ES Independent Vol. 3, No. 21

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CAPC spreads holiday cheers for Eureka Springs Nicky Boyette Images of our town will air prominently during the next month on televisions in the four-to-six hour drive leading to Eureka Springs, according to Mike Maloney, executive director of the City Advertising and Promotion Commission (CAPC). In the commission report Nov. 12, he said, “We are adjusting our television budget to a significant level, pushing $45,000 into television from November through Christmas.” Maloney announced they were creating two new television spots using the catchphrase “The Extraordinary Holiday Escape” highlighting local retail, lodging and dining. He said he is buying network as well as cable advertising time to extend the reach. Another marketing strategy will be to employ pay-per-click advertising with Facebook targeting Missouri, Kansas, Oklahoma, Texas and Louisiana. He said the CAPC would budget $2,500 per month for November and December for the Eureka Springs logo and ads to appear in the right-hand column on a Facebook page. As a follow-up, Maloney will be able to gauge how many click-throughs to their eurekasprings.org website come from Facebook. He said in his experience, “One month’s impressions can reach 11–12 million impressions, and one percent clickthroughs from 12 million impressions is enormous.” Geofencing continues to place Eureka Springs ads on mobile devices in Fayetteville, Branson, Rogers and Tulsa. “If you check the weather, you’ll see a Eureka Springs ad,” Maloney mentioned. Motorists passing by on I-49 south of the promenade in Rogers will see Eureka Springs ads on a video billboard. Maloney said artwork on the ads can be changed easily because it is digital, and will rotate between this site and another high-profile site at the intersection of Walton Boulevard

American eagle takes flight. Ride. – This bald eagle was enjoying fresh road kill Tuesday morning on US 62 in Busch when he was thwacked by a passing truck. “I wrapped him up in my coat and put the hood over his head, put him in my tool box where he had plenty of room, and took him to the vet,” Tim Brown, co-owner of Chelsea’s said. “I was sure he was a goner, but when I got him to Dr. Pike he was alert and fussing.” Brown said the driver who hit the eagle also stopped to help, as did Jeremy Helms. Arkansas Game & Fish Officer Les Gustavus took the bird to New Hope Animal Hospital in Rogers. After being checked out there he will be sent to Lynn Scumbiato at Morning Star animal rehab, then released where he was originally hit. Eagles mate for life, and Brown said the eagle’s best pal was circling high above, keeping an eagle eye on proceedings.

CAPC continued on page14

Photo by Tony Pike

This Week’s INDEPENDENT Thinker

Photo from en.Wikipedia.org

Naomi Klein spends time researching until she understands what bothers her. Then she uses her real talent, writing, to explain it to the rest of us. Klein’s latest book, This Changes Everything: Capitalism vs. the Climate, clarifies what many suspected all along: that privatization, deregulation, “free trade,” and corporate personhood are fancy, legal words designed to benefit huge companies at the expense of huge numbers of real people. We are concerned, embarrassed and disheartened that many powerful American companies don’t seem to care what happens to our lovely planet and its plant and animal life, just so they get a return on investment. At the expense of air, water, food and weather.

Inside the ESI Hospital 2

Independent Art

The almost alderman

Independent Lens

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11 12–13

Fluoride 4

The Nature of Eureka

White Street Station

5

Exploring the Fine Art of Romance 17

Butch Berry

6

Astrology 18

Legal self-help

7

Sycamore 19

Independent Mail

8

Independent Soul

Independent Editorial

9

Crossword 21

Constables on Patrol

10

Guestatorial 23

... and so it must be all a game of chess he’s playing – “But you’re wrong, Steve, you see, it’s only solitaire.” – Jethro Tull

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