Spring 2018 escondido magazine

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SURROUNDING THE STARS

LithoMosaicÂŽ Star Streams at The California Center for the Arts, Escondido is a U.S. Museum First - Article on page 08

Issue 34, Spring 2018

Envision South Centre City

Walkabout Australia

Article on page 06

Article on page 12

Business Directory in this issue - Starting on page 36


HIGH QUALITY EDUCATIONAL CHOICES: • Neighborhood schools • Home schooling • Innovative specialty schools: • Conway Elementary • Del Dios Academy of Arts and Sciences • Quantum Academy

ENRICHMENT OPPORTUNITIES:

WHY CHOOSE EUSD FOR YOUR CHILD?

• STEAM instruction (Science, Technology, Engineering, Art, and Math) • Music programs • Video production • Middle school electives • Physical education at EVERY grade level by credentialed physical education teachers • Dual language programs

NURTURING THE WHOLE CHILD: You want the best for your child, and so do we.

• Full-time at every EUSD school:

We are the Escondido Union School District (EUSD), and we’ve

• School social worker

been educating, nurturing, and empowering the children of

• Licensed vocational nurse

the Escondido community since the 1880s. But don’t let our age fool you — we’re anything but old fashioned. EUSD is an innovative school district, rich in technology and award-winning

• Family liaison • Two full-time counselors at every middle school

programs that are revered and modeled by educators from around the globe. Kindergarten Registration Now Open

760.432.2400 eusd.org/whyeusd


Venues and Event Spaces • Sunday Brunch • Catering • Indoor and Outdoor Settings

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TABLE OF CONTENTS & MASTHEAD Publisher:

Escondido Chamber of Commerce

Editor:

Rorie Johnston

05 Contributors

Assignment Editor:

Heather Petrek

06 South Centre City

Contributing Editor:

Joel Brown

04 Greetings from Chairman of the Board

08 Litho Mosaic at the CCAE 12 Walkabout Australia 16 Career & Technical Education

Graphic Design: Printing Solutions 760-741-9899 www.printing-solutions.biz Contributing Writers:

18 City Shticker 21 Lights, Camera, Keys 22 Updating Your Kitchen 26 Small Businesses get Boost from New Tax Law 28 My Ideal Hometown

Contributing Photographers: Lisa B. Martin

30 Utopia

Printing by:

32 Partnerships and Accountability Make

Advertising Sales:

Escondido K-8 Very Strong and Getting Stronger

36 Business Directory

| Escondido Magazine

Claudine Rumbawa 760-745-2125 ext. 202 claudine@escondidochamber.org

Judy Fitzgerald 760-745-2125 judy@escondidochamber.org Cover Photo:

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Advanced Web Offset

Rorie Johnston 760-745-2125 rorie@escondidochamber.org

34 Escondido Rising Stars

720 N. Broadway, Escondido, CA 92025 760-745-2125 | info@escondidochamber.org

George Brown Lotus Burnquist Irv Erdos Carolina Flores Michelle Geller Rorie Johnston Lisa B. Martin Mike Martinez Zoey Payne Heather Petrek Jim Vander Spek Kevin S. Svetich Susana Villegas

“Star Streams� by LithoMosaic co-inventor Robin Brailsford and her partner Wick Alexander of Brailsford Public Art, and collaborating artist Doris Bittar.


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Greetings! The new Escondido Magazine has been warmly received and embraced by our community. This is our second issue featuring our new look, most notably - the Chamber’s Membership Directory and the reviews are overwhelmingly positive. Want to buy goods or retain services from a local business? Look no further than your Escondido Magazine Chamber of Commerce Directory. Our chamber’s membership is a good representation of the business community and our members have deep roots in our community’s fabric and quality of life. The chamber represents business of all sizes, industries and stages, from entrepreneurial startups to established corporations. The Escondido Chamber’s advocacy efforts focus on creating an atmosphere in which business can succeed and create jobs and the community can lourish. We are the primary voice of business in the community working with local, county, state and federal policymakers on issues that improve our region’s business environment. The foundations for the Escondido Chamber of Commerce have never been stronger. We have active, involved members and a dedicated volunteer leadership with a caring, competent staff.

Enjoy! Kevin S Svetich, CLU Chairman of the Board

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George Brown In the remodeling and construc tion business for a good por tion of his career, George Brown is a serial entrepreneur, and has assisted many small business owners in get ting star ted. He’s a published author on real estate, design, and remodeling. Find his blog, Style, Design & Remodeling Ideas for Today’s Lifestyle at DesignIdeasbyGHD. blogspot.com.

CONTRIBUTORS

Lotus Burnquist

Mike Martinez

Lotus Burnquist is a senior at Classical Academy Online who describes herself as a creative thinker who loves expressing herself through art.

Detective Mike Martinez has been in law enforcement for over 20 years, specializing in commercial burglary.

Irv Erdos

Zoey Payne

Irv Erdos is a humor columnist. Contact him at IrvErdos@aol.com.

Zoey Payne is a senior at Escondido Charter High School and co-editor of the ECHS Yearbook. Reading and writing are her passions and she plans on majoring in English in college.

Carolina Flores

Heather Petrek

Carolina Flores is VP of Interact, a volunteer Youth Court Attorney, President of Escondido Education COMPACT’s Helping Hands, and the Founder/President of the on-campus club, 77 Out of 100. She works to inluence fellow students’ wise choices by serving as a member and speaker for Drug Free Communities.

Heather Petrek is the Assignment Editor for the Escondido Magazine, and a freelance writer specializing in adult iction.

Michelle Geller Michelle Geller is the economic development manager for the City of Escondido. Reach her at (760) 839-4587 or mgeller@escondido.org.

Rorie Johnston Rorie Johnston is CEO of the Escondido Chamber of Commerce. She is an armchair political enthusiast, amateur dancer, crossit junkie and accidental writer.

Jim Vander Spek Jim Vander Spek is a long-time Escondido resident and CPA (VanderSpek Howerzyl, CPAS) with a special interest in succession planning, business start-ups and the structuring of complex transactions.

Kevin S. Svetich, CLU, Chairman of the Board, Escondido Chamber of Commerce In business since 1976, Kevin Svetich Insurance & Investments specializes in life, health, and disability insurance, long-term care insurance, annuities, and mutual funds for businesses and individuals.

Lisa B. Martin Lisa B. Martin is a freelance assignment writer and the principal of Martin & Company, a full-service communications, PR and branding agency, now based in Greater Seattle, WA. Her award-winning work and that of her clients has appeared in numerous U.S. and international magazines and culture, lifestyle, travel, and trade media. Contact her at lisa@lisabmartin. com; 508-284-0078; www.lisabmartin.com.

Susana Villegas Susana Villegas is President of SVPR Communications, a public relations irm specializing in English- and Spanish-language media relations and community outreach services in the San Diego region.

Escondido Magazine |

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History For over 100 years, long before being identiied as “South Centre City,” the plan area played a central role in Escondido’s economy and community. South Escondido Boulevard, formerly named Nutmeg Street, served as the city’s primary north-south access through Escondido south to San Diego. With its rich mix of commercial, industrial and residential uses, the area was a thriving neighborhood that offered diverse shopping, employment and housing opportunities. The now famous Del’s Barber Shop opened in 1959 at 650 South Escondido Boulevard, and the Escondido institution is one of the few businesses along the corridor from that era that is still open and going strong. Other notable businesses sprung up along the corridor in the 1980s, including Peterson’s Donut Corner (903 S. Escondido Blvd.) and Lourdes Mexican Food (650 S. Escondido Blvd.). Like Del’s, they are the exception in having survived over the decades to become Escondido institutions. Ultimately, factors like the construction of Centre City Parkway caused development to move away from Escondido Boulevard as land use patterns turned to more auto-oriented development.

Envision South Centre City City Engages Community to Create the South Centre City Speciic Plan By Michelle Geller

Over the past two years, city staff has been working to develop a plan to spur revitalization of the South Escondido Boulevard corridor and its surrounding areas. Funded by a $172,754 Strategic Growth Council grant awarded through the California Department of Conservation, the South Centre City Speciic Plan creates new zoning standards and design guidelines to ensure that future development in the area is attractive, functional and livable. The South Centre City area is rich in history, is in close proximity to downtown and has great potential for redevelopment. The city’s General Plan identiies it as a future growth area. In developing the South Centre City Speciic Plan, city staff took an updated and tailored approach to planning and growth with the purpose of delivering a more dynamic, attractive community-based setting with greater choices and opportunities for current and future residents and businesses.

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Community Outreach Last summer, the City of Escondido began an outreach effort called “Envision South Centre City,” (the second phase of outreach, building on the irst phase that was conducted in 2015 and 2016). Knowing that community buy-in would be crucial to the success of the plan, the purpose of “Envision” was to engage residents, businesses and other community stakeholders on the plan’s development. A website was established to keep the public informed about the plan and opportunities for input, and community meetings were held that included vision boards and other materials to communicate how the plan could potentially affect future development in a positive way. In a unique twist on the community engagement process, city staff conducted a visioning exercise with 5th grade students at Central Elementary School, which sits adjacent to the plan area. The activity helped the students learn about city government and the process by which land use decisions are made. Given that the majority of the over 100 students who participated live in or near the plan area, it was an opportunity for them to provide input on city policies that directly affect them and their families. Students’ artwork from the visioning exercise is featured in the plan.


• January 9, 2018: Planning Commission recommends approval of draft plan with minor changes • January 22, 2018: Updated draft plan, incorporating Planning Commission changes, released for public review • March 21, 2018: South Centre City Speciic Plan approved by the City Council Looking to the Future The approved South Centre City Area Plan effectively established a link between policies outlined in the city’s General Plan and the future individual development proposals within the South Centre City planning area. The plan brings detailed standards into a focused development scheme to improve community health, safety, sustainability and economic prosperity, while respecting the unique character of South Centre City. “The South Centre City Speciic Plan should ensure higher quality developments and also reinforce the context of the surrounding area,” said Mike Strong, Assistant Planning Director who is leading the project. “We’re recommending (development) be compatible with other designs from downtown (Escondido) to the gateway.” Notable new projects completed, planned or underway in the South Centre City Area include: • Haven76, located at 2414 South Escondido Boulevard, a 76-unit complex leasing one, two and three-bedroom luxury apartments featuring a pool, itness center and other amenities. • Citron, located at 2516 South Escondido Boulevard, under construction, offering 63 for-sale condominium units in the spring/summer of 2019.

Timeline • August 15, 2017: Release of the “Envision South Centre City” Public Participation Plan for Phase 2 of the project

Information about the South Centre City Speciic Plan, including the adopted plan and artwork done by Central Elementary School students, is on the City of Escondido’s website at www.escondido.org/south-centre-city-areaplan.aspx. Major Developments Planned or in Progress

• September 12, 2017: Original draft plan released for public review and comment; informational presentation to Planning Commission • September 28, 2017: Informational open house at City Hall • November 20, 2017: Start of public review of the Initial Study and Negative Declaration • November 30 and December 1: Outreach exercise at Central Elementary School

Aspire

Developer

Address/Location

Type

Touchstone Communities

Municipal Parking Lot #1

Multi-family - 106 units

The Ivy

Touchstone Communities

Juniper and 2nd Ave

Multi-family - 95 units

Escondido Gateway

Integral Communities

700 West Grand

Multi-family - 126 units

TBD

Integral Communities

Old downtown Palomar hospital

TBD

Latitude II

Lyon Communities

Centre City Parkway and Washington

Multi-family - 112 units

Exeter Industrial Park

Badiee Development

Harmony Grove Road

Industrial

Centerpointe 78

Pacific Development Partners

78 and Broadway

Commercial

Palomar Rehabilitation Institute

James McCann

ERTC

Medical

Citron

William Lyon Homes

2516 South Escondido Blvd

Condos - 63 units

The Villages at Escondido Country Club

New Urban West

Country Club area

Single family homes - 380 residences

• January 4, 2018: Updated draft plan released

Escondido Magazine |

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LithoMosaic® Star Streams at The California Center for the Arts, Escondido is a U.S. Museum First By Lisa B. Martin

“I think of LithoMosaics as 21st century petroglyphs - a modern day graphic that tells a powerful story. They enrich the everyday experience, and in surprising places for art to be showcased and occur.” Steve Lang, Principal, MIG In the cold dawn of December 4, 2017 something very big was happening at the California Center for the Arts, Escondido. Men and women in bright safety vests, steel-toed boots and hard hats cheerfully greeted each other. Trucks of all sorts were backed up in the parking lot and loading area. Heavy water hoses and electrical supply cables were uncoiled. Masonry power tools were

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set at hand. More than two dozen people bustled about on an important and fun mission: to witness and install - in one single day - a 128 square foot mosaic threshold at the museum’s entry. And all had to be done perfectly so the museum could re-open the next day. The team was setting in place a remarkable gift of LithoMosaic® public art. As the morning progressed, work crews, artists, and CCAE staff moved about in synchronized eficiency, a concrete truck hummed and pumped, and the tools of craftsmen scraped and smoothed. CCAE Executive Director Jerry Van Leeuwen even made sure the crew had access to a break room, with a generous supply of coffee and Peter-


A National Museum First The miracle that unfolded last December was even larger than the 128 square feet of beautiful glass, porcelain and gold tiles that were assembled off-site at Brailsford Public Art’s Dulzura, CA studio. Made by hand from concept to install-ready in a record three weeks, it was rolled up and transported to the Shaw team of master craftsmen, led by Javier Garcia, who installed it in four sections, upside down, into six inches of wet concrete, in half a day. While there are dozens of unique LithoMosaics installed across the U.S. in more than 25 states, the CCAE is the irst of six museums across the nation that Brailsford is working with in her series COLD CALL: Museum as Muse. son’s Donuts. Visiting artists lew in from Arizona and Colorado to witness the installation, and to hone their own understanding of the unique and powerful public art process that is LithoMosaic. By noon, the mission was accomplished – a synchronized dance of wellhoned craftsmanship, vision, and pride of place and art. The stunning LithoMosaic titled Star Streams/Threshold Tessellation is now a permanent, exterior public artwork at the art museum’s main entrance. It serves as a vibrant welcoming waypoint for 300,000 annual visitors to the CCAE. Star Streams was created by lead artist and LithoMosaic co-inventor Robin Brailsford and her partner Wick Alexander of Brailsford Public Art, and collaborating artist Doris Bittar. All three are members of Public Address, and Star Streams is a precursor to the Public Address exhibition opening at the CCAE in September, 2018. The exhibition will celebrate over 20 years of San Diego County public artists making a big difference in the public art scene regionally and nationally. Collaboration Made this Gift Happen For Star Streams, the artists donated their ideas, design, materials and fabrication. Ron Shaw of Shaw and Sons Concrete Company of Costa Mesa contributed all the concrete and over 100 man-hours, with installation support from T.B. Penick & Sons of San Diego. City maintenance crews also partnered on the project to remove the old stained and cracked concrete at the site, making this gift – valued at over $60,000 – a reality in a dynamic collaborative partnership with artists, the CCAE, the city, the business community and museum patrons. Last January, the oficial unveiling of Star Streams occurred at the opening of the Niki de Saint Phalle: Mythical California exhibition, the most visited and proitable in the museum’s history. Star Streams adds another major mosaic destination to Escondido’s cultural tour and it will be included in the city’s next map and guide, as well as future art walk events.

“COLD CALL is a means of renegotiating the relationship between public art and museums,” says Brailsford. “My work enlivens cultural and civic public spaces. Achieving the irst LithoMosaic museum installation is an essential milestone for my vision to realize the creative potential of people, places and things. With this series of national museum public art partnership donations, I am reinventing the paradigm of public art for the client, community, and artists.” - Article continued on page 10

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Escondido Magazine |

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people and trafic low, lighting, metalwork, and structural engineering. “I think of LithoMosaics as 21st century petroglyphs - a modern day graphic that tells a powerful story. They enrich the everyday experience, and in surprising places for art to be showcased and occur,” says Lang.

 - Layered and hidden narratives center on star designs and

intertwined nets to suggest streams and low around and through the stars. The hybridized designs and palette honor the cultural and regional inluences of Mezzo-American, Spanish-Moorish and Chinese aesthetic into a contemporary resolution. Star Streams motivates historical curiosity to excavate and reveal underground aquifers, creeks, streams, gold exploration, missions, and migrations.

All to be displayed in the upcoming Public Address exhibition, the other COLD CALL sites are the Peabody Essex Museum in Salem, MA, the Everson Art Museum in Syracuse, NY, the Museum of Glass in Tacoma, WA, and the Corning Museum of Glass.

Visit Star Streams 24/7 “We are thrilled to be the irst LithoMosaic museum installation and to have this stunning original artwork to live with and love forever,” commented CCAE Museum Director Leah Goodwin. “The aesthetics and integrity with which it was designed and then quickly installed – in a matter of hours – relects the caliber of the LithoMosaic collaborative process, and the CCAE Museum’s ongoing commitment to offer enduring and inspiring public art that is accessible to all.” Visitors can view and experience Star Streams at the CCAE Museum entryway. Find more information at http://artcenter.org/museum. For more information about LithoMosaics and artist Robin Brailsford see www.codaworx.com/proile/ brailsford-public-art/8452 or www.lithomosaics.com. For information about the upcoming Public Address exhibition visit www.publicaddressart.com.

“I am most grateful to Leah Goodwin and Jerry Van Leeuwen, the city, board members, and staff who all came together to make my dream a reality,” says Brailsford. “Star Streams has set a precedent for the other COLD CALL cities, and I see smooth sailing after such an initial museum success.” Public Art You Can Use: Walk on It, Touch It, Sit Down LithoMosaics are designed to endure the elements and high trafic areas, are LEED and ADA certiied, and they encourage and inspire human engagement and interaction. Entryways and waypoints in communities and urban campuses, transit stations, walkways, public parks, and beach promenades - even furnishings - are all excellent applications for LithoMosaics as they can be installed on lat, tilted up or vertical surfaces. Steve Lang was on the supervising project team for the series of 3,000 feet of LithoMosaic medallions that were custom designed by Brailsford Public Art, and are now installed on the sidewalks of six city blocks along the public transit gallery in downtown Long Beach. Lang is a Principal at MIG, one of the foremost landscape architect and planning irms in the U.S. In his view, public art is a vital cultural statement. LithoMosaics are integrated with the very brand and design of a city or place, along with

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Unlock your business potential With a rich history spanning more than 100 years, the Escondido Chamber of Commerce has been a driving force among the key players in developing and implementing positive actions which lead to prosperity for the community, its businesses and its citizens. Your business success is our mission. Partnership with the Chamber is one of the best business decisions you can make. You may choose to be actively involved in our committees and various networking events, or simply take advantage of our business advocacy and marketing. Volunteer leadership and dedicated staff ensures the Chamber’s iscal health, relevance and vibrancy, and is the leading component for a strong voice for business.

EVENTS CALENDAR GOOD MORNING ESCONDIDO

BUSINESS AFTER FIVE MIXER

Kick off your day with an energetic networking breakfast. Each guest has a chance to share their business to a group of professionals. Held on the 4th Friday of the month, check the calendar on our website for time and location. Current and future members of the Chamber are welcome.

An opportunity to exchange ideas, make new connections and generate leads while enjoying appetizers and a cash bar. Limited number of sponsor tables available to members. Open to members and future members. Check the calendar on our website for time and location. First time guests, call the Chamber for a free invite. Registration requested. Interested in hosting this event and promoting your business? Contact the Chamber.

LUNCH BUNCH PLATES FOR EIGHT You’re having lunch anyway, so why not join us, network and establish connections with other business members. Lunch Bunch is held every 1st Tuesday of the month. Open to members, guests and future members. Plates for Eight is held every 3rd Wednesday of the month. Open to members only. Reservation requested. Check the calendar on our website for time and location.

GOVERNMENT AFFAIRS COMMITTEE First Tuesday of the month at 4:00pm Escondido Chamber of Commerce

ECONOMIC DEVELOPMENT COMMITTEE Second Thursday of the month at 12:00pm Escondido Chamber of Commerce

EDUCATION COMMITTEE Second Monday of the month at 12:00pm Escondido Chamber of Commerce

SPECIAL EVENTS GRAND AVE FESTIVAL Sunday, May 20, 2018 9:00am-5:00pm Grand Ave Downtown Escondido

108TH ANNUAL INSTALLATION & AWARDS DINNER Friday, June 15, 2018 5:30pm-9:30pm California Center for the Arts Museum, Escondido

CHAMBER PATRIOTIC BBQ Tuesday, July 17, 2018 5:00pm-7:00pm Escondido Chamber of Commerce Sponsored by Escondido Disposal Inc.

20TH ANNUAL “CHAMBER CHALLENGE” GOLF TOURNAMENT Friday, September 14, 2018 The Vineyard Golf Course, Escondido.

GRAND AVE FESTIVAL Sunday, October 21, 2018 9:00am-5:00pm Grand Ave Downtown Escondido

Call us today for more information.

760.745.2125

RSVP: claudine@escondidochamber.org


Walkabout Australia By Heather Petrek

One of the most sensational excursions you can make this summer is to the San Diego Zoo Safari Park, because something very special is happening. The newest adventure at the park, Walkabout Australia, provides a glimpse into the smallest continent and one of the largest countries on our planet. You’ll be able to explore and learn about the varied geography and the animals and plants that live there. Animals You Don’t See Every Day While you’re taking in the sights and sounds of Australia, you’ll feel like a local when you realize there are no fences or walls between you and the western gray kangaroos that are hopping nearby. Living mostly in the grasslands, this species of kangaroo feasts on grasses, leaves, bark, and plants that grow near the ground. The western gray kangaroo doesn’t need to consume large quantities of water, and spends 6 to 10 hours per day grazing. Newborn kangaroos, or joeys, are tiny at birth and stay in the mother’s pouch until they are about nine months old. Sometimes an older joey will continue to suckle even as a sibling occupies its mother’s pouch. Western gray kangaroos are muscular, and can leap as far as 39 feet in one hop. They are fast animals, traveling over 37 miles per hour. As you observe the kangaroos, and the unique ways they move, there will be volunteers who can answer questions and teach you more about these fantastic animals. Another animal you will see in the exhibit is the

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red-necked wallaby. The wallaby is a smaller member of the kangaroo family. It has smaller forelimbs than its hind limbs, ears that are clearly visible, and a long tail. Males weigh approximately 33 – 55 pounds and females weigh about 26 – 34 pounds. Males’ tails are up to 2.9 feet long; the tail of a female is slightly shorter, up to 2.6 feet. The gestation period for a red-necked wallaby is about 30 days, and joeys weigh less than .04 ounces at birth. Infant red-necked wallabies take their irst look at the world beyond the pouch when they are six months old, and begin venturing outside the pouch at seven months. The joey will continue nursing until it is a year to just under a year-and-a-half old. The milk its mother produces is a formula that is perfectly harmonized with the baby’s stages of development, and the amount that it consumes is also matched to the needs of the young one. Australian brush turkeys are also free to roam in Walkabout Australia. They are mound building birds that have black feathers, yellow wattles, and red necks and heads. The males use leaves and other matter to build a 5-foot high, 13-foot diameter mound to protect the female’s eggs (1624 of them), but the mound can incubate more than one female’s eggs at a time. Using his beak to ensure the temperature is correct, which is about 95 degrees Fahrenheit, the male will add or remove leaves from the mound. When Australian brush turkey chicks are born, they don’t need their parents; they are capable of surviving on their own


as long as another animal or bird doesn’t prey upon them irst. Making it to adulthood, the chick faces a daunting 1 in 200 chance. Meet Me at the Far End Learn about a few Australian animals in the Animal Ambassador section of the exhibit. Echidnas are spiny anteaters that have bird-like beaks, kangaroo-like pouches, and porcupine-like spines. They have low body temperature and a slow metabolism, and are monotremes, or egg-laying mammals. The female’s eggs are soft and leathery, and as small as a dime. The egg develops inside the female’s pouch for ten days, and then hatches. Echidna pouches are equipped with glands called milk patches that the newborn eats from. Having a large brain compared to the size of its body, the echidna’s neocortex comprises half of its brain. Most mammals’ comprise 30%. In humans, the neocortex constitutes more than 75% of the brain’s volume. Wombats are nocturnal marsupials that live in burrows. They have short legs and strong claws for digging tunnels. Like other marsupials, wombats have pouches, but unlike the pouch of a kangaroo, for example, the wombat’s pouch opens towards the animal’s hind legs instead of in the front. This is probably because if the pouch opened toward the female’s head, the baby wombat would get covered with dirt from her digging. Wombats are herbivores, so their diet consists of plants; it takes about two weeks for a wom-

bat to digest a meal, using special stomach enzymes to break down the hardy vegetation it eats. Sugar gliders are nocturnal marsupials that are also omnivores. The enjoyment of sugary saps and nectars plus the ability to glide through the air, typically from tree to tree in pursuit of food or to escape predators, gives the sugar glider its name. Using the patagium, or gliding membrane that extends from the forelegs to the hind legs, sugar gliders lex their feet upward with their legs at right angles to the body. They can glide 55 yards or more and can steer by adjusting the tension of the patagium through the movement of their limbs. This marsupial has a partially prehensile tail and its body length is about 9-12 inches, including - Article continued on page 15

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the tail. Males weight 5 ounces; females about 4. Large, farset eyes allow the sugar glider to see prey at night, and its ears swivel to assist with hunting in the dark. Sugar gliders parent their offspring together. One will gather food while the other keeps the offspring warm; baby sugar gliders are unable to hold their bodies at a constant temperature until the age of 3-and-a-half months. What is a Billabong? A billabong is a pool or pond that forms when a river or creek changes its direction. In the Walkabout, the importance of water and how animals and people depend on it is illustrated at the water conservation tank, and the children’s area, a place to play in the water at the pond’s edge. The need for water conservation because of drought and the changing conditions of our global climate is essential to the well-being of humans, animals, and life on our Earth. What better way to appreciate water and the birds and plants that thrive on it than roaming Walkabout Australia? Educating ourselves about water and its conservation is a signiicant and worthwhile mission. This new adventure at the Safari Park is just another way to make it fun. The Desert Rocks If you’d like to see a representation of the Australian desert without traveling in an airplane for ifteen or more hours, look no further than the Walkabout exhibit. Australia’s Northern Territory is home to massive, red, round granite boulders called the Devil’s Marbles. These huge rocks are more than 1,600 million years old, formed from a granite mass under the Earth’s surface by magna that had cooled. The granite cracked and split, making blocks. Eventually, because of erosion, wind, and rain, the edges of the blocks became smooth, and now they look like giant marbles. The impressive rounded boulders decorate the vast, dry landscape in Australia at the Devil’s Marbles Conservation Reserve. Many plants and animals like snakes, lizard and birds live among the rocks, using them for shelter and shade. This natural wonder has been recreated at Walkabout Australia, where you can easily visit and see them for yourself.

ant for many reasons, a few of them being the stabilization of the world’s climate, the maintenance of the water cycle, and protection against lood, erosion, and drought. The animals you will see at Walkabout Australia are the endangered Matschie’s tree kangaroo and the double-wattled cassowary. The double-wattled cassowary is large; the only birds larger are the emu and the ostrich. Omnivorous birds, females are more brightly colored than the males, and also bigger than the males. Adult cassowaries are over 5 feet tall. Some females can grow to a height of 6-and-a-half feet, and can weigh about 129 pounds. The Safari Park has a breeding program for this gorgeous bird to help save it from extinction. Matschie’s tree kangaroo was classiied by the International Union for Conservation of Nature in 1996 as endangered, primarily because of the destruction of its habitat. Other threats to the species are oil drilling, hunting, and rainforest clearing. These kangaroos have small ears, curved claws on their forelimbs and soft pads on their hind limbs to help them climb. They are muscular vertical climbers and use their tails, which are about as long as their bodies, to assist with balance as they clamber through the trees. The San Diego Zoo Safari Park has a breeding program for these endangered kangaroos, as well. The Kingdom Plantae Besides animals, the San Diego Zoo Safari Park is home to unusual and exotic plants. In Walkabout Australia you will see Sturt’s desert peas, banksias, and Australian climbers just to name a few. As with the animals, the park takes special care to nurture the thriving plants that grow there. When visiting, take time to appreciate the lush lora throughout the park. You won’t have to try hard to learn interesting facts about the varied plant species you see all around you. Enhancing San Diego Zoo Global Wildlife Conservancy’s goals, to protect species all over the world, and ight against extinction while keeping visitors and donors excited about the important work they do with regard to conservation and appreciation for all of nature, Walkabout Australia offers an exciting way to stay inspired. Make your way to the San Diego Zoo Safari Park this summer for your chance to get close to a kangaroo, take in the scent of a plant you’ve never seen before, and admire the traits of the faraway continent of Australia. Purchase an annual membership while you’re there, and join the many who already support the ongoing efforts of conservation and education that make this park a cherished gem of San Diego county.

Amazing Rain Forest Life The habitat known as the rain forest supports diverse life. According to scientists, about half of Earth’s plants and land animals live in the rainforest. Rainforests are importEscondido Magazine |

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Career & Technical Education opens doors for all at Escondido Union High School District campuses By Carolina Flores Student Board Member, EUHSD Board of Education Student, Escondido High School

The Career and Technical Education (CTE) pathways being offered at school sites within the Escondido Union High School District are opening doors for students to explore new career paths through a variety of courses. Students have the opportunity to explore agriculture, arts, building and construction trades, engineering and architecture, health science and medical technology, manufacturing and product development, and transportation. “One key component of addressing support for CTE classes is the concept of breaking down the ‘college for all’ mentality. We in the CTE departments believe in a mantra of ‘post-secondary education for all’, which greatly broadens the horizon for opportunities,” said woodworking, architecture, and engineering teacher Andy Redding of San Pasqual High School. The pathways are designed to connect high school classes to college, industry certiications and/or the workforce. For some, CTE is an alternative form of education helping those planning to pursue a trade immediately after high school, while others utilize CTE courses to explore possible career options. For senior Derek Be, being involved in Advanced Machining and Advanced Molding gave him an opportunity to get ahead in his career as he hopes to work for Freeberg Industrial Fabrication Corporation, a locally based company, in the future. “I actually have a certiication in welding. This certiication will give me a foot in the door because companies tend to call the person with the certiication over the person without it. Getting one in high school was a huge bonus, because I didn’t need to go to Palomar to get certiied so it saved me a lot of money,” said Be. Many of the students involved in a CTE pathway do so because they are committed to pursuing a career in that ield, whether immediately working, or gaining additional skills through a trade school. The programs offer several opportunities for hands-on work in real

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world scenarios. Often, some of the most beneicial experiences students receive through the CTE courses include seeing irsthand what jobs speciically entail. “One of the great things students get from CTE programs is being able to go on ield trips to visit work being done on pipelines or welding on buildings, plus you get credit for going,” said junior Ricardo Cabrera. According to the National Research Center for CTE, “the more students participate in career and technical student organizations, the higher their academic motivation, academic engagement, grades, career, self-eficacy, college aspirations and employability skills.” These courses are not only teaching students the skills needed for trade schools, but students are also getting an in-depth look at how to apply these skills to their lives as they proceed into adulthood. In the EUHSD district, “Kids can learn hard skills like learning how to operate a machine, but then we also learn soft skills like how to show up to work on time, interact around dangerous machinery, and maintaining professionalism in the class. We also work on communication and interview skills,” said woodworking teacher Nate Boelhauf from Escondido High School. Students feel their time management skills have signiicantly improved since being enrolled in the program. For those involved in the higher levels of the pathway, there is a level of responsibility and dedication that the students are expected to rise to. The class will be given an overview of what to do for their project, safety, what to avoid do-


ing, and what measurements to use. Students then manage their schedules for the projects as they move forward. “I need to build up a schedule on how and when to do things. For example, if I need to cut a board, I need to cut this day, paint and stain another day,” said junior John Cruz. The CTE staff are also teaching the students about outreach through the various charity projects in which the students participate. In one project aimed at supporting the ight against cancer, students created toy boxes illed with donated items. Additionally, the woodshop class at Escondido High School is currently working on creating a “Little Free Library” for each of the elementary schools in Escondido. Little Free Library is part of a national effort to increase literacy, and will include donations of books for all to access. Students found satisfaction in doing this work, because they were able to tangibly see the impact of their projects within the community while serving those in need. However, these projects in particular push students to create their best work, as it is going toward a good cause.

of what they are learning in a CTE program,” said Boelhauf. Currently, a wide range of CTE pathways are available through the district’s high schools including Building & Construction (Escondido and San Pasqual), Engineering & Architecture (San Pasqual), as well as Manufacturing & Product Development (Orange Glen and Escondido). To learn more about EUHSD’s College, Career & Technical Education programs, or if you would like to volunteer, visit the website at www.euhsd.org or call 760.291.3200.

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Senior Scott York found sometimes with these projects frustrations can run high. “When what we were working on didn’t end up being what we envisioned, we have to push ourselves to ix the problems. We can’t put ourselves down and only focus on the negative. Instead, we have to keep pushing towards success,” said York. The CTE programs have been successful at each campus with the number of enrolled students ranging from 500 to 600. Teachers have found success in teaching their students teamwork, time management, attention to detail, and safety when it comes to the projects they work on. Nevertheless, they are “Always looking for mentors from outside organizations to reach in and hire kids straight out of high school. I would love for more people to become involved in CTE by coming in, sitting on advisory panels, serving as guest speakers, or sharing their personal perspectives of the industry in which they work. Having someone currently working in the ield come in and tell us we need kids to have particular skills is very valuable. It not only helps to ensure what is being taught is relevant to tomorrow’s worker, but can often help students better understand the value

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City Shticker By Irv Erdos Bulls, bears, and cats Once again, I’ve been sparring with my wife over what she insists are questionable investments. Sadly, she has little faith in my competence, insisting I should seek the advice of a professional before considering any future speculation. “And please stop telling people you’re some sort of authoritative investor,” she moaned. “I don’t know what you’re talking about,” I replied. “You gave your friend Barry the impression you’ve become a kind of commodities dealer,” she griped. “Does he know you were talking about shopping at Costco?” So, I looked up the term on the Internet and read aloud to her: “Commodities: Objects that come out of the Earth such as wheat, cattle, soybeans, corn, gold, uranium, and copper.” “And ketchup,” she added. “A gallon of ketchup!” “Still a commodity,” I said. “Yes, it is, but it’s not exactly cattle, gold or uranium,” she whined. “Commodity!” I repeated. “You told your friend Dan you bought oil.” “I did.” “Did you mention it was olive oil?” “I can’t recall.” “And you told Joe you were investing in metals.” “All true.” “You said you obtained a substantial stake in aluminum.” “I did.” “Foil!” she squawked. “Did you tell Joe it was aluminum foil!?” Okay, so maybe there was a degree of reason to her argument, so I decided to accept her advice and go with a professional:

Cousin Ivan. “Ivan the dancer?” my wife questioned. That was in a prior life. Cousin Ivan used to be an actor and dancer. He even had a role in the hit musical “Cats,” but now he’s a stock broker. Since the stock market had been in skyrocket mode, what better time than now to let my cousin steer us into prosperity? So, I called him and he suggested a retail chain he liked. I took his advice and purchased 100 shares. “Congratulations,” he declared. Then we caught up on some family matters. Ivan reported all was well except that his son had come down with a case of chicken pox, but Ivan explained that he saw that as a good thing since now his son would be immune to further episodes of the ailment. I hung up the phone and announced we now owned a portion of a major retail chain, a prospect my wife was not exactly happy about, concerned the investment might be too risky. “Don’t fear,” I said. “We’re dealing with Cousin Ivan.” “Ivan, the guy from Cats?” she inquired. “Yes,” I conirmed, “but he’s a stock broker now.” “I’m happy to hear he landed on his feet,” she proclaimed. “There’s no reason to think one can’t ind success in going in a completely new direction,” I said. “I guess so,” she said. “You can be an orange tabby one day, and a securities dealer the next.” After a few days passed, Ivan called. “Congratulations,” he said. “The stock is up?” I eagerly inquired. Actually, it was down 10 percent, he said. But Ivan explained that meant it was a great buying opportunity. Also, an additional acquisition would mean I could average down the overall cost. I agreed, then asked Ivan if I should be happy now. “Of course,” he answered. “You should be very happy.” I hung up and told my wife how happy I was because our stock was down 10 percent. “Is that the same Ivan who said chicken pox was a good thing?” my wife queried. Several days later, I called Ivan back to ask how the market was doing. “Congratulations,” he said. “We’re having a rally.” “So how much is the market up?” I inquired. “Oh, it’s not up,” he said. “It’s down 300 points.” “It’s down 300 points and we’re having a rally?” I questioned.

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A local business supporting our local economy Showrooms Escondido - 410 West 5th Avenue 760-747-0701 w w w.glenniesop.com Temecula - 41695 Enterprise Circle South 951-296-3627 “Exactly,” he said. “A half hour ago, it was down 500.” “So, I should be happy then?” I asked. “Of course,” he said. “We’re having a rally.” I hung up the phone and told my wife how happy I was because we were having a rally and the market was down 300 points. After about a week I called Ivan again at which time he had some more good news, reporting that his entire family had come down with chicken pox. “Congratulations,” I said. As far as my investment was concerned, Ivan had more good news explaining that my stock’s rate of decline had slowed considerably. As good as all that news was, my wife remained unimpressed, holding on to the theory that a stock that’s half its original value can’t be all that good. I reminded her that it was her idea to seek out a professional. On the other hand, the oil, aluminum, and tomato investments I made were holding their own. Contact humor columnist Irv Erdos at IrvErdos@aol.com.


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Lights, Camera, Keys… Keeping your business safe after hours By Mike Martinez

thieves as they are not seeking any additional attention. If you have an alarm already, is it motion activated or activated by breakage? Statistically, a burglary occurs in the United States about every 10 seconds! And unlike lightning, burglary suspects will sometimes strike the same place twice. Here are a few tips to help you avoid becoming a victim and to minimize the loss if your business does become a target. Let’s start by going over the obvious. Remember to lock your business at the end of the day. Yes, it is sad, but true. On many occasions, I have responded to crime scenes where there was no sign of forced entry and the bad guys took advantage of a tired business owner who may have forgotten to lock the doors. I recommend that you have a startup plan as well as a closing procedure…and follow it every day. Counting Keys When was the last time you took an inventory of your keys? How many are out there? Who has them? Is it time to think about re-keying your business and starting fresh? This is a simple way of ensuring that the keys are not in the wrong hands. Safe and Cash Register Most of time, crooks are after easy cash. If you have a safe, make sure it is secured to the ground with lag bolts and that it is LOCKED! If your business has a cash register, remove the till and leave the drawer in plain sight. The bad guy won’t have a need to smash open your register once he sees it has nothing inside. If you have startup money in your store, hide it in a secret and secure location and don’t share this with anyone.

Lights, lights, lights Providing lights on both the outside and interior of your business is great for patrolling oficers and bad for the would-be burglar. Remember, they do not want any attention. While you’re at it, clear any cluttered window space, so that any unusual activity is easy to spot. Video Surveillance Technology is more affordable these days, and many companies offer easy to install “plug and play” video cameras. If your place is victimized, video evidence can assist law enforcement with identifying suspects, increasing the chance of an arrest and prosecution. Lastly, make sure that your business looks appealing to customers, even after hours. Keep landscaping in good condition, trimmed and clear of clutter. I have been to many burglaries where potential identiiable evidence was lost due to a palm tree branch blocking a camera, or a missing parking lot light allowing the crook to park a get-away car without being seen. Detective Mike Martinez Escondido Police Department Crimes of Property Unit Desk (760) 839-4739

Alarms Do you have an alarm? Do you activate it every day? When was the last time it was serviced and maintained? It is my opinion that an audible alarm is much better at deterring Escondido Magazine |

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Updating Your Kitchen 6 Things You Can Do to Add New Life to Your Kitchen By George Brown Make a Splash with Tile The backsplash, because it spans a relatively wide area of the kitchen, can have a big impact on the room’s appearance. If you already have a solid surface countertop like quartz or granite, (something that will be around for a while), consider adding a tile or glass backsplash. Today’s material options seem endless: porcelain, ceramic, glass, stone, marble and mix combinations of each. Trending today are glass tiles, hand painted ceramics, geometric shapes and 3 dimensional tiles. Don’t be afraid of adding some color. The backsplash is a great way to add personality to your kitchen.

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Out with the Old, In with the New - Countertops Many homes still have the tile countertops featuring the grout that we all love so much (NOT!). Consider getting rid of the dated style and time-consuming grout cleaning by adding a solid surface countertop to your kitchen. Granite and quartz lead the ield in popularity. Granites are natural stone products that have uniqueness in color ranges and patterns since they are created by nature. You’ll see some amazing stones when touring the slab yards. Quartz countertops are man-made tops with the primary material being quartz stone. Because they are manufactured, they come with a couple of popular features including stain resistance, maintenance free, and there is no need to seal. Quartz comes in hundreds of colors and patterns that can be viewed in the showroom. Center Stage with a Wood Island Top Wood adds warmth to a space like no other material. Because of today’s technology, a few companies have created wood inishes that now can withstand the daily rigors of an active kitchen. This means wood tops are moving to center stage. The island can be a perfect place to create a focal


point using wood. Solid wood tops come in varying thicknesses, from 1” to 4”. They also have an abundance of edge treatments to really make the top custom. You also have the ability to select wood species, orientation of the grain, and custom stain colors. Not everyone has an island, so consider another location, or your entire countertop. Maybe the countertop at the bar area, or as an accent piece in the butler pantry, or cabinetry in the hallway leading from the kitchen. Because of the durability of the inish, these wood tops can be used on bathroom vanities or tub decks. Glass Accents Sometimes all that is needed to add some spice to the kitchen (no pun intended) is to add a point of interest. How about adding some glass to a couple of cabinet doors? With so many decorative glass options available these glass accents are a beautiful addition to the upper cabinets. Be aware that what will be viewed behind the glass will depend on the transparency of the material selected. Consider painting the interior of the cabinet to match the exterior or maybe an accent color. Another option would be to install LED lights inside the cabinet. With the addition of a dimmer switch to control the amount of light, this small space can become a beautiful accent to your kitchen. For continuity consider adding this same glass to cabinets in an adjoining room.

New Decorative Hood A common item in many kitchens is the over the stove microwave (or small hood) with a cabinet above it. This cabinet’s only purpose is to hide the ductwork for the exhaust. Why not remove it and add a more decorative hood? From wood to stainless steel to colorful metal hoods, the styles are wide-ranging. What once was a functional piece of equipment can now add some interest to your kitchen. Many hood styles allow for open wall space around them and extend to the ceiling. This is a great opportunity to extend your backsplash tile from countertop to ceiling really emphasizing this new space. - Article continued on page 24

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w w w.Galle r yHome De sign.ne t A Cabinetry Facelift Can Do Wonders Kitchen cabinetry, built well, can last a long time. For those who like the cabinet layout and want to avoid replacing cabinets, reinishing may be the right option. Reinishing can take several forms but in short it is changing the color of the cabinetry exteriors. Done well, your kitchen can take on a whole new appearance and style. Some transformations are so dramatic it won’t even look like the same kitchen. Stained cabinets can have their colors darkened or can be restained with these options leaving the grain visible. Painting the cabinets is a great way to hide undesired graining patterns. To join in with trending styles, consider a combination of the two or possibly two paint colors. Another option is to faux inish the cabinets. It is recommended that you use the skill of a professional faux inisher. The reinishing techniques include layers of paint, glaze, highlights and even distressing to obtain the desired character on the cabinets. The charac-

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ter can range from subtle effects like dry brush strokes to more traditional stylings like French Country or Tuscan. It is possible when reinishing cabinets to make some minor changes to the cabinetry. Add or change moulding. Remove the compactor, adding a pullout trash bin. Add soft-close hinges. Since the idea behind reinishing is usually to avoid a big cabinet project, you’ll most likely keep these kinds of changes to a minimum, but now is the time to consider them. Need Creative Input Utilizing professional design services can make all the difference. When taking on your interior design or remodeling projects, bringing in the services of an interior design company can help you pull together colors, textures, inishes and ixtures while saving you time and headache. It may even save you money while avoiding costly mistakes or miscalculations. Plus, the experience of a professional will surely bring ideas to the table that you would not have thought of.


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Small Businesses get Boost from New Tax Law By Jim Vander Spek

The brand-new “199A Deduction” is a real game changer. It is part of the tax law Congress passed at the very end of 2017 and it is cutting taxes for owners of small and privately held businesses like nothing we have seen before. Nobody saw this coming. Sure, everyone knew that the US taxes paid by large corporations were way out of line—higher than those of virtually all competing western nations. This has been driving proitable businesses and jobs elsewhere and a ix was long overdue. If political power had been split between political parties, as it usually is, a corporate tax cut would have required something for the “other side”—programs or beneits Democrats could get behind. Instead, the holdouts against big business tax cuts were on the same team: those Republicans who wanted to help small and closely held businesses as well, not just the big boys. Negotiations dragged out almost until Christmas. At the last possible moment, Congress passed the needed big business tax rate cuts and matched them with a brand new, extremely generous deduction for smaller businesses called the “199A Deduction” (199A). Of course, there were lots of other changes in the law that generated much attention, like the limiting of deductions for state taxes, removing exemptions and changing tax rates. However, as we have analyzed the projected 2018 tax returns of our non-business owner clients, we can see that very few of them are hurt very much at all. In fact, the claim that 90% of taxpayers will pay less in federal taxes is holding true even in California where the reduction in the deductibility of property and income taxes is especially focused.

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On the other hand, the playing ield for most small businesses is completely changed. 199A provides owners of most “pass-through business entities” such as partnerships and S-Corporations with a deduction that is equal to 20% of their business income. This deduction is taken by individuals on their personal returns and comes right “off the top.” It reduces taxable income being taxed at their highest rate. An even bigger surprise is that Congress redeined and expanded the deinition of “pass-through” income. It now includes income earned from most sole proprietorships, rentals, Real Estate Investment Trusts (REITs), publicly traded partnerships and cooperatives. All of this is exciting but also confusing. Those of us who are charged with advising taxpayers as to what they should do and what taxes they will owe are being left in the dark about many important details. The AICPA, of which we are members, recently sent an urgent request to the IRS for “immediate guidance” on the many parts that are unclear. We will have to wait. The IRS is underfunded, overworked and suffering from low morale. It cannot hastily unwind all the complexities that 199A is introducing.

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taxes previously. There are a variety of strategies that can be used to ix this. Those who are S Corps and LLCs need to maximize “Qualiied Business Income” (QBI) that generates 199A beneits. For example, we advised one of our more proitable S Corp clients to put the brakes on excess W-2 earnings in the S Corp to increase QBI. All kinds of variables come into play and it requires careful, informed effort to get the best result. This is a great time to be in business. The federal government is pulling out all the stops to incentivize business ownership and to encourage proitability. Over the last few decades, many younger people have given up on the idea of starting a business or putting in the hard work this takes. Instead, for some time, the dream job for even the brightest has been a government position of some type. The hope is that 199A will jumpstart increased entrepreneurial activity. Invest in proitable businesses and properties that will generate 199A deductions. Certain REITs and Master Limited Partnerships are examples of such investments, but this has gone mostly unreported. High quality NNN rental properties are especially attractive. One of our clients owns one of these and will see an instant drop of $30,000 in his federal taxes in 2018 without doing anything different. (The IRS may yet issue regulations changing this.) Competition for good people will intensify. Employers are already scrambling to ind good people and it will cost them more than they are used to paying. Expect higher wages and increased investment in ways to make employees more productive. Private ownership of larger businesses (as opposed to being publically traded) will increase. For example, Paul Jacobs is looking to take Qualcomm, the business his father founded, private. Cox Cable is already privately owned. This trend will accelerate because of 199A coming into play. Will California get its act together? A business boom is building up steam nationally, but California is not where new start-ups prefer to take root. Unless California does more to encourage a thriving middle class of entrepreneurs and the energy they bring, we will become increasingly a place for the wealthy, the old and the poor. Sacramento and local governments need to cut regulations and taxes (corporations pay close to 10% in income taxes just for being in California), remove business roadblocks and address our housing and transportation problems so that we can again experience what thriving businesses bring.

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My Ideal Hometown By Zoey Payne

A plethora of ideas come to my mind when considering my ideal hometown. Immediately, I imagine living in a bigger city, with more places to go and more people to see. However, upon further speculation of the topic, the idea of an “ideal hometown” becomes absurd. There is no such thing as an ideal hometown, because every place has its issues. Be it poverty, violence or unemployment, no one town is perfect. The concept of an “ideal hometown” is pointless, because this quintessential hometown does not exist. When you live in one place for long enough, you start to notice its laws, all the imperfections you would never see as a visitor. As a student, I’ve always longed to leave my hometown, to go to some far away university once I inally graduate. To me, hometowns are for leaving. They’re for growing up, not growing old. But as I grow closer and closer to this date, the day that I can inally say goodbye, I ind myself feeling troubled at the thought of leaving my home. Here I feel warm, safe and comfortable. I know every street, every building, every name and face. Escondido is my home, it’s a part of who I am. This town has shaped me, has made me the person that I’ve grown to become. I love it with all of my heart. Still though, I long to travel elsewhere, to experience new streets, new faces

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and new friendships. The thing about hometowns, I’ve realized, is that they’re the places you come back to. I could travel the world, visit a thousand different countries, but my town would still be waiting for me when I decide that I am ready to come home.


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Utopia By Lotus Burnquist

Utopia - an imagined place of ideal perfection where everything works and everything is peaceful. A utopia can be different depending on whose eyes you are looking through. Mine requires a little bit of imagination but still would make sense to those who share a similar vision. Equality in all aspects and fairness are what my dream hometown would be based on. In my dream hometown by the beautiful Caspian Sea, the city council is actively involved in taking the citizen’s issues into consideration. Citizens are aware of any and all problems that arise and have a say in what is done about them. The community as a whole works together in harmony to help one another, and once a week they are called to a committee in which they share new ideas or developments to improve the community by sorting out any inancial differences among them. In this utopia there are no social classes or inancial competition. Everyone receives the same amount of money, food, and resources needed to survive peacefully.

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Education is required, but the students may choose their interests and learn further about those interests depending on what they choose. Every category available serves a different role for the society and everyone shares their resources. For example, courses in farming, sewing, cooking, or architecture are available. If a student were unable to choose or wanted to do something other than serve within the community, he/she could apply to become a part of the committee that helps assist the community to resolve any issues. In order to be approved for the committee, he/she must pass a test that evaluates character and personality as well as decision-making, not knowledge of speciic things. Then a vote among the other committee members would be held.


In my dream hometown, the food comes from crops that each citizen plants for themselves; those resources are later traded or sold during community gatherings. There is also no need to steal since every citizen is given the same resources and opportunities. Dishonesty about anything is unnecessary and there is no need for unfair competition. If anyone were to do something out of malice or cruel intent, they would be banished from the city and could only return if they could prove they had learned from their mistake through a test of honesty. The rules are few and the ones that exist are simple in my utopia. There are no social classes, stealing, dishonesty, forced education, or competition. Everyone lives in harmony and shares the resources provided to them within their community. Every person has a chance for redemption if they make a mistake, and issues brought to the committee are debated by the entire community, as well. It’s a world based off of equal sharing and fair judgement. This is my ideal hometown. What is yours?

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Partnerships and Accountability Make Escondido K-8 Very Strong and Getting Stronger By Susana Villegas “The state of our district is very strong,” declared Escondido Union School District Superintendent Luis Rankins-Ibarra at the second annual State of the District Address delivered at the California Center for the Arts, Escondido. Student achievement scores are moving in the right direction, but the cause for optimism in the superintendent’s address ran much deeper than just a snap shot of how local K-8 schools and students are currently performing. Although none of the schools in the district are operating “in the red” category as low performing schools in Language Arts and Mathematics under the new California School Dashboard, Dr. Ibarra’s optimism is rooted in something more fundamental. The district has built a foundation of partnerships and systemic structures that will continue to make the district

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stronger and provide quality education to the children of Escondido. The who’s who of partners that provide enrichment opportunities to the education of Escondido Union students were on hand that morning. Among them, the San Diego Children’s Discovery Museum received this year’s Public Champion Award for a partnership that provides after-school Science Technology Engineering and Math programs to second and third graders and free membership to all district preschool families. The San Diego Children’s Discovery Museum partnership is only the tip of the iceberg of the district’s community of partners that contribute regularly to the district’s student experience. The superintendent recognized the California Center for the Arts, Escondido, and A Step Beyond for bringing visual and performing arts to hundreds of EUSD students. Dr. Ibarra noted the impact to the community of the more than 1,000 students at ive EUSD elementary schools that have participated in the Getting Out into Nature program with the San Elijo Conservancy. He recognized the Friends of Daley Ranch for providing every district seventh grader with a ield trip experience to study nature and Escondido history for each of


the last 14 years. He noted the contributions of Treobytes, the California State University, San Marcos, the Escondido Education Foundation, the Palomar Family YMCA, and Reading Express through the City of Escondido, Barnes & Noble, and the Children’s Initiative to Science Technology Engineering and Math (STEM) for their collective contribution in bringing innovative programs that support literacy and STEM. Dr. Ibarra thanked Coast 2 Coast Soccer and the Boys & Girls Clubs for adding after-school athletics to the opportunities available to EUSD students. Dr. Ibarra called it a rich “tapestry of partners” that provides learning experiences that engage, inspire, and unleash the learning potential of each student. These partnerships build on academic achievement in the classroom for which the district is tackling head on. The quality of EUSD schools is starting to yield recognition. EUSD’s newest school, the Quantum Academy, was recently named an Apple Distinguished School for its innovative use of technology in its curriculum. Conway Elementary was one of eight schools nationally to receive the “Better World Project” recognition and grant for exemplary lesson design for its “Protecting and Serving Our Local Watershed” project. Dr. Ibarra also announced the launch of a new One-to-One iPad initiative to provide every student with an iPad by 2021 to modernize student instruction and access and use of information in the 21st century. Despite recognizing and applauding double-digit gains in student achievement at several grade levels throughout the district, EUSD also recognizes that the majority of its schools are in the mid to lower-mid levels of performance. “We are not satisied with where we are,” said Dr. Ibarra, “[but] we will turn the tide, one student at a time, one grade level at a time, and one school at a time.”

Achievement requires being accountable for teacher and student performance and the many factors that can affect that performance. The superintendent pointed to the district’s professional development plan for teachers to support them in reaching the state’s more rigorous educational standards. He also explained the measures that the district has taken to be accountable for student achievement by focusing on the academic, social, and emotional needs of K-8 students that often interfere with school achievement. “We at the Escondido Union School District are educating the entire child,” said the superintendent. The district has added a social worker, an intervention teacher, a vocational nurse, credentialed physical education teachers, and a fulltime family liaison at every site to help meet the needs of students. In 2017, the Family Liaison program received the statewide Golden Bell Award from the California School Boards Association for its success in engaging parents as partners in their children’s education. Dr. Ibarra was also very clear that accountability extends from achievement in the classroom to the classroom facility itself. He thanked the Escondido community for its support through the $182 million bond initiative, Prop E, that has funded much needed improvements and expansion of several schools – Orange Glen Elementary, Quantum Academy, Central Elementary, and Mission Middle among them. “We are mindful of our commitment to being good stewards of the public’s funds,” said the superintendent. Dr. Ibarra closed noting Moody’s AA2 “very strong” and Fitch’s AAA “extremely strong” credit worthiness ratings for EUSD.

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pursue something better for himself. Now, his grade point average is 4.0, and he is college bound. Escondido also has a number of international students. Imagine leaving your home, traveling to a foreign country and having to learn a new language and culture. These students recognize the value of education. Though starting with a disadvantage, they have surpassed many of their classmates. This event also demonstrates the love of learning our educators have. However, they pour more than knowledge into each student. They are truly life changing instruments for many, preparing students for success beyond the high school years. The Rising Star program is meant to honor students, however, everyone in attendance walks away feeling inspired and blessed.

Escondido Rising Stars By Rorie Johnston

When you look at the night sky, do you wonder what makes the stars shine so brightly? Intense pressure and extreme heat at the core of a star allow nuclear fusion reactions to take place, releasing an enormous amount of energy in the form of gamma rays. Last year, the Escondido Chamber of Commerce launched the Rising Star Student of the Month program, honoring seven high school seniors each month at a breakfast. The students are hand chosen by their principals and teachers for demonstrating character, integrity, love of learning, involvement in school and community activities and/or the ability to overcome challenging life circumstances without compromising their education. What makes our Rising Star students shine? Much like the twinkling stars we admire in the night sky, these students have withstood intense pressure or have experienced life altering events. They have not merely endured, but they embraced the hardship, which makes them shine brighter with each day. Students are surrounded by those who are part of their successful journey; school administrators, teachers, parents and siblings. There are students who embrace life to the fullest and have been given a myriad of opportunities to explore their dreams. Others have overcome extreme physical challenges with conditions that they will endure for their entire lives. But these setbacks do not stop them from succeeding. Even the young man forever bound to a wheelchair is an Olympic gold medalist. Others were on a path of destruction. One young man shared how he had to choose to leave his “friends� who were involved in gangs in order to

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The school year will end with forty-seven students being recognized as Rising Stars. Each student will have an opportunity to apply for a Rising Star scholarship, which will be awarded at the Grand Avenue Festival on Sunday, May 20. Though the Escondido Chamber runs this event, it is 100% community sponsored. Business leaders who are passionate about education have supported the program costs and generously donated $14,000 in scholarship funds. Not only do our Rising Stars shine brightly, but so do our business leaders. To ind out more about RISING STAR, go to http://escondidochamber.org/risingstar/


October 2017

November 2017

Deysi Pineda, Escondido HS – Daryl Goh, Classical Academy – Victor Torres, Escondido Charter HS – Xochitl Ramirez, San Pasqual HS – Karely Rios, Orange Glen HS – Jaime Fuentes, Valley HS – Anaylei Trinidad – Del Lago Academy.

Sydney Stevenson, Escondido Charter HS - Sara Luna, San Pasqual HS - Sophia Mittman, Classical Academy - Reignmarc Lariosa, Del Lago Academy -, Guadalupe Velasco, Escondido HS Rusbelia Beltran, Valley HS - Estefany Sanchez, Orange Glen HS.

January 2018

February 2018

Zurisadai Munoz, Del Lago Academy - Hannah Chua, San Pasqual HS -, Brian Taylor, Classical Academy - Carolina Flores, Escondido HS - Gabriel Brown, Orange Glen HS - Michael Seo. Escondido Charter HS.

Alma Perez, Escondido HS – Joseline Sanchez, Del Lago Academy – Maria Martinez, Orange Glen HS – Michael Megna, Escondido Charter HS –Jesus Cardenas, Valley HS – Sydney Pollard, San Pasqual HS – Mackenzie Zorn, Classical Academy

March 2018

April 2018

Cloe Oyanguren, Classical Academy - Brian Aguirre, Valley HS - Alberto Felix, Orange Glen HS, Jorge Soberanis, Escondido HS - Michael Alcazar, Del Lago Academy - Luigi Biundi, San Pasqual HS - Marisol Suarez-Popoca, Escondido Charter HS.

Kaila Greenberg, San Pasqual HS - Erik Arellano, Orange Glen HS - Sydney Kornelsen, Escondido Charter HS - Michelle Orozco, Del Lago Academy - Elba Morales, Escondido HS - Elian Gaona, Valley HS. Not pictured: Carl Seelhoff, Classical Academy


A Business Directory? Are we crazy?

ABORTION ALTERNATIVES Alternatives Medical Clinic 257 E. 2nd Avenue Escondido, CA 92025 (760) 741-9796 http://www.awc-ca.org ADVERTISING/P.R./ MARKETING Hogarty Communications 10326 East Tierra Buena Lane Scottsdale, AZ 85255 http://www.hogartycommunications.com/ Southwest Strategies 401 B Street #150 San Diego, CA 92101 (858) 737-7955 http://swspr.com/ AGGREGATES Escondido Sand & Gravel 500 N Tulip Street Escondido, CA 92025 (760) 432-4690 http://weirasphalt.com/ AIR CONDITIONING/ HEATING Aelott Air Conditioning 812 W. Washington Avenue Escondido, CA 92025 (760) 746-1333 http://www.aelott.com

We are including a business directory in The Escondido Magazine this issue. If you are wondering why, I would have to say I was skeptical when we started discussing it, too. Doesn’t everyone just use the internet now? Isn’t that easier than using a directory? The information available today says that many folks are going back to using a directory. The internet isn’t always easier. Others that have included directories in their publications are inding large ofices asking for multiple copies for their employees to use at their desks. We like our online information, but still like a hard copy also. To cover both preferences, this issue will also be posted online in a dynamic Flip Book format integrated into the Chamber’s website. So, you can have it both ways. Which do you choose?

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ALCOHOL/DRUG ADDICTION RECOVERY SERVICES The Fellowship Center Alcohol Services 737 E Grand Avenue Escondido, CA 92025-4404 (760) 745-8478 http://www.thefellowshipcenter.org APARTMENT Eagles Point Apartments 1501 E. Grand Avenue Escondido, CA 92027 (760) 489-9272 http://www.solanaatgrand. com/ Felicita Creek Apartments 301 W. Vermont Ave Escondido, CA 92025 (760) 480-8511 http://www.rasnyder.com/ featured_properties. phpid=213

River Village LP. 1845 Broadway Escondido, CA 92026 (760) 432-6699 http://elanrivervillage.com ART CENTER Escondido Arts Partnership 262 East Grand Avenue Escondido, CA 92025 (760) 480-4101 http://www.escondidoarts. org ART STUDIO Spiritivity 102 W Grand Ave Escondido, CA 92025 (760) 294-7555 http://spiritivity.com Stone and Glass 629 W Grand Ave Escondido, CA 92025 (760) 294-7447 http://stoneandglass.com/ ASPHALT PAVING/SEALING Coastal Pavement Products, Inc. 147 South Vinewood Street Escondido, CA 92025 (760) 317-9516 http://coastalpavementproducts.com/index.ht ml George Weir Asphalt Construction 610 Metcalf Street Escondido, CA 92025 (760) 746-0232 http://www.weirasphalt.com ASSOCIATION Escondido History Center 321 N. Broadway Escondido, CA 92025 (760) 743-8207 http://www.escondidohistory.com/ Escondido Police Oficers Association, Inc. 1163 N Centre City Pkwy Escondido, CA 92026 (760) 440-8363 http://www.EscondidoPOA. com


ATTORNEY: BUSINESS CARE Law Group PC 817 W San Marcos Blvd San Marcos, CA 92078 (619) 231-3131 http://www.carelaw.net Law Ofices of James E. Lund, APC 249 E 4th Avenue Escondido, CA 92025 (760) 747-7800 http://www.lundlaw.com Lounsbery Ferguson Altona & Peak LLP 960 Canterbury Place, Ste 300 Escondido, CA 92025-3836 (760) 743-1201 http://www.lfap.com Skaja, Daniels Lister & Permito, LLP 960 Canterbury Pl, Ste. 110 Escondido, CA 92025 (760) 781-3464 http://www.SDLPLaw.com ATTORNEY: ESTATE/ WILLS/TRUSTS Estate and Trust Law, Professional Law Corporation 100 East San Marcos Blvd. #400 San Marcos, CA 92069 (760) 745-7576 http://www.estateandtrustlaw.com Law Ofice of Constance J. Larsen 345 W. 9th Avenue, Ste. 102 Escondido, CA 92025 (760) 743-5216 http://www.constancelarsen.com/ ATTORNEY: FAMILY LAW Blair Family Law Group APC 210 S Juniper Street, Ste. 200 Escondido, CA 92025 (760) 871-2531 http://www.blairfamilylawgroup.com Palomar Law Group 225 E 3rd Ave Escondido, CA 92025 (760) 747-2202 http://palomarlawgroup. com

ATTORNEY: GENERAL LEGAL SERVICES Liljegren Law Group 228 N Broadway Escondido, CA 92025 (760) 294-1515 x102 http://www.liljegreninjurylawyers.com/

AUTOMOBILE: PAINT/ SUPPLIES LINE-X Of Escondido 2368 Auto Park Way Escondido, CA 92029 (760) 735-9800 http://www.linexofescondido.com

BAKERY Ohana Cupcakes 200 E. Via Rancho Pkwy #107 Escondido, CA 92025 (858) 922-5409 http://www.ohanacupcake. com

The Law Ofices of Nadine M. Sayegh 147 S Orange St. Escondido, CA 92025 (760) 233-1002 http://www.nmslaw.net

AUTOMOBILE: REPAIR/ SERVICE 5th Ave Auto Service 651 W. 5th Ave Escondido, CA 92025 (760) 690-5591 http://5thaveautoservice. com

Tailored Desserts 339 W 2nd Ave Escondido, CA 92025 (760) 871-0185 https://www.tailoreddesserts.com/

AUTOMOBILE DEALER: NEW/USED/LEASE/FLEET SALES Auto Thrift 990 N Broadway Escondido, CA 92026 (760) 738-0078 http://www.autothriftofescondido.com Lexus Escondido 1205 Auto Parkway Escondido, CA 92029 (760) 747-2300 http://www.lexusescondido. com North County Buick Cadillac GMC 1515 Auto Park Way Escondido, CA 92029 (760) 432-4040 http://www.ncbcg.com Toyota of Escondido 231 Lincoln Parkway Escondido, CA 92026 (760) 746-0601 http://www.toyotaescondido.com AUTOMOBILE: AUTO BODY REPAIR Henson’s Fix Auto 656 Metcalf Street Escondido, CA 92025 (760) 743-5363 http://www.hensonandson. com Milo Johnson Autobody 535 N. Quince Street Escondido, CA 92025 (760) 745-3841 http://www.milojohnsonautobody.com

Jiffy Lube 314 W. El Norte Parkway Escondido, CA 92025 (760) 743-7766 http://escondido.jiffylube. com John’s Tire Pros 1795 E Valley Parkway Escondido, CA 92027 (760) 741-2076 http://johnstirepros.com West Escondido Automotive and Transmission 2200 Auto Park Way, Suite A Escondido, CA 92029 (760) 741-0071 http://www.westescondidoauto.com AVOCADO PACKING & FARM MANAGEMENT Henry Avocado Corp. 2355 E. Lincoln Ave. Escondido, CA 92027 (760) 745-6632 http://www.henryavocado. com/about/ AWARDS: RIBBONS/ PLAQUES/TROPHIES/ ENGRAVING Glaser-Bailey Awards 2015 S Escondido Boulevard Escondido, CA 92025 (760) 743-5551 http://www.gbawards.com

BANK Banner Bank 355 W. Grand Avenue Escondido, CA 92025 (760) 520-0400 http://www.bannerbank. com California Bank and Trust 613 W. Valley Parkway, Suite 101 Escondido, CA 92025-2550 (760) 741-3312 http://www.calbanktrust. com First Citizens Bank 360 W Grand Ave. Escondido, CA 92025 (760) 737-7968 http://www.fristcitizens.com Paciic Western Bank 900 Canterbury Place, Ste 100 Escondido, CA 92025 (760) 432-1350 http://www.paciicwesternbank.com Regents Bank 800 W Valley Parkway, Ste.100 Escondido, CA 92025 (760) 888-1126 http://www.regentsbank. com Silvergate Bank 128 N. Broadway Escondido, CA 92025 (760) 839-2823 http://www.silvergatebank. com

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Union Bank of California 303 W. Grand Avenue Escondido, CA 92025 (760) 745-8111 http://www.uboc.com Wells Fargo Bank - Center City at Felicita 1809 S Centre City Parkway Suite B Escondido, CA 92025 (760) 291-2080 http://www.wellsfargo.com Wells Fargo Bank - E Valley 1497 E Valley Parkway Ste. B & C Escondido, CA 92027 (760) 796-6076 https://www.wellsfargo. com/locator/bank/145 __N__ESCONDIDO__ BLVD_ESCONDIDO_ CA_92025/ BANK: CREDIT UNION California Coast Credit Union 962 W Valley Parkway Escondido, CA 92025 (760) 291-3340 http://www.calcoastcu.org Mission Federal Credit Union 1500 E. Valley Parkway Escondido, CA 92027 (800) 500-6328 ext. 3000 http://www.missionfcu.org Navy Federal Credit Union 1655 E Valley Pkwy, Ste 2 Escondido, CA 92027 (888) 842-6328 http://www.navyfederal.org San Diego County Credit Union 150 E. Valley Parkway Escondido, CA 92025 (877) 732-2848 http://www.sdccu.com BATTERIES American Battery Corporation 525 W. Washington Avenue Escondido, CA 92025 (760) 746-8010 http://www.americanbattery.net

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BOOKKEEPING Diane Hagen Accounting Services Escondido, CA 92026 (760) 715-9888 http://dianehagenaccountingservices.com BREWERY Jacked Up Brewery 800 W. Grand Ave Escondido, CA 92025 (760) 300-0633 http://jackedupbrewery.com BUSINESS BROKER Alex A. Galenes 2183 Woodland Heights Glen Escondido, CA 92026 (760) 744-2087 CAPITAL INVESTMENTS Raymond Companies 960 Canterbury Place, Ste. 360 Escondido, CA 92025 (760) 745-2400 https://www.raymondgroup. com/ CAR WASH Talk of the Town Car Wash 400 Brotherton Road Escondido, CA 92025 (619) 760-3388 http://www.autodetailingescondido.com/ CASINO/ ENTERTAINMENT/DINING Pala Casino Spa and Resort 11154 Highway 76 Pala, CA 92059 (760) 510-5100 http://www.palacasino.com Valley View Casino 16300 Nyemii Pass Road Valley Center, CA 92082 (760) 291-5500 http://www.sanpasqualindians.org CATERER Charlie’s Classic Cooking 1291 Simpson Way Ste. H Escondido, CA 92029 (858) 442-5252 http://charliesclassiccooking.com

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Kennedy’s Karne 1766 E Valley Parkway Escondido, CA 92027 (760) 746-4622 http://www.kennedyskarne. com Kona Ice 2107 Jeremy Place Escondido, CA 92027 (760) 855-2988 http://www.kona-ice.com CHILD DEVELOPMENT/ EARLY EDUCATION Children’s Paradise, Inc. 986 W. El Norte Parkway Escondido, CA 92026 (760) 941-7578 http://www.childrensparadise.com Escondido Community Child Development Center 819 W. 9th Ave. Escondido, CA 92025-1733 (760) 839-9361 http://www.eccdc.com CHIROPRACTIC DOCTOR Escalante Chiropractic 403 W. 9th Ave Escondido, CA 92025 (760) 839-0100 http://drbrendamorales.com CIVIC MEMBER Brown, Joel PO.Box 461353 Escondido, CA 92046 (760) 715-8148 Geri Kent 3114 Slivkoff Drive Escondido, CA 92027 (760) 741-6611 Jill E. Campbell Civic Member (760) 745-1218 McNamara, Paul 3191 Aberdeen Escondido, CA 92025 (760) 443-6336 https://www.mac4mayor. org/ Paul Smith Escondido, CA 92025

RT Burson 836 Needlerock Place Escondido, CA 92025 (760) 480-8787 http://www.rtburson.com CLOSET ORGANIZERS Tailored Living featuring Premier Garage 1991 Don Lee Place, Ste. H Escondido, CA 92029 (858) 877-9005 http://www.tailoredliving. com/sanmarcos CLUB OR ORGANIZATION Escondido East Rotary Club PO Box 300815 Escondido, CA 92030-0815 https://rotary5340.org/ClubInfo/escondidoeastrotary-club Escondido Rotary Club PO Box 1822 Escondido, CA 92033-1822 (760) 741-1598 https://www.escondidorotary.org/aboutus/ history.html Escondido Sunrise Rotary Club PO Box 163 Escondido, CA 92025 (760) 760-7416 x400 http://escondidosunriserotary.org/ Kiwanis Club of Escondido PO Box 461471 Escondido, CA 92046-1471 (760) 445-7901 http://www.escondidokiwanis.org Soroptimist Int’l of Vista P.O. Box 382 Vista, CA 92085 (760) 525-6999 http://soroptimistinternationalvista.org COMMUNICATION: SERVICES PROVIDER AT&T 650 Robinson Ave, Suite 170 San Diego, CA 92103 (619) 574-3046 http://www.att.com


Cox Communications 5887 Copley Drive Suite 200 San Diego, CA 92111 (858) 836-7312 http://www.coxsandiego. com COMPUTER: NETWORK SECURITY SETUP & AUDITING A&D Technology 1277 Daxi Ln Escondido, CA 92029 (760) 745-9272 http://www.adtechgps.com COMPUTER: PRODUCTS/ SERVICE/CONSULTANT MS Wilson Design 1245 Morning View Drive 210 Escondido, CA 92026 (602) 690-9665 COMPUTER: REPAIR & SERVICE Rancho Computer Networks, Inc. 283 S. Escondido Blvd Escondido, CA 92025 (760) 737-7200 http://www.ranchocomputers.com CONCERTS/MUSIC Hidden Valley Community Concert Association PO Box 1320 Escondido, CA 92033 (760) 740-0619 http://hiddenvalleyccaescondido.info CONCRETE: CUTTING Precision Concrete Cutting 320 State Place Escondido, CA 92029 (760) 658-6116 http://www.pcctriphazardremoval.com CONCRETE: READY MIX Cemex 2499 Qualcomm Way San Diego, CA 92103 (619) 767-9405 https://www.cemexusa.com/ Superior Ready Mix Concrete 1508 W. Mission Road Escondido, CA 92029 (760) 745-0556 http://www.superiorrm.com

CONFERENCE CENTER The Centre - Home of Lexus Escondido 1205 Auto Park Way Escondido, CA 92029 (760) 690-2796 http://www.TheCentreEscondido.com

COUNSELING: FAMILY Palomar Family Counseling Service Inc. 1002 E Grand Avenue Escondido, CA 92025-4605 (760) 741-2660 https://www.palomarfamilycounseling.com

CONSTRUCTION: BUILDER Prava Construction Services, Inc 344 N Vinewood St. Escondido, CA 92029 (760) 929-9787 http://www.pravacsi.com

CPA A.D. Singleton & CO, CPA, Inc 2240 Carmel Valley Rd., Suite B Del Mar, CA 92014 (760) 747-4605 http://www.adscpa.com

CONSTRUCTION: BUILDING CONTRACTOR Claytor Construction 1845 N Broadway #160 Escondido, CA 92026 (760) 415-6791 Erickson-Hall Construction Co. 500 Corporate Drive Escondido, CA 92029 (760) 796-7700 http://www.ericksonhall. com ProQuality Contracting 1-800-356-5686 http://proqualitycontracting. com Tri State General Contractors 565 Country Club Drive Escondido, CA 92029 (760) 471-1333 http://www.tri-stategc.com Whitson CM 11021 Via Frontera, Ste.E San Diego, CA 92127 (858) 673-0966 http://whitsoncm.com CONSTRUCTION: INTERIOR REMODELING Classic Home Improvements 600 S Andreasen Drive, Ste. A Escondido, CA 92029 (858) 224-7373 http://www.choosechi.com

Covell, Jani & Pasch LLP 345 W. 9th Ave, Ste 100 Escondido, CA 92025-5055 (760) 737-0700 http://www.covelljanipaschcpas.com Hugins & Companies, CPAs 140 W. 3rd Ave Escondido, CA 92025 (760) 755-7000 http://www.huginsco.com John R. Betts, C.P.A. 148 W. Woodward Avenue Escondido, CA 92025 (760) 745-5971 JWT Management Corp. 125 W Mission Ave, Ste 107 Escondido, CA 92025-1721 (760) 747-0961 http://www.JWTcpa.com Kenneth P. Miller, C.P.A. 210 S. Juniper Street, Ste 204 Escondido, CA 92025 (760) 746-8841 http://www.myhdvest.com/ kennethmiller Peck, Barr & Associates, CPAs 613 W. Valley Pkwy., Ste. 305 Escondido, CA 92025 (760) 466-2000 http://peckbarrcpas.com Ryan & Thum, C.P.A.’s 300 W. Grand Ave. Ste.204 Escondido, CA 92025 (760) 747-2660

Vander Spek Howerzyl , CPA’s & Consultants 350 W. Fifth Avenue, Ste. 300 Escondido, CA 92025 (760) 741-2659 http://vanderspekcpas.com DANCE SCHOOL Arthur Murray Dance Studio 301 E Grand Ave Escondido, CA 92025 (760) 747-0684 http://www.EscondidoDanceStudio.com Georgia’s School of Dance 140-142 E Grand Avenue Escondido, CA 92025 (760) 745-6662 http://www.georgiaschoolofdance.com DAY SPA/BEAUTY TREATMENTS Maria Barnes Permanent Makeup 342 W El Norte Parkway, Ste 116 Escondido, CA 92025 (760) 889-1101 San Diego Threading Studio 306 W. El Norte Parkway, Ste. L Escondido, CA 92026 (760) 741-1614 http://www.escondidothreading.com/ DENTIST: COSMETIC Lifetime Smiles 1060 E. Grand Ave. Escondido, CA 92025 (760) 747-1811 http://ltsmiles.com DENTIST: ENDODONTIST Escondido Endodontics 488 E. Valley Parkway, Ste 307 Escondido, CA 92025 (760) 739-1400 http://www.escoendo.com/ DENTIST: GENERAL Bojorquez Mobile Dentistry 2164 Amorosa Glen Escondido, CA 92026 (619) 381-7950

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Carlson Dental - Michael J. Carlson DDS 726 E. Grand Avenue Ste A Escondido, CA 92025 (760) 747-2616 http://www.carlsondental. net Citracado Dental Group 500 W El Norte Parkway Escondido, CA 92026 (760) 489-5545 http://www.citracadodental. com Grand Dentistry 457 E. Grand Avenue Ste 4 Escondido, CA 92025 (760) 747-7878 http://www.granddentistry. com

Solid Gold Professional DJ Service 9824 Canyon Country Ln. Escondido, CA 92026 (619) 339-2880 http://www.solidgolddj.com EDUCATION California College of San Diego 277 Rancheros Drive, Ste 200 San Marcos, CA 92069 (619) 680-4434 http://www.cc-sd.edu Operation Hope 300 N Grand Ave Escondido, CA 92025 (760) 233-5883 http://www.oprationhope. org/escondido

DENTIST: ORTHODONTIST Bradford G. Baker, DDS MS Inc. 203 E. 3rd Avenue Escondido, CA 92025 (760) 743-2295 https://www.bakersmiles. com/

San Diego Oasis 210 Park Ave Escondido, CA 92025 (760) 796-6020 http://www.sandiegooasis. org

Hardie Orthodontics 910 E. Grand Avenue, Ste. E Escondido, CA 92025 (760) 746-3450 http://www.sandiegoortho. com/

ELECTRIC: CONTRACTOR/ EQUIPMENT M.S. Cochran Electric, INC. 306-N W. El Norte Pkwy Escondido, CA 92026 (760) 535-4222 http://mscochranelectric. com

Hidden Valley Orthodontics 230 W. 3rd Avenue Escondido, CA 92025 (760) 489-0330 http://www.hvortho.com Dentist: Pediatric Kidz Care Dental Group 625 W Citracado Pkwy, Ste 208 Escondido, CA 92025 (760) 745-7070 http://www.kidzcaredental. com DISC JOCKEY Dino’s DJ Service 1640 Queenston Drive Escondido, CA 92027 (760) 740-0619 http://www.djescondido. info

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EMBROIDERY EmbroidMe 1356 W Valley Parkway, Ste L Escondido, CA 92029 (760) 294-4996 http://www.embroidme-escondido.com EMPLOYEE BENEFITS PLAN ADMINISTRATION TRI-AD 221 W. Crest Street Ste 300 Escondido, CA 92025 (760) 743-7555 http://www.tri-ad.com Employment: Temporary/ Permanent Apple One/All’s Well 100 E San Marcos blvd. #370 San Marcos, CA 92069 (760) 591-9743 https://www.allswell.net/

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CSL Stafing 600 La Terraza Blvd Escondido, CA 92025 (760) 546-4001 http://cslstafing.com Hire Ground Personnel Services, Inc. 1340 W Valley Parkway, Suite 207 Escondido, CA 92029 (760) 747-9944 http://www.hireground.us People Ready 330 W Felicita Ave, Ste.D-2 Escondido, CA 92025 (760) 738-8355 http://www.peopleready. com ENGINEER: CIVIL Masson & Associates, Inc. 200 E Washington Avenue, Suite 200 Escondido, CA 92025 (760) 741-3570 http://www.masson-assoc. com Szytel Engineering & Surveying 2048 Aldergrove Ave. Ste. C Escondido, CA 92029 (760) 741-6979 http://www.szytel-engineering.com/ EQUINE CONSULTING AND SALES Escondido Equestrian Center for Natural Horsemanship 26002 Bear Valley Heights Road Escondido, CA 92027 (760) 751-2073 http://www.escondidoequestrian.com EQUIPMENT: RENTALS/ SUPPLIES/REPAIR Hawthorne Rentals 1620 Mission Rd. Escondido, CA 92029 (760) 740-2900 http://www.hawthornecat. com Toolshed Equipment Rental 156 W. Mission Ave Escondido, CA 92025 (760) 743-6700 http://www.toolshedrentals. com

EVENT VENUE Bates Nut Farm 15954 Woods Valley Road Valley Center, CA 92082 (760) 749-3333 http://www.batesnutfarm. biz EXERCISE & FITNESS Crossit Xystum, LLC 800 W Grand Escondido, CA 92025 (760) 807-4566 http://www.crossitxystum.com iLoveKickboxing.com Escondido 431 N Escondido Blvd Escondido, CA 92025 (760) 203-6600 https://www.facebook.com/ ILKBEscondidoCA/ Palomar Family YMCA 1050 N Broadway Escondido, CA 92026 (760) 745-7490 http://www.palomar.ymca. org FEED & SUPPLIES R Hay & Grain 535 Opper Street Escondido, CA 92029 (760) 489-9775 http://www.rhayandgrain. com/ FENCING: RETAIL/ CONTRACTORS Frontier Fence Company, Inc. 1314 W Mission Road Escondido, CA 92029 (760) 745-5609 http://www.frontierfencecoinc.com FINANCIAL PLANNING/ CONSULTATION Edward Jones - Craig A. Harris, Financial Advisor 3410 Del Lago Blvd. Suite 102 Escondido, CA 92029 (760) 839-8217 http://edwardjones.com/ craig-harris H & R Block 346-B W El Norte Parkway Escondido, CA 92026 (760) 746-1040 http://www.hrblock.com


Joel Beyer, Inc 145 S. Fig Street Escondido, CA 92025 (760) 788-5953 http://www.joelbeyer.com

California Funeral Alternatives 1020 E Pennsylvania Avenue Escondido, CA 92025 (760) 737-2890 http://www.cafuneralt.com

Primerica Financial Services 330 Ranchers Drive, Suite 236, San Marcos, CA 92069 (760) 798-0289 http://www.primerica.com/ hfalero

McLeod Mortuary 1919 E. Valley Parkway Escondido, CA 92027 (760) 745-2100 http://www.mcleodmortuary.com

Thrivent Financial-Jess Reimnitz 500 La Terraza Blvd, Ste 150 Escondido, CA 92025 (858) 345-0757 http://thrivent.com/fr/jess. reimnitz

Memorial Funeral Services 1157 W. Mission Ave 463045 Escondido, CA 92046-7123 (760) 877-9774 http://memorialfuneralservices.com

Vector Financial Solutions Inc. 139 E 3rd Ave Escondido, CA 92025 (760) 741-3159 http://www.vectorinancialsolutionsinc.com

FURNITURE: CUSTOM Murphy’s Fine Woodworking 2243 Mountain View Drive Escondido, CA 92027 (760) 743-6923 http://www.murphysinewoodworking.com

WFG/Transamerica 1405 Calle Redonda Escondido, CA 92026 (760) 737-7640 FLOOR COVERING: TILE AND STONE Workplace Services, Inc. 610 Alpine Way Escondido, CA 92029 (760) 745-6869 http://workplaceservices. com/ FUNERAL: CEMETERY North County Cemetery District 2640 Glenridge Rd Escondido, CA 92025 (760) 745-1781 http://www.northcountycemeterydistrict.com/ FUNERAL: PLANNING/ SERVICES/MERCHANDISE Alhiser-Comer Mortuary 225 S. Broadway Escondido, CA 92025 (760) 745-2162 http://www.alhiser-comer. com

GARDEN SUPPLIES Grangetto Farm & Garden Supply 1105 W. Mission Escondido, CA 92025 (760) 745-4671 http://www.grangettos.com GOLF COURSE The Vineyard Golf Course at Escondido 925 San Pasqual Road Escondido, CA 92025 (760) 735-9545 http://www.vineyardatescondido.com GOVERNMENT RELATIONS Duncan Hunter, For Congress P.O. Box 1545 El Cajon, CA 92022 (619) 463-3896 http://www.hunterforcongress.com GROCERY/SPECIALTY/ CONVENIENCE STORE Stater Brothers #140 635 N. Broadway Escondido, CA 92025 (760) 747-0641 http://www.staterbrothers. com

HARDSCAPE AND MASONRY SUPPLIES RCP Block & Brick 1070 W Mission Avenue Escondido, CA 92025 (760) 480-9696 http://www.rcpblock.com Southwest Boulder & Stone 2130 W. Mission Rd. Escondido, CA 92029 (760) 466-3277 http://southwestboulder. com Health and Wellness Medical Services All Star Physical Therapy 215 S Hickory Street, Ste.112 Escondido, CA 92025 (760) 737-8460 http://www.allstarphysicaltherapy.net Arch Health Medical Group 15611 Pomerado Rd. 3rd, 4th, 5th loors Poway, CA 92064 (858) 675-3100 http://www.archhealth.org Borrego Health 1121 E Washington Ave Escondido, CA 92025 (619) 873-3518 http://www.borregohealth. org/ Neighborhood Healthcare 425 N. Date Street #203 Escondido, CA 92025 (760) 737-2030 http://www.nhcare.org Sunset Chiropractic and Wellness Center 1900 Sunset Dr. #J Escondido, CA 92025 (760) 291-1900 http://drlizdomi.com HEALTH CARE NCEPT Physical Therapy 457 N. Elm St. Escondido, CA 92025 (760) 489-1969 http://ncept.com

The Cryo Warehouse 1553 Simpson Way Escondido, CA 92029 (760) 484-2009 http://www.cryowarehouse. com HEALTH PRODUCTS doterra Essential Oils By: Julie Albers The Oil Stop 857 Montview Drive Escondido, CA 92025 (858) 837-2000 https://theoilstopdt.thinkiic. com/ Melaleuca 17429 Plaza Otonal San Diego, CA 92128 (760) 519-7960 http://www.melaleuca.com HEARING AID: SALES/ SERVICE Hear USA 994 W. El Norte Parkway Escondido, CA 92025 (760) 658-5440 http://www.hearusa.com HOSPITAL / HEALTH CARE Palomar Medical Center 555 E Valley Parkway Escondido, CA 92025 (760) 739-3000 http://www.pph.org HOSPITAL/CLINIC/ HOSPICE/FOUNDATION Graybill Medical Group 225 E Second Ave Escondido, CA 92025 (866) 228-2236 http://www.graybill.org Palomar Health 800 W. Valley Parkway Suite 201 Escondido, CA 92025 (760) 740-6393 http://www.pph.org Scripps Health 488 E. Valley Pkwy, Ste 411 Escondido, CA 92025 (760) 745-2000 http://www.Scripps.org

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HOTEL/MOTEL/RESORT Best Western Escondido Hotel 1700 Seven Oaks Road Escondido, CA 92026 (760) 740-1700 http://www.bwescondido. com Econo Lodge Inn and Suites 515 W Washington Ave Escondido, CA 92025 (760) 743-1443 http://econolodgeescondido.com Holiday Inn Express Hotel & Suites Escondido 1250 W Valley Parkway Escondido, CA 92029 (760) 741-7117 http://www.paciicahost. com Mount Vernon Inn 501 W Mission Avenue Escondido, CA 92025 (760) 745-6100 http://www.mtvernoninnesc. com Welk Resort San Diego 8860 Lawrence Welk Drive Escondido, CA 92026 (760) 749-3000 http://www.welkresort.com INDUSTRIAL SUPPLY E & J Metal Supply Inc. 610 Rock Springs Road Escondido, CA 92025 (760) 737-7626 https://ejmetalsupplycsr.wixsite.com/ejmetal INDUSTRIAL: EQUIPMENT/ SUPPLIES T.S. Industrial Supply 205 N. Market Place Escondido, CA 92029 (760) 747-3513 http://www.tsindsupply. com/ York Scientiic Inc. 306 W. El Norte Parkway, Ste N-80 Escondido, CA 92026 (718) 530-0015 http://www.yorkscientiic. com

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INSURANCE: AUTOMOBILE & HOME Allstate/Timmons Insurance Company 202 E Broadway Vista, CA 92084 (760) 806-1630 https://agents.allstate.com/ dee-dee-timmonsvistaca1.html INSURANCE: BROKER/ PLANNER/MANAGING GENERAL AGENT Bliss & Glennon, Inc. 940 Canterbury Place, Ste 200 Escondido, CA 92025 (760) 737-7979 x112 http://www.bgsurplus.com Brouwer Insurance Agency 725 East Valley Pkwy Escondido, CA 92025 (760) 745-5151 http://www.brouwerinsurance.com Farmers Insurance District Ofice 2150 N. Centre City Parkway Ste A Escondido, CA 92026 (760) 480-8761 https://recruitment.farmers. com/districtmanagerlocator/ca/escondido/dennis-duffy? SourceID=AMPL001L002 &utm_source=GMB&utm_ medium=Local Gregory Cody-WFG 970 W Valley Pkwy #413 Escondido, CA 92025 (858) 860-4011 Kevin S. Svetich CLU, Insurance & Investments 27443 Carlata Lane Valley Center, CA 92082 (760) 746-4777 http://KSSvetichCLU.com North County Insurance 900 Canterbury Place, Ste 310 Escondido, CA 92025 (760) 745-9511 http://www.northcountyinsurance.com

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Paciic Standard Insurance Services, Inc 431 W Grand Ave, Suite 203 Escondido, CA 92025 (760) 294-1017 http://www.paciicstandardinsurance.com INSURANCE: HEALTH CARE PLANS Eco Beneits Planning Liberty Tax Service 2335 E. Valley Pkwy Escondido, CA 92027 (858) 367-0315 http://libertytax.com Norma Rose Insurance Solutions 306-N West El Norte Parkway #9 Escondido, CA 92026 (760) 803-7565 http://www.normarose.com INTERIOR DESIGN:PRODUCTS Gallery Home Design Inc. 743 E Valley Parkway Escondido, CA 92025 (858) 449-9379 http://www.GalleryHomeDesign.net INVESTMENT ADVISORY SERVICES Edward Jones Frank Tirado 555 W. Country Club Lane Escondido, CA 92026 (760) 746-1792 http://edwardjones.com Edward Jones Garrett Imeson 100 E San Marcos Blvd., Ste 160 San Marcos, CA 92069 (760) 798-0062 http://edwardjones.com/ garrett-imeson JANITORIAL SERVICE Quality Cleaning & Maintenance Service 970 W Valley Pkwy, Ste.504 Escondido, CA 92025 (760) 522-1542 http://www.qualitycleaningms.com

LANDSCAPE CONSTRUCTION & DESIGN AJ Criss Industries 1418 Golden Crest Dr Escondido, CA 92029 (760) 489-5120 http://www.ajcriss.com LEGAL SERVICES Wicker Law Group 205 W Fifth Ave Suite 105 Escondido, CA 92025 (760) 735-6100 http://wwww.ewickerlaw. com LOCKSMITH B & B Lock & Safe, INC. 250 Woodward Ave, Ste C Escondido, CA 92025 (760) 746-8060 http://www.bblockandsafe. com MAIL: FULL MAIL & PACKAGE SERVICES The UPS Store #5590 - FM2 dba 1507 E Valley Parkway Ste.3 Escondido, CA 92027 (760) 738-8550 http://escondidoca5590.theupsstorelocal.com MANAGEMENT TRAINING/ CONSULTANT The Ken Blanchard Companies 125 State Place Escondido, CA 92029 (760) 489-5005 http://www.kenblanchard. com MANUFACTURE Heatshield Products, Inc. P.O. Box 462500 Escondido, CA 92046 (760) 751-0441 http://www.heatshieldproducts.com Naprodis Inc. 745 S Vinewood Street Escondido, CA 92029 (760) 294-6620 http://www.naprodis.com


Redback Boots USA 955 S Andreasen Drive Escondido, CA 92029 (760) 746-9632 http://www.redbackboots. com Sculpt Nouveau 1155 Industrial Ave Escondido, CA 92029 (760) 432-8242 http://www.sculptnouveau. com MANUFACTURE: ELECTRONIC EQUIPMENT Hybond, Inc. 330 State Place Escondido, CA 92029-1364 (760) 746-7105 http://www.hybond.com MARKETING COMMUNICATIONS DexYp-Thryv 795 Via Bahia San Marcos, CA 92069 (760) 716-6858 http://www.thryv.com Friends in Business 1255 Stratford Court San Marcos, CA 92078 (760) 613-6412 http://www.tibn.com GoBeRewarded 1939 W Vista Way, Fl 2 Vista, CA 92083 (760) 659-6778 http://goberewarded.com My San Diego North County 720 N Broadway, Ste.108 Escondido, CA 92025 (619) 208-8710 http://www.mysdnc.com Saba Inc. 3954 Murphy Canyon Road San Diego, CA 92123 (858) 277-1717 http://sabaseo.com MEDICAL: URGENT CARE Graybill Medical Group Urgent Care 225 E Second Ave. Building 2, Suite 103 Escondido, CA 92025 (760) 291-6700 http://www.graybill.org/services-andprograms/ urgent-care/

MOBILE HOME PARKS Town & Country Club Park 2280 E. Valley Pkwy, Sp Ofice Escondido, CA 92027 (760) 745-2706 http://www.townandcountryclub.info MORTGAGE BROKER Stearns Lending Valley Center, CA 92082 (760) 715-3114 http://stearnslending.com MORTGAGE LOANS Integrity 1st Mortgage 324 S Kalmia street Escondido, CA 92025 (949) 419-4196 http://www.integrity1stmortgage.com

NEWSPAPER PUBLISHER The Times-Advocate 29115 Valley Center Road, Suite L Valley Center, CA 92082 (760) 546-4000 http://times-advocate.com

NCSD Veterans Stand Down 230 E Park Ave Escondido, CA 92025 (760) 807-1256 http://www.ncstanddown. org

Tidbits of Escondido & San Marcos, CA, Published by Swift Media 1860 Guillder Glen Escondido, CA 92029 (760) 213-1917

San Diego and North County Food Bank 9850 Distribution Ave San Diego, CA 92121 (858) 863-5142 http://www.sandiegofoodbank.org

NOT-FOR-PROFIT Alzheimer’s Association 5075 Shoreham Place Suite 240 San Diego, CA 92122 (619) 678-8322 http://www.alz.org/sandiego/

Owen Coyle, Reverse Mortgage Specialist 8975-403 Lawrence Welk Drive Escondido, CA 92026 (760) 484-6660 http://www.reversemortgages62.com

Boys’ & Girls’ Clubs of Greater San Diego, Mitchell Branch 115 W. Woodward Avenue Escondido, CA 92025 (760) 746-3315 http://www.sdyouth.org

Sandcoast Capital Realty 365 W 2nd Ave St. 217 Escondido, CA 92025 (760) 496-8926 http:// sandcoastrealty.com

Civic Youth Orchestra, Inc. 207 E Pennsylvania Avenue Escondido, CA 92025 (760) 728-1977 http://www.sdcyo.org

South Paciic Financial 277 Rancheros Drive, Suite 365 San Marcos, CA 92069 (760) 207-8110 http://teamtrinci.com

Easter Seals Southern California 1035 E Valley Parkway Escondido, CA 92025 (760) 743-1185 http://www.southerncal. easterseals.com

MUSEUM Roynon Museum of Earth Science & Paleontology 457 East Grand Avenue, Suites 1-3 Escondido, CA 92025 (442) 999-4449 http://www.RoynonMuseum. org San Diego Children’s Discovery Museum 320 North Broadway Escondido, CA 92025 (760) 233-7755 http://www.sdcdm.org

Go2Grow Mentorship Program & Training Center 326 S Kalmia Street Escondido, CA 92025 (949) 419-4196 http://www.go2grow.net Mountain Shadows Support Group 2067 W El Norte Parkway Escondido, CA 92026 (760) 743-3714 http://www.MtnShadows. org

San Diego Habitat for Humanity ReStore | Escondido 837 Metcalf Street Escondido, CA 92025 (619) 516-5267 https://www.sandiegohabitat.org/ReStore/Abo ut-the-ReStore Solutions for Change 722 W California Ave Vista, CA 92083 (760) 941-6545 http://www.solutionsforchange.org Soroptimist Int’l of Vista P.O. Box 382 Vista, CA 92085 (760) 525-6999 http://soroptimistinternationalvista.org Sustainable Surplus-Reuse for Good 2647 Gateway Road, 105-404 Carlsbad, CA 92009 (888) 780-4416 x4 http://www.sustainablesurplus.org The Foundation for Senior Wellbeing 131 Richmar Ave San Marcos, CA 92069 (760) 891-8176 https://www.thefoundationforseniorwellbeing.org The Salvation Army 1301 Las Villas Way Escondido, CA 92026 (760) 745-8616 https://www.salvationarmyusa.org/

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The San Diego Foundation 900 Canterbury Place, Ste 300 Escondido, CA 92025 (619) 764-8602 http://www.sdfoundation. org NURSERY El Plantio Nursery-Landscaping, Inc 1322 San Pasqual Valley Road Escondido, CA 92027 (760) 745-8736 http://www.elplantionursery. com OFFICE: SUPPLIES/ EQUIPMENT/FURNITURE Glennie’s Ofice Products 420 W 5th Avenue Escondido, CA 92025 (760) 747-0701 http://www.glenniesop.com OPTOMETRIST Dr. Michael J. Cooper 251 E. 4th Avenue Escondido, CA 92025-4901 (760) 745-5412 http://www.drscooperandbreen.com PAINT: CONTRACTOR CertaPro Painters Of North San Diego 912 S. Andreasen Dr, Ste 106 Escondido, CA 92029 (760) 735-6402 http://north-san-diego.certapro.com Wall 2 Wall Painting & Services PO BOX 24 Escondido, CA 92033 (760) 535-7336 http://www.wall2wallpaintingandservices.com PARTY SUPPLIES/RENTALS Allie’s Party Rental 130 Vallecitos De Oro San Marcos, CA 92069 (760) 591-4314 http://www.AlliesParty.com

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SD Party Rentals 620 Venture Street #D Escondido, CA 92029 (858) 776-2345 http://www.sdpartyrentals. com PAWN SHOP Kings Pawn 1010 E. Valley Parkway Escondido, CA 92025 (760) 432-9411 http://kingspawn.net PEST CONTROL SERVICES W.A. Stone Termite & Pest Control 1539 Sterling Court Escondido, CA 92029-1209 (760) 743-2847 http://www.wastone.com Western Exterminator 2563 Auto Park Way Escondido, CA 92029 (760) 741-3186 http://www.westernexterminator.com PET: STORE Broadway Puppies 840 N. Broadway Escondido, CA 92025 (760) 477-0500 http://www.broadwaypups. com PETROLEUM (OIL) PRODUCTS Shuster Oil Company, Inc. 635 W 3rd Avenue Escondido, CA 92025 (760) 745-0591 http://shusteroil.com/ PHOTOGRAPHY Dana Frames Photo & Design 1767 S. Redwood St Escondido, CA 92025 (858) 609-9626 http://danaframes.com PHYSICIAN/SURGEON reevoMD, P.C. 735 E Ohio Ave, Ste. 201 Escondido, CA 92025 (760) 452-0874 http://www.reevomd.com

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PLUMBING: CONTRACTOR/SERVICE Roto-Rooter of Escondido 1342 Industrial Avenue Escondido, CA 92029 (760) 745-6599 http://www.rotorooter.com PLUMBING: SALES Escondido Winsupply Co. 631 Enterprise Street Escondido, CA 92029 (760) 755-6136 http://escondidowinsupply. com POLITICAL AND RELATED Escondido Democratic Club P.O. Box 301105 Escondido, CA 92030 (760) 705-4060 http://www.escondidodems. org Escondido Republican Club PO Box 3110 Escondido, CA 92033 (760) 532-2388 http://escondidorepublicanclub.com/ PORTABLE SERVICES Diamond Environmental Services 807 E Mission Road San Marcos, CA 92069 (760) 744-7191 http://www.diamondprovides.com PRINTER Printing Solutions 431 N Hale Avenue Escondido, CA 92029 (760) 741-9899 http://www.printing-solutions.biz PRINTER SUPPLIES AND SERVICE Printer Repair Depot 8248 Ronson Rd San Diego, CA 92111 (858) 874-8264 http://www.printerrepairdepot.com

PROMOTIONS: CONSULTING FOR SPECIAL EVENTS Kennedy & Associates PO Box 2817 Vista, CA 92085 (760) 945-9288 http://www.kennedyfaires. com/escondido PUBLIC RELATIONS Community Strategies Group Inc. 1108 Rosehill Court Escondido, CA 92025 (760) 445-1323 http://www.communitystrategiesgroup.com Dick Daniels Public Relations 2261 Ritter Place Escondido, CA 92029-5608 (619) 417-2925 http://www.rmdcomm.com REAL ESTATE CONSULTANTS Howes, Weiler and Associates 2888 Loker Ave East, Suite 217 Carlsbad, CA 92010 (760) 929-2288 http://www.hwplanning.com Jack Henthorn & Associates 1902 Wright Place, #200 Carlbad, CA 92008 (760) 438-4090 http://jhenthorn.com/ REAL ESTATE: COMMERCIAL/ INDUSTRIAL SALES & LEASING J. Ray Baker Company 344 E. Grand Avenue Escondido, CA 92025-5034 (760) 746-0500 http://www.jraybaker.com REAL ESTATE: DEVELOPER/ DEVELOPMENTS Integral Communities 2235 Encintas Blvd. #216 Encinitas, CA 92024 (760) 944-7511 http://www.integralcommunities.com


New Urban West, Inc. - SD 16935 West Bernardo Drive, Suite 260 San Diego, CA 92127 (310) 394-3379 http://nuwi.com/

EXP Realty 500 La Terraza Blvd #150 Escondido, CA 92025 (760) 497-0355 http://www.carolylogan.san. exprealty.com

Newland Real Estate Group 4790 Eastgate Mall, Suite 150 San Diego, CA 92121 (858) 875-8219 http://newlandco.com

Morgan Brown Real Estate Inc. 2150 N Centre City Pkwy, Ste.D Escondido, CA 92025 (760) 535-5424 http://morganbrownrealtor. com

Safari Highlands Ranch LLC 380 Stevens Ave Ste.307 Solana Beach, CA 92075 (858) 875-7373 http://www.safarihighlandsranch.net Wohlford Land Co. PO Box 5005, #17 Rancho Santa Fe, CA 92067 (760) 753-5252 REAL ESTATE: PROPERTY MANAGEMENT Homes Management 260 W. Crest Street, Ste C Escondido, CA 92025 (760) 432-4463 x12 http://homesmanagement. net REAL ESTATE: RESIDENTIAL Bates Realty & Property Management 333 S Juniper St., Ste 200 Escondido, CA 92025 (760) 294-4848 http://www.batesrealtyca. com Casey Duquette Realtor 500 La Terraza Blvd, Ste 102 Escondido, CA 92025 (760) 520-3199 http://caseyduquette.kwrealty.com Coldwell Banker - Traci Bass 608 S Grape Escondido, CA 92025 (760) 519-7355 http://www.tracibasshomes. com Escondido Realty 500 La Terazza blvd #150 Escondido, CA 92025 (760) 432-8750 http://www.aboutescondido.com

Re/Max United 700 La Terraza Blvd. Ste 100 Escondido, CA 92025 760 747-4700x2004 http://www.remaxunited. com RE/MAX United Annamarie Dawber 700 La Terraza Blvd Ste.200 Escondido, CA 92025 (760) 715-7575 http://www.adawber.com Windermere Home & Estates 830 W Valley Parkway Suite 330 Escondido, CA 92025 (858) 487-5110 http://whesd.com REAL ESTATE: RESIDENTIAL & COMMERCIAL Judson Real Estate 1642 Baltimore Pl Escondido, CA 92025 (760) 741-9895 http://www.JudsonRealEstate.net Krueger Realty Valley Center 28732 Valley Center Rd. Valley Center, CA 92082 (760) 749-0999 http://www.searchescondido.com RECREATION San Diego Sabers 555 N. Tulip Escondido, CA 92025 (562) 284-6733 http://sandiegosabershockey.com

RECREATION VEHICLE/ MOTORHOME: PARKS Paydar Properties/Escondido RV Resort 1740 Seven Oaks Road Escondido, CA 92026 (800) 331-3556 http://www.escondidorv. com RECYCLING CENTER Green-Go Recycling, INC 130 S. Hale Escondido, CA 92029 (760) 484-1099 http://www.recyclingcenterescondidoca.com/ RESTAURANT All In The Family V LP dba Broken Yolk Cafe 200 E Via Rancho Parkway #247 Escondido, CA 92025 (760) 906-9655 http://thebrokenyolkcafe. com Bellamy’s Restaurant 417 W Grand Ave Escondido, CA 92025 (760) 747-5000 http://bellamysdining.com/ Brigantine Restaurant 421 W Felicita Avenue Escondido, CA 92025 (760) 743-4718 http://www.brigantine.com California Pizza Kitchen 272 E. Via Rancho Parkway #125 Escondido, CA 92025 (760) 594-9490 http://cpk.com

EscondidoRealty.net tstamos@escondidorealty.net

(760) 432-8750 El Pollo Loco 350 W El Norte Pkwy Escondido, CA 92026 (760) 466-2461 http://www.elpolloloco.com Firehouse Subs 880 W. Valley Parkway Escondido, CA 92026 (760) 747-7827 (subs) http://www.irehousesubs. com

Chipotle Mexican Grill 200 E Via Rancho Pkwy, Ste.455 Escondido, CA 92025 (760) 743-3250 http://chipotle.com

Golden Egg Omelet House 316 W. Mission Avenue, Ste 102 Escondido, CA 92025 (760) 489-6420 http://breakfastescondido. com/

Cocina del Charro 890 W. Valley Parkway Escondido, CA 92025 (760) 745-1382 http://www.cocinadelcharro. com

J & M’s Family Restaurant 1215 E. Valley Parkway Escondido, CA 92027 (760) 745-3710 http://www.jandmsrestaurant.com

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Jalapeno Grill & Cantina 503 W Grand Avenue Escondido, CA 92025 (760) 233-1104 http://www.jalapenogrillandcantina.com Mi Guadalajara 525 W. Second Ave Escondido, CA 92025 (760) 746-4371 http://www.miguadalajararestaurant.com On the Border Mexican Grill & Cantina 298 E Via Rancho Pkwy Escondido, CA 92025 (760) 233-9777 http://www.ontheborder. com O’Sullivan’s Irish Pub & Restaurant 118 E. Grand Avenue Escondido, CA 92025 (760) 737-0954 http://www.rosullivans.com Panda Express 1485 E Valley Pkwy Escondido, CA 92027 (760) 233-5017 http://www.pandaexpress. com Romano’s Macaroni Grill 202 E Via Rancho Parkway Escondido, CA 92025 (760) 741-6309 http://www.macaronigrill. com Sunny Side Kitchen 155 S Orange Street Escondido, CA 92025 (760) 294-4450 http://www.sunnysidekitchen.com The Grand Tea Room 145 W Grand Ave Escondido, CA 92025 (760) 233-9500 http://www.thegrandtearoom.com TJ Tacos 802 E Valley Pkwy Escondido, CA 92025 (760) 504-2016 http://tj-tacos. com

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Vintana Wine & Dine 1205 Auto Parkway Escondido, CA 92029 (760) 745-7777 http://dinevintana.com RETAIL-SPECIALTY STORE Boot Barn 1106 W Valley Parkway Escondido, CA 92025 (949) 453-4400 http://www.bootbarn.com Sears 210 E. Via Rancho Parkway Escondido, CA 92025 (760) 737-5200 http://www.sears.com Sleep Number 200 E Via Rancho Pkwy, Ste 300 Escondido, CA 92025 (760) 737-9823 http://www.sleepnumber. com RETIREMENT COMMUNITY Atria North Escondido 1342 N. Escondido Blvd. Escondido, CA 92026 (760) 480-8155 http://atria-northescondido. com Crest View Manor, Inc 350 S Vine Street Escondido, CA 92025 (760) 745-0160 http://www.crestviewmanorinc.com Cypress Court Senior Living 1255 N Broadway Escondido, CA 92026 (760) 747-1940 http://www.kiscoseniorliving.com Las Villas Del Norte Retirement Community 1325 Las Villas Way Escondido, CA 92026 (760) 741-1047 http://www.elmcroftal.com/ Meadowbrook Village 100 Holland Glen Escondido, CA 92026 (760) 746-2500 http://www.meadowbrookvillage.org

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Paciica Senior Living Escondido 1351 E. Washington Avenue Escondido, CA 92027 (760) 741-3055 http://www.paciicaseniorliving.com Redwood Terrace 710 W. 13th Avenue Escondido, CA 92025 (760) 747-7751 http://www.betheredwoods. org The Springs of Escondido 1261 E. Washington Ave. Escondido, CA 92027 (760) 743-4200 http://www.springsofescondido.com Westmont Town Court 500 E. Valley Parkway Escondido, CA 92025-3006 (760) 737-5110 http://www.redwoodtowncourt.com SCHOOLS AND COLLEGES California State University San Marcos 333 S. Twin Oak Valley Road San Marcos, CA 92096 (760) 750-8752 http://www.csusm.edu Calvin Christian School 2000 N. Broadway Escondido, CA 92026 (760) 489-6430 http://www.calvinchristianescondido.org Element Education Inc. 1441 Montiel Rd, Ste 143 Escondido, CA 92026 (760) 743-7880 http://www.myelement.org/ Escondido Charter High School 1868 E Valley Parkway Escondido, CA 92027 (760) 737-3154 x143 http://www.echs.org Escondido Union Elementary School District 2310 Aldergrove Avenue Escondido, CA 92029 (760) 432-2400 https://eusd.org/

Escondido Union High School District 302 N. Midway Drive Escondido, CA 92027 (760) 291-3201 http://www.euhsd.org John Paul The Great Catholic University 220 W. Grand Ave. Escondido, CA 92025 (858) 653-6740 http://www.jpcatholic.edu Palomar Community College 1140 W Mission Road San Marcos, CA 92069 (760) 744-1150 x2632 http://www.palomar.edu Palomar Community College-Escondido Campus 1951 E Valley Parkway Escondido, CA 92027 (760) 744-1150 http://www.palomar.edu SECURITY: BURGLAR/FIRE ALARM MONITORING Sentinel Security Systems 1859 S. Escondido Boulevard Escondido, CA 92025 (760) 741-0890 http://www.sentinelsecurity. com SECURITY: SYSTEMS/ ALARMS Progressive Technology Security Systems Inc. 759 W 4th Ave Escondido, CA 92025 (800) 577-2527 http://www.protec-alarm. com SENIOR: CARE MANAGEMENT Keep It Simple Senior Care Referrals (858) 472-8246 http://www.keepitsimpleseniorcarereferrals.com People’s Care 1045 E Pennsylvania Escondido, CA 92029 (760) 488-6095 http://www.peoplescare. com


Vista del Lago Senior Care 1817 Avenida del Diablo Escondido, CA 92029 (760) 741-2888 http://www.vistadellagomc. com SENIOR: HOME HEALTH CARE Cura Home Health 2922 Panorama Crest Escondido, CA 92029 (760) 746-5568 http://www.curahomehealth.net SHOPPING CENTER Washington Square Shopping Center, LLC 1111 E. Washington Escondido, CA 92025 (858) 759-7001 Westield North County 272 E Via Rancho Parkway Escondido, CA 92025 (760) 489-0631 http://www.westield.com/ northcounty SIGNS All Star Signs 1924 W. Mission Rd. #A Escondido, CA 92029 (760) 746-6555 http://www.allstarsignsinc. com Escondido Sign Co 650 Overlook St Escondido, CA 92027 (760) 532-7892 http://escondidosignco.com EZ Signs USA 710 Rock Springs Road Escondido, CA 92025 (760) 755-5335 http://www.ezsignsusa.com Sign Post Studio 1509 E Valley Parkway, Suite B Escondido, CA 92025 (760) 913-7446 http://www.signpost-studio. com SKIN CARE & COSMETIC PRODUCTS European Wax Center 1220-A Auto Park Way Escondido, CA 92029 (760) 480-7500 http://www.waxcenter.com

SOLAR ENERGY SOLUTIONS Horizon Solar Power 7100 W Florida Hemet, CA 92545 (951) 492-4663 http://www.horizonsolarpower.com New Day Solar 23811 Washington Ave., Ste C-110-224 Murrieta, CA 92562 (858) 863-3781 http://www.newdaysolar. com STORAGE: SELF STORAGE Little Mo Storage 520 W. Valley Parkway Ste G Escondido, CA 92025 (760) 745-0555 http://littlemostorage.com MI-BOX of San Diego 11870 Community Road Poway, CA 92064 (858) 779-2600 https://www.miboxsandiego.com/ North County Self Storage 3661 Sunset Drive Escondido, CA 92025 (760) 432-8100 http://www.sandiegoselfstorage.com Security Public Storage 425 N Quince St. Escondido, CA 92025 760-743-7872 http://www.securitypublicstorage.com Storage West 366 W El Norte Parkway Escondido, CA 92026 (760) 233-0366 http://www.storagewest. com/escondido.htm SWAP MEET Escondido World Marketplace 635 W Mission Ave Escondido, CA 92025 (760) 233-7703 http://www.escondidowm. com

TELEPHONE COMPANY AT&T 650 Robinson Ave, Suite 170 San Diego, CA 92103 (619) 574-3046 http://www.att.com

Wright Trammel Transportation 603 Main Street Ramona, CA 92065 (760) 789-7252 http://www.shuttlesd.com

THEATRE: LIVE California Center For the Arts, Escondido 340 N Escondido Boulevard Escondido, CA 92025 (760) 839-4181 http://www.artcenter.org

TRASH COLLECTION Escondido Disposal, Inc. 1044 W. Washington Avenue Escondido, CA 92025 (760) 745-3203 http://www.escondidodisposal.com

Patio Playhouse Community Theatre 201 E Grand Ave, Ste 1D Escondido, CA 92025 (760) 746-6669 http://www.patioplayhouse. com THRIFT SHOP Assistance League Inland North County 2068 E. Valley Parkway Escondido, CA 92027 (760) 746-7532 http://www.assistanceleague.info Goodwill Industries of San Diego County 329 W. Grand Avenue Escondido, CA 92025 (888) 446-6394 http://www.sdgoodwill.org TONER CARTRIDGES AllBrand Toner 2620 Miller Ave Escondido, CA 92029 (760) 294-3830 http://www.allbrandtonerreill.com TRANSPORTATION Cottonwood North 2750 Auto Parkway Ste 21 Escondido, CA 92029 (760) 456-4550 http://cottonwoodnorth. com North County Transit District 810 Mission Avenue Oceanside, CA 92054 (760) 067-2807 http://www.gonctd.com

TRAVEL: TOURS Winner Destination San Marcos, CA 92069 (760) 975-3973 http://winnerdestination. com UTILITIES Goal Line, L.P. 555 N. Tulip Street Escondido, CA 92025 (760) 738-4999 San Diego Gas & Electric 571 Enterprise St SD-1460 Escondido, CA 92029 (760) 480-7650 https://www.sdge.com/ VETERINARY SERVICES Companion Animal Clinic 1215-A S Escondido Blvd Escondido, CA 92025 (760) 743-2751 http://thecompanionanimalclinic.com Mohnacky Animal Hospital of Escondido 2250 S. Escondido Blvd., Suite 104 Escondido, CA 92025 (760) 480-1934 http://www.mohnackyvet. com Veterinary Urgent Care, Inc. 2430-A S. Escondido Blvd. Escondido, CA 92025 (760) 738-9600 http://animalurgentcare. com

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WATER AGENCY San Diego County Water Authority 4577 Overland Avenue San Diego, CA 92123 (858) 522-6714 http://www.sdcwa.org WATER CONDITIONING: SALES & SERVICE Culligan Water 507 W. Gannon Place Escondido, CA 92025 (760) 746-0166 http://www.culligan.com

Don’t let your business get lost. Join the Escondido Chamber of Commerce today, and be found with our business directory.

WEBSITE DESIGN Rayvision Design, Inc. 1020 E Washington Ave. #104 Escondido, CA 92025 (619) 808-3050 http://rayvisiondesign.com WEIGHT LOSS Medifast Weight Control Centers 499 N El Camino Real, #C-100 Encinitas, CA 92024 (760) 744-4953 http://www.medifastsandiego.com WINERY BK Cellars Urban Winery & Tasting Lounge 2225 Barham Drive, Suite D Escondido, CA 92029 (760) 270-9851 http://www.BKCellars.com YOUTH ORGANIZATIONS AND CENTERS Boys’ & Girls’ Clubs of Greater San Diego, Baker Branch 835 W 15th Ave Escondido, CA 92025 (760) 745-0515 http://www.sdyouth.org ZOO San Diego Zoo Safari Park 15500 San Pasqual Valley Road Escondido, CA 92027 (760) 747-8702 http://www.sandiegozoo. org

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| Escondido Magazine

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