Building an Information Product Empire with the Wisdom of Janet Switzer
NOTE: Janet Switzer was unable to attend event due to illness, therefore the map is created via her PowerPoint Presentation
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E-books in 24 different niche markets ($37) Hardcover Book (NY Publisher) Audio-DVD Clamshell ($149) Softcover Pre-Release (Network Mktg Industry) Single Audio CD (Network Mktg Industry) Multi-Media Flagship product
How Experts Build Empires - Janet's Website
Publishing
The Proven Business Model Experts Use to Build Empires
Main title E-Book ($24.95) Samplers sold to corporations
Free Ezine of Free Online Courses
Mini-books and Mini-guides Foreign & Subsidiary Rights
E-Book......$19
$29/Month Subscription Audio CD Continuity Deals
Multi-Media System....$197
Compiled Reference Guides
The Funnel System of Marketing
Weekend Seminar.....$797 4-Day Intensive....$3,000
Keynote Speaking
Coaching Program.....$4,995
National 1-Day Workshops
Private Consulting.....$8,000
3-Day Boot Camps Dealer Support Programs
Subscription Consulting.....$11,940
Customer Outreach Programs for Major Corps
Licensed System......$32,000
Co-Marketed Coaching Programs
Total.....$60,948
Training
Headliner for Major Expos
Sell to their ambition, Sell to their pain
Free Preview Teleseminars with upsell to $495 product
Remember... You're Selling Solutions, Not Products
International Training Co. with Junior Trainers
Business-building, How-to info sells Do the thinking for them
Business-Building Program for Small, Local Firms
Do the WORK for them
Continuing Education Workshop for Industry Assn
'Someone once asked me how much I made for my first 'Guerilla Marketing' book
CD-ROM + Video Training for Corporate Employees Spokesperson Contract Co-Branded Products for Franchisees in Niche Mkts Consumer Product Line
Success Stories
Train-the-Trainer Program
David Bach, one of the country's leading financial experts, reveals the secrets to turning your money into millions automatically
Software Half-Day Workshop Licensed to Nat'l Seminar Company
Licensing
Teleseminar Series Lands Expert on the 'Oprah Winfrey Show'
Training Programs Licensed for Delivery in China-India
The answer I gave was $10 m illion
The book itself only paid me about $35,000, but the speaking engagements, spinoff books, newsletters, columns, bootcamps, consulting and wide open doors resulted in the remaining $9,965,000'
Jay Conrad Levinson
Custom Courses Packaged for Trade Associations
Books
Live Multi-City Tour for National Seminar Company
the 5 Business Units of Your Knowledge-Product Empire
Evening Workshop/Kit as Recruitment Tool Training Program Licensed In-House at Corporations Custom Products Licensed to Direct-Response Partners
Books
E-Books Audio Books Audio Programs Single Audio Cassettes Video Training
Television Show
Multi-Media Systems
Media
Syndicated Column
Workbooks
Resident Expert Segment on Morning or Daily Show
Coaching Programs
Shopping Network Show
Mentoring and Apprenticeship Programs
Regular Ezine Contributor for Major Retailer
Speaking Engagements
Radio Infomercial
Speaking in Breakout Sessions
Events
TV Infomercial
Speaking Representing Your Employer
Media & PR
Free Report/Autoresponder Short-Course (Viral)
Train-the-Trainer & Certification Programs
Private Label Magazine for Major Service Company
Public Seminars
Board of Director Position at key Companies & Assns
Corporate Training Programs
Big Events
Presenter at Large Events Boot Camps Teleboot Camps Hourly Consulting
Made for Mobile & IPTV Radio Network of Multiple Shows on Internet Radio
Consulting
Long-Term Consulting
Equity Position in Select Companies
Subscription Consulting
Marketing Leveraged Buyout of Related Assets
Spokesperson Contracts Licensing
Joint Ventures Endorsements Acquisition and Sale of Intellectual Property Rights
Infomercial Products
Products
Acquisition and Sale of Other People's IP Rights
Home-Study Courses
52 Lucrative Profit Centers for Information Entrepreneurs
Ancillary
Agenting
Teleseminars Weekend Retreats
Arbitrage & Brokering Corporate Sponsorships
Subscription Audio Cassette Series
Philanthropic Foundation
Newsletters
Launching Annual Special Events and Industry Events
Radio or TV Show Newsletters
Executive Director of My Own Trade Association
Philanthropic Foundation Media expert Syndicated Column Private-Label Magazine
Ghostwriting & Co-Authoring Branded Retail Products
Writing
Mini-Books Rights - Yours
NOT a Newsletter or Ezine Series of Reports is Best... via Autoresponder
Rights
Janet Switzer
give People a Good Reason for Opting-In
How Experts Build Empires Notes
Webpage 1: Squeeze Page Webpage 2: Congratulations Page
Pages 1. FREE Giveaway Item at Your Site
Webpage 3: Sales Letter for Digital Product You need a Shopping Cart with Autoresponder
CD-ROM & DVD Training Counseling Services
How Experts Build Empires with Janet Switzer
Series
How to Give Away the FREE Giveaway Item
Frequency of Drip: Daily or Every 2 days
Trade
Trade Association Convention & Trade Shows Agenting & Information Arbitrage
Start upselling product with Message #4 or #5
Seminar Company Workshops
Tutorial is key... salesmanship is subtle Formats that sell
Give good value. These are first-time buyers
Adult Professional Education Reference Guides & Directories Software
Autoresponder captures data, cart captures sales
Minimum $19...But try $37, $47 or $97
Rights - Other People's Special Reports & Whitepapers
Systems
2. Digitally Downloadable Product Sold on Page 3 of your 3-Page Mini Site
Business-Building Systems Practice-Management Tools
Build in upsell to next product or purchase Deliver via shopping cart or passcode webpage
1. Market Presence as a Leader
Three Requirements of Super High-Priced Programs
#1 Benefit: It Becomes the Advance Study materials for Your High-Priced Programs
2. Your Own Customers...Or Someone Else's A Market that Desperately Wants the 3. Vision You're Offering Them Keynote Speech....FREE
1. Written Manual 2. Audio or Video Training or Seminar on DVD 3. Planning Tool
Four Components
Self-Esteem in the Classroom Audio....$40
6. 'Flagship' Multi-Media Course
Self-Esteem 101 Weekend Seminar.....$195
Certification Training & Train the Trainer Programs
Self-Esteem Facilitating Skills Seminar.....$1,695
4. One Additional Resource Why it's Called a System
Living Your Highest Vision 8-Day Intensive....$3,295
Easy Upsell to Your entry-Level Products
'Surefire Secrets' Ezine and Mini-Course.....FREE
Prepare a one-day or two-day format Delivers training that changes lives or careers
7. Live Seminar
Mentoring & Apprenticeship Programs
Single expert of 'Assembly of Masters' format
33 Days to Online Profit.....$29 Instant Internet Profits.....$297
Private corporate training or public seminars
Yanik Silver's Apprenticeship Program....$14,500
Double, even quadruple, your hourly rate
Live Your Dreams Book....$19
Standalone product... not billable hours
Video Trainings...$49.95
Package multiple hours to create monthly retainers or corporate consulting contracts
Multi-Media Home-Study Course....$397
Les Brown's Speaker Training Program
Sales & Presentation Skills Weekend....$777
1. Pre-Consultation Questionnaire
Steps
2. One-Hour on the Telephone that Provides a Complete Plan, Road Map or Course of Action 3. Recording of Consultation
Keynote Speech....$25,000 Professional Speaker Training....$20,000
Deliverables that impart value
4. Follow-Up Documents, Contacts or Other Details Discussed
First Book Series....$1,500 8. One-Hour Consultation
Programs
Audio Programs Speaking Engagements
5. BONUS: Packaged Product or Other Basic Teaching Primer
Live Events
Limited availability message is key
120 Spin-Off Titles
Gather testimonials from past clients Send the occasional e-mail about your unexpected availability, canceled trip, etc. Detail the process the client will go through
Foreign Rights 100 Million Books...Plus a Brand That's Recognized Around the World
How to Market One-Hour Consultations
Ask prospect to call for price and scheduling details... Do NOT mention price in E-mail
Syndicated Column
PBS Special Seminars for Authors
Advisory program is group teaching. Coaching and mentorship provides one-to-one calls plus a structured cirriculum.
Dog Food & Vitamins Second Book Series....$7,000,000
Overcomes the #1 problem of coaching... re-convincing clients to pay for the next hour
Book....$12.95
Cirriculum combines planning, learning and taking action
Audio CDs....$19.95 10. Coaching & Mentorship Programs
Subscription Consulting
1. Your flagship multi-media course
a. Start with What You Know Determining Your Product Line
5. Planning guide or other tool the high price is part of the marketing message. It communicates exclusively
c. Find Out Who Has Money to Pay You
FREE: Report Series or Online Course $19, $37, $47, $97: Digitally Downloadable Product
2. Guest lecturers or experts who normally aren't accessible
5. Access to a platinum program director 6. Monthly or twice-monthly conference calls with guru and experts
b. Next, Look at What the Market Wants
d. Determine the Best Way to Deliver the Information
$10,000 to $200,000 per year
1. 3 or 4 private, small-group weekends with the guru each year
4. Collection of the Guru's packaged courses
Boot Camp Coaching....$4,995
Subscription Consulting....$19,488 Includes deliverables that build in value
4. Pre-Call and Post-Call report form
3. Special training modules that uplevel one's life or business
Business-Building Workshops.....$177
Boot Camp Coaching....$7,995
2. 'Welcome to Coaching' Kit 3. Weekly Modules that Include Exercises
Network TV Show
Branded Retail Products
Schedule all appointments on same day of week
Advertising uses powerful testimonials... 'Give me what that student bought.'
Mini-Books & Samplers
$20-25: Book published by a publisher
12. Platinum Inner Circle Program
$29 a month: Audio CD Series on Continuity Provides a number of exclusive benefits
$97: Six CDs & Workbook in Clamshell The Basic Product Funnel
$297 to $497: Multi-Media or Home-Study Course $297 to $997: Live Seminar -- One to Two days $1,000: One-Hour Consultation $3,775: 12-Week Advisory Program $5,000: Coaching Program $5,000+: Keynote Presentation $10,000 - 25,000: 12 Month Platinum Inner-Circle or Business Building Program