White colour background. BACKGROUND COLOUR - BLACK The logotype should never appear in Pantone Cyan U only on a Black colour background. BACKGROUND COLOUR - PANTONE CYAN U The logotype should never appear in Pantone 3035 U only on a Pantone Cyan U colour background.
Pantone Cyan U Background
Pantone 3035 U Background
BACKGROUND COLOURS - PANTONE 3035 U The logotype should never appear in Pantone Cyan U only on a Pantone 3035 U colour background. A number of examples on how not to use the logotype are presented here.
38 I Design Guidelines
design guidelines
Primary Colours PANTONE VALUES These are the values used when products are printed in two-color printing, e.g. Pantone Cyan U + Pantone 3035 U. Use the U Pantone range (uncoated) for the offset paper preferred for printed products. For other types of paper, use appropriate Pantone range. CMYK VALUES These are the values used when products are printed in four-color process printing: C100 M0 Y0 K0, C100 M0 Y0 K72 RGB VALUES These are the values used to generate colors for Microsoft Word, Excel and PowerPoint and screen applications: R0 G174 B239, R0 G74 B105 C100 M0 Y0 K0 R0 G174 B239
C100 M0 Y0 K72 R0 G74 B105
WEB SAFE RGB These are the values used to generate colors for web applications: R00 GAE BEF, R00 G4A B69
Primary Colours
39 I Design Guidelines
design guidelines
Secondary Colours CMYK VALUES These are the values used when products are printed in four-color process printing: C0 M100 Y100 K0, C50 M0 Y100 K0 RGB VALUES These are the values used to generate colors for Microsoft Word, Excel and PowerPoint and screen applications: R237 G28 B36, R141 G198 B63 WEB SAFE RGB These are the values used to generate colors for web applications: RED G1C B24, R8D GC6 B3F
C0 M100 Y100 K0 R237 G28 B36
C50 M0 Y100 K0 R141 G198 B63
Secondary Colours
40 I Design Guidelines
design guidelines
now!
Typeface The primary typeface of the logotype is smooth WiMBY! font. The secondary typeface of the logotype is drawing WiMBY! font.
defghijklmnopqrstuvwxyz 123456789 WiMBY!
WiMBY!
'The WiMBY! font is copyrighted and is used in the supplied logo type of the campaign only. The 'information right now' logo type can be used in the context of the campaign. The secondary typeface is Myriad Pro, san serif font.
now! now! defghijklmopqrstuvwxyz 123456789 Myriad Pro
Arial
The secondary typeface should always be used on products. The typefaces are available for both, PC and Mac.
Digital and Web The digital and web typeface is Arial. The digital and web typeface should always be used in Microsoft Word, Excel and web applications. Download Folder Toolkit > Visual Identity > Fonts 41 I Design Guidelines
design guidelines
1x
1x
1x 1x
End Tag
1x 1x
The end tag consists of three elements: the slogan, the body text and the partnership logos. Three elements should be resized together so that the right proportions are retained.
1x
The minimum clear space around the end tag is X from the outermost points. No graphic, text or image may intrude upon this area.
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu
1x
Download Folder Toolkit > Visual Identity > Tag end
42 I Design Guidelines
design guidelines
Usage of the partnership logo The logos of ERYICA and CoE can only be used in the context of the Information Right Now! campaign.
ERYICA
Download Folder Toolkit > Visual Identity > Logo package
Council of Europe
Download Folder Toolkit > Visual Identity > Logo package
43 I Design Guidelines
design guidelines
The logo and the visual identity of the campaign has elements that are repeated and remain the constant. Other elements can be used in a flexible way and are available for experimentation.
Print File Formats
For understanding the possibilities of this visual identity have a look to the visual language examples which are applied in the products and suggestions in this manual.
.pdf PANTONE For products to be produced in two-colours process printing, e.g. Pantone Cyan + Pantone 3035.
.ai CMYK For products to be produced in four-colours process printing. .pdf CMYK For products to be produced in four-colours process printing. .ai PANTONE For products to be produced in two-colours process printing, e.g. Pantone Cyan + Pantone 3035.
Digital File Formats .jpg IMAGE RGB For use in Microsoft Word, Excel and PowerPoint. .png IMAGE RGB For use in screen and web applications.
44 I Design Guidelines
design guidelines
Paper and Production The products should be printed on uncoated paper (or matt coated if uncoated is impossible for cost or other reasons), the standard being offset paper (natural white depending on category). The primary paper is uncoated fine paper, environmentally friendly. Matt coated paper provides an acceptable alternative, but glossy coated stock should never be used. When products are being printed digitally a smaller range of paper may be available. The least glossy option should be preferred. The covers of certain documents which are often referred to may need to be reinforced/protected. In this case, an additional matt laminate is acceptable, but may have an effect on the color reproduction. The weight/thickness of the paper (expressed in grammes per square metre - gsm) influences the feel of the material and should be chosen with care. The choice will vary according to the size and thickness of the material. The cover will normally be a heavier paper than the inside pages. 45 I Design Guidelines
www.informationrightnow.eu
The official website will be online soon. www.informationrightnow.eu informationrightnow@eryica.org Visuals and banners for the internet applications will be provided soon.
For any questions, please contact: Council of Europe Youth Policy Division Directorate of Democratic Citizenship and Participation F - 67075 Strasbourg Cedex www.coe.int/youth ERYICA asbl 26, Place de la Gare L-1616 Luxembourg Tel. +352 24873992 www.eryica.org informationrightnow@eryica.org
Copyrights
All the visual elements of the Campaign "Information Right Now!" as presented in this document are protected by copyright.
The reproduction, publication, distribution of the material presented in this manual for commercial purposes is forbidden.
Assuming the good-will and fairness of all those willing to use the content of this manual, the copyright owner allows usage and copying of material from this manual for non-commercial use only, specifically and not exclusively to Council of Europe Member States and to ERYICA Members, Affiliated and Cooperating Organisations, to youth information centres, to youth information workers and to all those who intend supporting the Campaign "Information Right Now!", under the condition that the Campaign is well acknowledged and its spirit and goals respected.
Content must not be altered or adapted in any way that differs from what is indicated in or inspired by this manual. If you wish to apply for copyright clearance to modify and reproduce content of this manual and you are in doubt as of whether you may do so, please contact ERYICA at secretariat@eryica.org ERYICA will also be able to help and support you in your productions linked to the Campaign.
Credits
Strategy and design concept Evert Ypma, www.evertypma.nl 2011
Design implementation Ismet Lisica, www.studiolisica.com 2011/2012
Youth information is both an essential right and a prerequisite for young people’s access to rights. Visit your local Youth Information Centre! www.informationrightnow.eu