Trend Design Fall 09 book

FALL 2009

TREND DESIGN MEETING YC

FOLKLORE PRINCESS YC ACCESSORIES

HOUSE OF ROCK THE NEW AGE OF BoHO

CONFIDENTIAL FOR INTERNAL GUESS AFFILIATED DISTRIBUTION ONLY NO REPRODUCTIONS PERMITTED

GUESS? © 2008

TREND DESIGN MEETING FALL 2009

TABLE OF CONTENTS

YOUNG CONTEMPORARY 05 USA 13 EUROPE 19 YC DENIM ACCESSORIES 21 OVERALL MOOD 23 HOUSE OF ROCK 31 THE NEW AGE OF BOHO

GUESS YC FALL 2009

GUESS USA YC APPAREL

7/1 AND 8/1 DELIVERY

ROCKSTAR MOODBOARD

5

GUESS USA YC APPAREL

9/1 DELIVERY

FOLKLORE PRINCESS MOODBOARD

7

GUESS YC APPAREL

OVERALL MOOD Smokey shades of grey and plum mix with blush, taupe and deep khakis through a range of military olives. However, grey to black remains key.

Later in the season the palette is layered with the additional shades of wine, berry and pumpkin.

Overall Mood Rock ‘n’ Roll, Remix, Folk Festival Rock. Various music vibes from “punk”, “rockabilly”, “hard rock” to “folk-hippy” influence the season. Denim is the foundation of a rebellious mood inspired by the roots of rock ‘n’ roll. Vintage rock denim has worn-in effects paired with moody knits, novelty wovens and special dye effects with lots of metal trims and hardware.

Colors

Fabrics

Knits are fluid and draped with cut raw edge details.

Special dye processes are key looks in knit and woven fabrications. Denim and non-denim bottoms have vintage worn-in effects, hand sanding, grinding, destroyed and tinted looks. Plaids are important in chiffon and cotton fabrications. Lace accents are an edgy mix with toughened up denim bottoms.

Silhouettes

Draped details are key to the layered look of the season. Skinny bottoms with long fluid tops. Military styling lends a quirky mix along with motorcycle inspired jackets and pants.

Graphics

Rock ‘n’ roll inspired graphics such as concert posters and punk graffiti. Victorian style illustrations, sublimation prints and faux lace looks are important. Also hard edged motifs such as snakes and chains.

Trims/Hardware

Metal, metal and more metal. Trims and hardware are essential to the look. Studs and chains are key treatments on all categories.

New looks in finishes are tarnished mixed with brights. Exposed zippers, lace-up details, slashed, cut, and twisted fabrics create an edgy vibe. Leather and novelty skins as patches and contrast piecing create a “street” couture feel.

O

YC GRAPHIC INSPIRATION

GUESS YC APPAREL

Inspiration •

VINTAGE ROCK

•

BLACK ON BLACK & WHITE ON WHITE

•

BRUSHED FINISHED ON EMBELLISHMENTS

•

RAW EDGES W/ NICKING & GRINDING

•

NOVELTY WASHES WITH OVERDYE GRAPHICS

•

BLEACH SPRAYS, POTASSIUM SPRAYS, MINERAL, MARBLE & CLOUD WASHES

•

MIXED MEDIA= SUBLIMATION W/ SCREEN PRINTING & EMBELLISHMENTS

•

METALLIC SCREENS REPLACING THE “TRADITIONAL FOIL SCREEN”

•

APPLIQUÉS W/ HAND EMBELLISHMENTS, OFF REGISTER SCREEN PRINTS

•

ROCK POSTER INSPIRED GRAPHICS

•

NEWSPAPER PRINT MOTIFS

•

CLASSIC GUESS IMAGES

•

STENCILING

•

HAND DRAWN GRAPHICS

•

LOTS OF TEXTURE

•

LASER CUT GRAPHICS

9

GUESS USA YC APPAREL

COLORS 7/1 and 8/1 DELIVERY

true white A000

milk A002

new natural A011

desert B102

royally flushed B419

lilla A458

antique violet B482

vintage purple B483

mineral green A830

illusion blue A658

starlight blue A653

marietta blue A772

ink A714

new navy A776

jet black A996

medium charcoal heather M92

red robin A558

9/1 DELIVERY

exotic orchid B479

bordeaux A452

purple knight B480

cognac

vivid violet

koi purple A497

poinsettia

deep cranberry A506

sunrise yellow B214

copper grunge B301

alpine green B832

indie green B831

moss green A849

rich earth A155

muted grey B907

grey steel A929

ALL DELIVERIES

eerie grey B909

garage grey B906

purple legend B478

rockgirl red B507

weathered grey B904

pink carnation B420

moody grey B903

serious grey B906

11

GUESS EUROPE YC APPAREL

1ST DELIVERY COUNTRY RESIDENCE MOODBOARD

GUESS EUROPE YC APPAREL

1ST DELIVERY

COUNTRY RESIDENCE MOODBOARD

13

GUESS EUROPE YC APPAREL

2ND DELIVERY FAIRY FOLK TALE MOODBOARD

GUESS EUROPE YC APPAREL

2ND DELIVERY

FAIRY FOLK TALE MOODBOARD

15

GUESS EUROPE YC APPAREL

BLURBS

first delivery INSPIRED BY THE SCOTTISH COUNTRY LIFESTYLE, THERE IS A CONTRAPOSITION OF THE HUNTING VERSUS HIGH TEA TIME. COLOURS ARE LINKED TO THE EARTH WITH STRONG DARK GREENS, ORANGE, BROWN AND MUSTARD YELLOW WITH CONTRASTS OF ROMANTIC SOFT PINKS AND PURPLES AND A TOUCH OF SOFT BLUE AND GREEN. FLORAL MICRO PRINTS IN SOFT COLOURS ARE JUXTAPOSED AGAINTS STRONG LARGE GEOMETRIC SCOTTISH CHECKS AND HOUNDS TOOTH PRINTS. PATTERNS ARE PREVALENTLY CHECKS, WHICH CAN BE SEEN IN HEAVY WOOLS FOR JACKETS AND COATS, AND LIGHT FABRICS SUCH AS CHIFFON FOR FLOWY DRESS, SKIRTS AND SHIRTS. THE APPLICATION OF LACES, CROCHET AND EMBROIDERY IS ADORNED TO ENRICH GARMENTS WITH DIFFERENT TECHNIQUES. THE CROSS STITCH MOTIFS WILL BE USED TO DECORATE DRESSES, TOPS AND TO DEVELOP INTERNAL LABELS. WITH THE ATTENTION TO DETAIL, STRONG ROUGH EARTHY COLOURS WILL BE USED FOR OUR LEATHER PEICES REFLECTING OUR HUNTING WOMAN.

BLURBS

GUESS EUROPE YC APPAREL

O second delivery OUR SECOND DELIVERY IS OUR SMALLEST DELIVERY, WHICH IS INSPIRED

BY RUSSIA’S COLOURFUL FOLK CULTURE. PATTERNS AND PRINTS WILL BE OUR MAIN FOCUS FOR THIS SMALL COLLECTION KEEPING IT FUN AND FESTIVE. THE COLOURS WILL BE TONED DOWN BRIGHTS FOR WINTER. STARTING WITH A STRONG ROSE BUD RED, TONES OF BLUES AND HAZY PINKS, TOURQUOIS, AND WINTER WHITE. A COMBINATION OF THESE COLOURS, IN PRINTS WILL BRING OUT OUR INSPIRATION. LARGE FLORALS INSPIRED FROM MATRYOSHKA DOLLS AND RUSSIAN FOLK PAINTING, WILL BE OUR DIRECTION FOR PRINTS, ALL OVERS AND EMBROIDERIES. ELABORATED EMBROIDERIES ADORN PEICES FOR THE NEW “FOLK LOOK” THIS SEASON, PARTICULARILY WOOL EMBROIDERIES ON LIGHT FABRICS AND HEAVY PRINTS ON CLASSIC FABRICS SUCH AS COTTON WOOL JERSEY. DIFFERENT WEIGHTS OF VELVET FOR DRESSES AND JACKETS, SATIN AND ELABORATED KNIT WEAR TO CATCH THE FOLKY FEEL.

17

GUESS YC APPAREL

DENIM

DENIM

GUESS YC APPAREL

19

GUESS YC ACCESSORIES

OVERALL MOOD

FALL 09

OVER •

ALL

• • •

house OF rock

•

THE NEW AGE OF BOHO

•

STATEMENT PIECES

•

VISIT THE PAST FOR INSPIRATION

•

RETURN TO CLASSIC SILHOUETTES AND MATERIALS BUT DRESS THEM UP WITH A TWIST

•

UNCONVENTIONAL APPROACH IN CLASSIC FABRICS, COLORS AND STYLES TO MAKE LOOK FRESH

•

TAKE AN OLD HOLLYWOOD GLAM APPROACH-DRESS THAT OUTFIT UP W/ AN ECLECTIC ACCESSORY

•

SMOKEY HUES-FOCUS ON GREYS TO BLUES

•

AUTUMN RICHES-FOCUS ON RUSTS TO BROWNS

•

EMPHASIS ON LUXE MATERIALS, DETAILS, TRIMS ETC…

•

ANIMAL PRINTS CONTINUE TO BE STRONG FOR GUESS

M

ILLUSTRATIONS

GUESS YC ACCESSORIES

OCK R F O HOUSE

THE NEW AGE OF BOHO

21

H

ROC 23

GUESS YC ACCESSORIES

FALL 09

HOUSE OF ROCK MOODBOARD

GUESS YC ACCESSORIES

FALL 09

HOUSE OF ROCK MOODBOARD

25

GUESS YC ACCESSORIES

STAND-OUT LOOKS

MOODS AND VIBES Dramatic Effect Seductive Sex Pot Fetish Fatale…

Dark Magic Punk Doll Daring & Chic New Luxe Grunge Like a Prayer…Religious Overtones Retro Chic

STAND-OUT LOOKS

GUESS YC ACCESSORIES

ACCESSORY DETAILS Edgy Details & Finishes Rugged Styling w/ Feminine Details Major Necklaces/ Chunky Cuffs Extreme, Oversized Proportions Metal Cluster Chains Matte and Shine Mixes Exotic Skin Effects Decorative Hardware Trims Stitching Details: Zig-Zag, Merrow Chains/Studs/Feature Zippers Checks & Plaids-Offbeat Combos Fiercely Studded

27

GUESS YC ACCESSORIES

STAND-OUT LOOKS

MATERIALS Well Worn/Aged Materials Natural Leather Hides Oxidized Metals w/ High Shine Organic Elements Clashing Plaids/Tweeds/Checks Novelty Prints Hard-Edge Lace & Mesh Tech Fabrics are Important Lame’

STAND-OUT LOOKS

GUESS YC ACCESSORIES

29

THE

NEW AGE OF

BoHO GUESS YC ACCESSORIES FALL 2009

31

GUESS YC ACCESSORIES

FALL 09

THE NEW AGE OF BOHO MOODBOARD

GUESS YC ACCESSORIES

FALL 09

THE NEW AGE OF BOHO MOODBOARD

33

GUESS YC ACCESSORIES

STAND-OUT LOOKS

Moods and Vibes Autumn Falls Euro Rich Hippies Bohemian Rock Goddess Folk Chic Eastern European Heritage Flea Market Treasures Historic Feel Vintage Finds Royal Heirloom Luxe

STAND-OUT LOOKS

GUESS YC ACCESSORIES

Accessory Details Military Motifs Badges, AppliquĂŠs & Pins Monogram Details Filigree Ornamentation Delicate/ Intricate Ironwork for Hardware Inspiration Antique Brass Hardware Locks & Latches Ornamental Trim Medallions, Coins, Religious/Mystical Symbols Lady-Like Retro Styling Tonal Colors Patched Together Contrast Panels and Trims Functional Simplicity Flapper Fringing Print & Pattern Mixing Cross Stitching for Handcraft Effect

35

GUESS YC ACCESSORIES

STAND-OUT LOOKS

STAND-OUT LOOKS

GUESS YC ACCESSORIES

Materials Suede’s/Matte Leathers Vintage Plaids and Tweeds w/ an Added Flare Tapestries, Jacquards & Flocking Natural Imperfections- Flaws & Textures Passementerie Decorative Details Vintage Folksy 70’s Prints Winter Florals Blanket Oversized Checks Worn-out Leathers Reassembled Leathers- Patchwork Animal Prints Textured Fabrics

37

7/1, 8/1 AND 9/1 DELIVERY

ensign blue 19-4026

iron 18-1306

alpine green B832

botanical jade A834

chilli pepper 19-1557

wild berry B404

purple haze A470

dark violet B459

saratoga gold A2573

milk AY0004

rust 18-1248

cafe creme 16-1220

ginger bread 18-1244

gargoyle 18-0503

YC ACCESSORIES

sable 19-1320

jet black A996

COLORS

rich earth A1555

ILLUSTRATIONS

GUESS YC ACCESSORIES

39

GUESS YC ACCESSORIES

MUST- HAVES

signature

S UEde /

PAt E nT w/

m ONoG G HARD WARE

M

MUST- HAVES

GUESS YC ACCESSORIES

rA M CLASSIC LEOPARD

MUST S

41

NOTES