70 will be gone through in Boot Camp for Mavens
Corresponds to Printed Manuscript of opening presentation
Put a star next to the one that will have the most impact and start with it
3 Things You'll Follow Through and Do
1. Trust: Gaining the Trust of Your Market
Put in place a system of accountability
2. Persona
the entire presentation was built around it
tell someone to nag you about getting it all done maintained the friendship
Used to be head of sales at Tony Robbins
Example: Kikai Hiroh Page 18 Be clear about your vision for the marketplace
3. Vision
Page 12
The phone weren't working at first Thought about going back to law school
4. Creation Story
Was still in 20's 11. Factors to get through reticular activating system
Heard about magician with magical powers
They found the magician on top of the mountain at edge looking out
They came to edge, magician put his arms on shoulders When they were relaxed and in learning state, magician pushed them off the cliff
Reinforce it Page 10 You can expect Rich will put out a report
6. Polarized Point of View
Story of a man and a woman
Magician told them to have what they really want you must come to the edge
Page 3
5. Predictable Behaviors
They thought he could help them
Tom McCarthy Final Tom branched off on his own
Page 9
8. Communications Channels
Page 2
9. The Velvet Rope
TO HAVE THE LIFE YOU REALLY WANT, YOU MUST COME TO THE EDGE
Page 7
10. Customer Evangelists 11. Mentors & Advisors
And they remembered they could fly
Talking about Winners & Losers
Page 13
7. Phraseology
Wonderful story on first page of program Went and saw David Copperfield with Tony Robbins
they connect you to the marketplace
Most people will not tell their personal stories
Don't become the seminar junkie
Page 19 Page 17
Research Most people think if they just had the perfect technology, or strategy, or piece of information, or lived in a better place or had better parents, they could do what they want to do
Tom tells his kids that you are perfect and have everything you need to succeed inside of you It's your responsibility to follow-through
Rich's strengths
Synthesis Information
You'd have to be brain dead not to have gotten some great ideas as event!
You are perfect inside
Ideas
By virtue of being here, you have the greatness in you
It's what you do with ideas
How many did you get? When you do a project in business, the goal is to make money
Do something with the information!!!
When you work on 3 projects at once, it takes you 7 weeks to make money
Maven Matrix
If you're focused and you apply one thing and take it to completion, you start making money in only 3 weeks
Every time you say 'Yes' to a new project, it's going to be later and later and later before you get money-making results Your ability to say 'No, later' is critical
Your 'No' muscle must be stronger
Write down all of your ideas from the event
Rich Schefren Closing
A system is only as powerful as its weakest component
Theory of Constraints Slides
Rich works on this and if he finds the constraint, he can work on the solution overnight
How do you figure out which project you start first
Think about your business, and your obstacles
1. You must believe it's possible to be the maven in your market 1st Strategic Profits Event
2. You'll do the work necessary to succeed once you believe it's possible Rich provides real business building strategies to create long-term profits
Jim Edwards
Gurus Rich has Coached
2nd Strategic Profits Event
Become THE Maven
3rd Strategic Profits Event You Fall, You Learn 4th event
Tellman Knudson
Rich was underprepared Rich was overprepared It was right Business Acceleration Program was created from it
We're at it Do not let fear become the limiter for you
Try to find picture that represents your market to you Why Rich and Gary Vaynerchuk sync
Work on the weakest link, the constraint There is a part of your business constraining the speed at which you can go
Talk to Fabreze of Strategic Profits for higher tech needs
Mike Filsaime
There is always one thing in a system that is the bottleneck At any moment in time there is only one constraint in a system
There is one thing if you worked on, you will make more money immediately
If you never start you'll never get good at it We learn and get better through failure
The opening presentation was based on the Maven Matrix Manifesto
SP Video contest got a lot of people started You can't steal second if your foot's on first
Speakers
Remember them, they came here for less money than a pitch event We owe it to speakers to apply what they taught us We owe them preferential treatment because they invested in us
You will never get massive growth until you fix your constraint What is your Constraint?