การตลาดผ่าน Search Engine

SEARCH ENGINE MARKETING

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Online Marketing

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SEM, WHY?

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Market Share.

US vs Thailand

● ● ● ● ●

Google 65.7% Yahoo 15.7% Bing 13.9% Ask 3.1% AOL 1.6%

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99% = Google

SEO and PPC

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PPC VS SEO

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Long Term SEM

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People FIND ...

We SHOW ...

Someone BUY...

SEM, Why??

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Type of Keywords!

Buying Keywords

Browsing Keywords

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Relevance Keywords

Ex. Booking, Reservation ...

Hotels

Resort

Thailand, Pattaya, Bars Samui, Cheap, Discount...

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Travel, Package, Rooms, Hilton, Marriott ...

Find keywords

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Google Insight http://www.google.com/insights/search/#

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Google Keywords tools external

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SEO Search engine optimization.

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SEO Map.

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Something need to know.

Google Panda Algorithm.

- Content Quality.

- User Experience.

- Website Quality.

- Social Media sharing.

- Fresh!

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Spiders or Robots

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Bots problems.

High effect!! ● Flash Menus. ● Flash Sites.

Medium effect! ● Image Menus. ● Image Content.

Low effect. ● Broken links

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SEARCH ENGINE have many many many many many RANKING FACTORS >200 FACTORS

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Grouping...

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Onpage Optimization

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On-Page Optimization.

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Perfectly Optimized page.

Title: Chocolate Donuts | Mono Bakery.

Desc: Best chocolate donuts in Thailand.The most delicious, sweet, perfectly chocolate donuts.

Keywords: chocolate donuts, perfectly chocolate donuts, mono bakery

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Optimize URL. Keywords in URL. Before : http://www.domain.com/view.php?content_id=1234 After : http://www.eblogbiz.com/seo/seo-recipes

Keywords in File Name, Folder Name. files : seo/seo-book.html Image files: seo-google-00002.png file and folder name: /seo/images/1strank-google-1hour.png

Number of Trailing Slashes ex. http://www.eblogbiz.com/seo-book.htm. = 1 http://www.eblogbiz.com/seo/images/google-serps.jpg =3

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URL & Site Structure www.domain.com/category/content.html www.domain.com/ -> category/ -> content.html -> content.php?p=2 ->

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WebSite Structure

Hey! you site very confuse and deep.

Very tired.

Go home, so sleepy.

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WebSite re-Structure

} Bravo!

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On-Page Problems.

Full Flash Site.

- Beautiful.

- Interesting.

- Brand Image.

I don't understand.

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On-Page Problems.

Image Site.

Ok, i can do something.

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Off-page Optimization about link.

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Link Juice.

Text link

Image link

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Beware you Neighborhooe

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Quality optimization.

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Question?

Break

PPC : Pay Per Clicks

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Major PPC

Free

Google Adwords

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Pay!

Google Adwords

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PPC Sale Cycle.

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PPC Map.

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PPC 3 Step:

1

2

3

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PPC Campign

}

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Sign-up Google Adwords.

1.

http://adwords.google.co.th

2.

3.

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Welcome to Adwords

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Create PPC Campaign.

1.

Howto Create Adwords Campaign.

2.

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Create PPC Campaign.

3.

Search Network.

Content Network.

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Create PPC Campaign.

4.

5.

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Create PPC Campaign.

6.

7.

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Create PPC Campaign.

8.

.....

.....

.....

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.....

Create PPC Campaign.

9.

10.

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Create PPC Campaign.

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Payment.

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Landing Pages.

Optimize your landing pages.

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Landing Pages.

Optimize your landing pages.

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Monitor Campaign.

About Stat in Google Adwords.

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Monitor Campaign.

About Stat . in Google Adwords.

.

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Monitor Campaign.

About Stat in Google Adwords.

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About Quality Score

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PPC Quality Controls.

● ● ● ● ●

Quality Campaigns.

Quality Ad Groups.

Quality Ads. Quality Keywords.

Quality Landing Pages

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In The End SEM = SEO + PPC

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Question

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@mormmam