Offer to someone with a higher rank to sell your products along with theirs for a 75% commission
Targeted complimentary offers
You'll reciprocate and everyone grows
Leveraging marketing real estate of other's Adwords Traffic Geyser
Proven and consistent conversions
What integration marketing is
A) Buy
Targeted Complimentary Offers Leveraging Marketing Real Estate of Others
B) Create
Planting seeds on the Internet
Proven and Consistent Conversions Accurate Metrics for Current and Potential Visitors
Affiliate programs
1. Get More Prospects (traffic, Viewers, Listeners, Readers, etc...)
JVs
Other people's order pages (Up Sells) On other people's thank you pages
C) Borrow
Empower affiliates
On other people's success pages
E) Integrate (Marketing like Coca-Cola)
Where to integrate your marketing
On other people's websites
F) Duplicate (Viral Marketing) Always be testing
In other people's auto responder follow ups In other people's exit pops
Test
In other people's members area
A. Test
Tweak
Co reg leads for share of profits
Improve
Marketing Cola: Integration Strategies for Advanced Marketing
New site designs Audio video
Accurate metrics JV Partner with the Proper Target Market 50% is the normal commission
B. New
the 5 keys to successful integration
Sales copy
Higher Affiliate Commissions than Normal The offer given is better than the normal retail price
The offer is what you're going to give them and how they're going to get it
Easy plug and play integration (no hoops)
Offer
It's what they're gonna pay and how they're going to pay you 'We offer a no-hassle money-back guarantee'
The Butterfly Marketing Manuscript C. Offer
Video
2. Increase conversion at point of sales
Guarantee
Offer a risk-reversal guarantee
The people
Actual Case Study
A live chat will come up when user goes to leave website
The case studies
Sales: Commitment and Consistency 2 to 3 Step process
Monetize people on their way out
do as much of it form them as possible
Exit Savers
A 24 hour discount offer can popup as well
The bonuses
Offer home study course
The QVC upsell
Headline
Good sales people don't leave their card on the desk
75% will make them happy 100% is through-the-roof
The first thing you want to test
Ask for performance outline before giving
Paypal is example
On other people's logout pages
D) Empower
sign them up for it (good relationships only )
Make it Easy
Offer to do all the work
Pop Ups
stats and thank you's D. Exit
Exit Chats
Found Money on the Table
Optin Squeeze Page
Optin
Follow up Increase Price. Offer Less OTO
5 Ways to Increase Online Profits
Downsells up Sells
Viral marketing is really just a form of Word of Mouth Marketing on Steroids
OTO
Cross sells
History
Bumps Backup CD
Gutenberg's printing press
3. Maximize profit and number of transactions at point of sale
Backup CD
Printed Deluxe Versions
Word of mouth used to spread person-to-person and via transportation Gutenberg printing press allowed first Mass Media distribution
Thank you page ads
the Newspaper
Premium Phone Support
Radio
Premium Shipping Would you like to buy 2, makes a great gift
holidays
Television Catalyst Method Explodes
Quantity
the telephone E-mail
2nd or more for half off (Multi License Gift, RV, etc...) 80% of our customers who do buy use this option check box: Preferred customers prefer this deluxe version shipped to them
IM
The Internet
Amazon Up sell (Customers who purchased this also purchased...)
Mobile SMS Text messaging
Have an ebook spiral bound
Is your message, product or service worth talking about?
Stick strategies
New
better customer support
Fresh
better training
Inspirational Innovative
better product
Lower Refund Rate
support forums
Controversial
4. Reduce loss and costs
Buzz
videos
Edgy Humorous Heart Warming
help docs
Taboo
knowledgeable staff
Secretive
Lower Production Costs
Engaging (participation)
Outsourcing
Suspenseful
Now that we have customer, are we focused on...?
no marketing
Everything else can become engine
Gmail
Forced continuity
created scarcity by giving accounts to power users cachet drove the market
back end products or outsource back end
34,000 Optins in over 24 hours
followup for other products direct mail Give people a newsletter sign-up box when checking out
75,000 optin members in 1 week
5. Frequency and recurring
Delivery mechanism The Death of Internet Marketing
e-mail follow up
maven
Buzz
connectors
call center
wiifm
sell ads Be careful with edgy
have different funnels for different products
every viral campaign needs an infection of the initial host in order to spread Having a proper pre launch is critical
Massive initial infecting stage will have the greatest effect in most cases
Here as a favor to buddy Rich Schefren
Mike Filsaime is retired
This can occur when a maven (authority figure) picks up the product and superconnectors pickup the thread
Tipping points
Tom McCarthy Introduction
I. Having a proper Pre Launch is critical
Great speaking program
John Childress
Speaking is a business
II. Setup the right Affiliate program
Infection Stage in your marketing
Use Press Releases, Articles, Video, Forum Posts and Blogs to get and keep III. people talking
On a plane speaking 60% of the year Was declaring e-mail bankruptcy every 14 days Decided to stop speaking
Working constantly
2007
Forced
Viral Marketing to Create Attention
Mike Filsaime Profile
Decided to stop coaching
Good is the Enemy of Great
Mike Filsaime
Good to Great - Tom Collins
Hyperviral
Delivery Mechanism
Increasing Online Profits Notes
We owe it to the world to be great
uses WIIFM
Incentivized
One year, made $4.7 million after $4.6 million previous year First 6 words of book
part of signup process
Self Advertising in the use of the product or the use of the product requires other friends and family to use the service
'Piggy-backing'
Examples: Skype, Paypal, Hotmail, etc.
Airborne personal contact intimate contact blood or sexual intercourse
Infection stage Mike Filsaime's Online Strategies are Reviewed and Incorporated into Marketing Plan
If the delivery mechanism is not easy, it will kill the growth Delivery Mechanism in Marketing
WIIFM
Make it easy, fun, and logical to spread your message
make obvious what's in it for people
Take Action
In B2B, affiliate program is key content page
Viral flow
1. name & e-mail 2. Tell a friend
viral component
1. Visitor is sent to blog 2. Visitor is encouraged to leave a blog comment
Blog
3. Follow-up with more content Make sure your virus can scale when your dream happens
Scalability
Ask yourself the right questions
What would happen if I got 1000, 100,000 or 1 million hits, customers, sales in 1 month/week/day?
Be proactive and make adjustments before you start your campaign. Do not be reactive to the problems that can occur during growth
Call to action
Marketing is key. Something can go viral and not make any money. Must be easy to find The key to long term duration is having a post launch strategy Providing your users with a multitude of tools
Viral Friend Generator
Duration
Butterfly Marketing Influence Persuasion
Robert Cialdini
Recommended Resources
Tool already include the message and their name and affiliate link Integration marketing - using the real estate pages of other marketers with similar targeted customers and prospects
Internet Marketing | Butterfly Marketing | Mike Filsaime’s Blog Others make money while spreading your marketing message More Great Tools to Leverage Viral Marketing
Free reports Videos Viral PDF/Branded PDF Resale Rights Master Resale Rights PLR Rights