SEARCH ENGINE MARKETING
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Online Marketing
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
SEM, WHY?
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Market Share. US vs Thailand
● ● ● ● ●
Google 65.7% Yahoo 15.7% Bing 13.9% Ask 3.1% AOL 1.6%
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
99% = Google
SEO and PPC
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC VS SEO
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Long Term SEM
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
People FIND ... We SHOW ... Someone BUY...
SEM, Why??
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Type of Keywords! Buying Keywords
Browsing Keywords
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Relevance Keywords
Ex. Booking, Reservation ...
Hotels
Resort
Thailand, Pattaya, Bars Samui, Cheap, Discount...
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Travel, Package, Rooms, Hilton, Marriott ...
Find keywords
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Google Insight http://www.google.com/insights/search/#
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Google Keywords tools external
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
SEO Search engine optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
SEO Map.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Something need to know. Google Panda Algorithm. - Content Quality. - User Experience. - Website Quality. - Social Media sharing. - Fresh!
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Spiders or Robots by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Bots problems. High effect!! ● Flash Menus. ● Flash Sites.
Medium effect! ● Image Menus. ● Image Content.
Low effect. ● Broken links
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
SEARCH ENGINE have many many many many many RANKING FACTORS >200 FACTORS by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Grouping...
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Onpage Optimization
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
On-Page Optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Perfectly Optimized page. Title: Chocolate Donuts | Mono Bakery.
Desc: Best chocolate donuts in Thailand.The most delicious, sweet, perfectly chocolate donuts.
Keywords: chocolate donuts, perfectly chocolate donuts, mono bakery
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Optimize URL. Keywords in URL. Before : http://www.domain.com/view.php?content_id=1234 After : http://www.eblogbiz.com/seo/seo-recipes
Keywords in File Name, Folder Name. files : seo/seo-book.html Image files: seo-google-00002.png file and folder name: /seo/images/1strank-google-1hour.png
Number of Trailing Slashes ex. http://www.eblogbiz.com/seo-book.htm. = 1 http://www.eblogbiz.com/seo/images/google-serps.jpg =3
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
URL & Site Structure www.domain.com/category/content.html www.domain.com/ -> category/ -> content.html -> content.php?p=2 ->
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
WebSite Structure
Hey! you site very confuse and deep. Very tired. Go home, so sleepy.
Presented by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
WebSite re-Structure
} Bravo!
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
On-Page Problems. Full Flash Site. - Beautiful. - Interesting. - Brand Image.
I don't understand.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
On-Page Problems. Image Site.
Ok, i can do something.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Off-page Optimization about link.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Link Juice.
Text link
Image link
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Beware you Neighborhooe
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Quality optimization.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Question?
Break
PPC : Pay Per Clicks
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Major PPC
Free
Google Adwords
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Pay!
Google Adwords
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC Sale Cycle.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC Map.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC 3 Step:
1
2
3
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC Campign
} by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Sign-up Google Adwords.
1.
http://adwords.google.co.th
2.
3.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Welcome to Adwords
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
1. Howto Create Adwords Campaign.
2.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
3. Search Network.
Content Network.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
4.
5.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
6. 7.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
8.
.....
.....
.....
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
.....
Create PPC Campaign.
9.
10.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Create PPC Campaign.
by Suthee Chantaengphon SEO Knowledge. http://www.eblogbiz.com
Payment.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Landing Pages. Optimize your landing pages.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Landing Pages. Optimize your landing pages.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Monitor Campaign. About Stat in Google Adwords.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Monitor Campaign. About Stat . in Google Adwords.
.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Monitor Campaign. About Stat in Google Adwords.
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
About Quality Score
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
PPC Quality Controls.
● ● ● ● ●
Quality Campaigns. Quality Ad Groups. Quality Ads. Quality Keywords. Quality Landing Pages
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
In The End SEM = SEO + PPC
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
Question
by Suthee Chantaengphon (http://profiles.google.com/mormmam) SEO Knowledge. http://www.eblogbiz.com
@mormmam