By Terry

WORDS MARISA CUTILLAS

A TRAILBLAZER IN THE BEAUTY INDUSTRY

The groundbreaking skincare and makeup brand, By Terry, was founded in 1998 by Terry de Gunzburg – an entrepreneur who initially embarked on a career in Medicine but who became besotted by the transformative power of beauty. Terry learned the essentials of her trade at the iconic Carita beauty school in Paris, founded by ‘Beauty’s First Ladies’: the Carita sisters. They are credited with being the first stylists who studied women’s facial features to create personalised hairstyles. Their school, launched in the 1970s, has been attended by the ‘Who’s Who’ of makeup, including François Nars of NARS cosmetics. Carita (which began as a salon and wig shop) also had skincare and makeup lines, making it one of the most complete beauty schools in the world.

Terry put her studies to good use, sharpening her makeup application skills on the runway and in editorials. She worked with some of the biggest names in fashion – including photographer, Guy Bourdin and designer, Helmut Newton. From the outset, she created her own trademark look, comprising an imperceptible foundation, beautifully shaped lips and thick, well-defined eyelashes.

One of her most important and longest-lasting collaborations was with Yves Saint Laurent. She served as International Makeup Designer of YSL Beauté, where she created a myriad of products and formulas. One of these was Touché Eclat (the legendary pen-shaped concealer that is, to this day, one of the very best in its class). Throughout her time with YSL, she reflected an interest in healthy, natural-looking makeup that boosted radiance and never looked caked-on or overdramatic.

BY TERRY was founded in 1998 as a ‘couture’ beauty line offering made-to-measure cosmetics. Its flagship store opened at Galerie Véro-Dodat, close to the Louvre in Paris. Wider demand for her products led to the establishment of a retail line of articles. BY TERRY wowed audiences with products like Baume de Rose – a lip balm that was created ‘by mistake’, when one of the staff members used twice the amount of rose butter indicated in the recipe. This product has been described as the ‘Rolls-Royce of lip balms’ and it captures many of the qualities that BY TERRY is known for – luxury, indulgence and timeless appeal.

The brand also created a mattifying setting powder, the likes of which had never been seen before: the Hyaluronic Hydra-Power. This was the first of what is now a varied line of items containing Hyaluronic Acid – a potent acid that is naturally produced by the body. It helps skin stretch, reduces wrinkles and lines, boosts wound healing and helps battle scarring. It is a key ingredient of many of the world’s most prestigious skincare lines, ranging from Tata Harper to La Mer.

Today, the Hyaluronic range is BY TERRY’S top seller. One product– the Global Face Cream – contains no less than eight Hyaluronic Acids. Far from resting on its laurels, the brand hopes to continue innovating with new product lines that help customers achieve the kind of natural beauty that barely requires the help of foundation or concealers.

i www.byterry.com

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BEAUTY BY TERRY

If we have piqued your curiosity and you’d like to see what BY TERRY beauty products can do for your skin, start with the following iconic products.

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1 – HYALURONIC PRESSED HYDRAPOWDER

Perfect and smoothen your skin with this hydrating translucent powder, which will keep your foundation in place, absorb shine and blur imperfections.

2 – BRIGHTENING CC SERUM

This hydrating serum is enriched with rose stem cells. Its ‘optical glow’ technology mixes light-reflecting prisms, soft-focus microspheres and colour-correcting pigments.

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3 – TERRYBLY WATERPROOF

If you are after a mascara that guarantees volume, length and curl, this is your product.

4 – BAUME DE ROSE LIQUID LIP BALM

A liquid version of the classic Baume de Rose Lip Balm. It is rich in essential rose wax, shea butter and Vitamin E.

5 – OMBRE BLACKSTAR CREAM EYESHADOW PEN

A three-in-one product that can be used as an eyeshadow, illuminator and eyeliner.

6 – SOFT-BUFFER FOUNDATION BRUSH

Make foundation application a smooth, soft experience with this legendary brush.