PortAmérica Festival - English

17th, 18th and 19th OF JULY 2014

An initiative of esmerArte Creative Industries SL

participates in portAmerica 2014

esmerArte Creative Industries

1. THE CONCEPT

PortAmérica, taking full advantage of the boosting power of culture, connects Europe and America in search of new ways of economic and social progress at both sides of the Atlantic.

17th, 18th and 19th OF JULY

This project uses music as a bonding element between cultures combining three unique elements such as culture, leisure and innovation through a roster of artists that reliably represent the spirit of the festival: The convergence of the Europe-America connection in Galicia, also from a cultural standpoint.

PortAmérica is born from the need in our current society to find practical and effective solutions.

European and American population and all its business industry demands new models and new ways of production. For this reason, it is impending to take full advantage of all the talent in both continents to offer alternatives that ensure a sustainable future at both sides of the Atlantic.

Esmerarte Industrias Creativas (Cultura Quente Festival, Vigo Transforma…) has decided to take a first step in this direction organizing PortAmérica, a new kind of festival that in its first edition set a starting point for the creation of synergies and joint projects on both sides of the Atlantic, which have strengthen in 2013.

2

participates in portAmerica 2014

esmerArte Creative Industries

What is PortAmérica? ...is a music festival PortAmérica is a festival that, besides connecting both sides of the Atlantic at a musical and social level, works as a platform for consolidating emerging groups.

The festival took place on the of July at Porto do Molle in Nigrán and included the finest selection of top artists from all over Spain, Europe and Latin America.

The 2013 transatlantic roster included: Editors, Vetusta Morla, Lori Meyers, Café Tacvba, Delafé y las Flores Azules, Delorean, Bomba Estéreo, Francisca Valenzuela, Los Coronas, Standstill, Supersubmarina, , The Gift, Banda de Turistas, Gin Ga, La Habitación Roja, Él Mató a un Policía Motorizado, The Soul Jacket, Amaro Ferreiro, Arizona Baby , Fon Román, Niño y Pistola, Sala & the Strange Sounds, Sethler and Dj Lagartija.

3

participates in portAmerica 2014

... is an experience A getaway to the RĂ­as Baixas with tickets to the three-day international music festival, five days of camping near the beach and surrounded by nature.

An invitation to enjoy much more than a summer music festival, offering an alternative tourism experience, the only one of its kind in Spain, an affordable and different way to spend an unforgettable few days.

A perfect area to enjoy a few days of sun, surf, friends, sports, Galician cuisine and great music, a made to order plan for everyone in an environment with a thousand possibilities.

4

participates in portAmerica 2014

... is cuisine A Festival with a varied range of cuisine for everyone: grilled meats, vegan menu or traditional Galician dishes were tasted during the three days.

Worthy of mention is the ShowRocking of Six Michelin Stars, that representing Grupo NOVE prepared 12 pinchos exclusively for the Festival.

The peculiar interpretation of traditional Galician cuisine by Grupo NOVE was available for everyone to enjoy including haute cuisine pinchos at budget prices by six of the most important chefs in Galicia.

Moreover, and thanks to Hijos de Rivera Co-Cooking Program, 12 students from Galician catering schools had the opportunity to strengthen their knowledge by sharing experiences with the NOVE chefs. The Co-cooking Program is a collaborative training initiative aimed at students and professionals in the hotel and catering business.

5

participates in portAmerica 2014

... is participation In PortAmérica society is the true star: music is only meant to give visibility to all the talented people who feel they have something to contribute. From anywhere in the world, on any issue or sector.

All in one common place: PortAmérica Community, where 60 projects are already assigned and some of which such as Sonen, Wiimbo, El Mundo your way or Wydme were actively involved the second edition of the Festival.

PortAmérica Community is a free social network designed to host innovative proposals from its users: http://comunidad.portamerica.es

6

participates in portAmerica 2014

esmerArte Creative Industries

2. PORTAMÉRICA BY THE NUMBERS

7

participates in portAmerica 2014

esmerArte Creative Industries

3. THIS WAS PORTAMÉRICA 2013 Watch on YouTube

8

participates in portAmerica 2014

esmerArte Creative Industries

4. PORTAMÉRICA HEADLINES Rolling Stone: PortAmérica, the return of Vetusta Morla and the triumph of rhythm.

RTVE: PortAmérica is a music and food festival that combines culture, leisure and innovation.

Caminhense (Portugal): PortAmérica, a meeting of cultures.

VEVO - Youtube: Just one week left to transform northern Spain in the core of the international festival music.

La Voz de Galicia: PortAmérica backs up its Latin-American connection in its second edition.

Atlantico Diario: PortAmérica takes spectators by storm and manages to gather 19,000.

Diario de Pontevedra: PortAmérica establishes itself as a point of reference of Spanish Festivals.

9

participates in portAmerica 2014

esmerArte Creative Industries

5. PORTAMÉRICA TWEETS Tom Smith , lead singer of Editors

Francisca Valenzuela

Thanks Portamerica Festival for inviting me to play for the first time in Galicia. Thanks to everyone that‌ Banda de turistas

Awesome party yesterday in Vigo-Galicia! @portamerica was fantastic!

10

participates in portAmerica 2014

Él mató a un policía motorizado

Beautiful night at @portAmerica, thanks everyone

11

www.portamerica.es www.facebook.com/portamerica www.twitter.com/portAmerica (@portAmerica)

Esmerarte Creative Industries +34 986 135 884 info@esmerarte.com