process book process book process book Madison Kadis, Lauren Michel, Estela Manotoc, Kendel Ponchok FASM 210 | Prof. Ulrike Kerber
“ the Alexander Wang brand’s sensibility is reflected in the undone. There is a curiosity behind the contradiction that lies between refinement and the imperfect, and a nod to always referencing his idea of the everyday uniform. ”
Origin: Est. 2005 NYC, USA
Products: Ready- To- Wear Apparel
Social Media Following: - Instagram: 5.4M followers
- Facebook: 834K followers
- Twitter: 767K followers
Target Market: - Successful individuals in bigger cities who find fulfillment in buying luxury goods. - Individuals looking for youthful looks that showcase their individual style. - Ages 20-35
narrative:
the morning after
She is edgy and offbeat. She is carefree and fun. She is exciting and risky.
Story: The reader follows the story of the main character “She�. She represents a woman who wears alexanderwang.
Chapter 1: Groggy and confused she stares at a text message from a stranger.
Chapter 3: Should she text the stranger back? She takes the risk.
Chapter 2: Flashbacks flip through her mind to recall the night before.
she tries
production details
Madison Kadis: Photographer - Shooting - Editing photos Lauren Michel: Producer - Organization & locations - Talent - Props Estela Manotoc: Design Director - Design for lookbook - Design for process book Kendel Ponchok: Styling Direction - Hair & makeup - Styling
Locations: - Kendel’s Bedroom - Mcdonald’s - River Street
Talent: - Kendel Ponchok (Model) - Peyton Heyman (Model) - Kara Whiting (Model) - Madison Kadis (Photographer)
Equipment: - Nikon 7000D camera - Adobe InDesign - Adobe Photoshop
Production Schedule: October 23 Process book Shoot 1 Shoot 2 Photo editing Book design Final editing & printing Submission
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Storyboard:
Shotlist:
Contact sheet:
Contact sheet:
“the morning after� process book Madison Kadis, Lauren Michel, Estela Manotoc, Kendel Ponchok FASM 210 | Prof. Ulrike Kerber 2019