Know your market: Bobcaygeon
Buyer profle
Householders want to support the small businesses in their community and they prefer in-store shopping to e-commerce. As consumers, they value attentive service.
Use Facebook for local marketing
Bobcaygeon residents are among the highest users of Facebook, using it to look for coupons and discounts. Use ads and your Pages to promote your business.
71% Show empty nesters how your business can appeal to them. They make up 71% of residents and have more time and money than other demographics.
Make your retail store an experience
Highlight local products and heritage. Visitors to main street are mostly middle aged and older, who strongly identify with rural life and traditions.
Better understand your market and customers to grow your business
Packed with the latest data, each Community Analytics Profle ofers business owners, investors and entrepreneurs hyper-local data to:
• Make site, location and capital investment decisions
• Align brick and mortar locations with digital channels to create consistent customer experiences
• Determine a site’s retail opportunity
• Identify expansion opportunities
• Align services with the needs of the community
Each profle ofers comprehensive local market customer data based on what they buy and how they consume products—according to their shared demographic, lifestyle and behavioural traits.
Learn more about how Bobcaygeon’s bustling downtown can help you make a splash kawarthalakes.ca/bobcaygeon
