NZ Entrepreneur Magazine - January 2017 Vol 2

NEW ZEALAND’S E-MAG FOR ENTREPRENEURS AND BUSINESS OWNERS

JANUARY 2017 VOL 2

Grow Your Business Without Growing Your Overheads Startup Watch: Little Yellow Bird H&S Warning for NZ Tourism Businesses Are Salespeople Still Relevant? Part Two

WHY HAVING A SOCIAL MEDIA POLICY MATTERS www.nzentrepreneur.co.nz

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CONTENTS 4

Are Salespeople Still Relevant? Part Two

12 Collaboration Hacks 16 Why Having A Social Media Policy Matters 20 Health And Safety Warning For NZ Tourism Businesses 24 Startup Watch: Little Yellow Bird 26 The Collaboration Exchange Christchurch 28 Three-Part Radio Series on What it Takes to be an Entrepreneur

CONTACT US

w: www.nzentrepreneur.co.nz

ABOUT / Short and sharp, New Zealand Entrepreneur is a free e-magazine delivering thought provoking and enlightening articles, industry news and information to forwardthinking entrepreneurs.

/

The Panel

f: www.facebook.com/nzentrepreneur

EDITOR / Richard Liew ART DIRECTOR / Jodi Olsson GROUP EDITOR / Colin Kennedy CHIEF FINANCIAL OFFICER / Alastair Noble

linkedIn: NZ Entrepreneur t: @NZpreneur

CONTENT ENQUIRIES / Phone Richard on 021 994 136 or email richardl@espiremedia.com ADVERTISING ENQUIRIES / Jennifer on 0274 398 100 or email jenniferl@espiremedia.com WEBSITE / nzentrepreneur.co.nz

www.nzentrepreneur.co.nz

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Sales

ARE SALESPEOPLE STILLSea RELEVANT? Change in Sales and Marketing PART TWO:

BY Mary Crampton

www.nzentrepreneur.co.nz

S

ales and marketing have been radically changed by the Internet and technology.

In Part One, I considered how things have changed. Now in Part Two, let’s consider what these changes mean for the future of sales, and salespeople.

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What does this disruption mean for the future of sales, and marketing?

If the ideas explored in part one are true, then these days, sales often only gets involved in the customer’s journey in the final two stages – evaluation and purchase. Marketing activities often draw the customer in for much of their purchasing journey.

I wanted to see what others thought about this, so I asked a couple of people in sales to share their thoughts:

“With marketing playing a larger role in the sales process by generating more qualified leads that are coming directly to you, the sales role has shifted significantly to one of engagement and customer service. The role of the salesperson today is to cut through the overwhelm for the client, helping them understand benefits and value, but most importantly clearly defining what they need to do next. Sales is still relationship building and follow up which many businesses are neglecting in this new, faster paced Internet world.

You may have more people coming to you directly through your marketing but without salespeople and a sales process all you actually have is traffic and not conversion.”

Iona Elwood-Smith, Owner at Grow My Business, Wellington

“Today in the service industry, the role of the salesperson is to research potential customers, perform a needs-analysis, make contact with this client (preferably in person for initial contact) and question your client in order to put forward a value-add solution. We still need salespeople, marketing hasn’t taken over, instead sales and marketing roles work closely together, more than ever before. A solution tailored to a potential customer would naturally have a higher conversion rate... but where are these potential clients hiding?

That’s where marketing can allow us to derive insights into our target audience, where they live, what they do for fun and where they hang out.

The digital revolution has allowed for marketers to gain a much greater understanding of ‘who’ is our ideal customer and where to find them.”

Angela Lane, Business Consultant at Nettl Web Studio, Petone

www.nzentrepreneur.co.nz

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Sales

Marketing has an increasingly important role to play in attracting new business to your company. Like a spider’s web, marketing needs to attract and interest new clients, drawing them further into your solutions to their problems.

Many customers start their purchasing journey on the Internet, connecting with relevant businesses in the later stages. If your company is not online – has no website, no social media presence – you are missing out on potential customers. This issue is critical for many businesses.

Even in 2016, data from MYOB indicates that 49% of small businesses in New Zealand are not online. Companies with a strong online presence can deepen their customer engagement and draw well-qualified prospects into their sales funnel.

Your company needs to be positioned where your ideal clients are most likely to be, both physically and on the Internet.

Marketing needs to attract clients, building their curiosity and desire to learn more about your company. With clear commercial messages, prospective clients realise – “Ahh, I’ve found it!”. Each web page needs calls to action, where new clients can sign up and start building their relationship with your company. www.nzentrepreneur.co.nz

So, if good marketing is a critical part of bringing interested customers in front of your business, do we still need salespeople?

Yes, I believe that we do. Each of us has an innate need to connect to others. Salespeople who can find points of connection with their prospective clients will always have an edge. An interesting, interactive website is important, but is not the final factor in a purchasing decision.

In many cases, there may now be a smaller part of the sales role that remains. However, it is a critical part. There are three key areas where salespeople can still excel: hunting, closing deals and farming.

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Each of us has an innate need to connect to others. Salespeople who can find points of connection with their prospective clients will always have an edge

One: Hunting for New Business Yes – new business development skills still matter. We should not leave all ‘hunting’ activities to marketing.

Establishing contact with prospective customers will give your company a distinct advantage. These customers will probably not be hunting on the internet if they have not realised the full extent of their need. We need to be proactive in our approach, understanding

how our company’s products and services can solve the customer’s problem.

Identifying ideal customer profiles and niche marketing opportunities will help salespeople hunt for new business in the right places.

Salespeople who continue their hunting activities will widen their circle of influence, and build positive relationships with the client’s best interests at heart. This will increase client connections, increase referral business, and ultimately lead to increased sales. www.nzentrepreneur.co.nz

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Two: Closing Deals to Gain New Business Excellent closing skills are very important, now that salespeople often meet the client later in their purchasing journey – often in the evaluation phase.

Customers usually do their research online.

At first contact, they may even be more knowledgeable than the salesperson. They may not need much information about your company – they’ve already discovered it for themselves!

The customer is often deciding if they would like to deal with you. They may have also researched you on social media.

We’re now dealing with a sophisticated, knowledgeable, time-conscious consumer who is ready to purchase by the time we even get to speak with them. Salespeople need to be prepared for in-depth questions about our company, and their products and services.

Dialoguing with your customer in this evaluation phase is a real plus. These days, many salespeople have little or no dialogue.

Don’t be caught out by the speed with which your customers move from initial contact to evaluation and purchase. Researching online means they may be ready to receive proposals very quickly.

Technology is your friend – make good friends with your colleague in charge of I.T. Cloudbased documents and templates can be accessed, personalised and then sent from wherever you happen to be when a customer contacts you. Sales no longer needs an office.

Well-prepared salespeople who follow up when they promise, and have great closing skills, will stand out from the crowd. Understanding your company’s solutions from the customer’s perspective means we can confidently answer in-depth questions. Business to business, or business to consumer – you are still one person building a relationship with another.

www.nzentrepreneur.co.nz

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While marketing may bring in more curious prospects along with some sales, what will keep them? People buy from people. Salespeople building great personal relationships and connections will build and grow a loyal customer base.

Three: Farming to Grow Your Business While salespeople may not be quite so important in the hunting phase, they could well be more important in the farming phase.

Farming is often about account management, engaging deeply with customers to understand the details of their needs. This is how good businesses keep their customers – by taking care of them so well that the competition becomes irrelevant.

Salespeople need to think strategically as they guide customers through the range of solutions offered. Upselling and crossselling grows small clients into large clients, increasing their total lifetime customer value.

While marketing may bring in more curious prospects along with some sales, what will keep them? People buy from people.

Salespeople building great personal relationships and connections will build and grow a loyal customer base.

Could these remaining functions also be disrupted through automation?

Disruption will keep on coming, because change is such a constant part of our lives. Could the remaining sales functions eventually be automated?

The Internet and technology have brought many changes to sales and marketing, forcing us to reexamine sales and how it benefits business. At its heart, sales is about helping others. This means deeply understanding our clients – their needs, their budget, their industry, and their politics.

This understanding and helping can never be automated. It is part of being human. Our people connections will always be an important part of building and maintaining great customer relationships. www.nzentrepreneur.co.nz

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purchasing pressures. Our companies need to be Marketing has such a huge function now, that prepared with great documentation, and carefully salespeople could be tempted to conclude that thought-out sales processes. Any personal life is a whole lot easier. Perhaps we can just sit interaction, whether by telephone, Skype, or face to face, must connect to the customer and in cafes, waiting for our phones to ring. reassure them about their purchasing decision.

Closing deals is critical, especially as Post-sale, our personal connections and focus on salespeople may only be involved in the sale helping our clients will grow each customer and from the evaluation phase. Our presentation ultimately grow our sales. skills, written communication and telephone techniques need to be sharper than ever. Many So – your customer is seeking. They will find customers already know they want to purchase you. Get ready to provide that excellent personal connection and great service that will close your what you offer. They’re just deciding whom next deal and keep your customer happy. they will deal with.

The way forward

We are not just order-takers. Our negotiation and value-add skills will become increasingly important in this new landscape, helping us to win sales, keep clients and then grow sales.

Nothing could be further from the truth. Especially when we’re often now meeting new clients at the evaluation phase, when they contact us.

To stand out, we’re going to need to stand back and take a good hard look at This is how the salespeople of the future will win. We will create strong connections with our ourselves. Those who thrive in the future will be excellent at the old-fashioned sales skills customers. Our networking and relationship – building, maintaining and growing great building skills will differentiate us from the competition. Providing our company’s services business relationships. in surprisingly convenient ways will help keep Yes, we still need hunting skills – but now they our customers happy. are combined with good research and carefully We need to stay calm when faced with customers’ defined customer profiles. •

Mary Crampton is a sales advisor and consultant specialising in helping clients to boost sales of big ticket products and services. She provides business development solutions at Magnify Consulting. www.nzentrepreneur.co.nz

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We work behind the scenes to make our partners’ brands shine.

Find out how your sales channel can work better and smarter.

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www.nzentrepreneur.co.nz

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Entrepreneurship

COLLABORATION Grow Your Business Without HACKS Growing Your Overheads

BY Penny Locaso

www.nzentrepreneur.co.nz

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H

ow often do you come up with a brilliant idea to grow your business or initiate something totally new, and soon after spiral into reality and realise you don’t have the skill, time or money to make it happen? Thus another moment of brilliance is shelved. What if I told you it doesn’t have to be that way?

At the start of 2016 myself and two other female entrepreneurs were fed up with the BS on social media, with all these ‘influencers’ posting about how they were nailing it in their business; whilst behind the scenes often not having a financially viable business model.

We had a random idea. What if we created a YouTube show with real women, talking about what actually goes on behind the scenes in business? What if, through real stories, we could change the conversation for women in business – reducing barriers to entry and the overwhelm of comparison? But how? We had no experience in production, nor did any of us have spare money to make it happen. But we were a group of problem solvers.

In my experience, true collaboration is a mutually beneficial exchange that delivers a positive shared outcome. It’s the win-win we hear about but don’t see often enough.

We scanned our networks and soon realised we had a connection to an ex-MTV Europe producer. But how would we pitch our random idea to this guy so that we could persuade him to collaborate with us?

In my experience, true collaboration is a mutually beneficial exchange that delivers a positive shared outcome. It’s the win-win we hear about but don’t see often enough. www.nzentrepreneur.co.nz

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Entrepreneurship

1 2 3 4 www.nzentrepreneur.co.nz

1. Start With What Success Looks Like It’s easy to gain buy-in to an idea when you can describe in visual detail what the end result would look like. We painted a picture of a launch event sponsored by a corporate partner, with 100 women of influence being wowed and sharing The FBOMB Show with their social networks, and a bow wave of interest and social sharing.

2. K now Your Value Clearly articulate what value you bring to the collaboration and can offer your collaboration partner. We highlighted that between us we had rock solid connections to interview and seek sponsorship, digital prowess and solid social followings to promote, a coworking space to launch, legal qualifications, and brilliant project management skills.

3. The Ask Clearly outline what it is that you need to make your brilliant idea happen. We needed someone who could produce high quality footage so that we could blow people away with the professionalism and buy credibility with prospective sponsors.

4. The Call To Action Always close out with “if this opportunity sounds like it may be of interest, I’d love to have a coffee to brainstorm further. Let me know if you are free on XX date…” We closed out with a date and we called to follow up and ask if he had any questions.

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“Develop your pitch and make it happen. You may be surprised to find the more you share an idea the more it grows!”

So what happened? To our surprise, he loved the idea and what we could bring to the table so much that he came on board as a co-founder and provided all production at cost, making our random idea viable.

Six months later we launched The FBOMB Show with support from ANZ (another collaboration partner I reached out to) at the beautiful One Roof Melbourne and have now had over 10,000 views on social media.

As entrepreneurs, collaboration is one of the most powerful resources available to us, with often the only cost involved being our time and skill.

It enables us to expand our resources, close skill gaps, build and grow our connections and reach new markets.

Most of the collaboration partners I have worked with I had never met until I pitched and asked for what I wanted.

I challenge you pick one idea or challenge you need help to get off the ground or solve. Write down that dream list of collaboration partners – don’t be limited to your networks – think about who you are following on social that rocks your world.

Develop your pitch and make it happen.

You may be surprised to find the more you share an idea the more it grows! •

Penny Locaso is the founder of BKindred and Co-Founder of The FBOMB Show. www.nzentrepreneur.co.nz

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Marketing

WHY HAVING A SOCIAL MEDIA POLICY MATTERS

BY Gwendoline Keel www.nzentrepreneur.co.nz

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S

ocial media is now an integral aspect of business and communication. But along with the many benefits social media platforms offer businesses – such as increased user engagement and the ability to raise brand awareness – there are also many opportunities for things to go very wrong, very publicly, very fast.

Just think, what if an employee tweets something negative about a customer?

Reveals confidential information? Posts a photo you don’t have any rights to use?

Shares inflammatory social or political remarks? Engages negatively with a competitor or a critic?

When things go wrong In mid-2016, the Bank of America had to address this very issue when an employee made repeated use of the n-word on a Facebook account. Following the post, the Bank was quickly flooded with criticism and forced to issue another post condemning the comments of the employee. The Bank then went a step further and announced that the person’s employment had been terminated.

It’s easy to think that common sense would prevail and prevent these situations. But common sense is anything but common – and never more so than when the behavioural parameters have not been clearly set out.

So why have a social media policy?

There are two overarching considerations: brand protection, and crisis management.

At a very basic level, a social media policy exists to provide employees with guidelines for communicating with the world appropriately on behalf of the business. The policy should: • Say what it is for, and why the business has adopted it; • L ist any documents the policy should be read in conjunction with (e.g. staff codes of conduct); • S tate and align itself with the business’s cultures and values; • Explain what acceptable conduct is; • Explain what unacceptable conduct is; • Set out any applicable processes that posters need to follow, or say where to find them; • Say what to do when things go wrong; • Identify a ‘go to’ person if the poster is ever in doubt; and • Include some useful FAQs.

www.nzentrepreneur.co.nz

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By identifying both acceptable and unacceptable conduct, a reference point is set. Similarly, by aligning itself with the business’s cultures and values, a social media policy can turn the ‘airy fairy’ to concrete by saying how those cultures and values are to be observed and achieved.

A specific ‘go to’ person is absolutely key as it further reduces the likelihood of non-compliance.

The ‘go to’ person may also wish to run or inform the business’s social media training and champion the business’s social media policy.

Taking the time to engage with employees about the policy is an effective way of ‘taking their temperature’, gaining their important viewpoints and learning from their experiences, and ensuring that the business’s expectations are clearly understood.

Monitoring and enforcement As a second step towards protecting the business’s brand, it is important that social media use is monitored. This can be tricky.

On the one hand, a diligent employer will want to ensure that any social media posts on behalf of the business are appropriate, consistent and sensible. On the other hand, intense monitoring can slow things down, eat up resources, and cause unnecessary concern amongst employees – all restricting the creativity that is sometimes key to success in the social media space.

It’s always going to be a matter of balance, and dependent on each business’s own tolerance for risk, the space they operate in, their target audience, and the sensitivities of their customers and stakeholders.

What about social media for personal use?

Many businesses allow personal social media use while at work, some restrict it, and some prohibit it. Again, this will be informed by commercial and business culture factors that are specific to each business.

A blanket ban on personal social media use at work is likely to be regarded as outmoded – and where employees bring their own device, virtually unworkable.

To be clear about its rules, what a business considers acceptable and not acceptable in terms of personal use should also be included in a separate section of its social media policy.

Looking ahead The use of social media at work is only going to increase, and the social media environment changes all the time. Businesses should review their social media policy regularly (at least twice a year) to make sure it remains specific, relevant, and effective to their brand protection needs. •

Gwendoline Keel, Sales, Marketing, Venue and Events Law Specialist at Simpson Grierson www.nzentrepreneur.co.nz

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Sponsored

HEALTH AND SAFETY WARNING FOR NZ TOURISM BUSINESSES

www.nzentrepreneur.co.nz

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I

n light of the recent tragedy at Dreamworld, where four people died after a raft overturned on the Thunder River Rapids ride, John Frampton, a leading expert in Health and Safety Worksite, calls for Tourism Operators in New Zealand to review workplace practices and their compliance to legislation.

Controversy surrounds the cause of the accident, with the Standard Australia’s Amusement Ride Committee stating maintenance issues could be responsible; however Dreamworld said the ride had its annual mechanical and structural safety engineering inspection four weeks ago.

Frampton, owner Health and Safety Worksite, with 28 years experience in the industry says “although we’re still waiting for the findings, it’s a sad but timely reminder for New Zealand based Tourism Operators to review workplace practice for customer safety.”

The New Zealand Health and Work Safety Act (HWSA) 2015 and the Legislation that governs Health and Safety in Queensland, Australia, are almost identical.

“Any outcome, finding or shortfall with the Dreamworld accident, could have ramifications in the workplace in New Zealand,” Frampton says.

“Any outcome, finding or shortfall with the Dreamworld accident, could have ramifications in the workplace in New Zealand.” www.nzentrepreneur.co.nz

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The new legislation, both in Australia and New Zealand brings higher penalties for legislative breach. For example, if Dreamworld is prosecuted, the highest penalty is up to $3million and the directors can be held personally liable and face up to five years in jail or be heavily fined.

“it’s always a tragedy when customers are killed. We’re totally on board with the philosophy that Health and Safety is the responsibility of every member of an organisation. We’re working hard to change people’s thinking.”

BWARE have created the Responder App, software that enables employees to report These warnings come at a time when New accidents, identify new hazards and document Zealand’s Tourism Industry is buoyant with a record $3.8 billion increase in tourism spending safety observations, from a smartphone or other device. Data is sent to a centralised data in the past year, according to the Tourism Satellite Account: 2016 – a report just released system so Site Managers can be immediately reactive to workplace incidents, to improve

by Statistics New Zealand. accident prevention.

But buoyancy is no excuse for complacency.

188,136 people are currently directly employed Kevin Haskins, a Health and Safety Advisor, in tourism in New Zealand – 7.5% of the total ACC auditor and co-founder of BWARE, says www.nzentrepreneur.co.nz

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number of people employed in New Zealand.

processes which lead operators through the complexities of risk management. It prompts “It’s the small -medium sized companies that need the most help.” Haskins says. “They often for considerations around high-risk equipment or hazards in the workplace, populating HWSA don’t know where to start.” required risk registers, induction and training BWARE have assisted Tourism Operators and records, training records.

Adventure Tourism businesses all over New The Responder App has applicability on Zealand to comply with HWSA 2015. As well multiple sites across companies that manage as the Responder App, Kevin and business partner Chris Brown developed Safety Manager operations nationwide. It was recently software to help organisations comply with the deployed across three ski fields to about 300 additional reporting load, which came with the staff, managers and supervisors, each given implementation of the new Act. involvement and access commiserate with their role in the organisation.

Haskins says “it’s pretty typical to assign Health and Safety responsibility to the Office Manager but they may not always have the experience.”

Safety Manager has inbuilt workflow

Kevin says, “We’re urging operators to make changes now. Let’s learn from Dreamworld.

What happened and why? Let’s make sure it doesn’t happen again.” •

ABOUT BWARE BWARE delivers software and mobile apps that help companies and small businesses, meet their compliance obligations to New Zealand’s Health and Workplace Safety Act, 2015.

W: www.bware.co.nz

P: 027 884 4743 www.nzentrepreneur.co.nz

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NEW ZEALAND IS A HOTBED OF ENTREPRENEURIAL GOODNESS EACH WEEK WE PROFILE A STARTUP WE’RE WATCHING ACROSS A RANGE OF INDUSTRIES

LITTLE YELLOW BIRD FOUNDERS: Samantha Jones and Hannah Duder HQ: Wellington

www.nzentrepreneur.co.nz

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Please describe your business. What problems do you solve and/or what Products, Services or Solutions do you sell?

What are your three biggest unique selling points; for example, things you believe make your business different or better than others in your field?

We sell ethically made uniforms with full traceability of our supply chain from cotton farmer to tailor. We sell our ethical range of custom designed uniforms to businesses and then reinvest into community development projects in the areas where our uniforms are made, funding educational scholarships and micro-loans.

• Ethically made

Who and where are your target customers?

• Highly customisable • Every purchase has an impact and a story What are three things about your business that you are proud of?

• We recently won a three year contract with the Wellington Zoo and are in the process of manufacturing all of their new uniforms (due to be released this summer).

We are predominantly targeting New Zealand based medium-sized organisations, • We were the winners of the BNZ Start-up Alley award earlier this year. however we have sold into Australia, Canada and the United States on a small scale. We • We are New Zealand’s eighth will be looking to ramp up sales in these certified benefit corporation, and regions early next year. are proving that you can do good while doing good business.

Who, how and when did you first come up with the idea for your business?

I came up with the idea after growing up in Indonesia and witnessing the hardships faced by people in developing nations. After I finished school I joined the military and always wore a uniform. After six years as a Logistics Officer I went to work in the corporate sector and noticed a huge gap in the market for ethically made corporate workwear.

What is the biggest entrepreneur lesson you would like to share with other Kiwis thinking of starting their own business?

You have to have a really strong WHY/ reason for being – starting any business is full of challenges and setbacks, but if you can always revert back to the reason you started you will be able to go a lot further than others. •

W: www.littleyellowbird.co.nz L: www.linkedin.com/company/little-yellow-bird-ltd

Twitter: LYB_HQ

Fb: littleyellowbirdnz

Instagram: @lyb_nz www.nzentrepreneur.co.nz

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Ecosystem

THE COLLABORATION EXCHANGE CHRISTCHURCH

www.nzentrepreneur.co.nz

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I

n collaboration with LuluLemon Athletica and the Exchange Christchurch, BKindred is proud to bring The Collaboration Exchange to New Zealand for the very first time.

Walk away with:

Feeling stuck and unable to progress a business opportunity or idea because you don’t have the skill, experience, time or resources to do it alone?

• A simple planning tool that enables you to clearly articulate and communicate your collaboration concepts

Does the idea of initiating bigger and better things in your business make you feel anxious rather than excited?

The Collaboration Exchange provides the foundation to turn the seemingly impossible into possible and turbo charge your ideas into tangible action.

• A collaboration checklist that steps you through every stage of setting up and executing a collaboration that works

• A new set of connections and prospective collaboration partners YOUR COLLABORATION GURU

Penny Locaso is a change and collaboration expert with over 20 years experience collaborating across the corporate, not for profit and entrepreneurial worlds. Penny This unique action orientated workshop is for small business owners and entrepreneurs has used the power of collaboration to run a highly successful national event series who know it’s time for change but don’t know where to begin. (touching over 500 women), create The FBOMB Show (a unique YouTube series We break the concept of business seeking to change the conversation for collaboration down into bite size pieces, women in business), develop UnstuckHer making it simple to kick start the very (an online program empowering others to next day. Learn what collaboration means make change), co-ordinate her first event and how you can leverage it in every facet of your business to make things happen, series in New York City and New Zealand how to identify and pitch to potential and get published in The Huffington Post, collaboration partners (including ones you The Age, The Sydney Morning Herald and never dreamed of) and how to create a Start Up Smart. simple collaboration plan to give your idea the best chance of success.

Date: Friday 10th February, 2016 Location: Exchange Christchurch, 376 Wilsons Road, Waltham, Christchurch, 8011 You can find tickets here.• www.nzentrepreneur.co.nz

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Listen

THREE-PART RADIO SERIES ON WHAT IT TAKES TO BE AN ENTREPRENEUR

EPISODE ONE: ‘Making an Entrepreneurial Dream a Reality’ Radio NZ, The Weekend (8th January, 2017)

FEATURING Richard Liew, Founder and Editor at NZ Entrepreneur and Andy Hamilton, CEO of startup incubator The IceHouse

S

ome of us might be inspired by the start of another year to take a risk and give oxygen to that entrepreneurial idea that’s been smoldering away for a while now.

But how do you turn that dream on the back of an envelope into a reality? Founder and Editor of NZ Entrepreneur magazine, Richard Liew, and CEO of business growth specialists The Icehouse, Andy Hamilton on what it takes to be an entrepreneur.

Listen HERE.•

Ask

THE PANEL

B

were up all night thinking that one up!). So if you have a question or hurdle you’re facing, let us know and we’ll put it to The Panel. PM or email nathanm@espiremedia.com.

We’ve aptly called it ‘The Panel’ (yes, we

The Panel – Starting in February, exclusive to NZ Entrepreneur.•

eing an entrepreneur means a lot of challenges, and we want to help. We are putting together a panel of great minds to help you out with the challenges you may have on your own journey.

www.nzentrepreneur.co.nz

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“IF WE BRING OUR ...NOTIONS OF MOTIVATION INTO THE 21ST CENTURY, IF WE GET PAST THIS LAZY, DANGEROUS, IDEOLOGY OF CARROTS AND STICKS, WE CAN STRENGTHEN OUR BUSINESSES...

MAYBE, MAYBE -- WE CAN CHANGE THE WORLD.” Dan Pink, Ted Talk WATCH IT HERE: ‘The Puzzle of Motivation’ www.nzentrepreneur.co.nz