I am not a psychologist Disclaimer
I should not be listened to for any reason under any circumstances I'm not here to sell you anything
Step 1: Know what you REALLY want and who you REALLY are.
The Two Easy Steps
Step 2: Find Out W ho your Market REALLY Is Most people have two versions of themselves
I call this the shell identity (I'm a banker.)
#1 - The identity they walk around in every day Weird Science
Our true identity #2 - the identity they really W ANT (I'm a rockstar)
I call this the CORE identity and consider it to be the TRUE identity The CORE identity is held captive by circumstance and a lack of knowledge
stuff is not who we want to be
Most influence is done on the surface
What is CORE Influence?
I call this 'surface influence ' or 'head to head' influence the head-to-head level
You communicate on two levels
The CORE level
Lasting influence comes from CORE communication How CORE Influence W orks
To communicate on this level, your subconscious speaks to their subconscious
The subconscious is in real control Someone with perfect presentation who you still don't buy from illustrates a lack of congruence in CORE identity
Let me de-wierdify this for you
You can only guide it
You can't really control your subconscious
Infinite Power. Use W isely.
With proper guidance, your subconscious will create a new CORE identity for you and this identity is what will speak to your market on a CORE level When you identify core identity of your market... and communicate with it, you will have more power and influence than you ever thought possible
Example: Mother Teresa
Today you will learn how to do this Our deepest real desires give clues to our core identity Why are you here in this room in this moment? Make more money Network with your peers
example
Get out of the house Contribute to the community
To What End? The reasons we just talked about are what I call 'surface outcomes'. These are nice little sound bytes our brains give us, hoping we'll stop making it work so it can go back to making beer comm ercial movies in our heads. The truth is, W e all want to create and perpetuate experience. goals are meaningless
WARNING: Your Brain Will Lie to You
Ferrari, James Bond and the Big Lie
The big lie is that the Ferrari m ake you like James Bond Frank Kern has had all of the sports cards: didn't make him any cooler
This exercise will immediately give you focus, direction, and it will literally lead to replacing your shell identity with the REAL you When you communicate from this CORE place, you are Centered, Stable and Focused
Effortless Transformation
this total clarity magnetically attracts 'Matches' and causes you to be exponentially more persuasive Porsche Ferrari Private Jets
Before: It Sounded Hokey to Me Too
Frank was here
Time Freedom Big Dilemma: W hich Mansion? TOTAL MISERY Misery
Attracted 'W rong' customers Built 'Wrong' business Sabotaged money making opportunities because I didn't want to perpetuate the cycle of lameness (TM)
A Reflection of Total Misery
Made money to buy things (Goals), then worried about the things Lived in a state of constant anxiety 25 pounds overweight, insomnia, and paranoia, Yay! Late September of 2005: I Did this Exercise November, 2005: Serializer I Launch $360K in 9 minutes
9-Month Total Life Makeover
December 2005: Launch Ultra Underachievers - $100K/month recurring Feb/March 2006: Launch Serializer II Make $640K in 45 minutes. Cash millionaire for the first time
This is a joke
Frank Kern is a wonderful man and you buy his sh*t
March 2006: Move to La Jolla permanently
Tony Robbins says...
May 2006: Neil Strauss launch, buy dream home, begin surfing, begin creating dream business, become aware of increased EASE of influence
Keeping the Momentum
9 month personal income total - $1.5 million Got rid of non-fun businesses Fighting Back
got rid of non-fun customers I get paid a fortune to make fun videos for my friends and help them get rich by helping others
The End Result
CASH MULTI Millionaire Surf more Effortless influence, effortless income Goals and things are irrelevant Our brain tries to convince our subconscious that these trivial things matter This creates an internal struggle the completely inhibits your ability to really get anywhere
Before W e Begin...
The trick is to align your brain and your subconscious Fortunately, this ends the somewhat weird 'conceptual' part of today's presentation E+ I=L E = Experience. W e do not crave things. We crave the experience the things give us
Tom McCarthy Introduction
Frank made $23.8 million in a 24 hour period
Here's How it Is
Has 2 young children most of us are here because we bought an ebook or a course
Came into a community as a result of buying Cory Rudl's product in 1999 Frank Jeff Paul
Path
Jay Abraham
I = Identity. Our experiences, beliefs and values create our identity. All communication actually comes from your identity
Step 1. Discover Your CORE Identity (W ake up)
L = Life. Our experiences and identity work together to form our life WHAT WE REALLY WANT IS A NEW LIFE
Buying an Information Product
Good News! You're Dying! If we all live an average of 40 m ore years, we've got 14,600 more days to go before we're dead
How to Create a New Life
Corey Rudl Yanik Silver
Your life is made up of individual days to design the perfect life and create your core influence identity, your start with the perfect day
'Suspended my disbelief' Good at running businesses into the ground suspended disbelief and bought course Got back into idea of Internet Marketing
Found a Jeff Paul add
1995
'If there were no limitations or consequences, what would our perfect average day look like?'
Got letter from Tony Robbins endorsing Jay Abraham
Limitations: Financial, Geographic, Health, Limiting People, etc.
Got into Cory Rudl's teachings Mike Filsaime purchased
Instant Internet empire Sued Frank Kern
no one in Internet marketing industry believed this was possible
says you can make 6 figures in 7 days
Average: You do all this stuff Where would you live?
Federal Trade Commission
What would your house look like?
Profile
the One Question that W ill Change You Forever
John had a million dollar day
Became Traffic Secrets
Stomper
Frank convinced John to do workshop
Mining For Gold
What would you have for breakfast?
CORE Influence: How to Make Lots of People Do Almost Anything.. But in a Cool Way John Reese was there
What time would you wake up? What would you do in the morning?
Path to Power
Jeff W alker was there
Frank though was BS wildly successful
Consequences: Stuff that you could get 'into trouble' for
What This Means Then found Yanik Silver
What does the mundane stuff look like (Taking kids to school) What would you spend the first half of your day doing?
Today You Will Change Your Life* (Remind Me to Give Disclaimers)
Went to first big seminar
Your Perfect Day Continued Successful launches
Butterfly Marketing
What would you have for lunch? Who would you eat with? What would your friends be like?
Jeff W alker created product launch formula
Schefren Coaching Launch $1 million launch
What would you do for personal fulfillment?
Frank Kern
Frank creates the Underachiever Method $1 million days are common
What life purpose would you strive toward?
CORE Influence Notes
2008
What would your business be?
Bigger Stuff?
What time would you start work? What would you actually 'DO' at work?
If there wasn't a moment when someone suspended disbelief, we wouldn't be here right now
What are your clients like? What is your relationship like? What would you do for family time? What would you have for dinner?
The REALLY Big Stuff
Where would you eat? Who would you eat with? What would you talk about? What would you do at night?
Using Frank Kern's Core Influence to Dominate Personal & Marketing Efforts
Who would you do it with?
Winding Down?
Where?
Take Action
What would your thoughts be as you went to sleep? These questions are all based on desired experience... not goals 'India and I wake up with the sun and laugh about funny things our children did as we watch the day break over the ocean.'
FrankKern.com Mass Control Blog
'In the morning we are excited to get outdoors and exercise. I look forward to this and view it as fun. It is not a chore or mundane task, but a source for continued fulfillment
Yes, I thought This W as Bullshit Too, But...
Recommended Resources
came true
Motivated by things, goal driven, status driven, get the money get the money GET THE MONEY!
My shell identity
Shell vs. Core
came true
came true
After exercise, I take a shower. Our shower is huge and made of marble and glass. It has a bench to sit on and lost of jets so we can both get in there
Leave 'normal' society, live a the beach and cultivate ideal
My CORE identity
'My business is fun and easy. My main function is to simply come up with cool ideas that help me and my clients make tons of money without being obnoxious' Frank attracts people he'd like to work with Almost $31 million in revenues for myself and my clients
Making Money
$1.995 million per year in passive income Mauler, fizzle, Butter, Gypsy, Magic Ryan, rabblebowski, and the other day at the beach
Hot Diggity!
Since I arrived in Orlando, I've received tow random e-mails form clients
1 brought in $25,000 in 4 hours
You must GENUINELY identify their CORE identity, know what their REAL desired outcome is, and know what life they REALLY want You Must ACTUALLY GIVE A DAMN, AND YOU MUST ACTUALLY HELP THEM MOVE TOWARD IT
The key word here is EMPATHY... sort of
I am not a good copywriter I am not a good salesman My Secret 'W eapon'
I am not a marketing Jenius (TM) I simply do a really good job of selling to the Internet Marketing crowd specifically. Perhaps better than anyone. I'm at least better looking than the other guys. Especially Rich. I mean, C'mon Person - to - Person communication is the most effective way to sell, in terms of a closing ratio When marketers design campaigns, they usually market to a 'group'
The Instant Bond Method
to be REALLY effective, you m ust design EVERYTHING so that you're communicating with ONE person I call this person you CORE CUSTOMER If you could manifest a single person who would be the typical embodiment of a 'classic' customer or prospect in your market, what would they be like? Gender? Age? Married?
Creating Your CORE Customer
Kids? What's spouse like? What does spouse think of foolishness? What's relationship with children like? What do the do for a living? What is their biggest frustration? What is their biggest SURFACE desire? Bob is 45 sells insurance
Step 2: Find Out W ho your Market REALLY Is
kids drive him crazy Meet Bob wife thinks he is stupid for Internet stuff his biggest desire is to make enough money to quit his job, which pays him $45,000 a year Bob wears glasses Bob wears brown shoes Now that you know W HO you're writing to specifically, you can influence them on the surface level because you have EMPATHY 99.999% of everyone else ONLY Communicates on the
You're Halfway There, But 100% Ahead of Everyone Else
Not Bad
Instant Internet Empires - $640,000 or so Info Millionaires
The real money, contribution, and significance comes from CORE influence Now that you know who Bob is, step into his shoes and run the effortless transformation exercise as if YOU W ERE BOB
Grand Slam: BECOME BOB
This allows you to uncover who he REALLY is You're communicating from your CORE to Bob's CORE Afraid of loss and embarrassm ent The REAL Bob
Wants A LIFESTYLE more than things Wants SIGNIFICANCE and CONTRIBUTION more than bling Wants RESPECT and CREDIBILITY Wants to be young again $1,000,000
Serializer
$1,400,000
Neil Stompernet Much Better Pipeline
Mass Control
$18,300,000 $3,100,000 (A bunch)
Almost $31 million since experiment began in September, 2005 Everything single thing you do, say, think or write to your market matters
How To Do This
Every piece of marketing validates their core identity and moves them closer to stepping into it Results in advance: List, 'Favor' Technique, Beach Video, Borrowed Voice (Gauher)
Everything you do needs to help people Do a big favor and ask for a favor in return No one wants to be told what they're probably thinking