FALL 2009
TREND DESIGN MEETING YC
FOLKLORE PRINCESS YC ACCESSORIES
HOUSE OF ROCK THE NEW AGE OF BoHO
CONFIDENTIAL FOR INTERNAL GUESS AFFILIATED DISTRIBUTION ONLY NO REPRODUCTIONS PERMITTED
GUESS? © 2008
TREND DESIGN MEETING FALL 2009
TABLE OF CONTENTS
YOUNG CONTEMPORARY 05 USA 13 EUROPE 19 YC DENIM ACCESSORIES 21 OVERALL MOOD 23 HOUSE OF ROCK 31 THE NEW AGE OF BOHO
GUESS YC FALL 2009
GUESS USA YC APPAREL
7/1 AND 8/1 DELIVERY
ROCKSTAR MOODBOARD
5
GUESS USA YC APPAREL
9/1 DELIVERY
FOLKLORE PRINCESS MOODBOARD
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GUESS YC APPAREL
OVERALL MOOD Smokey shades of grey and plum mix with blush, taupe and deep khakis through a range of military olives. However, grey to black remains key. Later in the season the palette is layered with the additional shades of wine, berry and pumpkin.
Overall Mood Rock ‘n’ Roll, Remix, Folk Festival Rock. Various music vibes from “punk”, “rockabilly”, “hard rock” to “folk-hippy” influence the season. Denim is the foundation of a rebellious mood inspired by the roots of rock ‘n’ roll. Vintage rock denim has worn-in effects paired with moody knits, novelty wovens and special dye effects with lots of metal trims and hardware.
Colors
Fabrics
Knits are fluid and draped with cut raw edge details. Special dye processes are key looks in knit and woven fabrications. Denim and non-denim bottoms have vintage worn-in effects, hand sanding, grinding, destroyed and tinted looks. Plaids are important in chiffon and cotton fabrications. Lace accents are an edgy mix with toughened up denim bottoms.
Silhouettes
Draped details are key to the layered look of the season. Skinny bottoms with long fluid tops. Military styling lends a quirky mix along with motorcycle inspired jackets and pants.
Graphics
Rock ‘n’ roll inspired graphics such as concert posters and punk graffiti. Victorian style illustrations, sublimation prints and faux lace looks are important. Also hard edged motifs such as snakes and chains.
Trims/Hardware
Metal, metal and more metal. Trims and hardware are essential to the look. Studs and chains are key treatments on all categories. New looks in finishes are tarnished mixed with brights. Exposed zippers, lace-up details, slashed, cut, and twisted fabrics create an edgy vibe. Leather and novelty skins as patches and contrast piecing create a “street” couture feel.
O
YC GRAPHIC INSPIRATION
GUESS YC APPAREL
Inspiration •
VINTAGE ROCK
•
BLACK ON BLACK & WHITE ON WHITE
•
BRUSHED FINISHED ON EMBELLISHMENTS
•
RAW EDGES W/ NICKING & GRINDING
•
NOVELTY WASHES WITH OVERDYE GRAPHICS
•
BLEACH SPRAYS, POTASSIUM SPRAYS, MINERAL, MARBLE & CLOUD WASHES
•
MIXED MEDIA= SUBLIMATION W/ SCREEN PRINTING & EMBELLISHMENTS
•
METALLIC SCREENS REPLACING THE “TRADITIONAL FOIL SCREEN”
•
APPLIQUÉS W/ HAND EMBELLISHMENTS, OFF REGISTER SCREEN PRINTS
•
ROCK POSTER INSPIRED GRAPHICS
•
NEWSPAPER PRINT MOTIFS
•
CLASSIC GUESS IMAGES
•
STENCILING
•
HAND DRAWN GRAPHICS
•
LOTS OF TEXTURE
•
LASER CUT GRAPHICS
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GUESS USA YC APPAREL
COLORS 7/1 and 8/1 DELIVERY
true white A000
milk A002
new natural A011
desert B102
royally flushed B419
lilla A458
antique violet B482
vintage purple B483
mineral green A830
illusion blue A658
starlight blue A653
marietta blue A772
ink A714
new navy A776
jet black A996
medium charcoal heather M92
red robin A558
9/1 DELIVERY
exotic orchid B479
bordeaux A452
purple knight B480
cognac
vivid violet
koi purple A497
poinsettia
deep cranberry A506
sunrise yellow B214
copper grunge B301
alpine green B832
indie green B831
moss green A849
rich earth A155
muted grey B907
grey steel A929
ALL DELIVERIES
eerie grey B909
garage grey B906
purple legend B478
rockgirl red B507
weathered grey B904
pink carnation B420
moody grey B903
serious grey B906
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GUESS EUROPE YC APPAREL
1ST DELIVERY COUNTRY RESIDENCE MOODBOARD
GUESS EUROPE YC APPAREL
1ST DELIVERY
COUNTRY RESIDENCE MOODBOARD
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GUESS EUROPE YC APPAREL
2ND DELIVERY FAIRY FOLK TALE MOODBOARD
GUESS EUROPE YC APPAREL
2ND DELIVERY
FAIRY FOLK TALE MOODBOARD
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GUESS EUROPE YC APPAREL
BLURBS
first delivery INSPIRED BY THE SCOTTISH COUNTRY LIFESTYLE, THERE IS A CONTRAPOSITION OF THE HUNTING VERSUS HIGH TEA TIME. COLOURS ARE LINKED TO THE EARTH WITH STRONG DARK GREENS, ORANGE, BROWN AND MUSTARD YELLOW WITH CONTRASTS OF ROMANTIC SOFT PINKS AND PURPLES AND A TOUCH OF SOFT BLUE AND GREEN. FLORAL MICRO PRINTS IN SOFT COLOURS ARE JUXTAPOSED AGAINTS STRONG LARGE GEOMETRIC SCOTTISH CHECKS AND HOUNDS TOOTH PRINTS. PATTERNS ARE PREVALENTLY CHECKS, WHICH CAN BE SEEN IN HEAVY WOOLS FOR JACKETS AND COATS, AND LIGHT FABRICS SUCH AS CHIFFON FOR FLOWY DRESS, SKIRTS AND SHIRTS. THE APPLICATION OF LACES, CROCHET AND EMBROIDERY IS ADORNED TO ENRICH GARMENTS WITH DIFFERENT TECHNIQUES. THE CROSS STITCH MOTIFS WILL BE USED TO DECORATE DRESSES, TOPS AND TO DEVELOP INTERNAL LABELS. WITH THE ATTENTION TO DETAIL, STRONG ROUGH EARTHY COLOURS WILL BE USED FOR OUR LEATHER PEICES REFLECTING OUR HUNTING WOMAN.
BLURBS
GUESS EUROPE YC APPAREL
O second delivery OUR SECOND DELIVERY IS OUR SMALLEST DELIVERY, WHICH IS INSPIRED BY RUSSIA’S COLOURFUL FOLK CULTURE. PATTERNS AND PRINTS WILL BE OUR MAIN FOCUS FOR THIS SMALL COLLECTION KEEPING IT FUN AND FESTIVE. THE COLOURS WILL BE TONED DOWN BRIGHTS FOR WINTER. STARTING WITH A STRONG ROSE BUD RED, TONES OF BLUES AND HAZY PINKS, TOURQUOIS, AND WINTER WHITE. A COMBINATION OF THESE COLOURS, IN PRINTS WILL BRING OUT OUR INSPIRATION. LARGE FLORALS INSPIRED FROM MATRYOSHKA DOLLS AND RUSSIAN FOLK PAINTING, WILL BE OUR DIRECTION FOR PRINTS, ALL OVERS AND EMBROIDERIES. ELABORATED EMBROIDERIES ADORN PEICES FOR THE NEW “FOLK LOOK” THIS SEASON, PARTICULARILY WOOL EMBROIDERIES ON LIGHT FABRICS AND HEAVY PRINTS ON CLASSIC FABRICS SUCH AS COTTON WOOL JERSEY. DIFFERENT WEIGHTS OF VELVET FOR DRESSES AND JACKETS, SATIN AND ELABORATED KNIT WEAR TO CATCH THE FOLKY FEEL.
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GUESS YC APPAREL
DENIM
DENIM
GUESS YC APPAREL
19
GUESS YC ACCESSORIES
OVERALL MOOD
FALL 09
OVER •
ALL
• • •
house OF rock
•
THE NEW AGE OF BOHO
•
STATEMENT PIECES
•
VISIT THE PAST FOR INSPIRATION
•
RETURN TO CLASSIC SILHOUETTES AND MATERIALS BUT DRESS THEM UP WITH A TWIST
•
UNCONVENTIONAL APPROACH IN CLASSIC FABRICS, COLORS AND STYLES TO MAKE LOOK FRESH
•
TAKE AN OLD HOLLYWOOD GLAM APPROACH-DRESS THAT OUTFIT UP W/ AN ECLECTIC ACCESSORY
•
SMOKEY HUES-FOCUS ON GREYS TO BLUES
•
AUTUMN RICHES-FOCUS ON RUSTS TO BROWNS
•
EMPHASIS ON LUXE MATERIALS, DETAILS, TRIMS ETC…
•
ANIMAL PRINTS CONTINUE TO BE STRONG FOR GUESS
M
ILLUSTRATIONS
GUESS YC ACCESSORIES
OCK R F O HOUSE
THE NEW AGE OF BOHO
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H
ROC 23
GUESS YC ACCESSORIES
FALL 09
HOUSE OF ROCK MOODBOARD
GUESS YC ACCESSORIES
FALL 09
HOUSE OF ROCK MOODBOARD
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GUESS YC ACCESSORIES
STAND-OUT LOOKS
MOODS AND VIBES Dramatic Effect Seductive Sex Pot Fetish Fatale… Dark Magic Punk Doll Daring & Chic New Luxe Grunge Like a Prayer…Religious Overtones Retro Chic
STAND-OUT LOOKS
GUESS YC ACCESSORIES
ACCESSORY DETAILS Edgy Details & Finishes Rugged Styling w/ Feminine Details Major Necklaces/ Chunky Cuffs Extreme, Oversized Proportions Metal Cluster Chains Matte and Shine Mixes Exotic Skin Effects Decorative Hardware Trims Stitching Details: Zig-Zag, Merrow Chains/Studs/Feature Zippers Checks & Plaids-Offbeat Combos Fiercely Studded
27
GUESS YC ACCESSORIES
STAND-OUT LOOKS
MATERIALS Well Worn/Aged Materials Natural Leather Hides Oxidized Metals w/ High Shine Organic Elements Clashing Plaids/Tweeds/Checks Novelty Prints Hard-Edge Lace & Mesh Tech Fabrics are Important Lame’
STAND-OUT LOOKS
GUESS YC ACCESSORIES
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THE
NEW AGE OF
BoHO GUESS YC ACCESSORIES FALL 2009
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GUESS YC ACCESSORIES
FALL 09
THE NEW AGE OF BOHO MOODBOARD
GUESS YC ACCESSORIES
FALL 09
THE NEW AGE OF BOHO MOODBOARD
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GUESS YC ACCESSORIES
STAND-OUT LOOKS
Moods and Vibes Autumn Falls Euro Rich Hippies Bohemian Rock Goddess Folk Chic Eastern European Heritage Flea Market Treasures Historic Feel Vintage Finds Royal Heirloom Luxe
STAND-OUT LOOKS
GUESS YC ACCESSORIES
Accessory Details Military Motifs Badges, AppliquĂŠs & Pins Monogram Details Filigree Ornamentation Delicate/ Intricate Ironwork for Hardware Inspiration Antique Brass Hardware Locks & Latches Ornamental Trim Medallions, Coins, Religious/Mystical Symbols Lady-Like Retro Styling Tonal Colors Patched Together Contrast Panels and Trims Functional Simplicity Flapper Fringing Print & Pattern Mixing Cross Stitching for Handcraft Effect
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GUESS YC ACCESSORIES
STAND-OUT LOOKS
STAND-OUT LOOKS
GUESS YC ACCESSORIES
Materials Suede’s/Matte Leathers Vintage Plaids and Tweeds w/ an Added Flare Tapestries, Jacquards & Flocking Natural Imperfections- Flaws & Textures Passementerie Decorative Details Vintage Folksy 70’s Prints Winter Florals Blanket Oversized Checks Worn-out Leathers Reassembled Leathers- Patchwork Animal Prints Textured Fabrics
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7/1, 8/1 AND 9/1 DELIVERY
ensign blue 19-4026
iron 18-1306
alpine green B832
botanical jade A834
chilli pepper 19-1557
wild berry B404
purple haze A470
dark violet B459
saratoga gold A2573
milk AY0004
rust 18-1248
cafe creme 16-1220
ginger bread 18-1244
gargoyle 18-0503
YC ACCESSORIES
sable 19-1320
jet black A996
COLORS
rich earth A1555
ILLUSTRATIONS
GUESS YC ACCESSORIES
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GUESS YC ACCESSORIES
MUST- HAVES
signature
S UEde /
PAt E nT w/
m ONoG G HARD WARE
M
MUST- HAVES
GUESS YC ACCESSORIES
rA M CLASSIC LEOPARD
MUST S
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NOTES