Esteban Kong Portfolio - Senior Graphic Designer

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EK OSNTG E- BM A N E N A s e n i o r

B

CLIENT: AVON BRIEF: A Campaign Magazine which has a hand by hand strategy

can use to meet the new products as well as tips by the company’s

with the main AVON’s catalogue for each campaign. It has to offer

makeup artist. By the other hand it appeals to an objective thinking by

AVON’s clients (also known as “Consultoras”) the newest products, tips,

displaying big discounts and sales with tags and call to action colors.

RIEF: A Campaign Magazine which has a hand g r a p h i c d e s i g n e r and discount packs for them to sell more! by hand strategy with the main AVON's catalogue

SOLUTION: Design a magazine feel layout which the viewers

for each campaign. It has to offer AVON's clients (also known as "Consultoras") the newest products, tips, and discount packs for them to sell more!

S

OLUTION: Design a magazine feel layout which the viewers can use to meet the new products as well as tips

by the company's makeup artist. On the other hand it appeals to an objective thinking by displaying big discounts and sales with tags and call to action colors.

PRINT DESIGN>>

Print

SOFTWARE>>

g, Ph.D.

hannin CLIENT: KarladeJolys” representing an emotional meaning for BRIEF: The “fleur New Orleans and the river fish represents

N A B E T S EK OBN G - M E N A s e n i o r

shapes to combination of This logo is a a river fish. “fleur de lys” and resemble both the

SOLUTION:

the city of studies the client towards ultancy in biology ess which is cons sin bu the of ity the main activ emotional mainly on fishes.

RIEF: The "fleur de lys" representing an i g n e rthe city of New meaning for the d e s towards c client g r a p h i

Orleans and the river fish represents the main activity of the business which is consultancy in biology studies mainly on fishes.

d Dont's 7 /X 4 3

3X

3X

11X X

N I NG

/0 CMYK: 75/0/0 242 RGB: 0/189/ F2 Web safe: 00 BD

Typography ttern

ions Logo Proport

UVWXYZ LMNOPQRST

- Lo

1 /2X

height.

otype is - The total log - The logotype all its sides to

24X width.

e a safemargin will always hav

of 3X on

resemble both the "fleur de lys" and a river fish.

IJK ABCDEFGH z nopqrstuvwxy lm ijk abcdefgh ;?[\]^_`{|} 9: /012345678 !"#$%&'()*+,-.

DESIGN>> IDENTITY

dability. keep an easy rea

BRAND

Print

18X height and

S

OLUTION: This logo is a combination of shapes to

Use it as a pa Calisto MT

4 th. and 7 /3X wid go is 11X height

- The text is 5

and a river “fleur de lys” mble both the shapes to rese the city of New combination of ning towards mea This logo is a al tion nting an emo s which is de lys” represe of the busines fish. The “fleur main activity anning represents the logo is “K Joh the river fish Orleans and The text of the es. fish on s mainly on future busines biology studies in a direct way consultancy in info s ines bus lic the to give to the pub Consultancy” business cards). materials (i.e.

1 color logo

AN K J O Hn su lt an cy Co

ok!

t

d Developmen

cept an Logotype Con

RE>> SOFTWA

EDIA WM NOw.n ow-media.net ww

I NN

NG

H A tanc

y

P

R OJ E CT : Prom o t i on a l

brochure new

bus

for

the

station

in downtown San JosĂŠ, Costa Rica.

Print

Web

B

RIEF: Animations, graphics, emails & interactive pdf's (Digitally published

EK OSNTG E- BM A N E N A

via Adobe Scene 7 and Wordpress) maintenance for the website's Front CLIENT: AVON de Costa Rica BRIEF: Animations, graphics, emails & interactive pdf’s (Digitally End, Back End & facebook page for each new campaign keeping the company's published via Adobe Scene 7 and Wordpress) maintenance for the graphic guidelines. s e

n i o r

g r a p h i c

WEB DESIGN>>

d e s i g n e r

SOLUTION:

Find a way to keep a cohesive global

communication not ignoring all the other mass media that the company uses to publish and advertise its products. Reinforce and adjust any

website’s Front End, Back End & facebook page for each new campaign

mistakes made in the other media specially the catalogue which its

keeping the company’s graphic guidelines. .

digital publication must be free of print errors.

S

OLUTION: Find a way to keep aScohesive O F T W A global R E > > communication not ignoring all the other mass media that the company uses to publish

and advertise its products. Reinforce and adjust any mistakes made in the other media specially the catalogue which its digital publication must be free of print errors.

Web

B

EK OSNTG E- BM A N E N A

RIEF: A web & graphic solutions agency website

(WIP) to promote and give people over the internet

a way to take a looksat the services that are offered to e n i o r g r a p h i c d e s i g

n e r

CLIENT: NOW MEDIA BRIEF: A web & graphic solutions agency website (WIP) to

to the people who visit the website for the first time. Then the big title

SOLUTION: The UFO concept is used as an attetion grabber

promote and give people over the internet a way to take a look at the

which reads “WEB SOLUTIONS� conveys the main service that is

services that are offered to any kind of businesses that want to take

offered completing the process of communicating the message.

advantage of e-business and marketing.

any kind of businesses that want to take advantage of e-business and marketing.

M WON :TNEILC

hparg & bew A

:FEIRB

revo elpoep evig dna etomorp a ot dereffo era taht secivres dna ssenisub-e fo egatnavda

N A B E T S E A N E M - G N O K r e n g i s e d

c i h p a r g

r o i n e s

S

OLUTION: The UFO concept is used as an attetion grabber to

WEB DESIGN>>

S O F the T W big ARE>> the people who visit the website for the first time. Then

title which reads WEB SOLUTIONS conveys the main service that is offered completing the process of communicating the message.

Web

B

RIEF: It is a business of a wide catalogue of products that can

ts laying all the produc

that is capable of disp : An app iary” which is SOLUTIONor be printed and customized with personal photographs in the customized via “Av lic which can be ión ac im and save them ilable for the pub bl s ava ign Su des ot n ow Sp ir the CLIENT: of products that ws users to create e catalogue a plug-in that allo ss of a widtheir case of graphic own logos or designs made to fit been completed the user IEF: It is a businewith BRdesigners tographs or in the design process has the pho al er Aft son . per use h r the order to get it. for late ized wit

EK OSNTGE- BMAE NNA

can be printed and

custom

or designs made

to

dia and/or place ject on social me

os re their pro can sha with their own log go from. mugs to ignersproducts their needs. The range of t-shirts. case of graphic des m mugs to t-shirts

s e n i o r

c g r a p h i

e r d e s i g n

e range of fit their needs. Th

products go fro

S

RE>> SOFTWA

OLUTION: An app that is capable of displaying all the products

I>> MOBILE U

available for the public which can be customized via “Aviary” which

is a plug-in that allows users to create their own designs and save them for later use. After the design process has been completed the user can share their project on social media and/or place the order to get it.

Web

Social Media

NICO

Social Media

Social Media

Social Media

www.behance.net/estebankongmena estkm2@gmail.com / +506.8871.0854

Ownership and copyright of some of the projects in this portfolio belong to the companies that produced them whilst under their employment. I am and was however the designer that produced the works shown and have not displayed projects that I have not personally developed and I reserve the right to show these as portfolio for the promotion of my design ability and skill.