hey
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My name is Gustavo Collazos and I´m an Interactive Media Designer from Colombia. I´ve been a fan of you guys for some time ( Jo and Yo - Jo Koy Raw all two of James Ponce´s Podcast episodes!), and I just wanted to take the opportunity to thank you for your amazing work. Mondays and Wednesdays have become the coolest days of the week. Except for Fridays. And Saturdays. Saturdays are really cool. Soooo... What is this about? Well, I took your show as a project and came up with something I believe reflects the personality of the podcast a little bit better.
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The reason But why another logo? Having a huge respect for the work of Matt Crump, I feel the calligraphy of the current one does not reflect the key elements of Two Black Women. The beautiful calligraphy does make you think about femininity and refinement, but for me it doesn´t transmit the energy of the show: Beau´s rants, James´s charm and Jeff´s fear of spiders. Also, Jeff´s positivity. You guys are F*R*E*S*H , you guys are edgy, you guys are original, and the logo is not communicating it!
People, you are a podcast. Your logo should have the word “podcast”! At least before you become a brand. Plus, the more people tune in and subscribe, the better right?
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w james and beau g ot t ack ho heir ve b roo gr g oo r i e ve h t ba t o c g
In logos you need visibility and readability among other things, so it is important that the type family you use can be read easily and from a certain distance, big or small, on a sunny or a rainy day... You get the idea.
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the “podcast” inclusion
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So, how do you portray a podcast called “Two Black Women”, if it is hosted by three white guys? Well, my solution was making a negative shape of the word “black”. The word is not really black, as much as an empty space for anything you want it to be. This becomes clearer with colour examples. Are they included? F*ck yeah they are!
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the concept
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The changes
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Main body
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This logo focuses on typography. Going for a literal drawing or icon of two black women would have been - problematic - to say the least. Of course the show is not a racist remark, and as followers we get it. But as it was proven by “C-words” in their “C-shells” (Beau´s words, not mine Jeff!), people could go crazy with the smallest things. So keeping it ultra clear was a concern.
Outer circle The outer part of the circle includes your awesome tagline. It was included as a detail for the fans, but people should know you are getting your groove back! The cool part is that if the tagline ever changes (”How James, Beau and Jeff got their groove back” for example), the change would not affect the structure of the logo.
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So there you have it, a brand new logo. But how can you be sure it works? I´m glad that you asked. Well, a simple way is to do some tests. Would this logo fit your current and future needs? Could it be used on digital pieces as well as printed? Let´s find out!
The logo can be used in a very classic way...
or as gay as you want it!
It can also be used with pictures...
in any color you want!
girls Comedians Beau Bowker & James Ponce are Two Black Women. Not literally and not technically, but in like a metaphorical way. They are strong and independent and they don't need a man! From their hotel rooms that they share on the road, these two funny friends wax poetic and idiotic on any topic you can imagine, like dating, ambition, societal issues, and gross sex stuff, just to name a few. Also, there are three of them, as they are joined by their buddy, standup comedian Jeffrey Jay. Join them, won't you? You better. Or else!
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Comedians Beau Bowker & James Ponce are Two Black Women. Not literally and not technically, but in like a metaphorical way. They are strong and independent and they don't need a man! From their hotel rooms that they share on the road, these two funny friends wax poetic and idiotic on any topic you can imagine, like dating, ambition, societal issues, and gross sex stuff, just to name a few. Also, there are three of them, as they are joined by their buddy, standup comedian Jeffrey Jay. Join them, won't you? You better. Or else!
! Comedians Beau Bowker & James Ponce are Two Black Women. Not literally and not technically, but in like a metaphorical way. They are strong and independent and they don't need a man! From their hotel rooms that they share on the road, these two funny friends wax poetic and idiotic on any topic you can imagine, like dating, ambition, societal issues, and gross sex stuff, just to name a few. Also, there are three of them, as they are joined by their buddy, standup comedian Jeffrey Jay. Join them, won't you? You better. Or else!
that s it
!
That´s it for now guys. I strongly believe you guys are amazing, and that your podcast is amazing. It could be easy to overlook how much it means to us, the fans, but I bet Two Black Women and three white dudes have helped a lot of people go through a rough day. You make it seem so easy, and it´s not. I believe in you guys and that´s why I decided to prove it. More often than not I´ve seen that the most left out aspect on the early stages of is design. And by design I mean good design. Anyone can create a logo, but it takes a designer to connect with the client and elevate their product.
Your potential is huge and you already have lots of people backing you up. The Smodcast Network and Nerdist are just two examples of what a small podcast can accomplish. Your road might be different, but hard work is always rewarded. So consider this an audition. I would love to work with you and there are so many things left to do! I hope to hear from you guys. Big hugs from Colombia! Sincerely Gustavo Collazos @Estereotomico
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cargocollective.com/estereotomico