Essential Cafe - London Coffee Festival Preview by Essential Café

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inside

A fresh approach to the industry

THe lab: Coffee industry masterclasses

UKBC: The Competition Heats Up!

MAGAZINE March 2014 issue

INDUSTRY DAY EXPERIENCES: Interactive festival features

Register online at www.londoncoffeefestival.com/reg for your COMPLIMENTARY industry place* Use code: ECAF45 *When booking for Thursday and Friday industry sessions only

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EssentialForeword

The joy of great coffee enriches our lives everyday. The London Coffee Festival not only epitomises the exciting coffee journey the UK has experienced for the last decade, but is a bold statement that London is fast becoming one of the most advanced coffee cities on earth. With the proliferation of artisan coffee nationwide, the significant growth of new corporate backed chains, the premiumisation of the at-home segment and the expansion of premium vending, quality coffee has never been as accessible to the UK consumer. The marketplace will be shaped by those businesses who further increase consumer participation, engage more savvy consumers, delivering perfectly crafted coffee across a broader set of channels. With this in mind, we have designed a compelling industry programme to help you find out about the latest product innovation and industry developments. The London Coffee Festival’s unique event model has been designed to ensure that industry sessions provide an ideal platform for visitors to source new products and innovations whilst experiencing a vibrant mix of interactive coffee demonstrations, artisan food tastings, one-to-one tutorials and educational workshops. The Lab will host numerous free, relevant seminars and workshops that will provide industry visitors with latest market insight, innovative ideas and ready-to-implement training and vocational skills. The richness and breadth of coffee experiences offered at the festival, we hope, will stir your senses and enable to elevate coffee standards across London and beyond. On behalf of the Allegra team, we look forward to seeing you all at The London Coffee Festival 2014.

Ludovic Rossignol Head of Events & Festival Co-Founder

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Essential Trends

Industry Insight: Interview with Jeffrey Young Jeffrey Young, Founder and Managing Director of Allegra Strategies, is one of the most influential market analysts in the UK and European coffee chain sector. Jeffrey has worked within research and strategy consulting for the past 16 years, managing an extensive range of research projects within the retail, leisure and consumer lifestyle sectors. Key findings from Allegra’s recently launched Project Café 13 UK report show that in a recovering economy, the UK coffee shop market grew by 6.4% in turnover and 5.7% in outlets in the last year. It also showed that consumers are becoming more demanding in their choices - third wave/artisan coffee has profoundly helped to raise operator and consumer expectations about coffee and environment standards. Allegra predicts the future coffee shop marketplace will be shaped by further increasing consumer participation and more savvy consumers, with the desire for premium quality coffee anywhere and anytime, driving improved coffee offers across a broader set of channels. Consumers will become even more informed about the subtleties of coffee preparation and delivery from bean to cup, in particular origin, roast as well as the importance of milk foaming and water quality. Jeffrey explains: “The industry needs to be aware of the the increase in consumer expectations surrounding every aspect of the business. The reason The London Coffee Festival is so in tune with this is that it provides the larger industry the opportunity to discover some of the artisan and edgier ideas. Customers are gravitating towards more artisan concepts and quality coffee is important to them. Even the at home home coffee market is increasing in quality and this is a big wake-up call for the industry. “As a business you need to be able to display your coffee credentials, pubs are catching on to this and restaurants are heading in the right direction too. “The whole theme of coffee is very important - getting the

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setting and environment right. The London Coffee Festival has been designed as a lifestyle event, with art, music and passionate industry professionals in a vibrant atmosphere and it creates an environment you want to work and be in. To be successful in this industry you have to understand human behaviour - it’s about the coffee experience - great service, atmosphere, a human experience and interaction.” The significant growth of new, corporate backed chains such as Harris + Hoole (Tesco) signals a new era of competition, Jeffrey added: “Harris + Hoole is a game changer and is continuing to grow and expand without comprising the quality of its coffee. We will see them continue to open more stores at rapid rate and they have set an example for a successful business model to bring artisan coffee to the High Street. “Being a barista is now seen as an artisan skill and there are so many inspirational people working in the industry, whether it’s training to become a World Barista Champion or starting up a local artisan roastery, the industry is developing and standards are increasing. “We will see continued growth and the quality we demand and expect in our coffee shops will rise. Premiumisation of the at-home segment further increases the availability of specialty coffee. But we are still only a short way along the journey though - people still choose to drink instant coffee, but the future looks bright and the industry has many promising years to come.”

EssentialTrends

Key Success Factors and Challenges Location is the most important factor for individual outlet success, but delivery of consistently high quality coffee with strong customer service are also noted by industry leaders as critical success factors. High rents and property costs have remained an issue throughout the economic downturn and continue to be so as the economy recovers. Intensifying competition exacerbates operator pressure as increasing numbers of foodservice businesses outside of the market definition vie for consumer coffee spend, such as workplaces and casual restaurants. Retention of high quality, well trained staff has been a constant issue for the coffee shop industry. Non-specialists are specifically challenged in this area. Training and development of passionate staff is a key factor of success for the industry.

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Essential Preview

The London Coffee Festival 2014

The London Coffee Festival (the launch event of UK Coffee Week) will return to The Old Truman Brewery on April 3-6, 2014 and is expected to attract more than 250 exhibitors and 20,000 attendees. Many exciting additions have been made to the 2014 programme with the festival now running two dedicated industry days (April 3 & 4) as well as an engaging ‘Lab’ educational workshop programme. Featuring demonstrations from world-class baristas, interactive workshops, street food, coffee-based cocktails, live music, DJs, art exhibitions and much more – The London

Coffee Festival promises to be an unmissable event for anyone serious about coffee. Festival organiser, Ludovic Rossignol comments: “More than an obsession, coffee is becoming a lifestyle, not just in London but across the UK. The informal environment at The London Coffee Festival provides exhibitors with the opportunity to engage with our industry visitors in an interactive and memorable way. We look at the latest trends and implement event features that respond to the demand of the current marketplace. It is our vision to promote the diversity and excellence the UK coffee scene has to offer.”

New to market products launched at The London Coffee Festival KeepCup Brew is a beautiful new reusable on-the-go glass vessel. The new lid improves the seal and features limited edition cork. Made in the ancient cork oak forests of Portugal, the cork is light, antibacterial, biodegradable and insulates your hand from heat. Fully revised and updated, The London Coffee Guide 2014 is your essential companion to the capital’s coffee scene. Inside you’ll find the top 150 coffee shops, carts, and kiosks – reviewed and rated – plus helpful maps and an expanded coffee knowledge chapter with contributions from top industry experts.

ease to caterers and decadent deliciousness to customers. Try The Three Amigos trio of chilli chocolate drinking fudge in three degrees of heat - jalapeno, chipotle and Scotch bonnet. The new Victoria Arduino 388 Black Eagle includes both T3 and Gravimetric technologies, ensuring thermal stability throughout the extraction process and the perfect volume of espresso coffee in every cup. The combination of these technologies allows the professional barista to provide excellence and consistency for every espresso shot.

The new Sanremo Verona RS takes even bigger steps into temperature stability with warm water feeding the larger, insulated PID controlled stainless steel boilers. Among the many new features is a display above each group showing espresso shot time as well as real time group temperature. Europe’s largest luxury fudge producers Fudge Kitchen unveils yet another fudge first. Its drinking fudge range is now available in catering packs, delivering squeeze and stir

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EssentialPreview On a mission to revolutionise the way the coffee industry handles its coffee waste, Beanergi provides low-cost energy generated from used coffee grounds. The carbon-neutral energy source is a solid bio-fuel created from the coffee industry’s organic waste, a resource that can be redirected from landfill and used as a renewable energy source. Artisan hot chocolate from Jaz & Jul’s is made with organic and single origin drinking chocolate flakes. Three new flavours will delight the tastebuds using natural spices and fruit oils Cinnamon Rose, Masala Mojo and Raspberry Dream. New for 2014, Speciality Coffee Association of Europe is offering consumer annual membership subscription, which includes access to educational courses, information and resources, free speciality coffee samples for the first month, invitations to events and monthly e-newsletter. Arzum Electrical Appliances Ltd. will be showcasing its automatic Turkish coffee maker, Arzum Okka. With its ‘direct to cup’ feature the machine distributes foam evenly among cups and the slow cooking feature gives you the taste akin to traditional Turkish coffee brewed slowly on hot sand. Matcha, a ground green tea leaf powder famed for its health properties, is available for the first time ever in a ready to drink format with the arrival of Vivid, a new chilled drink. One carton of Vivid Matcha contains the equivalent number of antioxidants to ten cups of green tea. Available in three flavours – lime, ginger and honey; pear and rhubarb; and grape and elderflower made using a blend of matcha and fruit juices, containing all natural ingredients and no added sugar.

Brewers & Union LCF Lager has been brewed especially for the festival - a limited edition tipple on tap - full-bodied, silky smooth and malty with hints of green apple and honey on the palate. It pours clear and golden with a biscuit aroma and an herbal hop accent.

Company Launches Kahawa Origins brings the best of African coffees direct to your door, while supporting farmers. The African Coffee Club membership will help you discover freshly roasted coffees each month and 10% from each pack price goes to Maisha Poa ‘Good Life’ charity livelihood projects in coffeeproducing communities. Sea Island Coffee Company, purveyors of rare and exotic coffee, will be launching new brand The Decadent Decaf Coffee Company - taking a new approach to decaffeinated coffee by using high quality Swiss-water decaffeinated coffee. Julius Meinl will be launching its brand to the UK marketplace at The London Coffee Festival 2014. It will showcase its finest selections in Austrian coffee and introduce UK consumers and merchants to the unique flavours and artistry that is archetypal of the Viennese coffee house. Julius Meinl aim to make Viennese coffee widely accessible to the British public for the first time and bring characteristics such as premium taste, artistry and pleasure back to British coffee trading.

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Essential Preview

Industry Day Experiences The Science of Espresso - ‘Deconstructed’ L’Accademia di Cimbali is back this year with its take on the ‘4th wave’ coffee movement, concentrating on four key areas: grinding, temperature, pressure, and milk deconstructing the science behind a great espresso.

with them a whole host of fun activities, including the M.I.L.K. Battle. Taking place on the industry days, baristas will go head-to-head to see who can create the most elaborate latte art and the winner will win the trip of a lifetime to a coffee country of origin.

The Kahlúa Coffee House The pop-up experience will feature Mexican inspired coffee cocktails such as the Kahlúa Espresso Martini, made using Nude Espresso’s East Espresso Blend and the Mocha (Kahlúa, Tequila, Cherry Coke, chocolate ice cream) as well as multisensory masterclasses. The Kahlúa Coffee House will also showcase a cold brew coffee cocktail, developed especially by The Liquorists and Nude. There will also be plenty of discussion about the inter-play between coffee and cocktails, such as the role of flavour matching, terroir, provenance, quality and heritage.

Brita - Tea & Coffee

La Marzocco ‘Made by Hand’ La Marzocco will be bringing elements of the Florence factory to the festival, where visitors can watch workers building machines, with Q&A sessions to discover more about the handmade story. The team welcome anyone who is interested in their machines to join in, ask the factory technicians questions or just watch.

Birchall Tea, a fifth generation family-owned tea company specialising in single estate and blended black teas from East Africa, will be joining Brita to showcase its range of specialty teas and the impact Brita filtered water has on tea. Brita will also be sampling a selection of uniquely different coffees throughout the festival so visitors can see and taste the difference that Brita filters can make to hot drinks.

Seda

Timings for Thursday & Friday 11:00 to 12:45 & 14.00 to 16.00: See/help factory technicians build a La Marzocco espresso machine. 12:45 to 13.00: Q&A session with factory workers and approved UK engineers.

The paper cup manufacturer has provided this year’s limited edition London Coffee Festival cups for use at some of London’s best independent coffee shops in the lead up and at the event itself. Want to find out how Seda’s innovations can help your business? The company is exhibiting its range of products designed to suit all types of coffee from a 4oz espresso to a 20oz latte, such as its patented double wall cup and a selection of lids both opaque and transparent as well as its Turn-N-Go reclosable lid.

UCC Coffee UK & Ireland

Make Decent Coffee Lounge

UCC Coffee will be hosting one-off masterclasses with Dr. Andrej Godina (PhD) and UCC’s Head of Coffee Gayan Munaweera who will be discussing, roasting and brewing UCC’s new Orang Utan coffee. Orang Utan single origin coffee was born from a mission to save the natural habitat of critically endangered Sumatran orangutans. Grown on sustainable plantations, which protect the local environment and the community’s income, the coffee is exclusive to UCC Coffee in the UK. Each session will take you on an intriguing journey through the Orang Utan project as well as how to roast, profile and brew this amazing coffee through espresso and filter methods.

Specialist baristas will be on hand in the Make Decent Coffee Lounge, showing visitors how to brew on different methods using the Aeropress, Chemex, V60 and French Press. Check out the pop up shop where you can buy all the tools you need to get making decent coffee straight away.

Cravendale M.I.L.K. Battle As the official milk sponsor of The London Coffee Festival, Cravendale will be setting up its very own Milk Bar bringing

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Essential Preview EssentialXxx Lindt

St Ali

Combining Lindt Excellence chocolate with coffee or tea is the best way to experience an amazing array of exquisite flavours, but for the best experience you need to choose the correct coffee and tea to complement your chosen chocolate. Join Lindt for exclusive pairing demonstrations where you will learn about and taste chocolate pairings. Lindt Master Chocolatier, Stefan Bruderer, will travel exclusively from Switzerland so don’t miss the unique opportunity to learn directly from the expert.

St Ali Head Chef Andrew Gale will craft a bespoke menu for the festival with a selection of dishes focusing on seasonal produce, bringing you a taste of how they do things over in Melbourne. Hailed locally and internationally as a benchmark in quality for both food and speciality coffee, St Ali will be bringing its unique brand of Melbournian hospitality to London. Try ‘The Daddy’ - Peter Gott’s wild boar Cumberland black pudding, scrambled eggs, English bacon and house made brown sauce.

Union World Coffee Tour Union is returning to The London Coffee Festival this year bringing a new dimension to its ‘Roastery on Tour’ feature with the addition of the ‘Union World Coffee Tour’. Visitors can enjoy an origin themed espresso and brew bar, showcasing Union Direct Trade Sourcing, with tastes from South America on Thursday and Pacific Asia on Friday. Jeremy Torz and business partner Steven Macatonia will also expertly demonstrate their craft roasting in a vintage San Francisco Roaster and visitors can take part in a proamateur flavour challenge. Craft Roasting Thursday & Friday at 11:00 / 13:30 / 15:30

Faema Faema will be looking at its glorious cycling heritage as sponsors of the Eddy Merckx team in the late 70’s and early 80’s with their vintage Faema E61 machine, the team from La Bottega Milanese (specialty continental espresso bar in Leeds) will be pumping shots of espresso for visitors to enjoy.

Ozone Coffee Roasters Join the Ozone Coffee Roasters wholesale team for a good coffee and a chat. Roasters, baristas, espresso technicians and trainers will be working on various coffee making apparatus, including the new Linea PB and the Mahlkoenig EK43 serving up its seasonal blends Two Trees and Clipper. Co-owners Lizzie and James Gurr will be offering expert advice for setting up your own specialty coffee shop or café and sharing tales of recent trips to Brazil and Kenya.

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Register onlineCafé at www.londoncoffeefestival.com/register using code ECAF45Sign up to the Essential Café twitter feed www.twitter.com/Essential_Cafe 8 Essential Essential Café 8

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Essential The Lab

The Lab The Lab will host numerous free, relevant seminars and workshops that will provide industry visitors with latest market insight, innovative ideas and ready-toimplement training and vocational skills. Working closely with the SCAE and other industry thought-leaders and inspirational coffee creatives the 2014 Lab programme will be the most exciting to date. For full lab synopsis please visit www.londoncoffeefetsival.com/thelab

The Lab Highlights - Thursday April 3 10:30 Key Messages from Project Café13 UK After 15 years of considerable growth, the coffee shop sector continues to be one of the most successful in the UK economy. Sharing the key messages from the definitive report on the UK coffee shop market, Anya Marco will provide an overview of the size of the market, market shares, growth and important future trends to be aware of.

11:00 SCAE UK: Roasting and Blending Workshop Roasting coffee transforms the chemical and physical properties of green coffee beans into roasted coffee products. The roasting process is what produces the characteristic flavour of coffee by causing the green coffee beans to expand and to change in colour, taste, smell, and density. This 30 minute workshop will uncover the mystery of blending green beans.

12:30 Controlling the Perfect Grind What is the perfect grind? Every coffee roaster will be able to give you the best recipe for your chosen blend whether for an espresso, filter coffee or any other. Development within ‘The Science of Espresso’ has enabled La Cimbali to create technology to control the grind in a measurable way, controlling the accuracy of gram throw, brew weight and brew time.

14:30 Why Mobile First Thinking is now Essential The emergence of the connected consumer enjoying a user experience across desktop, tablet and mobile devices has demanded that marketers start to think of mobile as not just an add-on but as essential to driving revenues. In this presentation digital specialists Obergine will explore the opportunities offered by mobile and tactics to take advantage of the rapidly growing mobile world.

15:00 Sustainable Sourcing Isn’t About Stickers A discussion on Has Bean’s journey through various buying practices and the search for a method that secures both their customers’ needs and those of the modern producer - expect opinions and honesty.

15:30 SCAE UK - Milk Chemistry We know milk tastes good, we know that when heated it is sweeter, but if heated too much it will burn and lose all that magic. This workshop uncovers and explains the scientific wonders of milk, a must for all would be baristas.

16:00 Coffee Refraction 101 by Matt Perger and Lachlan Ward A guide to using a coffee refractometer and V60 with Matt Perger; 2012 World Brewers Cup champion & double WBC finalist and Lachlan Ward the Australian Brewers’ Cup champion.

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EssentialThe Lab

The Lab Highlights - FRIDAY April 4 10:30 How to Stand Out on the High Street – What’s Your USP? With every coffee shop proclaiming coffee credentials and quality, how do you ensure your business delivers what consumers are looking for? With insight from 16,000 coffee shop visitors, Anya Marco, director of insight at Allegra Strategies will share exactly what consumers are looking for and how to make a difference on the High Street.

11:30 Importing/exporting – Simple? Not. The journey that the coffee bean takes from farm to roaster is not an easy one. DRWakefield do this by building and maintaining relationships with its partners, making sure requirements are understood and met - farm to roaster, effortlessly. This session will give visitors an insight into DRW’s world from A to Z, explaining logistical challenges it overcomes every single day.

13:00 SCAE UK Brewing Workshop In this 30 minute workshop you will be exposed to various brew methods and you will learn how and why it is important to measure your brew for strength of extraction and TDS (total dissolved solids) as well as how to control your brewing to respond to changing conditions to achieve the ‘Gold Cup’. Brew methods covered will be: bulk brewing, V60, Aeropress, Syphon, Kalita, Clever Dripper, French Press, Chemex. Each method requires a different approach to grind profile and filtering method.

14:30 SCAE - Water: Testing and Filtration The quality of your water has profound effects on flavour and can have catastrophic effects on your machinery. This workshop will look at the different impurities found in our water and how to achieve an optimal water quality for your café. Using some simple and economical testing kits this session will teach you how to check your own water quality and discuss the different types of filter options available.

16:00 SCAE Coffee Diploma System and the Benefits of Training The Speciality Coffee Association of Europe is the world’s leading professional organisation promoting excellence in quality coffee. Central to the SCAE’s purpose is to improve coffee standards through furthering knowledge and education, with this aim the Coffee Diploma System was created. During this session Julie Barwick, Education Co-ordinator at SCAE will present an overview of the Coffee Diploma System.

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EssentialSchedule

The True Artisan Café La Marzocco will invite more than 40 of the best coffee shops and roasteries in the UK to take over the pop-up coffee shop for a threehour slot, each serving signature drinks to visitors.

The True Artisan Café line-up Thursday 10.00 to 13.30 Bar One: UE Coffee Roasters Bar Two: Horsham Coffee Roaster Bar Three: Talkhouse Coffee Bar Four: London School of Coffee Thursday 13.30 to 17.00 Bar One: Steam Punk Coffee Bar Two: TAF Bar Three: Coffee Mania Bar Four: Butterworth & Son Friday 10.00 to 13.30 Bar One: Micro Roastery Bar Two: Workshop Coffee Co Bar Three: North Star Micro Roasters Bar Four: Gourmet Coffee Bar & Kitchen Friday 13.30 to 17.00 Bar One: Sacred Bar Two: Bolling Coffee Bar Three: Upshot Espresso Bar Four: Dear Green Coffee Roasters

Catalysing Coffees

UK Barista Championship 2014 The London Coffee Festival is hosting the UK Barista Championship (UKBC) alongside Latte Art, Coffee in Good Spirits, The Brewers Cup and Cupping competitions.

Competition Schedule

13.30: Sustainable Coffee Production - La Bastilla Coffee Estate, Nicaragua.

Latte Art Competition Thursday April 3 - Afternoon The Brewers Cup Friday April 4 - Morning

15:30: Café Femenino: Empowering female farmers using the production and sale of their own product as the vehicle to create social change - Priscilla Daniel, DRWakefield. Friday 10.30: Barcoding “patio lots” for quality and traceability Terruno Nayarita, Mexico.

Coffee in Good Spirits Friday April 4 - Afternoon

12.00: The importance of Processing in Coffee Quality Daterra Coffee Farm, Brazil.

UKBC Competition Saturday April 5: UKBC Semi Finals Sunday April 6: UKBC Finals

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Thursday 10.30: The Importance of Processing in Coffee Quality Daterra Coffee Farm, Brazil. 12.00: 100% Chemical Free Decaffeination - 100% flavour Swiss Water Decaffeinated Coffee Co.

Cup Tasting Competition Thursday April 3 - Morning

DRWakefield will be hosting a series of green coffee masterclasses in conjunction with some of its trade partners covering topics such as: sustainability, varietals and microlots, while roasters will share a corner to showcase their offering and serve a great brew.

13.30: Exploring Varietals - Santiago Barahona, DRWakefield. 15.00 & 18.00: 100% Chemical Free Decaffeination - 100% flavour - Swiss Water Decaffeinated Coffee Co.

EssentialCharity

Project Waterfall

Project Waterfall has one clear objective: improve access to clean water, good hygiene and proper sanitation for some of the poorest communities in the coffee growing regions of Africa. Since 2010, the project delivered by the Allegra Foundation along with charity partners WaterAid, has supplied safe water to over 8,000 people in the Mbulu District, a remote area that is home to one of the most vulnerable and marginalised groups in Tanzania.

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Almost 21,000 children under five in Tanzania die every year from diarrheal diseases caused as a direct result of unsafe water and poor sanitation. Only 54% of people have access to a source of clean water and on average women and children spend over two hours a day collecting water.

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Project Waterfall has so far laid 5km of pipeline in Mongo wa Mono village, constructed four water points and protected the water source with fences to prevent cattle damaging the works and polluting the water. Improving the access to adequate and clean water within a walking distance of 1,000 meters has resulted in these women and

children saving more than half their time fetching clean water. Also by installing a new pump at the local school the project has given 114 students access to clean water. Yasintha Edward community leader, said: “To me this is a wonder; I did not expect to see gravity water in Mongo wa Mono in my life time.” UK Coffee Week 2014 runs from April 7-13 and is the annual, charitable programme that celebrates the UK coffee industry while raising vital funds for Project Waterfall. Some of the leading coffee chains and an abundance of independent coffee shops are all taking part by hosting events from coffee mornings and barista masterclasses to pop up coffee bars and coffee karaoke. To date as the flagship event of UK Coffee Week, The London Coffee Festival has raised £180,000 for Project Waterfall through ticket sales and on-site fundraising. Let’s hope we can all make a difference again this year. UK Coffee Week is the largest fundraising campaign for the UK’s coffee industry, so why not get involved and support coffee growing countries? Whether you’re a roaster, coffee shop or supplier to the industry you can take part. To find out more information, please visit www.ukcoffeeweek.com

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