refresher programme
Our aim is for you to keep fully abreast of the latest developments in your industry or line of business. This is why ESADE Alumni and Executive Education hold master classes given by ESADE faculty members who are experts in their fields.
barcelona pedralbes campus
Executive Education, with over 40 years’ experience in mentoring directors from private companies and public institutions alike, provides a farreaching and innovative portfolio of training and refresher programmes. It covers all areas of company management and executives’ careers, acting as a complement to their ESADE education. ESADE Alumni members enjoy preferential treatment in all programmes. For further information, please contact cristina.duarte@esade.edu
calendar
2012 2013
january
refresher programme
23
2013
How to Manage Value (*)
april 03
Gloria Batllori
2013
New Venture Creation
Jordi Vinaixa (MBA 91)
(Lic&MBA 85) 17
calendar barcelona october 10
29
2012
may
19 18
(Lic&MBA 84/PhD 99)
Retail Marketing 05)
february
(PED 94/DGM 95)
Alberto Gimeno
Jaime Castelló (EMBA 03 /
Emotion management in today’s family businesses
Inma Puig
Five ways to increase the efficiency of key account management initiatives
Europe at a crossroads
2013
02
Valuing companies in the current climate (Lic&MBA 80/PhD 05) 07
13
2012
Digital marketing: an opportunity for brands
March 05
Marc Cortés (MBA 99)
2013
10 successful trends in people management and organisation. What are the winners doing?
21
20
Juan Ignacio Sanz (MBA 92)
28
12
Francisco Peláez
_ Dates may be changed or cancelled with prior notice.
Pedro Parada (PhD 03)
_ Free-of-charge for members / 120 euros for non-members.
2012
Sales growth in the 21st century
Carles Torrecilla (Lic&MBA 96)
14
19
After the bailout, what next?
Gonzalo Bernardos
*Session in English
_ E-conference service: All sessions are recorded and uploaded onto the website with exclusive members-only access.
Co-creation strategies: how to get customers to be a key part of a company’s
Oriol Igelsias (Lic&MBA 98/PhD 06) 21
Five ways to ve a leader today
Àngel Castiñeira (ADE 95) june 05
ESADE Alumni exclusively offers its members: _ Subscription service: If you cannot attend the event and would like to be emailed all the information afterwards (video, photos, presentations, press releases, media coverage, etc.), then sign up to the sessions.
Imagination sells: Shaping business models through neuromarketing (Lic&MBA 76)
Consumer rights. The latest legislation
New strategic challenges for companies of the future
december
Power and influence through personal networks: cases studies of success
Lluís Martínez-Ribes
Andrés Raya (MBA 89) Financial system reform and preferred shares
2013
José María de Areilxa
Jordi Fabregat
Fernando Ballabriga November
The three levels of professionalization for family businesses
2013
Digital marketing, know about every customer
Catalina Pons (MBA 88)
12
Leadership in time of crisis
Alfons Sauquet (MBA 90)
Further information and registration in the “Alumni Activities / Refresher Programme” section of www.esadealumni.net