On the Market: Paiste cymbals

VINCENT TEETSOV

At a live concert, you’ll often see the names and labels of musician’s instruments floating around as they play. Fender. Nord Stage. Marshall. Yamaha. The drums in the back stay put though, and unless the drummer has a custom bass drum head with a printed band logo, the drums look a bit like a billboard.

For touring musicians and the companies that make their tools of the trade, these names are big business and sources of income. Concerts are probably the best advertising possible, along with trade shows like the NAMM (National Association of Music Merchants) Show that takes place in Anaheim, California each year. The more a certain type of equipment is associated with a popular artist, the more music aficionados in the crowd want to have that for themselves, to recreate the sound they love. And those aficionados are standing throughout the crowd, looking closely at their heroes.

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Erik Paiste with drummer Vinnie Colaiuta.

Photo: drummerszone.com