/trenddesignsp2010

g n u o Y , y x Se s u o r u t n e v & Ad SPRING 2010

TREND DESIGN MEETING

DENIM REVOLUTION YC

TRIBAL LOUNGE SILK ROAD 1

CO

L A I T N E D I NF DISTRIB ILIATED

ESS AFF RNAL GU E T IN R TED FO S PERMIT N IO T C ODU NO REPR

GUESS? © 2009

NLY UTION O

TREND DESIGN MEETING SPRING 2010

TABLE OF CONTENTS

YOUNG CONTEMPORARY 05 USA 9 EUROPE 13 YC DENIM ACCESSORIES 16 OVERALL MOOD 19 DENIM REVOLUTION 25 GLOBAL ESCAPE

Silk Road guess yc spring 2010

GUESS USA YC APPAREL

12/1 and 1/1 DELIVERY

SILK ROAD MOODBOARD

5

TRIBAL LOUNGE guess yc spring 2010

GUESS USA YC APPAREL

2/1 and 3/1 DELIVERY

TRIBAL LOUNGE MOODBOARD

7

GUESS EUROPE YC APPAREL

1st DELIVERY SEAGULL HOUSE MOODBOARD

GUESS EUROPE YC APPAREL

2nd DELIVERY

CASBAH CAFE MOODBOARD

9

GUESS YC APPAREL

OVERALL MOOD

Overall Mood The Silk Road mood is the result of Eastern influences while Tribal Lounge is determined by the winds of desert patterns and sun-baked color.

• Mixed Ethnic Influences • Travel on Exotic Trade Routes

Fabrics • Special Dye Effects such as Pigment Dyes, Tie Dyes, Batik and Ombre Effects • Yarn-Dyed Plaids and Stripes in Soft Ombre Looks • Lightweight Voile and Gauze • Transparent Jersey • Cotton and Silk Blends • Intricate Dobby Patterns • White on White Embroidery

Mood/T hemes Orient, Forbidden City, Eccentric, Travel, Safari, Mirage, Multi-Cultural Harem, Eco-Friendly, Moroccan, African, Asian, Japanese, Ethnic

Embellishments Trims/Hardware • • • • •

Warm Metals-Tarnished and Worn Finishes Copper, Gold and Brass are Key Colors Leather and Suede are Important Materials Tied, Twisted, Macramé and Braided Looks are Essential Hand-Beaded Looks that Include Multi-Colors: Turquoise, Brown, Olive and Gold blends with Chains, Tassels, Fringe and Feather Trims • Assemblage is the Message with a Rebellious Attitude

Print & Graphic Direction • Animal Patterns such as Snake, Leopard and Zebra • Batik and Ikat Prints • Blurred Effects in Prints • Camouflage and Collage Effects • Tribal Geometric Patterns • Scarf Prints

Graphic Techniques • • • • • • • •

Sublimation Mixed with Stones and Studs Appliqués Hand-Stamped Effects Photo-Realism Watercolor Effects Air-Brushing & Stenciling Sequins, Beads and Decorative Embroideries Metallic Foils

OVERALL MOOD

GUESS YC APPAREL

GUESS YC APPAREL

DENIM

DENIM

GUESS YC APPAREL

13

GUESS USA YC APPAREL

COLORS RESORT 2009 - SPRING 2010 12/1 and 1/1 DELIVERY

true white A000

galaxy blue A713

argentum B911

shale grey B912

deep ocean blue imperial purple B722 B497

organic sage B866

urban green B867

creme brule A247

african spice B145

sedona sage B849

wild mushroom A151

alibi grey A916

jet black A996

huron blue B708

nordic blue B717

moss green A849

mallard green B843

stoney creek A120

eerie grey B508

regatta blue B715

silver grey heather M24

SPRING 2010 2/1 and 3/1 DELIVERY

jet black A996

cocoa bean A159

african spice B145

wild mushroom A151

woodrose B516

canyon red B515

summer melon A327

cool peach A300

sun glow orange B303

happy yellow A241

banana yellow B215

asparagus A855

sedona sage B849

mallard green B843

moss green A849

oliva green A881

sea haze B604

rio blue B718

nordic blue B717

grey sea B915

silver grey heather M24

vanilla beige B153

mirage black B716

COLORS

GUESS EUROPE YC APPAREL

SPRING/SUMMER 2010 DELIVERY

410

B424

B845

879

B847

B848

B490

B427

B426

B425

B423

B450

B454

B428

B913

B711

B846

B710

B003

B014

215

B117

203

049

B587

153

113

GUESS YC ACCESSORIES

OVERALL MOOD

ACCESSORIES spring 2010

OVERALL MOOD

denim revolution

global escape

DENIM BLUES-PALE BLUE HUES

TRIBAL FUSION

ANTIQUED WASHES

FEMININE TURNS FEISTY

LOOK TO 70’S AND 80’S STYLE ICONS ETHNIC AND EXOTIC LOCATIONS VINTAGE HISTORICAL FINDS

TRAVEL TO FARAWAY LANDS

RECYCLED LOOKS

WELL-TRAVELED CONNOISSEUR

LEND EARTH TO GLITZ

COLLECTS ARTS AND TEXTILES

URBAN LUSTER

MODERN ETHNICITY

ECO-CHIC

VAGABOND VAMP GLOBAL BAZAAR

ILLUSTRATIONS

GUESS YC ACCESSORIES

M I N E D VOLU E R GUESS YC ACCESSORIES SPRING 2010

M TION U 19

GUESS YC ACCESSORIES

sPring 2010

denim revolution MOODBOARD

GUESS YC ACCESSORIES

spring 2010

denim revolution MOODBOARD

GUESS YC ACCESSORIES

KEY ACCESSORY DETAILS

MATERIALS AND HARDWARE Lamination/ Foil/ Textured and Crackled Metallics Anodized and Patina effects Dip Dye/ Ombres/ Ink Bled Worn & Faded Bleached and Washed Denim Distressed Leathers & Suedes Leather-covered Hardware Raffia/Woven Details

PRINTS Paint Brushed Effects Mosaic Tile Inspiration Pattern Play Indigo Dyed Batiks Vintage Map/ Post Card Inspirations

KEY ACCESSORY DETAILS

GUESS YC ACCESSORIES

ACCESSORY DETAILS Homespun Utilitarian Influences Antique Collectables Use of Different Stitching Techniquescross stitch-over stitched, zig zag, whip etc..

Denim and Leather Patchwork Feminine Mixed w/Industrial Materials Raw Natural Materials - MacramĂŠ/Crochet/Rope

GUESS YC ACCESSORIES SPRING 2010

25

GUESS YC ACCESSORIES

spring 2010

global escape MOODBOARD

GUESS YC ACCESSORIES

spring 2010

global escape MOODBOARD

GUESS YC ACCESSORIES

KEY ACCESSORY DETAILS

Materials and Hardware Embossed, Laser-cut

and Tooled Leather Effects Tortoise Shell

Encrusted/Engraved/Inlaid gives way to Urban Opulence Wood gives Organic Effect Hand-Carved & Handcrafted Luxury and Natural Combinations

KEY ACCESSORY DETAILS

GUESS YC ACCESSORIES

Accessory Details

Exotic Jewels & Embroideries Natural Materials - Bamboo, Wood, Straw, Canvas, etc.

Mix of Prints, Patterns and Materials Statement Hardware

Prints

Animal Prints/ Patterns Modern Tribal Motifs Lively Batiks Jacquards & Embroideries Byzantine Brocades 70’s Deco Prints/ 80’s Geometrics

GUESS YC ACCESSORIES

COLORS

RESORT 2009 - SPRING 2010 12/1 and 1/1 DELIVERY

regatta blue B715

palace blue 18-4043

blue bonnet 17-3936

honeysuckle 18-2120

blue turquoise 15-5217

green sheen 13-0648

purple potion 19-2430

asparagus A855

saratoga gold A2573

african spice B145

stoney creek A120

black

optic white

eerie grey B508

aurora red 18-15550

ILLUSTRATIONS

GUESS YC ACCESSORIES

33

NOTES

NOTES