g n u o Y , y x Se s u o r u t n e v & Ad SPRING 2010
TREND DESIGN MEETING
DENIM REVOLUTION YC
TRIBAL LOUNGE SILK ROAD 1
CO
L A I T N E D I NF DISTRIB ILIATED
ESS AFF RNAL GU E T IN R TED FO S PERMIT N IO T C ODU NO REPR
GUESS? © 2009
NLY UTION O
TREND DESIGN MEETING SPRING 2010
TABLE OF CONTENTS
YOUNG CONTEMPORARY 05 USA 9 EUROPE 13 YC DENIM ACCESSORIES 16 OVERALL MOOD 19 DENIM REVOLUTION 25 GLOBAL ESCAPE
Silk Road guess yc spring 2010
GUESS USA YC APPAREL
12/1 and 1/1 DELIVERY
SILK ROAD MOODBOARD
5
TRIBAL LOUNGE guess yc spring 2010
GUESS USA YC APPAREL
2/1 and 3/1 DELIVERY
TRIBAL LOUNGE MOODBOARD
7
GUESS EUROPE YC APPAREL
1st DELIVERY SEAGULL HOUSE MOODBOARD
GUESS EUROPE YC APPAREL
2nd DELIVERY
CASBAH CAFE MOODBOARD
9
GUESS YC APPAREL
OVERALL MOOD
Overall Mood The Silk Road mood is the result of Eastern influences while Tribal Lounge is determined by the winds of desert patterns and sun-baked color. • Mixed Ethnic Influences • Travel on Exotic Trade Routes
Fabrics • Special Dye Effects such as Pigment Dyes, Tie Dyes, Batik and Ombre Effects • Yarn-Dyed Plaids and Stripes in Soft Ombre Looks • Lightweight Voile and Gauze • Transparent Jersey • Cotton and Silk Blends • Intricate Dobby Patterns • White on White Embroidery
Mood/T hemes Orient, Forbidden City, Eccentric, Travel, Safari, Mirage, Multi-Cultural Harem, Eco-Friendly, Moroccan, African, Asian, Japanese, Ethnic
Embellishments Trims/Hardware • • • • •
Warm Metals-Tarnished and Worn Finishes Copper, Gold and Brass are Key Colors Leather and Suede are Important Materials Tied, Twisted, Macramé and Braided Looks are Essential Hand-Beaded Looks that Include Multi-Colors: Turquoise, Brown, Olive and Gold blends with Chains, Tassels, Fringe and Feather Trims • Assemblage is the Message with a Rebellious Attitude
Print & Graphic Direction • Animal Patterns such as Snake, Leopard and Zebra • Batik and Ikat Prints • Blurred Effects in Prints • Camouflage and Collage Effects • Tribal Geometric Patterns • Scarf Prints
Graphic Techniques • • • • • • • •
Sublimation Mixed with Stones and Studs Appliqués Hand-Stamped Effects Photo-Realism Watercolor Effects Air-Brushing & Stenciling Sequins, Beads and Decorative Embroideries Metallic Foils
OVERALL MOOD
GUESS YC APPAREL
GUESS YC APPAREL
DENIM
DENIM
GUESS YC APPAREL
13
GUESS USA YC APPAREL
COLORS RESORT 2009 - SPRING 2010 12/1 and 1/1 DELIVERY
true white A000
galaxy blue A713
argentum B911
shale grey B912
deep ocean blue imperial purple B722 B497
organic sage B866
urban green B867
creme brule A247
african spice B145
sedona sage B849
wild mushroom A151
alibi grey A916
jet black A996
huron blue B708
nordic blue B717
moss green A849
mallard green B843
stoney creek A120
eerie grey B508
regatta blue B715
silver grey heather M24
SPRING 2010 2/1 and 3/1 DELIVERY
jet black A996
cocoa bean A159
african spice B145
wild mushroom A151
woodrose B516
canyon red B515
summer melon A327
cool peach A300
sun glow orange B303
happy yellow A241
banana yellow B215
asparagus A855
sedona sage B849
mallard green B843
moss green A849
oliva green A881
sea haze B604
rio blue B718
nordic blue B717
grey sea B915
silver grey heather M24
vanilla beige B153
mirage black B716
COLORS
GUESS EUROPE YC APPAREL
SPRING/SUMMER 2010 DELIVERY
410
B424
B845
879
B847
B848
B490
B427
B426
B425
B423
B450
B454
B428
B913
B711
B846
B710
B003
B014
215
B117
203
049
B587
153
113
GUESS YC ACCESSORIES
OVERALL MOOD
ACCESSORIES spring 2010
OVERALL MOOD
denim revolution
global escape
DENIM BLUES-PALE BLUE HUES
TRIBAL FUSION
ANTIQUED WASHES
FEMININE TURNS FEISTY
LOOK TO 70’S AND 80’S STYLE ICONS ETHNIC AND EXOTIC LOCATIONS VINTAGE HISTORICAL FINDS
TRAVEL TO FARAWAY LANDS
RECYCLED LOOKS
WELL-TRAVELED CONNOISSEUR
LEND EARTH TO GLITZ
COLLECTS ARTS AND TEXTILES
URBAN LUSTER
MODERN ETHNICITY
ECO-CHIC
VAGABOND VAMP GLOBAL BAZAAR
ILLUSTRATIONS
GUESS YC ACCESSORIES
M I N E D VOLU E R GUESS YC ACCESSORIES SPRING 2010
M TION U 19
GUESS YC ACCESSORIES
sPring 2010
denim revolution MOODBOARD
GUESS YC ACCESSORIES
spring 2010
denim revolution MOODBOARD
GUESS YC ACCESSORIES
KEY ACCESSORY DETAILS
MATERIALS AND HARDWARE Lamination/ Foil/ Textured and Crackled Metallics Anodized and Patina effects Dip Dye/ Ombres/ Ink Bled Worn & Faded Bleached and Washed Denim Distressed Leathers & Suedes Leather-covered Hardware Raffia/Woven Details
PRINTS Paint Brushed Effects Mosaic Tile Inspiration Pattern Play Indigo Dyed Batiks Vintage Map/ Post Card Inspirations
KEY ACCESSORY DETAILS
GUESS YC ACCESSORIES
ACCESSORY DETAILS Homespun Utilitarian Influences Antique Collectables Use of Different Stitching Techniquescross stitch-over stitched, zig zag, whip etc.. Denim and Leather Patchwork Feminine Mixed w/Industrial Materials Raw Natural Materials - MacramĂŠ/Crochet/Rope
GUESS YC ACCESSORIES SPRING 2010
25
GUESS YC ACCESSORIES
spring 2010
global escape MOODBOARD
GUESS YC ACCESSORIES
spring 2010
global escape MOODBOARD
GUESS YC ACCESSORIES
KEY ACCESSORY DETAILS
Materials and Hardware Embossed, Laser-cut
and Tooled Leather Effects Tortoise Shell
Encrusted/Engraved/Inlaid gives way to Urban Opulence Wood gives Organic Effect Hand-Carved & Handcrafted Luxury and Natural Combinations
KEY ACCESSORY DETAILS
GUESS YC ACCESSORIES
Accessory Details
Exotic Jewels & Embroideries Natural Materials - Bamboo, Wood, Straw, Canvas, etc. Mix of Prints, Patterns and Materials Statement Hardware
Prints
Animal Prints/ Patterns Modern Tribal Motifs Lively Batiks Jacquards & Embroideries Byzantine Brocades 70’s Deco Prints/ 80’s Geometrics
GUESS YC ACCESSORIES
COLORS
RESORT 2009 - SPRING 2010 12/1 and 1/1 DELIVERY
regatta blue B715
palace blue 18-4043
blue bonnet 17-3936
honeysuckle 18-2120
blue turquoise 15-5217
green sheen 13-0648
purple potion 19-2430
asparagus A855
saratoga gold A2573
african spice B145
stoney creek A120
black
optic white
eerie grey B508
aurora red 18-15550
ILLUSTRATIONS
GUESS YC ACCESSORIES
33
NOTES
NOTES