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The students’ voice since 1901 • Vol. 110 No. 15 • Thursday, Jan. 27, 2011 • Emporia State University
ON THE
WEB
esubulletin.com
ESU ‘willing to put its money where its mouth is’ K enzie T empleton news@esubulletin.com Earlier this month, Emporia State President Michael Lane announced the university’s launch of a new marketing campaign. The campaign, which came as a result of ESU having the lowest enrollment figures of the Regents universities, among other factors, aims to link all university communication together with the message
“Empowered by E.” Bill Noblitt, the newly-hired director of marketing and media relations, said that when he interviewed for the position, Lane told him that there had been no overall marketing campaign, so the new strategy seeks to tie everything together in a consistent way. According to an Open Records request by The Bulletin, the fiscal year 2010-2011 annual operating budget for all orga-
nizations associated with ESU marketing and media relations is $2,429,704, a $103,550 increase from last year’s $2,326,154. Although the budget was already set before Noblitt was hired in August 2010, he said the increase is significant, but that “the university is serious about marketing and it’s willing to put its money where its mouth is.” A billboard designed by John Decker, graphic artist in ESU’s marketing and media The Open Records request also relations department, is one of several erected around the state as part of the new See MARKETING..Page 3 ‘Empowered by E’ campaign. Courtesy Photo.
Welcome, Freshmen
PART 3 in a series FOLLOWING ESU FRESHMEN DURING THE 2010-2011 SCHOOL YEAR
2011 budget stays consistent for now C harlie H eptas heptas@esubulletin.com
Freshmen biology majors Caroline Murray and Meghan Murray stand in the dorm room they have shared for the past five months. Kellen Jenkins/The Bulletin.
A lex P edersen pedersen@esubulletin.com The spring semester is well under way and the fresh beginnings of fall are nothing but a distant memory now. Some students are preparing to graduate, but for freshmen, it is a time of settling into what is now the more familiar experience of going to college. There are many things running through the minds of freshmen at this time. They wonder if this is the school for them, what
they are going to do after graduation and some are praying that they will make it through the semester. Whatever the case may be, it is a certainty that much has changed since they first came to ESU. Yet again, we take a look at the lives of four freshmen, Meghan Murray, Caroline Murray, Will Smith and Lei Zhang, as they trudge forward toward the end of their freshman year.
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Caroline and Meghan Murray, twin sisters from Olpe, are still working hard to
pursue biology degrees. Caroline seems confident in this semester, but Meghan is nervous because she is taking difficult classes. “It will be harder than last semester,” Meghan said. “I’ve got (chemistry), biology and zoology. It’s awesome, but I just have to study, study, study.” For winter break, they spent time with family and friends they hadn’t seen in a while and visited Grandby Ranch at Sol Vista Basin, Colo., where they went snow-
See FRESHMEN..Page 7
Policies in place in case of campus emergencies S mantha J ones jones@esubulletin.com After the recent shooting in Tucson, Ariz., people across the country have pondered the practices and emergency plans of public institutions in case of an emergency at that level, and Emporia State students were no exception. “Today’s best practices may not be tomorrow’s best practices,” said Chris Hoover, captain of Police and Safety. “(ESU’s emergency policy) is an ongoing thing that can change, or must change, over a certain period of time.” Emporia State’s officers practice what Hoover calls “table-top exercises,” which are simulations of emergencies that could happen on campus. These situations could include fires or shootings. However, Police and Safety could not and would not take care of such an issue entirely on its own, since at most there are six on-duty of-
WEEKLY
Q&A
ficers, which is typically limited to big events like football games. “Police and Safety always responds really quickly, like when there is a fire alarm or whatever… but we don’t really know procedures,” said Rita Edmonds, junior social science and English major. Edmonds said that a situation like what happened in Arizona would be difficult to handle because most students do not know what to do, especially while classes are in session. “It’d be kind of crazy,” Edmonds said. According to ESU’s Emergency Operations Plan (EOP), which is available on ESU’s website, “the University will coordinate with local, county and state agencies as appropriate under the circumstances of a given emergency.” The EOP also lays out the Consultation, Assessment, Referral, Education Team (CARE), an
See POLICIES...Page 2
Graphic by Ellen Weiss
How do you feel about the marketing campaign, “Empowed by E”? ‘“I think they need to advertise it better.”
“ At least we have a marketing champaign, maybe this will help enrollment.”
James Haetton, junior English major
Luke Chiddix, junior political science major
The budget for the 2011 fiscal year has been maintained to this point. “The State’s revenues appear to be holding at a level which will keep the 2011 budget (current year) fully funded,” LANE according to a budget update e-mail from ESU President Michael Lane. The hiring freeze that went into effect last year is still in effect, but new hires have been made through the opening of positions after the hiring freeze, so they were not affected and some positions were filled with re-managed funds discovered by deans. These positions are also taken care of by specifically targeted funds and can’t be used to fill positions from other departments. “Whatever was being searched on that date, we shut down the searches for those positions,” Lane said in an interview. The searches for new hires either replaced previously frozen positions if the need was greater or the funding could be found in a specific area. The restricted funds must stay in the departments in which the area found. Some funding was migrated from one portion to the other. Two departments were “held harmless” by the president, which means that even as new positions arose they could continue their search for candidates to fill them. Those two departments were Marketing and Media and Admissions, because they draw in students and are integral to the continuing of the university, Lane said. “There are still 18 faculty positions and 20 staff positions that are frozen, if the manager can find the money within their budget to fill a position we have filled that when the petition comes forward,” Lane said. The tuition increase which created about $1.03 million in revenue was put to different uses around campus including health benefits and other benefits for faculty members and personnel increases. “It is an appropriate use for the tuition increase. I don’t think we could survive without that tuition budget, most of the increase is used consistently with the universities mission,” said Rob Catlett, professor of economics. Some students felt that using the tuition increase for faculty and staff hires as well as benefits was worth the extra money. “Our faculty and staff do so much for the students, and they focus more individually,” said April Brewer, sophomore elementary education major. Another need the university has is in maintenance backlog. This issue is currently faced by all Kansas universities and the deficit is increasing. The Kansas Board of Regents addressed this issue and discovered that the state’s back log is at $876 million, a $51 million increase since 2008. ESU’s own maintenance backlog represents $57.1 million of this. According to the Kansas Board of Regents website, despite the fact that this issue has received aid from state funds and federal stimulus, the backlog continues to grow. The estimated amount of money needed to stop the increasing issue would be $92 million but last fiscal year only $52 million was available to the backlog.