2012/13
PROTECTION THROUGH INNOVATION
1919
2000
2009
Creation of the business
1st in-molded helmet
Lazer Sport goes independent to continue growth
1930
2004
2010
Rigid leather helmet
Olympic Gold by Paolo Bettini in Athens with Lazer helmet
Tardiz, the latest aerodynamic technology for time trial performances
1948
2005
2011
Development of first bicycle helmet
Tom Boonen wins World Championships with Lazer helmet
Oasiz, the latest for off road riding
1955
2006
2012
1st thermoplastic helmet
Rollsys system invented
Lazer launches the snow line
1974
2006
1st full face helmet
Stefan Everts wins 10th motocross World Championship
1987
2008
1st specific hard shell bicycle helmet
Lazer launches a new category of fashion helmets for urban wear
heritage Lazer catalog 4
Lazer is the result of over 90 years of experience, passion and dedication. We strive to create the perfect mix between design, comfort, safety and technology. This attitude has shaped Lazer into the most innovative helmet company in the world: creating protection through innovation. Established in 1919, Lazer, with headquarters in Belgium, designs, manufactures and markets bicycle, leisure, and action sports helmets in more than 60 countries, over 5 continents. Over the years Lazer helmets have been worn by some of the greatest cycling champions the world has ever seen! And now for 2012, Lazer offers a full line of helmets for skiing and snowboarding. These products are the culmination of years of testing and research, using proven and patented Lazer technologies as well as new innovations. Lazer stands for the passion of performance.
Perfection ahead!
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CONTENT
Lazer Advantage Page 9 Rollsys Page 10-11 Ventilation Page 12-13 Goggle Integration Page 14 Audio Integration Page 15 Global Design Page 16 Technology Innovations Page 17 Collection 2012 Mozo Page 18-19 Tempted Page 20-21 Dissent Page 22-23 Effect Page 24-25 Lexi Page 26-27 Hoodie Page 28-29 Revert Page 30-31 Kids Collection 2012 Jinkz Page 34-35 Noiz Page 36-37 Dealer Support Marketing Page 39 Partnerships & Athletes Page 40 Merchandising Page 41 Collection Overview Page 42 Size Chart Page 43
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Lazer Advantage Lazer Advantage
Products are more than the sum of the parts, they are the synthesis of the features and the benefit provided that create value. Each Lazer helmet is exclusively designed to exceed the needs of its user, generating four distinct advantages: Fit:
Lazer Rollsys system creates a true, and superior fit.
Ventilation:
Lazer tests and quantifies all helmets to provide the best range
of comfort for winter conditions.
Interaction:
Lazer does not make the goggles you wear, but we did engineer
each helmet to fit with the widest array of models from all
suppliers, plus we provide the most attractive package for
kids.
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Design:
Lazer helmets are designed by a collective team of artists and
agencies from more than five countries around the world to
make sure that our products are fashion & function.
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Rollsys Fit System ®
Rollsys Fit System
A game changer
With a proven sales record, world-wide patents and the touch of Lazer Research & Develop-
Rollsys Fit System 57 cm
56 cm
58 cm
ment Team, the Lazer Rollsys® system is a game changer that has been adapted to snow helmets. Featured on almost all of the Lazer collection you are sure to find the best fit.
Simple, easy & effective Compared to standard fit systems, the Lazer Rollsys® system is fully integrated into the helmet and completely surrounds the head. By turning a smooth thumb wheel – situated on top of the helmet – the Rollsys® system permits an accurate and progressive peripheral sizing adjustment. The fit of the helmet will symmetrically be tightened without any pressure points on the head. The Rollsys® system offers an innovative one hand use and is easy to handle even with gloves on.
59 cm
Size Advantage Each Lazer helmet size will fit a wider range of customers. Why? With the progressive peripheral sizing of the Rollsys® system, varying head shapes can all still fit into the correct size. With other helmets, that difference will cause many to buy a helmet that is larger than needed – creating a poor fit and large profile.
Roll into the Future From the moment you try the Rollsys® system you will immediately recognize its design and innovation. The testing by thousands before you has proven its effectiveness, efficiency and durability. In other words… plenty of reasons to make sure the Rollsys® system is in your helmet.
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It is not aerodynamics, it’s thermo-physiology plus aerodynamics, and a lot more complicated… Snowsport helmets have the unique challenge of both retaining sensible heat, and dissipating latent heat depending upon the weather and level of activity. This diverse spectrum necessitates the proper testing and design of all products so the correct amount of airflow is maintained around the head in all conditions. To ensure that each Lazer helmet is properly designed, Lazer ventilation manager, Guido DeBruyne, Ph.D., tested helmets in the wind tunnel at the prestigious Katholieke Universiteit Leuven (K.U.Leuven). After repeated tests on a wide range of snow helmets, we were able to identify the ideal range of comfort, for a variety of conditions, and design the vents so that this can be maintained even as output changes. This is our science, and the level of innovation that we put into every Lazer helmet.
Wind Tunnel Tested Each Lazer model has been exhaustively
IN|out Design ™ ™
IN|out Design In order to achieve the correct pressure difference to move the right amount of air across the head, each vent must have an intake and an outlet. Any disruption of this symmetry compromises the ability of the helmet to properly ventilate. So the key to ventilation is not the number of vents you have (in fact, too many vents can have negative consequences) but the arrangement and balance of these vents on the helmet. This symmetry and design of the intake and outlet vents is exclusively applied through Lazer’s IN|OUT™Design.
Adapt Vent™ Since snowsport helmets must retain and lose heat depending upon your effort, Lazer helmets are designed to adapt with the conditions. Over half of the products include vents that can be adjusted to properly mix the weather conditions with your output. The Adapt² Vent™ is a dual lever, multi-step system which gives you double the adjustability in order to maintain ideal comfort.
tested in the lab, and on the hill. So rest assured, you will be protected through innovation.
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goggle integration
audio integration
goggle integration audio integration Interact™ At Lazer, we recognize that goggles and helmets have a symbiotic, not monogamous, relation-
wired audio™
ship. This is why each Lazer helmet is designed to work with multiple partners so you do not
Blast your favorite songs straight into your helmet with the Wired Audio™ system from Lazer.
have to be married to only one goggle brand.
It is simple and works with the earbuds you already own so that you can quickly be wired for audio. Simply hook the right and left cord to the Wired Audio™ hooks already installed on
Through the power of engineering and testing, we know our helmets will fit with the widest
your earpads and you’re ready to go. Plus, there is an optional pouch to slide the microphone/
array of goggles from a variety of suppliers. The interaction of goggle and helmet ensures that
controller into so that there is no more fumbling in your jacket.¹
both products perform at their best level so you can too.
warning: -Listening to music while skiing or snowboarding can be hazardous and lead to dangerous riding. Lazer does not endorse irresponsible riding in any way. Please help keep the mountain a safe environment.
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global design
technology
global design technology
X-Static – Antimicrobial and temperature regulating padding system
Lazer helmets are full of function, but encased in fashion and art. Our attention to design has led us to collaborate with artists from around the world and this portfolio of work is more than just a product line, it is a Gallery™.
Vent Plugs – block out the cold air
The diversity in colors, graphics, materials, and styles come from the broad range of design-
Turn-Fit – second best to Rollsys®
ers we use from more than just the sporting goods world. Our artists have backgrounds that push the capabilities of today’s technologies, and bring Lazer’s innovative heritage into the Gallery™.
Vent Channel Design – linking the vents to keep the air flowing
Fitted Padding™ - give your helmet the feel of your favorite hat
Furry Fleece™ - softer, warmer, and better than fur
Rollsys Taillight™- add a light into the Rollsys wheel
Magic Buckle – magnets attract to pull the buckle together
Vizor™ - block snow, wind, and sun with style
Snow-Bike Crossover – protect your head in more than just the winter months
Removable Earpads – for when the temperatures climb
Removable Goggle Clip – on the bike, or on the hill – remove to show your style
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go pro compatible
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Black Matte
Electric Black
LAZER ADVANTAGE • Rollsys® • Adapt² Vent™ • IN|OUT™ Design
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White Matte
Stone Matte
Black & Blue
Fatigue Black
TECHNOLOGIES Fit System: Rollsys® Construction: Duo-mold™ Construction Ventilation: 18 Adapt² Vents™ Weight: 438 grams
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Black
Black Gold Matte
LAZER ADVANTAGE • Rollsys® • Adapt² Vent™ • IN|OUT™ Design
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White Pearl
Gray Gold
Teal Matte
Plum Matte
TECHNOLOGIES Fit System: Rollsys® Construction: Duo-mold Construction Ventilation: 16 Adapt™vents Weight: 438 grams
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Black Matte
Shatter Grey Matte
LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design
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White Matte
Blue Fade
Shatter Stone Matte
TECHNOLOGIES Fit System: Rollsys® Construction: In-Mold Construction Ventilation: 13 Adapt™ vents Weight: 418 grams
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Black Matte
White Matte
Stone
Brown & Tan Matte
LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design
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Greay Matte
TECHNOLOGIES Fit System: Rollsys® Construction: In-Mold Construction Ventilation: 13 Adapt™ vents Weight: 410 grams
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Black Matte
White Matte
Tea Green
White Clouds
LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design
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Purple
TECHNOLOGIES Fit System: Rollsys® Construction: In-Mold Construction Ventilation: 13 Adapt™ vents Weight: 410 grams
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Black Matte
White Matte
Green Matte
Greay Matte
LAZER ADVANTAGE • Fitted™ Padding • Vent Channels • Lightweight
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White - Cyan
TECHNOLOGIES Fit System: Fitted™ Padding Construction: In-Mold Construction Ventilation: 12 Adapt™ vents Weight: 345 grams
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Black Matte
White Matte
Inferno Matte
Three - Tone
LAZER ADVANTAGE • Fitted™ Padding • Vent Channels • Snow-Bike Crossover
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Greay Matte
TECHNOLOGIES Fit System: Fitted™ Padding Construction: Hard-Shell Construction Ventilation: 16 vents with channels Weight: 475 grams
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Kidz helmets & goggles
Kidz helmets
& goggles
At Lazer, our junior helmets have so much innovation, that they make many adults jealous. Sure we use the award winning Rollsys® system in the Jinkz, but we also add goggles™. In the Noiz, your child can go year-round wearing their Lazer helmet with our mix of snow & bike certifications, plus you get a perfectly matched kids goggle. All of these innovations make our kids helmets more comfortable and convenient to wear – giving kids the protection they need, while providing parents with peace of mind.
Helmet required for all kids
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Black
White
Shatter Graey
White Clouds
LAZER ADVANTAGE • Rollsys® • Adapt Vent™ • IN|OUT™ Design
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TECHNOLOGIES Fit System: Rollsys® Construction: In-Mold Construction Ventilation: 12 Adapt™ vents Weight: 410 grams
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Black
White
Red
White Petals
LAZER ADVANTAGE • Turn-Fit • Vent Channels • Snow-Bike Crossover
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Cyan
TECHNOLOGIES Fit System: Turn-Fit Construction: Hard-Shell Construction Ventilation: 16 vents with channels Weight: 475grams
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marketing
marketing Our belief in PROTECTION THROUGH INNOVATION™ extends beyond our passion for product and into our sales and marketing initiatives as well. We know that our key to success does not solely reside in our product, it is in you. You as the retailer, the customer, the resort, and industry partner are a pivotal part of our mutual success and our marketing and sales programs reflect this.
Our entry into the snowsports market may be new, but our passion for skiing and riding has been a part of us forever.
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PARTNERSHIPS & ATHLETES
Merchandising & Trade Promotion
Merchandising & Trade Promotion
As a new member of the snowsports community, we know that our mutual success is intertwined, which is why we are excited to partner with our retailers, and a number of key allies. Protect Our Winters Just like our protection through innovation for you, we must also support those that tirelessly work to protect the sport we love, from the effects of climate change. We support Protect Our Winters as the environmental center point of the winter sports community, united towards a common goal of reducing climate change’s effects on our sport and local mountain communities. 1% for the Planet As a business, Lazer snow believes in people, planet, profit; which is why we commit to provide 1% of sales to non-profit organizations that put people and planet alongside profit. 1% for the Planet exists to build and support an alliance of business financially committed to creating a healthy planet.
STICKERS
Athletes Professional skiers and snowboarders are a part of our inspiration and success. They inspire us not only through extensive product testing, but also through their athletic prowess and passion for the sport. Athletes are a fundamental part of who we are, and where we will go. That is why we will always be there to provide them protection through innovation. Retailers As the gateway to consumers, you, the retailer, are our most important partnership -- which is why we commit to supporting you.
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Black Matte
White Matte
Fatigue Black
Black & Blue
Electric Black
Stone Matte
Black
White Pearl
Gray Gold
Black Gold
Teal Matte
Plum Matte
Black Matte
White Matte
Blue Fade
Shatter Greay
Shatter Stone
Black Matte
White Matte
Greay Matte
Brown & Tan
Stone
Size chart
Size chart ADULT
Black Matte
Purple
Tea Green
White Clouds
Black Matte
White Matte
Greay Matte
White Cyan
Green Matte
Black Matte
White Matte
Greay Matte
Inferno Matte
Three Tone
Black Matte
White Matte
Shatter Greay
White Clouds
Black
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White Matte
White
Cyan
Red
FIT SYSTEM
SMALL
MEDIUM
LARGE
Rollsys Rollsys Rollsys Rollsys Rollsys Fitted Padding Fitted Padding
52 - 56 52 - 56 52 - 56 52 - 56 52 - 56 52 - 56 52 - 56
56 - 59 56 - 59 56 - 59 56 - 59 56 - 59 56 - 59 56 - 59
59 - 62
Jinkz
Rollsys
52 - 56
Noiz
Turn-Fit
52 - 56
Adult Mozo Tempted Dissent Effect Lexi Hoodie Revert
59 - 62 59 - 62 59 - 62 59 - 62
Kids
White Petals
photography: Pat Mulrooney Photography
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Lazer Sport NV Lamorinièrestraat 33-37 - B-2018 Antwerp - Belgium Tel: +32 (0)3 216 09 00 - +32 (0)3 216 39 00 - info@lazersport.com
www.lazersport.com @lazersnow facebook.com/lazersnow Google+: LazerSnow Š 2012 Lazer Sport NV