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Lamar Advertising Corporate Headquarters
Baton Rouge, Louisiana
CLIENT Lamar Advertising Company
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PROJECT SIZE
115,000 SF
DATE OF COMPLETION
November 2011
AWARDS
Good Design is Good Business Award, 2013
AIA National Honor Award for Interior Architecture, 2013
American Architecture Award, 2012
Interior Design Best of Year Merit Award, 2012
IIDA Delta Regional Chapter Award of Excellence, 2012
AIA Gulf States Honor Award, 2012
AIA Louisiana Honor Award, 2012
AIA New Orleans Merit Award, 2012
Baton Rouge Good Growth Award, 2012
PHOTOGRAPHY BY Tim Hursley
A 115,000 SF corporate headquarters renovation for a local advertising agency is a reaction against the standard issue office environment, structured instead to reinforce a culture of openness, flexibility and creativity.
The team radically altered the internal configuration of the 115,000 square foot 1970’s era data center while leaving the exterior essentially unchanged. In addition to the insertion of a large, interior light court dropped into the building, further structure was removed to connect the space between floors into one communicating whole – reinforcing the culture and identity of the company as a single creative community.
Urbanization has rapidly changed the way we live and work, blurring the distinction between the two, and elevated the importance of careful, considerate design interventions.
Our work strives to create memorable, meaningful spaces infused with spirit and purpose. This work begins with a consideration of a community’s history, an understanding of its existing reality—the way in which people use space— and a review of trends in consumer, traveler, tenant, and worker behavior. Such research serves as the foundation for reshaping the voids that populate a city’s interstitial spaces into places of human connection.
