G4 COVER
Experimentation & Exploration
Graduate Design 4 Experimentation & Exploration
Esperanza Muino Florida International University Department of Interior Architecture
Spring 2016 Instructor Professor Harvey Bernstein
CONTENTS
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COURSE DESCRIPTION
6 ABSTRACT THINKING 100 ways to serve a pizza
NEEDS Product Design/ Not Just A Birdhouse! A Designer Metaphor
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46 WANTS Shopping for an Identity/ A Modern & Organic Sunroom in NY
WISHES Product Design/ More than a shopping cart
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DREAMS Entrance Passage/ To a Meditation Resort
ACKNOWLEDGMENTS
In my opinion this is a course that should take all students of interior architecture. It's a sensory experience of interior design and the use of the five senses in interior design, and interior spaces that evoke emotions and memory. While emotions form the basis of thoughts, our sensory abilities, the five senses, sight, taste, hearing, smell and touch, driving emotions, and have the power to persuade, relax and heal. Sensory interior is based on making use of this fusion between senses and emotion to create unique spaces. 2
To what extent we use the senses and how we perceive the spaces we inhabit? The sensory experience is interior as a shift in focus. With the five senses as protagonists of a space we created a sense memory of the experience of place and environment, making use of the full range of human senses in interior design and thus enhancing the human element of architectural design and interior. The elements of a space; light, functionality, ventilation, acoustics, color and different materials that compose it, cause a purely emotional reaction. Sensory interior becomes a tool to communicate, persuade and seduce the customer through our emotions. This semester has been both a personally and professionally challenging and growing process as an interior designer and thinker. This book would have never happened without the guidance of Professor Bernstein. It was a great pleasure and privilege to have worked with him and experienced new and innovative methods and tools to better understand the design of the interior spaces in architecture.
“po� 3
COURSE DESCRIPTION More than an interior design class, this past semester was also a lesson
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in abstract thinking, experimentation and exploration. It was a different experience compared to other studios because more than just designing spaces we learned to better understand the concepts behind the designs based on one’s needs, wants, wishes, and dreams. We also learned how to use the five senses when designing. The inclusion of all five senses in the perception or interaction with all aspects around you, besides just through sight and touch, can give space to new products or change the ways of using them. The purpose was to communicate the design, and that it is possible to do so without boundaries. As designers, we have the power to communicate, play with the senses and perceptions of the spectators by developing and stimulating the five senses. We always have to look for the most effective transmission and decoding of the message in the receiver.
Breaking boundaries in communication and giving way to new strategies in design allows for a better translation and transmission of the information. This process was possible through the use of some language tools and ideas that were explored in this studio. This includes but is not limited to: Using information, inspiration and intuition, then mixing and matching them. Researching to know your audience and speaking to them through your work, while being emphatic. Understanding that a vision without execution is still a dream. Encouraging disruptive thinking, because accidents are a process. Using analogies and metaphors more. Learning that sketches, drawings and sketch models are blinks of the eye, so we should blink more. And that we should be wrong and right a lot, but be extra right in the end.
ABSTRACT THINKING
“When patterns are broken, new worlds emerge…” ~Tuli Kupferberg
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PROJECT 1
100 Ways to Serve a Pizza ABSTRACT THINKING A creative exercise to go beyond logical thinking and explore ways of solving the same problem over and over in different ways. In two days, we sketched 100 different ways to serve pizza. Some make sense, some are funny, and some are just plain ridiculous.
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NEEDS
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“Creativity is inventing, experimenting, growing, taking risks, breaking rules, making mistakes, and having fun.� ~Mary Lou Cook
PROJECT 2
THE MOCKINGBIRD HOUSE PRODUCT DESIGN “Double Coded Design" Inspired by a designer and using his design philosophy we had to create a birdhouse: a cute, decorative, whimsical creations that appeals to humans, and functional nesting box that the birds will actually use.
INSPIRATION
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EXPERIMENTATION PROCESS Design Concept Design must be functional, and functionality must be translated into visual aesthetics without any reliance on gimmicks that have to be explained.
MODEL
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WANTS
“Design is about the betterment of our lives poetically, aesthetically, experientially, sensorially, and emotionally� ~Karim Rashid
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PROJECT 3 Shopping for an Identity
A MODERN & ORGANIC SUNROOM IN NY We chose a supermarket’s shopping lists, from among 75 collected by Prof. Bernstein himself. From this list, we created a detailed profile of a person which would eventually become our hypothetical client. The list helped us to create a detailed user profile. It also helped us to predict and imagine the shopper. We noted things like the choice of paper, purchases, handwriting, style, and type of store, among other factors. Then, in several phases, we created and presented a story supported with images about this client; this included a complete profile of the client’s appearance, interests, belief system, choice of car, etc. This analysis was then applied to the development of further research for designing for this client. Resulting design project: A Modern and Organic Sunroom in NY. .
EXPERIMENTATION PROCESS Design Concept Inspiration and energy, delighting, creating, surprising, charming, amazing, exciting, attracting.
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DESIGNER INSPIRATION
CLIENT PROFILE
Pavel
Ника ~ Nika Petrova
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SUNPATH
SUMMER
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WINTER
LOCATION
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FLOOR PLANS
ELEVATIONS
FIRST FLOOR FURNISHING
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UPPER FLOOR FURNISHING
VIEWS
WISHES
“A man who works with his hands is a laborer; a man who works with his hands and his brain is a craftsman; but a man who works with his hands and his brain and his heart is an artist.� ~ Louis Nizer
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PROJECT 4
MORE THAN A SERVING CART PRODUCT DESIGN “Double Coded Design" Inspired by the space “A Modern & Organic Sun-room” I had to create a serving cart: a functional, efficient, safe and reliable, that appeals to users. And at the same time an attractive art piece to targeted consumers.
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EXPERIMENTATION PROCESS Design Concept In life, as in art, beauty moves in curves.
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PLAN & ELEVATION
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DREAMS
“There is only one thing that makes a dream impossible to achieve: the fear of failure.� ~Paulo Coelho, The Alchemist
PROJECT 5 Meditation Resort
Entrance Passage
You have traveled far to visit this place.
You are exited that you have finally arrived.
During your long trip you recalled that you were told that the experience would be about “Information, entertainment and education”.
You park your car.
Sign directs you to a simple black door.
You enter and discover that you are in a small reception area.
A smiling host greets you and tells you to have a set to wait for the guide to take you in.
She tells you that a connection passage space will introduce the story of the environment you have selected and that it will emphasize its narrative meaning.
She, with a raised voice, says that this passage will fire your emotions and understanding of the place beyond.
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Wanda Vista Meditation Resort Xishuangbanna Jinghong, China
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Experimentation process Design Concept The Transformation of Energy
Direct communication with nature Journey full of different feelings Sounds & aromas will begin to relax you Spaces filled with positive energy
Plan & elevation
POND
POND
POND GARDEN
WATERFALL FEATURE RESTING AREA
GARDEN
POND
ENTRANCE RECEPTION
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Final model Experience the Tranquility
“Anyone who has never made a mistake has never tried anything new� ~Albert Einstein