ESTUDIO MARISCAL
Pellaires 30-38 08019 Barcelona
T. 34 933 036 940
F. 34 932 662 244
estudio@mariscal.com
www.mariscal.com
PEOPLE Javier Mariscal (Valencia, 1950) Since he took up a pencil in the 1970s to earn his living, the life and the career of Javier Mariscal have been characterised by his creative incontinence, by his need to express himself through multiple disciplines, whether artistic ones or not. Furniture design, painting, sculpture, illustration, interior design, graphic design, landscape painting, gardening, horticulture and so on have been the object of his professional, vital activity.
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Mariscal expresses himself by means of a personal language that is complex in its intention and simple in its declaration, innocent and provocative at the same time, that serves him to innovate, to risk himself and communicate, to carry on tickling the eyes of those who gaze upon his work and to create complicity with the other person.
people at the studio
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PLACE List of the (incomplete) commandments of the Estudio Mariscal Communicating Language is synthetic, with few strokes and highly expressive. Behind the ingenuity of the gesture, there is always a provocative intention that connects with people, communicates and transmits.
Stimulating Design, like art, has its greatest meaning when it provides a message to the person at whom it is aimed, when it stimulates the brain and helps us and others to think.
Interpreting The best part of design is that is allows you to interpret things – everything – and to find new meanings through the discovery of new forms for expressing reality in a personal way.
Informing Posters were a great invention of the industrial society, they were born announcing the future. Making a poster is going back to one’s origins, experimenting with a degree of nostalgia and caressing, as one does with no other kind of commission, the freedom offered by artistic work.
Transmitting To make sure that the choice of letters, colours, and symbols are all assembled together on the background to create a brand that transmits values, attitude, trend, character and philosophy – at the very least. Being essential To express essential points with the minimum of features. To find the balance, the exact point that is required to leave its mark. To make the people to whom it is addressed associate the brand with everything that we intended while we were designing it. Nothing more.
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Laughing Going beyond humour and irony to be expressive and effective. Laughing at oneself, at what is sacred, at what is untouchable, at power, at the most serious of things, at dramatic events, at what we most hate, at what we consider to be most stupid, at how stupid we ourselves are, at what fun we are having and at how badly life treats us.
Recycling New tools for new times. The demand to communicate is the only thing that has not changed. For the designer, the new technologies offer opportunities, open fields, renew the way of working and give our work a breath of fresh air. Advancing Sometimes, the design process enables us to give new meanings to old forms or new forms to old meanings. In this way, we feel that we are advancing in our work, we are innovating, insinuating or inspiring. So that times still change. So that we are not evident.
Working at the studio
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WORK Estudio Mariscal (Barcelona, 1989) Javier Mariscal is, above all else, a creator of images who develops his work using all kinds of supports and disciplines (comics, illustrations, graphic, industrial and textile design, painting, sculpture, multimedia, animation and interior design). In 1971, he moved to Barcelona and studied graphic design at the Elisava School. He founded the Rrollo Enmascarado, an underground comic. He published his first works, which included his first characters, El Señor del Caballito and Los Garriris.
Of the projects carried out by the Estudio Mariscal we could mention, amongst others, the corporate image for the radio station Onda Cero (Spain 1990).
He started his professional career with several artistic exhibitions at the end of the 70s, including “El Gran Hotel” in the Galería Mec Me c (Barcelona 1977). During the same period, he also started his work as a designer in areas as diverse as textile, graphic illustration, furniture and interior design (Bar Duplex, Marieta, Tráfico de Modas). He published in numerous magazines and some books, such as Abcdari Il.lustrat (Barcelona 1978). He designed the poster Bar Cel Ona, which was to become one of the icons of the city (Barcelona 1979). He has offered multiple collective and individual exhibitions over the years. Notable collective exhibitions include “Memphis, an International Style” (Milan, 1981); “Esculturas Adelantadas en el Nuevo Estilo Postbarroco” (Barcelona, 1983); “Objets du xxème Siècle” at the Georges-Pompidou Centre (Paris, 1987); Documenta (Kassel, 1987), “Les Ciutats Il.lustrades” (Barcelona 1994). His first retrospective exhibition was “100 Años con Mariscal” (Valencia, 1988) which was taken to Barcelona in 1989, where it was renamed “Cent Anys a Barcelona”. These have been followed by, amongst others, an itinerant exhibition in Japan, sponsored by the Takashimaya Art Gallery (1992); the retrospective exhibition “Mariscal à Paris” at the Musée Galerie de la Seita (Paris, 1994); “Mariscal a Milano” Galeria Inter Nos (Milan, 1996); “Mariscal en Daralhorra” Palacio de Daralhorra (Granada, 1996) and “Mariscal. 1970-2003. Una visión muy subjetiva” (Santa Cruz de Tenerife, 2003). “Mariscal Últimas Cosas”
With Alfredo Arribas Arquitectos, it designed the children’s interactive area Acuarinto in the Huis Ten Bosch amusement park (Japan 1992), a project which combines architecture, graphic image, sculpture and animation. It designed and developed the new image for the Swedish Socialdemokraterna party (Sweden 1993).
(Bilbao, 2004)
at the Peralada Festival, that opened the Autumn Festival in Madrid and was on at the Teatro Victoria in Barcelona.
He designs furniture, textile and porcelain collections for companies such as Memphis, Akaba, Bidasoa, BD Ediciones de Diseño, Moroso, Nani Marquina, Cha Cha, Pamesa, Vorwerk, Equipaje, Amat, Alessi, Sangetsu, Magis, Cosmic, Amat3, Santa & Cole or Lalique.
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In 1988, Cobi was chosen as the mascot for the Barcelona 92 Olympic Games. The following year, Javier Mariscal founded the Estudio Mariscal in Palo Alto – an old tannery in Poble Nou in Barcelona – with a team of collaborators able to develop his work in a broader way.
In 1994, it created the corporate image for the postproduction company FrameStore (England). In 1995, it designed the production of a 40-minute interactive audiovisual presentation to be shown during Kiko Veneno’s tour the same year and the insert for the album Está muy bien eso del cariño. In 1995, it won the international selection process to create the mascot for the Universal Exposition in Hanover in 2000, called Twipsy. In 1997, it created the new image of Barcelona Zoo; the graphic image of the University of Valencia, the graphic image and the interior design of Lighthouse – Scotland’s Centre for Architecture, Design and the City in the old Mackintosh building in the centre of Glasgow– and the signs for the Arata Isozaki building Gran Ship, (Arts and Convention Center) in Shizuoaka (Japan). In 1999, it produced Colors, a multimedia show that was premiered
In 2000, it directed the collectable series Diseño Gráfico con Mariscal, published by Salvat; and did the graphic image for the film Calle 54, by Fernando Trueba.
In 2001, it designed and developed the new institutional image of Gavà (Barcelona), which earned it a Laus award; it designed the image of the urban channel Bussi in Valencia, and the logo for the Olympic pre-candidacy of Madrid 2012. In 2002, it did the project for the integral design of the Gran Hotel Domine Bilbao, as well as the corporate image of Gran Via L’Hospitalet (Barcelona). In 2003, the amusement park Felisia in the south of Italy opened, for which it did the concept, the graphic image, the signs and the two multimedia shows. Calle 54 Club in Madrid also opened its doors, for which it did the integral design. It designed the graphics for the album Lágrimas Negras, by Bebo Valdés and Diego el Cigala, which opened the Latin Jazz collection of Fernando Trueba’s record company. In 2004, it worked on the design of the contents of Educalia (the Fundación “la Caixa”’s educational portal), with the websites Landscape and The Magic House. Javier Mariscal was commissioned to design the interior of the dome of one of the halls of the Spanish Pavilion in the Aichi Expo (Japan), held in 2005, and he published several children’s stories with the publishing company RqueR. He designed the tourist image and the signposting for the Terra Alta region (Tarragona) as well as the brand image, packaging and communication for Espelt wine cellars (Girona). For CosmoCaixa, the new science museum in Barcelona, he created two educational areas for children: Flash and Clic.
Working at the studio
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WORK In 2005, it finished the interior design project for the 11th floor of Hotel Puerta America Madrid (in the Hoteles Silken Group), where it worked with twelve other prestigious designers and architects. The visual identity was also signed by the Estudio Mariscal. It did the interior design and visual identity of the Ikea restaurant in Vitoria and worked on the projects for the Gran Hotel Rimini (Italy) and Hotel 150 Wellington in Toronto (Canada). It developed the graphic concept for the America’s Cup regatta, and worked on diverse applications. It also created the new visual identity for the financial institution, Bancaja. On the website front, it did, among others, the portal for the Hoteles Silken Group, the website for Hotel Puerta América Madrid and that of Calle 54 Records. This year, it commercialised the pieces of furniture made for the Me Too collection, from Magis and the Miralook chair for Amat3. In the audiovisual field, we should mention the swipes for Antena 3 television channel and an animated advertisement for Bancaja. 2006 was a year of travelling; Chavi was coming and going from Toronto for the interior design of a hotel in collaboration with Fernando Salas. He gave conferences in Mexico and in eight cities in China. In Madrid, he exhibited the Crash en Arco. He went to Tokyo three times and opened the Camper for Hands brand and shop. In Paris, he presented the objects he had designed for Lalique. In Milan, he presented the new pieces for the Me Too collection, by Magis. In London, he was made an honorary member of the Royal Design Industry. In Valencia, he went to exhibit the work for the America’s Cup at the IVAM, and he presented the Wok armchair, by Andreu World, and the Algas collection, by Celda at the Furniture Trade Fair. For the Department of Architecture, 2007 was a year of hard work rather than inaugurations: the Toronto hotel is now under construction and a Barcelona shop, which is going to attract a lot of media attention, will be opened in 2008. The sculptural ensemble for the Río Ortega Hospital in Valladolid is now at the foundry.
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Graphic Design finished the 32nd edition of the America’s Cup and is already immersed in the image for the next edition. Camper for Kids is an account that awakens the creativity of our graphic designers. Children are also enjoying the new image and communication for the Sant Joan de Déu Hospital, which makes their stay in hospital friendlier and less traumatic. The design of the book, “1,080 Recipes” by Simone Ortega is a very personal piece of work by Chavi: it has more than four hundred illustrations in which he was able to express his great skills and his love for the good things in life, such as cooking. The people in Industrial Design also worked hard to present the collection of furniture for company contracts by Celda and the children’s furniture for Magis at the 2008 Milan Furniture Trade Fair. They also designed a cutlery set for the newspaper, El País, which meant that Mariscal’s design has been accessible to a very broad, diverse public. Bancaja’s new on-line bank, tubancaja.es was the star of the interactive work. It is a website that involved looking in-depth into the world of banks that operate on the Internet, to create something with a look that is more attractive and closer to the general public than what was already available on the market. We have started our blog to be able to communicate with the outside and with the inside. Of all the projects, without a doubt, the one that Chavi is most excited about at the moment is the cartoon he is preparing with Fernando Trueba. As an object designer, Mariscal is the author of a collection of porcelain for Rosenthal (Selb, 1994) and two collections of furniture for Moroso, Muebles Amorosos and Hotel 21 (Milan, 1995/97). Swatch, as official timekeeper for the Olympic Games, commissioned it to make a six-metre high sculpture-clock in aluminium (Barcelona, 1996). It also designed a large bronze and marble clock for Winterthur in one of the entrances of L’Illa Diagonal shopping centre (Barcelona, 1995).
It designed Pces for Cosmic, a collection of glass bathroom accessories (Barcelona, 1997). In 2002, it made the collection of lamps Domine that Santa & Cole produce (Barcelona). In 2003, the manufacturing company Magis (Italy) commissioned pieces for their children’s furniture collection Mee too. As an illustrator he sporadically publishes in the magazines Apo (Japan), Aldus, The New Yorker, El País Semanal, El Mundo and Casa Vogue (Spain), L’Officiel (France), Time Out and Blueprint (Great Britain). In the field of animation, it produced, amongst others, four advertisements for the advertising campaign in Japan of the multinational company 3M (1996). The Festivals of Granada and Peralada commissioned the Estudio Mariscal to do the scenery for Falla’s opera El Retablo de Maese Pedro, staged by Ariel García Valdés (1996). In 1998 it produced the cartoon series Twispsy. In its multimedia facet, the studio has designed a whole host of websites, including the ones for Barcelona Boat Show; Gran Hotel Domine; Barcelona Plató; Calle 54 Club; Club Estrella, “Capable Friends”, “The Magic House” and “Landscape”, for the Fundación “la Caixa”, and Hoteles Silken. Javier Mariscal has never given up on the more artistic side of his career and his works have been exhibited in a considerable number of shows throughout this period. He also gives conferences in different parts of the world, shows his work and tells students from various disciplines about his personal experience. In 1999, he received the National Design Award from the Ministry of Industry and Energy and the BCD Foundation. About thirty professionals work at the Estudio Mariscal. If you would like to consult us or get to know the studio better, please visit us at
www.mariscal.com
Works
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www.mariscal.com
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