MEANWHILE AT THE OFFICE A space for communicative solutions How do we work today, and where? Should we still consider relevant the now ambiguous definition of the office as a workplace? A decade ago, after a long period in which strict functionality reigned, office design was flooded by home-office furniture trends, occasioned by the fundamental need to restore to the environment the human touch and a warm, domestic connotation. Today, however, we know that the balance between these two visions lay in the synthesis of both. The best designs reflect spaces that are perceived and experienced in their entirety. Gone is the futile fight with ergonomic, acoustic, and visual issues. Office design is no longer confined to individual pieces of furniture. The focus is on creating work environments that promote communication and cooperation, inspire thinking, and help people stay healthy. From informal settings for meetings, to movement flows, to lighting and acoustic measurements, to the search for individual concentration. “There is no technical reason why offices are needed today”, claims Swiss designer Yves Béhar. “The reason why people still want to go to an office is to collaborate with others.” PATRIZIA COGGIOLA
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The Cologne offices of großgestalten, renovated in June 2014, reveal a space equipped for designing, communicating, conceptualising, and for concentrating. Celebrating its 10th anniversary this year, the company is focusing its activities on the development of communicative solutions for architecture, design, art, and culture. großgestalten understands design in an interdisciplinary sense: their spectrum of work ranges from orientation systems, graphical building design, and image marketing and campaigns, to print and screen designs. Their goal is always to consistently and credibly translate the client’s identity into communications. Tobias Groß, managing director, says: “Good office design, which also means the living space, always has something to do with the people who reside in it. Ideally, the space should be an expression of their personality and enhance their sense of iden-
tity and solidarity.” This archetypal workspace was part of Insight Cologne 2014, the event programme running in parallel with the Orgatec fair, aiming to provide different opportunities to discuss current office trends while touring some of the most amazing new corporate offices in Cologne. Some 20 offices and facilities throughout the city opened their doors, granting exclusive insights into the workworld of the future, duly unveiling design ideas and innovative solutions. ‹ grossgestalten.de
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großgestalten office