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ICP
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Automotive
The Best
The South African company Integrated Convoy Protection’s successful REVA line of armoured vehicles continue to push the envelope as their business expands. ICP’s CEO, Flip Marx details the firm’s progress.
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ntegrated Convoy Protection’s REVA family of armoured vehicles has become synonymous with quality, accessibility and safety in a host of markets worldwide. “The company was founded in 2004, and we originally started in both South Africa and Baghdad in Iraq, where we did business through joint contracts,” says Marx. “As our first orders from Iraq came through, it became necessary for us to establish a facility in Pretoria, South Africa, so that we could manufacture the ordered vehicles and export them to the Middle East.”
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The bulk of our clients today are still those markets in the Middle East and Far East, although we are looking to expand into other markets Flip Marx - CEO of ICP
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Listening to clients
Since 2004, much has changed across the political, economic and defence landscapes but ICP has continued to expand its business. “The bulk of our clients today are still those markets in the Middle East and Far East, although we are looking to expand into other markets,” he adds. “We do much business in Thailand and the like, and our demographics have not changed much. I would say that the bulk of our business, around 90% in fact, is with governmental entities. Work with individuals occurs much more infrequently, owing to the nature of our business.”
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Indeed, although ICP sometimes works with high net worth individuals and select interest groups, the firm excels at providing vehicles to military peacekeepers and specialist security units. The strong performance of the REVA line of defence vehicles has boosted the company’s reputation and drawn a variety of prospective clients. “We are governed by close and stringent regulatory process, which makes it imperative that our business is conducted in full compliance with those rules. That is especially true in the military
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Indeed, although ICP sometimes works with high net worth individuals and select interest groups, the firm excels at providing vehicles to military peacekeepers and specialist police units sector. Much of the research & development that we engage in is based on the requirements received from our clients. We listen to what they need, undertake the necessary analysis and sustain our competitive edge
through ensuring that each order is custom-built to exactly match the client’s needs. Our vehicles are modular, so implementing changes is a simple feat, and our R&D personnel are some of the finest minds in the industry.”
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Peak military performance made possible with Probe As South Africa’s largest importer of premium, ‘fit and forget’ batteries, and a leader in rotating electrics, Probe understands the robust requirements necessary for heavy-duty vehicles. Military vehicles that operate out in the field require starters, alternators and batteries that must faultlessly operate to the highest standards over sustained periods of time and within harsh terrain. Probe is a licensed distributor of top international brands such as Delco Remy, Prestolite and Niehoff amongst others, who manufacture high quality starters, alternators and associated power products that deliver optimal performance. This includes Delco Remy’s heavy-duty starters and alternators that have been used in military markets for over a hundred years and continue to evolve through innovative solutions; Prestolite’s starters and 4000 alternator series that adhere to tough military standards in extremely difficult environments; and Niehoff’s specialist CEN alternators which require less engine horsepower and fuel so as to produce the high output required for military vehicles
Showcasing ingenuity
In September, ICP was present at the AAD Expo, impressing leading industry members with its latest advances. “At the event, we launched the REVA Protection Vehicle,” Marx says. “The REVA Protection Vehicle is a two by four vehicle, and it signifies the shift we are making in our honing new business areas, specifically tailored to the African market. The aim is to be able to supply more affordable security vehicle solutions to the continent.” ICP and the REVA vehicle line are regular and well-respected guests at these events. The solutions they provide meet the
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We are governed by close and stringent regulatory process, which makes it imperative that our business is conducted in full compliance with those rules
Probe’s in-house battery range offers a sealed, maintenance-free series that use calcium technology to provide extended battery life. The Probe Performance Plus XHD battery has increased grid strength and internal plate supports making it vibration resistant, extremely durable and robust, ideal for the toughest military conditions. With over 50 years of service and representation within South Africa and sub-Saharan Africa, Probe provides a cost-competitive and comprehensive range of value-added support services and technical expertise to ensure uninterrupted performance when it’s needed most.
Automotive
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They signify the shift we are making in our honing new business areas, specifically tailored to the African market. The aim is to be able to supply more affordable security vehicle solutions to the continent
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needs of a range of sectors, and their development is particularly focusing on expanding the company’s presence in Africa. “In any market, our goal is to help our clients in protecting people’s lives, yet we appreciate that what is occurring today in Africa is very different to what is occurring in the Middle East,” he continues. “It is crucial to look at the different markets in the sense of understanding the target market. In Africa, for example, our target demographic is not so much military as it is safe
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transport solutions, and more of a security than a military focus.” Understanding those differences and continuing to work closely with clients is at the core of ICP’s strategy, and a characteristic the company continues to develop. “We pride ourselves on not only selling a vehicle, but a package, we offer support and training for every project we undertake. In every country where our vehicles are deployed, we also deploy a team of technicians, who are able to provide training, give
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vehicular maintenance and offer ad-hoc support. “Looking ahead, we are looking at producing a Fast Attack Vehicle, which we call an FAV – and we will launch it in February 2017. The R&D and the first prototype of that vehicle has been completed. Our overall directive today is moving away from heavy military vehicle types to the more nimble and agile vehicles. That goes hand in hand with our growth strategy of consolidating our position in the Middle East, Far East and current African Markets, while further expanding our presence across Africa.”
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Postnet Suite No 443 Private Bag X15 Menlo Park 0102 South Africa T: +27 (0)12 811 8600 F: +27 (0)12 811 8616 E: info@icp.co.za
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