Thesis Feasibility Assignment 9 Esther Kiruba Jeba Kumar
CONTENT SOCIO ECONOMIC CONTEXT Location Feasibility Project & Society Stakeholders, Activities & Users Revenue Generation FINANCIAL CONTEXT Funds Raising & Capital Investment Costs & Profits Break Even Analysis
Location Feasibility
Global Level
LOCATION Nagercoil ("Temple of the Nāgas", Nagaraja- Jain Temple) is a city and administrative headquarters of Kanyakumari District in Tamil Nadu, India. Situated close to the tip of the Indian peninsula, it lies on an undulating terrain between the Western Ghats and the Arabian Sea. Nagercoil Corporation is the 12th biggest city of Tamil Nadu. Nagercoil derives from the Tamil expression Nagaraja koyil, meaning "temple of Nagas” Known as the Granar y of Travancore, Nagercoil not only served as the food basket of Kerala, but was also one among the important spice-trading centers in the kingdom of Travancore from the 14th century onward, and maintained a trade network with Arab merchants from the pre-Islamic era. Various Tamil and Kerala kings fought over this rich agricultural land, which boasted six rivers. Various historians cite that the land's climate and diverse, luxuriant vegetation had no comparison anywhere else in Tamil Nadu.
7 KM
PARVATHIPURAM
5K M
MAIN BUS STAND 8.5
KM
CITY CENTRE NAGERCOIL JN.
CONNECTIVITY
Colleges
1 Km Radius
Schools
Major Bus Routs
Libraries
Water Bodies
Major Bus Stops
Site
SITE 1 KM
2 KM
3 KM
4 KM
5 KM
6 KM
Project & Society
Cycling Distance Walking Distance
NEIGHBOURHOODS
1 Km Radius
Major Bus Routs
Major Bus Stops
Water Bodies
Neighbourhood
Site
Poverty 15.20%
SITE
CHUNKANKADAI
1 KM
2 KM
3 KM
Secondar y Road with Minimum Traffic
SITE & SURROUNDINGS
RICE PLANTATION 10 M
Major Road with Maximum Traffic rush.
COCONUT PLANTATION
VINS ROAD
CHUNKANKADAI LAKE PROJECT SITE 10 ACRES
10 M POTTERY SHOPS
NH 66
CHUNKANKADAI LAKE
30 M
POTTERY SHOPS
POTTERY SHOPS
CHUNKANKADAI HILLOCK
TO VINS COLLEGE
Stakeholders, Activities & Users
Stakeholder
User Type
Role
Librarian Library Assistant HR Personnel Security Personnel Gallery Keeper Administrators
Activity
Upkeep, Assistance, Securing the premises, Surveillance
Internal
Employees
Internal
Manager
Learning Hub Director Library Manager
Managing, High Level Decision making
Internal
Maintenance
Landscaper Watchman Cleaners Chefs Restaurant Manager Waiters
Upkeep, Maintenance, Securing and safety, Service
Internal
Owners
Government Private Holding
Take highest level decisions, invest time and resources in the project
Investors
Government Corporates Private Individuals Philathropists
Invest Money
Supplier, Renter
Books Supplier Food Catering Auditorium Renter Exhibitors
Regular interval monitoring and updating, daily, weekly, monthly, fortnightly supply, arrange and exhibit
External
Customer
Reader of all ages Students Exhibition Viewers Auditorium Users
Reading, Learning, Discussing, Teaching, Watching Exhibition, programmes, attending seminars
External
Society
Potter Community around the Site
Community can be uplifted through activities in the learning hub by active participation.
External
Government
Central Government and State Government Educational Schemes related personnel
Providing funds and giving new opportunities
Internal
External
Revenue Generation
REVENUE THROUGH JOBS CREATION Learning Hub Director
Landscaper
Books Supplier
Librarian
Watchman
Journal Supplier
Library Assistant
Cleaners
Furniture Upkeep
Library Manager
Chefs
Kitchen Stocker
HR Personnel
Restaurant Manager
Security Personnel
Waiters
Transportation Personnel
Gallery Keeper Administrators
ACTIVITIES GENERATING INCOME Fee collected for membership Discussion Rooms for Rent Author Meet & Greet Events Reading Club Meets Retail & Stationery
Advertisements through Bill Boards Panels Magazines & Books Pamphlets
Restaurant Service
Photocopying
Exhibition Charges
Cafe Service Auditorium Charges
Solar Panel Power Generation to the Main Grid
Fund Raising & Capital
FUNDING SOURCES Private equity: Private equity investment by an FDI or non FDI fund Strategic Partnerships: Universities free access and get grants Construction Finance from Large Corporates Lease of Restaurant and Cafe Crowd Funding Corporate Social Responsibility by Companies such as Kurian Latex, Fisheries Tamil Nadu State Educational Schemes Central scheme like NITI Aayog UN development , UNESCO and SDG funds State UT Fund (See PDF) budget allocation of Rs. 400 Crores with the objective of establishing a National Virtual Library of India The Deposit of Books, Newspapers and Electronic Publications in Libraries Bill 2013
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Costs & Pro its
COSTS Land Cost Rs. 2,00,00,000 Building Cost Rs. 3,00,00,000 Total Cost Rs. 5,00,00,000
PROFITS Profits through Fee collected for membership, Discussion Rooms for Rent, Author Meet & Greet Events, Reading Club Meets, Retail & Stationery Advertisements through, Bill Boards, Panels, Magazines & Books, Pamphlets, Photocopying Restaurant Service, Cafe Service, Auditorium Charge, Exhibition Charges
Break Even Analysis
The cost will be made even when Membership subscription fees are collected for a minimum of 5 years Getting rent from Auditorium and Exhibition Space for a minimum of 5 years Providing electricity generated from the Solar panels on the rooftop to the main grid and getting payment. Through collection of donations and sponsorships to maintain the Learning Hub.