Kalinda Trading
w w w . k a l i n d a t r a d i n g . c o . z a
Kalinda Trading w w w . k a l i n d a t r a d i n g . c o . z a
Since its beginnings in 2002, Kalinda Trading has been earning a reputation as the leading manufacturer of peanut butter in South Africa. spoke to CEO Wouter Roux to find out more about the company and its position in the industry.
spread even
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outh Africa produces between 80,000 and 250,000 tons of groundnuts each year, with the majority of production taking place in Northern Cape, North West and Free State Provinces. These peanuts — primarily of a Spanish variety known as Natal Common — can be recognised by their uniform round shape and white skin, qualities that make them a popular choice for use in spreads and butters as well as in the coating industry. Each year, 4000 tons of groundnuts make their way to Kalinda Trading, a blancher and manufacturer owned by peanut producer Safrinut. Based in Centurion, Kalinda Trading began in 2002 as a modest trade warehouse, but expanded to a factory in 2004. “Safrinut supply Kalinda with raw material for manufacturing, but they also supply to their own client base,” explains Roux. “Safrinut specialises in the purchase and sale of peanuts in bulk. They buy locally but also import from countries like Argentina, Brazil and China. Essentially, this means they are in a great position to supply Kalinda and meet our requirements.” After receiving the product, Kalinda then blanches the peanuts for customers, as well as for use in the manufacturing of
its own products like Monkey Nut Peanut Butter and Monkey Nut loose peanuts. While local production of groundnuts has diminished substantially over the past decade, the South African demand for peanut products has remained relatively consistent. Kalinda’s relationship with Safrinut and its suppliers allows business to continue running smoothly.
Our suppliers are a key part of our success, and we do work very closely with them. We concentrate on a relatively small number of suppliers locally who we trust and who have the same value systems as ourselves.
concentrate on a relatively small number of suppliers locally who we trust and who have the same value systems as ourselves,” explains Roux. These value systems include high quality and safety standards. Meeting stringent health and safety requirements is a major part of Kalinda’s operation, and staff are trained to HACCP standards to ensure all peanuts are handled in a safe and hygienic manner at all points in the manufacturing process. Staff wear protective clothing and make sanitising hands and cleaning machinery a serious priority.
“Our largest market is locally, but we do supply to some clients abroad, most of which are in neighbouring countries,” says Roux. “Our suppliers are a key part of our success, and we do work very closely with them. We
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Before any roasting, blanching or even sifting takes place, all groundnuts are inspected, treated and tested both internally and externally for Aflatoxins, salmonella, mycotoxins, and for any other health hazards. Any necessary treatment is then performed, and the peanuts are put into storage for transportation to different processing sections. Quality tests are also carried out simultaneously during the different stages of production
We have already expanded our manufacturing plant to provide other services – like selection and cleaning – to meet the demands of the marketplace to ensure the end product is of the high quality that customers have come to expect from Kalinda products. “Our product range consists of peanut butter and flavoured peanuts packed in a large variety of sizes and
volumes,” says Roux, referring to the Monkey Nut brand. These bags of peanuts come in a wide variety of flavours — including peanuts and raisins; salted peanuts; peri peri peanuts; salt and vinegar peanuts; wasabi; and fruit chutney. Monkey Nut peanut butter is sold in buckets and jars that range from 250g to 5kg. “Our latest product, namely the peanut butter sachets, are sold in 20g and 40g,” says Roux. These peanut butter sachets are designed for people on the move, and can easily
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be stashed in lunch boxes, bags, or even coat pockets for a quick and wholesome snack at any time. Kalinda has also recently partnered up with confectionary brand Richester Sweets to develop a new product — peanut butter chocolate eclairs, made using Monkey Nut peanut butter. Over the next year, Kalinda Trading has plans to continue
South Africa produces between 80,000 and
expanding and adding value to its operations.
250,000 tons of groundnuts each year
“We have already expanded our manufacturing plant to provide other services — like selection and cleaning — to meet the demands of the marketplace,” says Roux. “And by doing this, we’re also adding value to Kalinda’s own operations and requirements.”
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Kalinda Trading
Kalinda trading cc 6 Sesmylspruit Street Sunderland Ridge Centurion 0157 Tel: +27 12 666 7480/3 Fax: +27 12 666 7489/8070 Email: sales@kalindatrading.co.za
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www.essentialbusinessmag.com ŠEssential Business Magazine 2015