esmu ezis

esmuezis (eng: I am a hedgehog) is an anti-crisis project of two Latvian advertising agencies - creative agency Airport (www.airport.lv) and media agency Inspired (www.inspired.lv). We strongly believe that if the crisis is real, the strategies should be real as well. We are not planning to turn into something or someone that we are not. We will preserve our uniqueness, the core, and simply work and try harder, better, more. We call in additional troops, cooperate, train the muscles of new media and communication, burn the midnight oil until the idea is perfect. We invite you to see how it goes with implementation of this strategy at www.esmuezis.lv. You are also invited to express your opinion of how to overcome crisis with no whining.