Personal Brand Process Book

Estela Manotoc | Personal Branding Process Book | FASM 210 | Prof. Ulrike Kerber

Estela Estela Estela Estela Estela Estela Estela

a r t i s t artist s t a t e m e n t st at ement

I focused on creating a personal branding identity that would effectively express what my future clean beauty brand would stand for - simplicity, sophistication and universality. My logo is meant to communicate that my spirit animal is a rabbit - an animal which I feel symbolizes many of my personality traits.

- Estela

1) logo inspiration 2) typeface inspiration 3) mood board 4) business card 5) resume 6) letter head

index index index

7) stationary set 8) packaging

l o

1

g o

i nsp i rati o n On the next page...

Over 100 logo sketches that aim to convey either my initials (full name: Estela Eva Lopez Manotoc), the meaning of Estela (star), and my spirit animal (a rabbit).

ske t che s

ske t che s

ske t che s ske t che s

ske t che s

ske t che s

ske t che s ske t che s

top logos top logos

top logos top logos

final three

final logo

A combination of a rabbit, my spirit animal and the letter e.

A rabbit would also represent my cruelty-free and clean beauty brand. Like the rabbit, I am sociable, compassionate, sensitive and I would like to think, creative.

t y p e

2

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

Estela

f a c e

serif serif

I chose a serif font because I thought it would create a more classic aesthetic that I want my brand to have.

3

mood

board

simple

The pastel pink color entered my life when I was 4. That is when I started ballet. All of my leotards and most of my costumes were pink - I considered it my lucky color. Having been my lucky color for 15 years, I knew it had to be part of my personal brand, but which colors would go with it? The following is my color exploration

The combination of pink, grey, black and a greyish white color appealed to me the most.

4

business card

final

res

5

ume

letter

6

head

7

st ationary set

8

pac kag ing

Estela Manotoc Personal Branding Process Book FASM 210 Prof. Ulrike Kerber

estelamanotoc@gmail.com