etailPR - Your e-commerce marketing partner

e-tailPR Your e-commerce marketing partner

www.etailpr.com • www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Introducing e-tailPR EtailPR is an e-commerce marketing agency and consultancy focused on the fashion and clothing industry.

Having started out as retailers themselves both with bricks and mortar stores and online as early as 1998, we carry more than 15 years experience of online success in the digital era.

Our services have grown with the needs of our clients so that we are now a really strong unit with a wide range of services to help brands build presence, exposure, conversion and sales.

Performance marketing through affiliate, PPC, retargeting & advertising has been a keystone of our success.

Today we also have Europe’s Largest Fashion Blogger Network, next stop the world!

EtailExpert is our own e-commerce platform – with 15 years of online marketing and trading experience distilled into it. We have a truly awesome record in delivering great results in the fashion sector over 15 years.

Site

analytics consultation

promotions

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

What We Do performance

expo advertising & media planning

ppc

Content affiliates

blogs

e-ta

affiliate management

interna

vouchers

uk/usa/ de/fr

loyalty

cashback

email marketing pre-targeting & re-targeting

e-tailPR Promotions

e-tailPR Build

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

osure

brand awareness digital pr consultancy

ailPR

collaborations

ational

/eu/aus r/can

8,000+ bloggers worldwide

channel integrations

e-tailPR DigitalPR

events

e-tailPR Blogger Network

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

convert

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Affiliates bloggers Collaborations ppc email reviews advertising Digital PR social media vouchers/loyalty

channels content ebay, amazon, rakuten taiebo communications website capture & engage media social despatch stock mobile supply chain feeds

sales

customer acquisition profiling & segmentation

customer behaviour

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

analysis, optimisation, review

customer experience

Promotions

Our Services

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e-tailPR Promotions

Using effective performance techniques to drive sales & customers to clothing & apparel - on any network - since 1999

e-tailPR Blogger Network

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Europe’s largest active Blogger Network over 8,000 bloggers have been approved to work with our network advertisers

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e-tailPR igitalPR D

Specialise in working to spread content and deliver exposure for your brand across online magazines, bloggers, social media and more

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e-tailPR Build

Built to be the engine @ the centre of our performance marketing machine - EtailExpert is a multichannel, vertically integrated e-commerce platform run by companies that want to succeed.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Blogger Network The etailPR Blogger Network filters your brand through to influential online publishers, including top UK and International fashion bloggers. Bloggers will promote your brand from the information found on the system while the Blogger Network organises and monitors the campaign.

The Blogger Network will track impressions, traffic and sales to your website via the publishers, displaying this in the report section of your account. The Network outlines your top bloggers based on traffic and sales, so you can ensure that you continue to work with these publishers in future.

Blog posts to improve brand image

etailPR arrange blog posts with aspirational, influential bloggers with a focus on improving the brand image and representation. The blogger network has 3,000+ signed up and our weekly newsletter has an open rate of 60%

Blog posts to create traffic

etailPR arranged blog posts for a fashion brand with one of the UK’s top bloggers in order to drive traffic to the site - BeautyCrush.co.uk.

Beauty Crush has 22,630 blog followers and her post about the brand created 2,142 clicks to the site plus 2,182,571 impressions of the brand’s banner over 5 months, with 644 of those clicks created in the first month.

Lookbook

etailPR also utilise other fashion related platforms including Lookbook.nu & Fashionista. A Lookbook post for a British brand was arranged with Olivia Harrison who has over 45,000 Lookbook fans.

This outfit post created 909 Lookbook hype’s, 84 comments and 318 clicks to the brands website 160 of these clicks were created on the initial day of posting.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Brand advertiser

Blogger Network

emails Blog posts

for image

Blog

posts

for traffic

look book

e-tailPR Blogger Network

Competitions

Social media vlogs

Social Media

Use the Blogger Network to drive followers to your Social Media. Many bloggers also use social media sites as a further promotion of their blog post featuring your brand. etailPR gather all of their website links on sign up to be able to utilise other means of traffic and brand exposure for a brand.

Vlogs

etailPR arranged a YouTube promotion with BeautyCrush, who has 830,330 subscribers on the site. The video promotion had 212,950 views plus 1,434 comments on the outfit.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

EtailExpert E-commerce Core Built with marketing in mind from the outset, the EtailExpert core platform enables our clients to easily manage their online businesses and keep pace with their requirements as they change and grow.

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Our CORE + Extensions model ensures our customers always have the latest version of our software and access to our ever growing range of Extensions.

Extensions cover Statistics, Marketing, Promotions, Social, Mobile, Affiliate, Capture, Merchandising, Email, Channels, International, Wholesale, Stock, Despatch and more.

International Extensions enable trade in multiple languages, currencies, tax systems and through Local Channel Integrations.

Management of Orders, Products, Merchandising and Customers is simple with our specialised retail software The system excels in the creation of content pages, landing pages, special content pages, embedded media and forms, trends and information pages, lookbooks and more.

International Channel management with Amazon, Ebay, Rakuten and more is simple with our integrated tools.

B2C / Wholesale Extensions manage our clients’ trade sales and customers.

EtailPR work with Brands over a long period and recognise those brands will need to change and adapt their platform over time. The model allows customers to constantly improve their store offering and help you keep ahead of the competition.

We are geared up to assist with those changing demands with a mix of tried and tested extensions and with custom integrations that allow you to streamline your management and reporting.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

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email marketing integration with eCircle

Mobile optimised front ends

Social media extensions

international sites currency & taxation

etailexpert e-commerce core

site wide analytics & reporting

international payment security

marketing extensions

capture & re-targeting extensions

multi channel multi affiliate feeds & feeds & tracking management extensions

stock control & inventory management

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B2B wholesale extensions

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Our platform is built with marketing & promotions in mind from the outset

Our marketing techniques & expertise distilled into your e-commerce platform

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Affiliate Campaign Management

EtailPR has been built upon our success in affiliate marketing – leading our client brands to online exposure, customer acquisition and sales.

Benefits: • • • • • • •

International - UK, Europe, USA, Australia Established network of affiliate contacts & partners Contacts across content, loyalty, mobile, voucher affiliates Specialism in working for fashion & apparel Focus on the bottom line Technical edge Consultation & continuous feedback

Why etailPR? • • • • • •

We now look after more than 50 brands all within clothing, apparel and fashion.

Affiliate Marketing has been consistently the best performer of all the marketing techniques we employ for our brands. It consistently delivers higher rates of visitors, higher sales and better ROI than any other channel.

We are already providing millions of visitors per week to the brands we represent.

Exposure, Customer Acquisition, Database growth and Customer Profiling are all benefits of a well run affiliate campaign.

Long track record of success in Affiliate Marketing – 14 years using Affiliate Marketing means we can help you devise your strategy and select the best partners for your program.

Successful relationships with top Affiliates in UK, Europe, Australia and USA - for this sector.

EtailPR manage many £millions of affiliate generated sales for our client brands each week. We have taken many brands into this market, and we also have a track record of successful takeovers of existing campaigns.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Content Affiliates

Voucher/Loyalty/Cashback

Stats & Analysis

Collaborations

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

Brand Collaborations The Collaborations team at Etailpr specialise in arranging mutually beneficial projects with companies that have a suitable crossover of fans to increase awareness and help you reach a new and relevant audience. We take the time to carefully consider your brand’s image and needs, then approach and negotiate projects. We utilize social networks to enable you to connect with the right customers.

Collaborations focus on the following: increasing your social media followers, increasing your email database, driving traffic to your website and general brand awareness.

Caroline Dawe - Marketing Manager at Barry M Cosmetics

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Fake Bake’s collaboration (arranged by etailPR) was a great success and a fantastic opportunity to expose our brand an audience with similar interests.

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Working with etailPR was a great experience and allowed us to create the ultimate fashion/cosmetics prize to engage and excite our existing fans in addition to attracting new ones. To date this has been one of our most successful partnerships and has allowed us to interact with and market to thousands of new followers.

Kirsten McNeill - Marketing Executive

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Joanne Marshall - Marketing Manager, Batiste at Church and Dwight

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Jelly Belly-UK enjoyed the collaborations organised by etailPR. It was a perfect demographic fit and the online results reflected that brilliantly Victoria Reeves - Head of Marketing and PR at Jelly Belly UK

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

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The collaboration organised by etailPR for Batiste Dry Shampoo has proved really successful, helping to drive traffic to both of our Facebook sites and increase engagement with our consumers. etailPR have been a pleasure to work with.

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •

e-tailPR

web/ www.etailpr.com email/ info@etailpr.com phone/ +44 (0)1242 238373 Fax/ +44 (0)1242 572186 etailpr/ 3 bath mews, cheltenham, gl53 7hl

Affiliate Marketing Campaign Management – UK, USA, Europe, Australia Blogger Network – Fashion, Accessories, Beauty and Lifestyle – UK, USA, Europe, Australia Digital PR and Blogger Outreach to drive online exposure and brand awareness Social Media outreach – Facebook, Twitter, Pinterest, Instagram, Tumblr...

Advertising and Media Purchase – TV, Print, Billboards, Radio, Digital Online Collaborations Email Marketing Management – eCircle Partner PPC Management Online Consultancy and Strategy E-Commerce Platforms, Web Design and Back-Office Integrations Channel Management and Integrations - Amazon Partner

• www.etailpr.com • info@etailpr.com • +44 (0)1242 238373 •