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Leogem Property Projects w w w . l e o g e m p r o p . c o m
Revolutionising Residences in
Using green design, energy efficient construction and modern architectural style, Leogem Property Projects is proudly improving housing in South Africa. Company Director Mr Dino Christos, Mr Chris Christos, Financial Director, and Spiro Christos, Sales Director speak on the strategies empowering the organisation’s prosperity.
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hroughout Johannesburg, demand for housing remains constant, and with spending power in South Africa rising, there is particular market demand being demonstrated from the mid to high income bracket. For almost 25 years, the classically styled and efficiently designed homes and apartments of Leogem Property Projects have proven a cut above the rest – and that
Construction
“For almost 25 years, the classically styled and efficiently designed homes and apartments of Leogem Property Projects have proven a cut above the rest Johannesburg. “This is a family business, which my father founded in 1992,” he explained. “The aim has always been to provide South Africans with high quality housing, and that is the core ethos that has guided our progress in almost 25 years of growth.”
Hallmarks of an innovator
success, irrespective of economic dynamics, is owed to the company’s philosophy of quality, integrity and pioneering design.
Mr Dino Christos, the company’s Director, began working at the organisation seventeen years ago. “The passing of the business down a generation to my brother has allowed myself and my brother Chris to take the bull by the horns, as far as growth is concerned,” he says. That ambition is an assured strategy, given the international competition that is rising across the African continent, the development and urbanisation of which is a key talking point for leading business minds today. That rapid degree of social evolution is as true of South Africa as anywhere else, and especially pronounced in the capital.
Mr Spiro Christos, Sales Director of Leogem Property Projects, recounts the firm’s journey from its offices in Midrand,
Mr Chris Christos, Financial Director of Leogem Property Projects, elaborates: “The South African construction industry
is much more regulated and formal than it was a decade or so ago. Furthermore, end users have greater expectations of their housing – it is no longer a question of simply having a roof over one’s head.” Indeed, modernisation has paved the way for informed consumers to demonstrate considerable awareness of environmentalism, design efficiency and energy saving solutions when choosing housing. That said, Leogem Property Projects has welcomed these changes. “It has inspired positive improvements and increased competitive positioning from every property player in the country,” Mr Christos confirms.
Inspiring trust
Economic and political challenges in modern South Africa have created unforeseen obstacles for businesses to circumvent. Material costs are high, consumer confidence is below the ideal, and the depreciation of the Rand has had a profound impact on a nation heavily reliant on imports. Yet despite such dynamics, Leogem Property Projects continues to demonstrate
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ambition, resolve and a roster of effective strategies. “We appreciate that people are tentative, yet housing has always been a game best won by fostering consumer confidence,” Mr Christos notes. “We excel in that regard by meeting the needs of our demographic – energy efficient lighting, specialised glass to facilitate temperature control, as well as thermal insulation. The water boilers that we utilise in our properties can save on users’ bills by up to 60 per cent.”
Building a better future
Modern yet classically stylised, the residences developed by Leogem Property Projects are known for their resilience and longevity, as Mr Christos says: “People buy our houses to live in, rather than rent out. Consumers appreciate our attention to detail.” Townhouses, apartments and luxury villas all fall under the expertise of Leogem Property Projects, which is responsible for countless notable Johannesburg developments, including Shearwater and the Blue Crane Estates. With consolidated developments adding up to 500 units taking place over the next few years, it is apparent that Leogem Property Projects has the confidence to excel. Mr Christos affirms, “While 500 may seem a high number, it is indicative of the high demand present in Johannesburg today.
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Urbanisation is very much in effect in South Africa, with more citizens moving to the major cities of the country. That is a dynamic that will not be fading any time soon, so we foresee steady and lucrative growth in the coming years.” Furthermore, the future stabilisation of the economy and the overarching aspirational element in today’s South Africa bodes very favourably for Leogem Property Projects going forward. Increases in consumer confidence translate into greater demand for housing that befits a higher quality of living – and that is a call that the business is more than ready to answer. Empowered by his family firm’s philosophy of putting the needs of the people first, Mr Christos sums up the differentiators leading the charge for Leogem’s advancement. “Being a family owned company is very much the secret of our success, because we have a certain understanding and respect that may be lacking in other companies, as well as a common goal that drives us forward. We have confidence in our abilities, together with personally relatable history that enables us to continue building on the foundations we laid almost a quarter of a century ago. We hope to continue our growth and expansion, with the goal of moving into a wider range of areas in South Africa, or even beyond.”
P r o p e r t y
P r o j e c t s
Concrete Slab Supplies With CSS, there is no project too big or too small. From the outset, partners Ricky Vasconcelos and Tommy Harper decreed that their companies would set themselves apart from others through a credo of excellence in every facet of their operations – be it design, development, manufacture, or client service. This commitment, coupled with intensive research into concrete slab
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technology and manufacture on a broad scale, laid the foundations as an organization, as did the quest for excellence manifest itself. Together Ricky Vasconcelos and Tommy
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Harper lead their professionals in every aspect of the company’s functionsfrom the initial quote, to in-house design, through to on-site supervision. As Directors, both are actively involved, and are readily available for consultations or on-site visits. CSS have been supported by Leogem, a client since July 2004, who have consistently used their Fabpanel™ as well as rib & block products in the construction of their Units in the Midrand area. Manufacturing facilities are situated strategically in the Midvaal area, giving easy access to road infrastructure limiting times delays in the provision of manufactured goods.
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Leogem Commercial Park, 90 Richards Drive, Midrand, 1685 T: +27 (0)10 040 3973 E: sales@leogem.co.za
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www.essentialbusinessmag.com ŠEssential Business Magazine 2016