Estela Manotoc | Personal Branding Process Book | FASM 210 | Prof. Ulrike Kerber
Estela Estela Estela Estela Estela Estela Estela
a r t i s t artist s t a t e m e n t st at ement
I focused on creating a personal branding identity that would effectively express what my future clean beauty brand would stand for - simplicity, sophistication and universality. My logo is meant to communicate that my spirit animal is a rabbit - an animal which I feel symbolizes many of my personality traits. - Estela
1) logo inspiration 2) typeface inspiration 3) mood board 4) business card 5) resume 6) letter head
index index index
7) stationary set 8) packaging
l o
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i nsp i rati o n On the next page... Over 100 logo sketches that aim to convey either my initials (full name: Estela Eva Lopez Manotoc), the meaning of Estela (star), and my spirit animal (a rabbit).
ske t che s
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top logos top logos
top logos top logos
final three
final logo
A combination of a rabbit, my spirit animal and the letter e. A rabbit would also represent my cruelty-free and clean beauty brand. Like the rabbit, I am sociable, compassionate, sensitive and I would like to think, creative.
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Estela
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Estela
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f a c e
serif serif
I chose a serif font because I thought it would create a more classic aesthetic that I want my brand to have.
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mood
board
simple
The pastel pink color entered my life when I was 4. That is when I started ballet. All of my leotards and most of my costumes were pink - I considered it my lucky color. Having been my lucky color for 15 years, I knew it had to be part of my personal brand, but which colors would go with it? The following is my color exploration
The combination of pink, grey, black and a greyish white color appealed to me the most.
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business card
final
res
5
ume
letter
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head
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st ationary set
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pac kag ing
Estela Manotoc Personal Branding Process Book FASM 210 Prof. Ulrike Kerber
estelamanotoc@gmail.com