Escape Magazine

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LEGAL Copyright Escape Magazine 2013. All rights reserved. Nothing in Escape Magazine may be reproduced in any way without written permission from Escape Magazine. The creatives featured are currently in Education or recently Graduated. All opinions featured in Escape Magazine are those of the individual contributor c and are not always shared by the magazine itself. itself

CONTACT US Editor/Designer Lauren Botsford laurenbotsford@hotmail.co.uk Twitter: @Escape_Magazine

Escape Magazine is a new, fresh, unique publication that showcases the design work of creatives currently in Education or recently Graduated.

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CONTENTS ISSUE 1 SPECIAL EDITION 2013

LIVE JOBS PAGES 4-13 FEATURES PAGES 14-27 INSTALIFE PAGES 28-33 SECRET 7” PAGES 34-35 PROJ3CT UNI PAGES 36-45 MAKING OF ESCAPE MAGAZINE PAGES 46-61

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LIVE JOBS DARING DAISY: LOGO DESIGN ASHRIDGE AUTOMOBILES: BRANDING/LOGO DESIGN PAM FOLEY: ROUTES OF SORROW EXHIBITION BROCHURE MILTON KEYNES JOB FAIR 2013: ADVERTISING/POSTER DESIGN

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“LIVE JOBS WERE THE BANE OF MY LIFE, BUT I LOVED EVERY SECOND OF KNOWLEDGE I LEARNT.” As part of the work-based learning whilst studying on Foundation Degree Graphic Design, I had to work with a number of clients. These projects were known to students as LIVE JOBS. The jobs gave me knowledge for the industry and the different range of clients gave me a varied experience in how to handle dificult situations in the future. There will be design jobs that I might ind tedious or pointless, But design is hard as a whole. Each job I had to creative something completely different, Which made some of the work easier to design. Here’s some of my best LIVE JOB journeys so far.

“MY LIFE IS DESIGN.”

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CHARLOTTE DAISY SMITH: DARING DAISY

CHARLOTTE DAISY SMITH

Charlotte Daisy Smith, Creator of Daring Daisy has one mission in life; Being UNIQUE. She’s far from the typical young woman of today’s society. Born and raised in High Wycombe, Buckinghamshire, UK she found a love of Photography and studied at Amersham & Wycombe College. A deeper more recent ambition is FASHION, but with a twist. She quotes “Ever had one of those awkward moments where you walk into a crowded room and someone is wearing the same outit? Companies are selling unique designs only for them to be in every high street shop a few weeks later. Daring Daisy offers customers a one-off piece, You won’t ind it anywhere else.” Well said Charlotte! She makes a good point, more people need to be willing to express themselves without being forced to wear something that has been approved by the Celebrity world. With that said we hope the recent Logo design we put together for Daring Daisy will accomplish all that is needed to be the UNIQUE fashion brand Charlotte hopes it to become. - Escape Magazine.

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DARING DAISY: LOGO DESIGN

My influence for making the Daring Daisy Logo was finding out what particular interests the client had. She has an obsession with skulls and her middle name is Daisy. As Daring Daisy is a fashion enterprise, the logo will then be used on many of the fashion items.

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ASHRIDGE AUTOMOBILES: BRANDING/LOGO DESIGN

Ashridge Automobiles is a company that specializes in repairing Pre War Riley Sports Cars. The client was looking to revamp his current logo. The client wanted a much more simpliied logo that would give his company the corporate identity it has always needed. I initially researched what a Riley Sports Car looked like and worked on a logo from there. I found it was too complicated to make a car into a logo that could be used on many media platforms. I’ve always found simple shapes make the best logo designs. I started with triangles and developed ideas from that. After I got a shape I thought was working, I used a colour speciication to understand the colours of pre war times. Red means POWER. The client loved this idea and I developed the logo into a corporate identity that works and is SIMPLE.

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ASHRIDGE AUTOMOBILES: BRANDING/LOGO DESIGN

The BLACK makes up two parts of the logo, These parts I call the shell of the logo, It keeps it all together as one. Black is also another colour used to express POWER.

The logo is made up of three parts, each made originally from a triangle. The RED triangular shape is the base for the company’s corporate identity. Red being the basis for POWER.

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PAM FOLEY

ROUTES OF SORROW GRIEVING WITHOUT FINALITY 10

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USING EXPOSURE & SATURATION PAM FOLEY is an American Sculptor from New England. With 30 years of experience under her belt, She is now based in Oxfordshire, England. Working from a studio in Banbury she creates sculptures that reflect emotional thoughts and all of life’s other struggles. For the brochure design, the theme was “Grieving Without Finality” she wanted to show her work in a brochure for her exhibition but not show “Too much” that discourages people to view her show as a whole. As a designer I tried to know as much as possible about what she wanted but still be detached enough to design something that I felt would capture the emotion of her topic. From the photographs she supplied I managed to create a totally different feel to them. I zoomed in on a particular area of the photo e.g. I really liked the texture of the rose in the eye of the mask and I wanted to make just an image from that piece. Without giving too much of Pam’s exhibition away. In so many words, to get the effects on the photographs I experimented with exposure and saturation in Photoshop. I used colours that I would also relate the to Pam’s topic.

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MILTON KEYNES JOB FAIR 2013: ADVERTISING/POSTER DESIGN

FIND YOUR FUTURE

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MILTON KEYNES JOB FAIR 2013: ADVERTISING/POSTER DESIGN

USING COLOUR & COMPOSITION The MP’s of Milton Keynes, Mark Lancaster & Iain Stewart organized a Jobs Fair for young people and getting them interested in going to work. One sunny January day, a large number of people turnt up for the Fair at The Buszy in Milton Keynes. These people got to speak to current businesses working in and around the MK area. But how were the MP’s supposed to encourage people to go to the fair? This is where I came in. The MP’s asked for a poster design that would inspire the young people to be remotely interested in inding a career pathway and making a future to be proud of. I focused on what I would look for in a poster if I were to go to the Jobs Fair. What does “Jobs Fair” mean to me visually? I worked with the multiple circles to create a simple balloon shape with plenty of colour to gain an “Wandering Imagination of Possibilities”. It worked because the young people chose my design out of everyone else’s designs. I inspired many people to go out and ind their future. The possibilities are endless with a little encouragement through the use of design.

Milton Keynes MP’s Jobs Fair Thursday 31st January 2013 3pm - 8pm

The Buszy 401 Elder Gate Milton Keynes MK9 1LR We are looking for 16-25 year olds who need help to find a Career Path. Find out about career opportunities including: Accountancy, Childcare, Engineering, Hair & Beauty, Health & Social Care, Hospitality & Catering, IT/Customer Service/Admin & Mechanics. 13


FEATURES BEN MILLARD - ILLUSTRATION ANTHONY BURRILL - PRINT DESIGN HANNAH WICKS-CHALK - PHOTOGRAPHY

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“EVERY TIME SOMEONE SAYS “GIVE UP” I WORK HARDER.” FEATURES is the part of the magazine that showcases some of the best talent I have come across throughout College and University. These people have really inspired some of my own work and I’ve learn some skills from them along the way. They all have strengths in a range of disciplines including, Illustration, Advertising & Design, Typography and Photography. All of the people featured are self taught in their particular ield and have either studied at College or University. With the state of unemployment and recession it’s been a tough ride for some of them but I tell them to never give up. So guys, This is for you. I dedicate this section to anyone reading this, If you have a dream you should follow it. - Escape Magazine.

“IF YOU THINK DESIGN IS EASY, YOU ARE DOING IT WRONG.”

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BEN MILLARD ILLUSTRATION BEN MILLARD is a self taught illustrator from Milton Keynes, UK. He previously studied I.T at Milton Keynes College learning basic HTML coding and had no training whatsoever in the Arts. Upon meeting and studying with Ben on the Foundation Degree Graphic Design Course, He learnt how to use Illustrator, Photoshop & InDesign and then in his spare time he would also watch You Tube tutorials on how to use certain tools in these programmes. Ben is also VERY skilled in Corel Painter, armed with his Wacom Graphics Tablet he is not a man to be messed with! I was lucky enough to meet Ben on the FDA Course and we formed a close friendship, inspired each other and I got to know the incredible designer that Ben is today. - Escape Magazine

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BEN MILLARD - ILLUSTRATION

EM: Hello Ben, How are you? BM: All good thank you. EM: How did you become interested in Illustration? BM: I’ve always had a natural love for drawing and I studied I.T and Specialist Networking at college. I was interested in making animation with Adobe Flash but preferred making the actual characters by hand. EM: Where do ind inspiration when your making characters? BM: I watch a lot of science/nature documentaries and interact with what I’ve watched and creative a concept from that. Depending on what I’ve watched will then form the style. EM: What is your favourite software to use and how did you perfect using it? BM: I use Illustrator and Corel Painter 12, But my favourite is Illustrator. The possibilities of Illustrator are endless, vector based graphics and creating artwork from simple shapes and colours, whereas in Corel Painter you are limited to making your illustration look anything more than a painting. If I have something I want to make I just watch tutorials on You Tube.

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EM: Illustrator is the best tool. Agreed. After you have inished studying where would you like to be? Dream BIG. No dream is too big. BM: I’d like to work in a design agency working on branding and layout and also freelance as an Illustrator. I think that could be quite cool. EM: Obviously you believe you have a unique style, do you want to inspire anyone in particular? BM: I’d like to inspire general people to steer away from using Photoshop and get into a routine of using a pencil and then maybe taking some skills from Illustrator and working on your artwork that way. EM: To inish are you glad you decided to take a creative career path? BM: I can’t imagine studying I.T and Specialist Networking at University level, It was so mind numbingly boring and uninspiring, I have more chance of inding a job after education in Graphic Design.

Ben will be showcasing his Final Major Project at UCMK in Milton Keynes on the 12th June 2013.

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Graphic artist, print-maker and designer Anthony Burrill is known for his persuasive, up-beat style of communication. His work is held in the permanent collections of the Victoria and Albert Museum in London, the Cooper-Hewitt National Design Museum, New York and has been exhibited in galleries around the world including The Barbican, The Walker Art Centre and The Graphic Design Museum, Breda. In 2012, he made his irst foray into curating with the exhibition Made in L.A. - Work by Colby Poster Printing, at KK Outlet in London.

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Anthony Burrill is one of my favourite designers, I found him in a book a few years ago and from then on I’ve been inspired by his witty artwork. It’s not supposed to be beautiful or have a deep meaning, I just know when I look at his work, that it’s real that someone other than me has feelings and expressed them.

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For more information: www.anthonyburrill.com

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HANNAH WICKS-CHALK

PHOTOGRAPHY Hannah Wicks-Chalk is a 21 year old Photographer from Milton Keynes, UK. Whilst living in a hostel she studied on the BTEC National Diploma Art & Design at Milton Keynes College and specialised in Photography. Whatever she snaps she brings to life with or without the use of Photoshop. I only met Hannah when we crossed paths at our End of Year Show in 2011 at Middleton Hall, Milton Keynes. Whilst admiring her work and her natural love of Black & White photography I saw a spark in her that I’d never seen in anyone else before. Intrigued by this mysterious woman, I suggested we do a photo shoot so that I could learn and understand her views on photography.

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EM: Firstly, Hello! It’s been awhile hasn’t it? HWC: Too long! You should’ve interviewed me two years ago. I love how there’s only you running this magazine, You should be proud of yourself Laurrypie! EM: Yes, Well Escape wasn’t something I thought would happen and neither was having an awesome alter ego called Laurrypie. HWC: Life is like a series of fortunate events, sometimes it’s just fate. We met by fate . EM: Aww. Thanks! That’s sweet! Do you use the same way of thinking when you’re out taking snaps? HWC: Of course! I never delete a photograph if I believe I can use it in some way, every photo I take is unique. Sometimes I forget to adjust the zoom and get something completely different . EM: So you don’t believe in perfection? HWC: Deine perfection? Using Photoshop isn’t perfection, If you take pictures just to edit them in Photoshop then I suggest you put down the camera.

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HANNAH WICKS-CHALK: P H O T O G R A P H Y

EM: I see. You obviously ind a greater pleasure in natural living things? HWC: I take my camera everywhere, So I ind pleasure in wherever life takes me. I could be on my break at work or on a day off. One of my favourite photographs was one I took of my best friend, Ava. She’s so naturally beautiful. EM: I agree. Do you think living in the hostel made you interact with photography better? HWC: Obviously you know, I had some really tough times back then and my photography helped me realize life has it’s ways of working out in the end. EM: Well, It sure has worked out for you now. HWC: I know, I have my own fridge! That was my biggest dream. Nothing do with photography. EM: Well, They do say the smallest things are the ones that matter. HWC: You still owe me some plates, as you smashed like six of them! EM: Whoopsie! I’ll make some special edition Escape Magazine ones for you. HWC: Complete fan girl moment right now. All Photography by Hannah Wicks-Chalk shot in Milton Keynes and surrounding areas.

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InstaLife

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Insta Life Is...

........Where I showcase some of the interesting snaps I take in my day to day life, Whether I be on holiday in Brighton or just travelling to University. I got the idea after using the photo sharing app Instagram. Most of the photos have no meaning, while some refer to the a situation where you “Escape�.

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All photographs shot in and around Brighton, UK. Photographs shot by @Laurrypie. #InstaLife

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B RIGHT ON YOUR IMAGINATION “BRIGHTON MAKES ME FEEL SO ALIVE, I NEVER WANT TO LEAVE.”

Brighton has always been a place for my design inspiration. I would consider it my safe haven, It’s vibrant and full of many different and interesting cultures. It also boasts some of the most beautiful buildings in the UK. InstaLife was born in Brighton, each time I would visit I’d take a ton of photographs. I call it “London By the Sea”. It’s considered the place of the “Free Thinkers” with it’s diverse community. Many of my projects have been inspired by this city by the sea.

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WHO ARE SECRET 7”?

ART AGAINST KNIVES BORN FROM THE PROVOKED STABBING OF ART STUDENT OLIVER HEMSLEY

Secret 7’’ combines music and art for a good cause. What we do is take seven tracks from seven of the best-known bands and artists around. We press each of those tracks 100 times to vinyl then get creatives from around the world to interpret artwork in their own style for of one of the 7 tracks resulting in a one-of-a-kind sleeve for every single one. We exhibit these for a week, then on Record Store Day (April 20) you can get your hands on one, or more, for £40 a piece. All money raised from the selling of the artwork will be donated to helping charity ART AGAINST KNIVES. Making ART AGAINST KNIVES our charity of choice this year was an easy decision. On top of the money and awareness we generate this year, we will ensure that every aspect of the project provides an opportunity for the young people that they work with. From helping with design, through to installing the exhibition and making video content like the one you see here, we will provide valuable experience in a variety of creative roles.

Sleeve design by Laurry Botsford For more information check out: www.artagainstknives.com www.secret-7.com

I come across the Secret 7”s creative invite on the design platform Talent house. From the seven artists I chose to design for Public Enemy and their song “Harder Than You Think” which featured heavily on the 2012 Paralympics on Channel4. The concept for my sleeve design was a puzzle, A puzzle is harder than you think to complete. This competition was open to designers all over the world and I was one of 700 to be chosen. It’s been such an interesting brief to be involved in,and more importantly it’s for an amazing charity helping young people ind a career in a creative ield instead of being forced into the growing culture of knife crime.

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PROJ3CT UNI CHARITY BRIEF - THE BIG ISSUE ART FESTIVAL - BAUHAUS STYLE EXPERIMENTAL TYPOGRAPHY - JOURNEY FINAL MAJOR PROJECT - THE MAKING OF ESCAPE MAGAZINE

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Proj3ct Uni consists of some of my favourite design briefs from the 3 years of Graphic Design I have studied. All of the projects have their own personal journey. Some of the work has a deeper meaning to mean but you as a viewer may see other meanings behind my work. In the early days of design I was hugely influenced by Bauhaus, which is one of my favourite styles along with Dada & Surrealism. I don’t believe everything should have a meaning, But sometimes it raises the question of “WHAT IS THE POINT?” As long as it makes me feel good, I don’t care what it means to other people.

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THE BIG ISSUE The Big Issue offers some of the most excluded people in the country a unique opening to take some control of their lives and earn a legitimate income. Vendors make a personal choice to buy their magazines with their own money, taking charge of their inances and sales whilst developing the skills required to retail to the public. Vendors buy the Big Issue magazine for 50% of the cover price. The magazines are not free and we do not operate a sale or return policy. We believe in the merits of work and do all we can to support vendors as they move their own ‘micro-businesses’ forward.

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INNOVATIVE ADVERTISING Advertising doesn’t need to be complicated, It just needs to be good. Whatever the advertisement is for, it needs to have a target audience and also appeal to that particular audience. I often sit at home watching the ad breaks and think to myself “That advert is really stupid and pointless...” But I can assure you that I probably went and bought whatever it was advertising because it made me remember it. The same goes for adverts that aren’t selling a product, But asking for the audiences help. Most charity adverts on Television are for Poverty in Africa, Cancer Research and NSPCC. I felt that there was a gap in the market for The Big Issue. With the recession in full swing, there are a growing amount of homeless people and it will only get worse if we don’t help the people who need it. This advertising brief wasn’t about making people feel good, It was about making more people think before they walk into their local shop to buy something they don’t need and not spare a few pounds for The Big Issue man or woman wrapped up in a sheet. You never know what is around the corner, It could be you or your family in the same position. So next time, Do a good deed and feel good about yourself because you’ve helped someone in need. For more information or to make a donation: www.bigissue.org.uk

This is all there is between you and death. Profits from the sales of our magazine go towards helping homeless people help themselves. During the winter the numbers of British homeless people sleeping rough ,outside in the elements, rose to levels not seen since the 1980s. Hypothermia is a dangerously low body temperature. Warning signs are confusion, slurred speech, drowsiness and memory loss. Two successive severe winters combined with unprecedented economic strife means our business has never been more relevant to the well being of homeless people.

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ART FESTIVAL

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USING LAYOUT & COMPOSITION

L A V I T S FE ION NAT

ER INT AL

Art Festival was a mock project in the irst year of my Foundation Degree in Graphic Design. It was a two week long brief that was to get us as designers thinking in new ways and exploring layout and composition. I decided to relate the theme of “Art Festival” to a well known artistic style which was Bauhaus. I have always been a fan of colour and shape and Bauhaus are just one of those styles that I relate to. This project and others since then have made me realize that “Less is More” and that is now something I live by as a designer. Layout on it’s own is an art form, not everyone will understand it or get it completely right. Depending on your style of work, nothing is ever truly “Right”. As long as it makes people have an opinion, It means you’re doing it right.

S T R

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LIFE IS A JOURNEY...

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...

SO LIVE IT.

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EPSOM

VICTORIO

ALIVE WIMBLEDON

ALDERSHOT WEST CROYDON RAPTURE TRUST

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CROFTON PARK EAST CROYDON


GORING-BY-SEA

OUS ESCAPE

LIFE IS A JOURNEY

WORTHING

...

HOVE

LIVE.LOVE.LIFE

PRESTON PARK

BRIGHTON

CAMDEN ROAD

SO LIVE IT.

Life is a journey was a project that was set by a lecturer while I was studying on the ABC Foundation. Whilst the rest of the students were creating their own brand of drink, I was set a personal project where I had to make my life as it was in 2011 into something typographic. I used the idea of travelling as a basic concept. Then I studied the Underground Tube Maps for routes that already looked like letters of the Alphabet. I tweaked some of them to it my needs. Brighton is my favourite place to “Escape” to when I need some space to think. The rest of the places were just parts of the tube maps, then I added some appropriate words for my journey. Who knew that one day Escape Magazine would be born from this artwork.

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MAKING ESCAPE MAGAZINE

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“MONEY MEANS NOTHING TO ME WHEN I HAVE DESIGN.” Making Escape Magazine shows part of the design journey in which I have taken to make Escape a brand. It has been hard, and I have had to put up with a lot of criticism from people and have other people doubt my ability to make this work. I don’t care about making any money or proit from this endeavour, I’m simply just showcasing what I and others alike can do creatively. This is the end of the journey so far, Now the new path begins. Welcome to Escape Magazine.

“CREATIVITY IS A GIFT.”

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ARTBOXMagazine Art Box was the freshest magazine for the UK’s culture of Artists, Designers, Photographers, Illustrators and anyone involved in the visual and audio arts until it’s demise in 2012. Featuring the best in world’s talent both new and old, Art Box mixed Graphics, Art and Design with style and insight to produce a unique magazine for today’s market. The makers of Art Box tirelessly seeked out what was new and unique in design, who was making a splash in illustration, what was hot in graphics and the rising stars in the world of photography and illustration. Editor Elliot James and Features Editor Andy Jones have been an amazing support and encouragement throughout my entire Escape Magazine journey. Without Art Box Magazine, Escape would never have been created.

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JEFF DEPNER: RECONFIGURED GRID No17 Jeff Depner was one of the featured artists in the March/April 2012 issue, his work with abstract geometric shaped really caught my eye. He works in the Fine Art ield but I felt his work could be related to design. I had already done my triangle logo design, But Depner’s work really deined my initial concept. For more information: www.jeffdepner.com

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DEVELOPING THE LOGO

Developing a unique logo took some time and came with more tweaks than I had initially expected. I had this idea of making a typeface wholly from shapes because I’m literally obsessed with Shape and Form. I suppose the influence for this was Bauhaus, they used geometric shapes constantly in their work. I started my logo by drawing out shapes that looked like letters of the alphabet. From my sketches I took my design to Illustrator and developed the shapes further. I chose to use two colours in the on screen design to make it stand out a bit more. My choice in the two colours has always baffled me, the only explanation is that I think blue and orange compliment each other amazingly well in my design as a whole.

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Test prints for promotional items. Printed via www.vistaprint.co.uk

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DEVELOPING THE LOGO

Making the logo took longer overall to design than the whole magazine itself. A logo and a brand is something you can’t take too lightly because if it’s a bad branding the company could fail. Here’s some rough drawings on how I changed certain parts of the logo, I only realized these parts needed to be changed after my test print. It’s always good to do an test print so you know how things might look on other materials so always set aside some funds to do real test prints and do your research on the printer you decide to use. The shaded parts of my rough drawings show where the inal changes were made. It’s not a decision I took lightly. I felt the “S” previously had to many shapes to form it so I had to cut it down to two shapes. The “C” caused so must uproar, I had no choice in changing it slightly. It still gets some criticism, but to be honest, legibility is overrated when you think about breaking the rules and realizing not one single person can read grafiti these days. I see it as I’m testing the viewer, they are going to be more interested if it’s not so obvious to them.

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magazine

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LOGO TO FRONT COVER

Upon inishing the changes to the logo and making about 50 coloured swatches, I felt that the logo needed to be enhanced and maybe showcased in a more creative way. Talking about ideas with Ben Millard & Dan Vine, I came up with the concept of making a light stencil in reference to the Batman spotlight. Firstly I cut out a stencil from the logo I had designed, I then stuck it to a box so that it could support it whilst I was shining the light through the stencil. The tricky part was shining the light through with a desired effect and also take a picture at the same time. I don’t know how I managed to do it with only one pair of hands, But I did and the end results were very satisfying.

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Experimental light photography using the Escape logo stencil.

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THE LUCKY ESCAPE

The Lucky Escape is a published photo book I put together using some of my favourite snaps of my experimental light photography. I got the idea after laying some of the photographs out in my project folder, it didn’t look pleasing to me. I went onto Blurb and found a nice template for a book. I then turnt The Lucky Escape into a “How To Do” manual so that you could learn the simple technique I used to make the front cover of this magazine. It’s available to buy from Blurb’s online book store.

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INDEX Front Cover & Back Cover

Page 14-15

Page 36-37

Laurrypie @ Escape Magazine Escapemagazine.tumblr.com

Features Content

Proj3ct Uni Content

Page 16-19

Page 38-39

Live Jobs Content

Ben Millard Illustration benmillard123@gmail.com

The Big Issue www.bigissue.org.uk

Page 6-7

Page 20-23

Page 40-41

Daring Daisy www.facebook.com/DaringDaisyFashion

Anthony Burrill www.anthonyburrill.com

Art Festival

Page 4-5

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Page 42-45

Page 8-9

Page 24-27

Ashridge Automobiles

Hannah Wicks Chalk Photography

Page 10-11

Page 28-33

Pam Foley Routes Of Sorrow

InstaLife instagram.com/escapemagazine

Page 12-13

Page 34-35

Jobs Fair

Secret 7� & Art Against Knives www.secret-7.com www.artagainstknives.com

Life Is A Journey

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Making Of Escape Magazine Escapemagazine.tumblr.com www.facebook.com/EscapeMag1


CREDITS

Andy Jones & Elliot James From ARTBOX Magazine. Charlotte Daisy Smith From Daring Daisy. Ben Millard Fire Ant. Hayley Voight Milton Keynes College. Dan Vine UCMK. Lesley Passey UCMK. Printing www.blurb.co.uk www.vistaprint.co.uk

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