TABLE OF CONTENTS CONCORD STORY
04
TIMELINE
08
MARINER
14
SARATOGA
32
IMPRESARIO
46
DELIRIUM
66
4
CONCORD STORY
1908 FOUNDING OF CONCORD Created by five collaborating swiss entrepreneurs, visionaries and watchmakers in Biel/Bienne, Switzerland.
CONCORD STORY 5
1970 SWISS WATCH CRISIS AND CONCORD Gedalio Grinberg rallied collaborative forces and resources to save the swiss watch industry during the quartz crisis in the 1970s. CONCORD Delirium was developed.
6
CONCORD STORY
1979 CONCORD DELIRIUM AND SWISS VICTORY CONCORD Delirium was brought to life and broke the record as the World’s Thinnest Watch. Delirium triumphantly defended the swiss watch industry. Another swiss collaborative victory since its founding in 1291.
CONCORD STORY 7
2018 CONCORD AND PARTNERS Concord commemorates its story with the launch of a new logo mark – the knot. A symbol of unique legacy being shared through its collaboration with global partners.
8
TIMELINE
1908 Founding of the Concord Watch Company SA in Biel, Switzerland.
1915 Production of the first “Private Label” luxury watches using precious metals and gems for high-end jewelers like Cartier, Van Cleef & Arpels and Tiffany & Co.
1970 Gedalio Grinberg acquires the Concord Watch Company SA and incorporates it under the North American Watch Corporation, headquartered in New York.
1979 Delirium I is launched, generating headlines worldwide as the flattest analog watch ever made. This launch marks the beginning of a global trend for ele gant flat watches.
TIMELINE 9
1980 Launch of Delirium II, the world’s thinnest skeleton watch at less than 1.5mm thick, soon followed by Delirium III, the most slender ladies’ watch in the world, Concord breaks through the 1mm barrier with the 0.98mm Delirium IV, establishing a new world record for the world’s slimmest watch. Introduction of the CONCORD Mariner: a breakthrough design that unites the functionality of a sports watch with the refinement of a dress watch.
1986 Concord creates a new leadership collection, the CONCORD Saratoga. Saratoga is a perfect illustration of the root meaning of the word “Concord”: harmony.
1991 The CONCORD Sirius is unveiled for the first time at Basel’s international watch fair.
1992 The sensation of the year is the Mariner V Centenario collection: limited editions of five unique, original pieces with exceptionally complex mechanisms.
10
TIMELINE
1994 Introduction of the CONCORD Papillon collection: watches of tantalizing elegance that enable women to give rein to their own flights of fancy by adding butterflies to the leather strap versions of the watch.
1996 At the Basel fair, Concord introduces a new collection, the Saratoga SL (Sport Luxury), honoring the 10th anniversary of the Saratoga.
1998 Concord unveils the masterful Impresario Mechanique collection: men‘s mechanical chronometers of high complication and COSC-certified precision.
2001 In the forefront of style and color trends in women‘s watches, the CONCORD La Scala Steel and Diamond Chronograph brings a brilliant blend of fashion, function and fine Swiss craftsmanship to the luxury watch market.
TIMELINE 11
2002
2004
Drawing inspiration from its time-honored past, Concord premieres the new Saratoga. The highlight of the collection, named for the famous thoroughbred racecourse, the one of-a-kind Saratoga Grand Master Tourbillion is a unique timepiece of exceptional beauty and masterful complication.
To commemorate the silver anniversary of the original Delirium, Concord unveils the new Delirium XXV collection at Basel.
2003
2005
Concord launches the Bennington collection, impeccably detailed strap watches of timeless elegance, featuring slim, sleekly contoured 18K gold or stainless steel cases and fine crocodile straps.
Concord introduces the beautifully updated Mariner collection, imbued with a sportive sense of luxury that is rich in heritage and refined in appeal. Concord continues to expand its popular Delirium collection introducing the 18K rose gold Delirium La Nuit Reserve de Marche and Delirium Jumping Hour style.
12
TIMELINE
2006 Concord proudly celebrates the 20th Anniversary of Saratoga with a commemorative series of one-of-akind watches in solid 18K gold. Further extending the elegant Delirium collection, Concord adds the limited edition Delirium Skeleton RĂŠserve de Marche and Delirium Retrograde styles.
2014 Concord proudly re-launches its signature 1980’s Mariner Collection at Baselworld 2014.
Combining rare and exotic materials with sophisticated styling, the new CONCORD Mariner Coral Collection is a passionate expression of natural artistry and integrated design.
TIMELINE 13
2016
2015
The Delirium and Impresario make a proud comeback in 2016 as key innovations for the brand. The new CONCORD Delirium and Impresario ingeniously bring this formerly great collections back into the spotlight.
The CONCORD Mariner collection extends with the launch of the CONCORD Mariner Lady Diamond, with the irrepressibly feminine glamour of luxuriant diamond adornment.
2018 Concord relaunches new Saratoga collection. A thoroughbred timepiece design with a proven pedigree.
MARINER SLEEK, STYLISH AND GRACEFUL A bold embodiment of the values surrounding life in the marina – today a unique, essential part of urban life
16
MARINER LADY
T
he CONCORD Mariner Lady collection is elegant and
desirable dress watches. Its unique and fine details bring a touch of glamour for an everyday watch.
0320423
0320424
0320425
Ø 30 MM
Ø 30 MM
Ø 30 MM
QUARTZ
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
STAINLESS STEEL
8 DIAMONDS
78 DIAMONDS
0320426 Ø 30 MM QUARTZ 18K 5N ROSE GOLD & STAINLESS STEEL 8 DIAMONDS
18
MARINER LADY
0320298
0320273
Ø 30 MM
Ø 30 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL 12 DIAMONDS
MARINER LADY 19
0320274 Ø 30 MM QUARTZ STAINLESS STEEL 82 DIAMONDS
20
MARINER LADY
0320276 Ø 30 MM QUARTZ STAINLESS STEEL 142 DIAMONDS
MARINER LADY 21
0320299
0320331
Ø 30 MM
Ø 30 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
144 DIAMONDS
306 DIAMONDS
0320278 Ø 30 MM QUARTZ 18K SOLID ROSE GOLD & STAINLESS STEEL 82 DIAMONDS
MARINER LADY 23
T
he CONCORD Mariner Lady also comes in 18K
solid rose gold and stainless steel models. These rose gold-infused additions represent the essence of a chic, contemporary marina lifestyle combined with a warm, intimate sense of belonging.
0320277
0320330
Ø 30 MM
Ø 30 MM
QUARTZ
QUARTZ
18K SOLID ROSE GOLD
18K SOLID ROSE GOLD
& STAINLESS STEEL
& STAINLESS STEEL
12 DIAMONDS
282 DIAMONDS
24
MARINER GENT
0320259
0320260
Ø 41 MM
Ø 41 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
MARINER GENT 25
T
he CONCORD Mariner Collection has been updated
to reflect a modern sense of style, featuring elegant stylized angles and resulting in a prefect modern interpretation of the original sport chic design.
0320261
0320262
Ø 41 MM
Ø 41 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
26
MARINER GENT
0320301
0320378
Ø 41 MM
Ø 41 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
MARINER GENT 27
0320263
0320264
Ø 41 MM
Ø 41 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
12 DIAMONDS
74 DIAMONDS
0320352 Ø 43 MM QUARTZ STAINLESS STEEL WATER RESISTANCE : 200 METERS / 20 BARS
MARINER GENT 29
T
rue to its marine heritage, the CONCORD Mariner
200 reflects the restless and unfettered spirit of the ocean. This powerful and dynamic collection has been updated to reflect a modern and beautiful sense of style.
0320353
0320356
Ø 43 MM
Ø 43 MM
QUARTZ
AUTOMATIC
STAINLESS STEEL
STAINLESS STEEL
WATER RESISTANCE :
WATER RESISTANCE :
200 METERS / 20 BARS
200 METERS / 20 BARS
30
MARINER GENT
T
he CONCORD Mariner Blue Dial is a classic
design, timelessly elegant and a go-to sartorial choice for any situation. Majorelle blue elevates this watch design from discreet and simple to dynamic and bold.
0320355 Ø 43 MM QUARTZ STAINLESS STEEL WATER RESISTANCE : 200 METERS / 20 BARS
MARINER GENT 31
0320389 Ø 43 MM QUARTZ STAINLESS STEEL BLACK PVD TREATMENT WATER RESISTANCE : 200 METERS / 20 BARS
SARATOGA THOROUGHBRED ELEGANCE AND TIMELESS DISTINCTION A distinctive new incarnation that embodies the perfect blend of traditional elegance, prestigious association and contemporary design
34
SARATOGA MINI
0320437
0320438
Ø 28 MM
Ø 28 MM
QUARTZ
QUARTZ
STAINLESS STEEL
18K 5N ROSE GOLD & STAINLESS STEEL 8 DIAMONDS
SARATOGA MINI 35
0320439 Ø 28 MM QUARTZ 18K 5N ROSE GOLD & STAINLESS STEEL 40 DIAMONDS
36
SARATOGA LADY
T
he CONCORD Saratoga Collection’s heritage has
inspired new models for today’s fast-paced lifestyle. The latest update represents a harmonious blend of its classic and contemporary predecessors which retains its trademark features.
0320393
0320428
0320429
Ø 31 MM
Ø 31 MM
Ø 31 MM
QUARTZ
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
STAINLESS STEEL 8 DIAMONDS
0320430 Ø 31 MM QUARTZ STAINLESS STEEL 40 DIAMONDS
38
SARATOGA LADY
0320431
0320432
Ø 31 MM
Ø 31 MM
QUARTZ
QUARTZ
18K 5N ROSE GOLD
18K 5N ROSE GOLD
& STAINLESS STEEL
& STAINLESS STEEL
8 DIAMONDS
8 DIAMONDS
SARATOGA LADY 39
T
he 31 mm Saratoga Lady is decidedly
feminine with a diamond-set case and bracelet and a shimmering white mother-of-pearl dial featuring a distinctive stamped center-zone pattern.
0320433 Ø 31 MM QUARTZ 18K 5N ROSE GOLD & STAINLESS STEEL 40 DIAMONDS
40
SARATOGA GENT
T
he CONCORD Saratoga Collection is renowned
for its high-quality workmanship and luxurious feel. The new design is complemented by a prominent and functional crown protector.
0320434
0320436
Ø 40 MM
Ø 40 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL 8 DIAMONDS
0320435 Ø 40 MM QUARTZ STAINLESS STEEL
42
SARATOGA GENT CHRONO
SKU 0320449
SKU 0320450
Ø 43 MM
Ø 43 MM
AUTOMATIC
AUTOMATIC
STAINLESS STEEL
STAINLESS STEEL
SARATOGA GENT CHRONO 43
T
he classic woven-link bracelet features a new
design with integrated lugs and a more angled appearance, which truly embodies the essence of the Saratoga model.
SKU 0320451
SKU 0320452
Ø 43 MM
Ø 43 MM
AUTOMATIC
AUTOMATIC
STAINLESS STEEL
STAINLESS STEEL
44
SARATOGA GENT CHRONO
SKU 0320453 Ø 43 MM AUTOMATIC STAINLESS STEEL
SARATOGA GENT CHRONO 45
SKU 0320454 Ø 43 MM AUTOMATIC STAINLESS STEEL
IMPRESARIO A HARMONIOUS BLEND OF TRADITION AND MODERNITY A character-filled timepiece that brings a proud design from Concord’s recent heritage back into the contemporary spotlight
48
IMPRESARIO LADY
0320313
0320314
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL 48 DIAMONDS
IMPRESARIO LADY 49
0320427
0320335
0320387
Ø 32 MM
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
STAINLESS STEEL
48 DIAMONDS
48 DIAMONDS
48 DIAMONDS
50
IMPRESARIO LADY
0320315
0320316
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
64 DIAMONDS
112 DIAMONDS
IMPRESARIO LADY 51
0320317 Ø 32 MM QUARTZ STAINLESS STEEL 248 DIAMONDS
52
IMPRESARIO LADY
0320383 Ø 32 MM QUARTZ STAINLESS STEEL 93 DIAMONDS
IMPRESARIO LADY 53
0320384 Ø 32 MM QUARTZ STAINLESS STEEL 197 DIAMONDS
0320385 Ø 32 MM QUARTZ 18K SOLID ROSE GOLD & STAINLESS STEEL 93 DIAMONDS
IMPRESARIO LADY 55
T
his dainty and svelte collection pay tribute to the
flair and courage of women who are not afraid to meet life on their own terms. Concord has revitalised and refreshed the Impresario line, with a decidedly contemporary touch, thus deftly combining tradition and history with modernity.
0320386 Ø 32 MM QUARTZ 18K SOLID ROSE GOLD & STAINLESS STEEL 197 DIAMONDS
56
IMPRESARIO LADY
0320318
0320319
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
18K SOLID ROSE GOLD
18K SOLID ROSE GOLD
& STAINLESS STEEL
& STAINLESS STEEL 48 DIAMONDS
0320388 Ø 32 MM QUARTZ 18K SOLID ROSE GOLD & STAINLESS STEEL 48 DIAMONDS
58
IMPRESARIO LADY
0320320
0320321
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
18K SOLID ROSE GOLD
18K SOLID ROSE GOLD
& STAINLESS STEEL
& STAINLESS STEEL
64 DIAMONDS
112 DIAMONDS
IMPRESARIO LADY 59
0320336
0320322
Ø 32 MM
Ø 32 MM
QUARTZ
QUARTZ
18K SOLID ROSE GOLD
18K SOLID ROSE GOLD
& STAINLESS STEEL
& STAINLESS STEEL
112 DIAMONDS
248 DIAMONDS
60
IMPRESARIO LADY
R
endered in rose gold and white
mother-of-pearl, these elegant women’s timepieces add further lustre to the famed Impresario Lady range – a collection that has raised the industry standard for style and design.
0320358 Ø 32 MM QUARTZ 18K SOLID ROSE GOLD 112 DIAMONDS
IMPRESARIO LADY 61
0320359 Ø 32 MM QUARTZ 18K SOLID ROSE GOLD 248 DIAMONDS
62
IMPRESARIO GENT
0320446
0320447
Ø 40 MM
Ø 40 MM
QUARTZ
QUARTZ
STAINLESS STEEL
STAINLESS STEEL
IMPRESARIO GENT 63
T
he CONCORD Impresario Gent Moonphase – a com-
prehensive demonstration of the stunning effect that can be achieved by integrating traditional horological functions into a watch with a fresh, modern design.
0320440 Ø 40 MM QUARTZ STAINLESS STEEL
0320441 Ø 40 MM QUARTZ STAINLESS STEEL
IMPRESARIO GENT 65
0320442 Ø 40 MM QUARTZ BROWN ALLIGATOR STRAP
DELIRIUM A REVOLUTIONARY ACHIEVEMENT IN SWISS WATCH-MAKING Recognized as the world’s thinnest watch in the 20th century – a true swiss victory in innovation and technical mastery
68
DELIRIUM LADY
0320362
0320363
WIDTH 19.10 MM
WIDTH 19.10 MM
QUARTZ
QUARTZ
18K 3N YELLOW GOLD
18K 3N YELLOW GOLD 36 DIAMONDS
DELIRIUM LADY 69
C
ONCORD Delirium: One of the Top 20 WristwatÂ
ches of the 20th Century and a record breaker as the thinnest watch in the world.
0320364
0320365
WIDTH 19.10 MM
WIDTH 19.10 MM
QUARTZ
QUARTZ
18K 3N YELLOW GOLD
18K 3N YELLOW GOLD 36 DIAMONDS
70
DELIRIUM LADY
0320366
0320367
WIDTH 19.10 MM
WIDTH 19.10 MM
QUARTZ
QUARTZ
18K 5N ROSE GOLD
18K 5N ROSE GOLD 36 DIAMONDS
DELIRIUM LADY 71
0320368
0320369
WIDTH 19.10 MM
WIDTH 19.10 MM
QUARTZ
QUARTZ
18K 5N ROSE GOLD
18K 5N ROSE GOLD 36 DIAMONDS
72
DELIRIUM GENT
T
he CONCORD Delirium - a beautiful range of thin,
elegant and innovative timepieces.
0320379
0320380
WIDTH 24.60 MM
WIDTH 24.60 MM
QUARTZ
QUARTZ
18K 3N YELLOW GOLD
18K 3N YELLOW GOLD
DELIRIUM GENT 73
0320381
0320382
WIDTH 24.60 MM
WIDTH 24.60 MM
QUARTZ
QUARTZ
18K 5N ROSE GOLD
18K 5N ROSE GOLD