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. www.tourismthailand.org B2B www.thaitravelmart.com ภ! " ภ#$ภภ" %& Social Network . TAT Mb. Application ภ; ; < $ ภ. ;= ภThailand Super Deal
.> ?@= ภ" # !# " Digital Citizen & Social Media
!" # "#$ % . (Destination Promoter) ' ภ$( )*%+ , ภDigital Traveler "# Publisher
&AB&"# " &? F ?& Info Photo Video CD Rom Guidebook
'-# / !" # "# Content Editor
&AB= =@ CD E B A" Online Moderator
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&AB ?= % ภ> %B ภ>EB #ภ& =; ;"?J I ภภJ?< &AB ภภ" C< " K B
) & . / + ! 0 $ &AB> B Internet < ;"ภLH %C #?. 2010 J LH 1.96 "B = ภHD $ ภP 2000 LH ภ400 % " $ ? J ภ# ; ? C<
ภ" =C Digital Marketing $ K = C< C ภ" % J< = Q ? ภ> ภB
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Digital Citizens Online Traveler Country
Population ("B = )
Internet User P 2000 ("B )
Internet User Growth - #?. 2010 ("B ) %
China
1,330
22
420 (*31.6) 1,776
Japan
126.8
47
99
South Korea India
48.6
19
39.5 (*81) 107
1,173
5
81
2.3
17.4(*26.3)
Thai
66.4
(*78.2)
60
(*6.9) 1,520 660
* / ŕ¸
1 & + ภ2ภ3 $ ภ* 4 ภ/ & ภ52 $ . & ) & % ) * ŕ¸
&ภ& ภ6-$ Digital Media #
Outline map
Priority Targeted Countries
CHINA
JAPAN
KOREA
ภ- '-( - ภภ# " -0 $ %1 ('/( 0 , # ภภ$( # ภ+-
% , %1 '-(ภ# 2 0 Portal 3 ภ# ( # " # % ' ภ- ## ( 0 Social Networking + Blog
USA.
1.
) & % ) *+ ภ", ภcontent web 2.0 - Social Media
â&#x20AC;˘ ภภweb 2.0 ภ!ภ"# ! " $ % & ภ& ' ( ภ)* +, -*! &, $ . &ภ. â&#x20AC;˘ ภ%./ 00" " 1 & & 0 0 & ภ2 ภ3. 3 "(3 *! ' 3 4 5220. â&#x20AC;˘ 3 &" & ) !$ 2 ภ. , 00 " 6 ภ2ภ.0+, 0 7 4" ภ& ! 8% ภ( ! 3 .ภ( ! 3 .9 Producer Consumer DPro-sumerF G + 4 0 7 &,
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1752
1916
1930
1970
2010 &
First Newspaper Published
Radio
TV
Computer
Beyond
www.travelistic.com Jane travels to Thailand and uploads a VDO on Travelistic
Tom search and sees the VDO while planning a trip to Thailand
Tom likes this VDO a lot and put it on his blog/SN. It is seen by his 1000 daily readers.
Technology Make travelers more Smarter
Intelligent to Use Intelligent to Search Intelligent to Share Intelligent to Compare and Intelligent to purchase
Success Case for e-Tourism Marketing ภ25 ภ. ภ! " #$% #
www.akhahill.com
ภภภinternet e-marketing
Viral Marketing
& ภ'( ภ)
& * ภ#
New Client
â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘
4 & website, Blog, Facebook Page %#! " " 0 ภ4 " , )* 2 ( 4.3 4 & ภภ4 ภ' ".&%. 6H4.34 0 ภ$ H $&(3( 2 4 # & (& review 3J0'&' $ H . K) & 3 & ภ&( ( " 2 4( )* ' ( (" story M 2 ) & 3 & ภ&( ( " 2 4( )* ' ( (" story M 2 )
Responsible Travel / Voluntourism Meditation/Pilgrimage Tourism
Medical Tourism
Green Travel (Carbon Zero Tour)
Wheelchair Travel in Thailand http://www.wheelchairtours.com/
Off the beaten track or UNSEEN in your Destination
Villegebased / Agrotourism Tourism Farmstay / Homestay Tourism
Social Media $ ?!@ ภ#$ LongTail K ? %J ?A J< $ " #< E C
! # / + present 42 !$ % " ( + "ŕ¸
Thai Spa Standard
Thailand Tourism Standard
Thailand Tourism Awards
Green Globe Standard
Clean Food Standard
Green Leaf Standard
" ( + "ภภ% 3 " # (Trend)
Green Heart
Green Logistic
Green Attraction
Green Community
Green Activity
Green Service
Green Plus
Sample : BLOG
Sukko Spa @ Phuket Jภe-marketing A
ภB LH
1. Uploading Trip Idea
Yahoo travel
5. Uploading picture
Flickr
2. Uploading Opinion, Review
Trip Advisor
3. Uploading Travel Guide
4.Uploading Video
Lonelyplanet
Youtube
6.Uploading official content only
Wikipedia
7. Create / Join user net group/Blog
Yahoo travel/ Blogspot
Uploading Video
ภ+ Viral ŕ¸
Tourist Police 1155 Your First Friend
( ( + # '/( youtube # ) ภ" !, / #/ (
J<? E >$>E C ?? < ?C
- Search &, ภ0 0 0 ภ0 ภ4( K 4 & 2' 0 , 3 % ภNH3 2 OH 4 '&4( K .9 2 ภ3 & , 7 % VDO ภ( ภ4. " 2 # ภ! - ภ2 ภ9 .ภ( ! 3 5220. . ' internet 1.% H&# )# ภ2 4.P3 " 2 !%.ภ# -#9 package 4( K $ ( (
World most popular and largest travel community , with more than 32 million unique monthly visitors, more than 35 million trusted reviews and opinions
25
ภO& Review TripAdvisor 2 ภ'#! & link .4 &.4 website . www.tripadvisor.com
#% @! ก " % ก Travel Review Site % 1 ;"ก
www.TripAdvisor.com/Owners
â&#x20AC;&#x153;Once that Iâ&#x20AC;&#x2122;m going online, 90% of my client are foreigners and they booking online both direct and via OTAâ&#x20AC;?.
# booking +
1. 2.
Get Consumer insights Interact with traveler â&#x20AC;˘ Build up relationship â&#x20AC;˘ Online crisis/Reputation management
Keep Inform / Reputation mamangement "- Forum %5
Online Crisis & Reputation Management
TATâ&#x20AC;&#x2122;s Social Media
Big Cleanup Day (1day) 294
Like 68 very positive Comments total of 58,811 impressions in only 3 hrs.
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2.1
Eng/International
Thai
New Site Map “Content” Value Asset Content
Home
About Thailand
Travel and Transport
Overview
Travel to Thailand
Fast Facts
Travel around
Geographic
FAQ
History & Culture
Where to go
What to see & do
Events Calendar
Where to stay
Shopping
Travel Deals
Travel Ideas & Inspiration
Travel Directory
Multimedia
Restaurant Dir.
Shopping Dir.
Accom
Suggested Itineraries
Accom
Activities
Culinary Classes
Shopping Guide
Flight
Travel experience
Transport
E-Brochure
City Guide
Sights & attractions
Recipes
Shopping in Thailand
Tours
Travel Stories
Attractions
Interactive Map
Interactive Maps
Accom
Tour & Packages
What to buy
Tickets
Insider’s Guide (Tips)
Restaurant
Religion
Travelers’ Essentials
Transport
Restaurant
Traveler reviews
Shop
Photos
Nature
Agent in Your country
Tours, packages
Shopping
Photos
Tour Operators
Videos
Weather
Offer from Your country
Special offers
Transport
Videos
Travel Agents
Wallpaper
Politic
Flight From oversea
Attractions
Regions
Cities
Accom. Directory
Food & Drink
Guide & Map
Photos, VDO, Audio
Screen saver
Economy
Things to do
Language & Comm
Events
E-game
News
MAP
E-card
Resources
Visitor Centers
Related links
Others
/ 1 ( ภภ( ภภ$( # 3 # /"ภ0 6
Promote their business and contact details Promote their products Promote their special offers Promote their events Promote their consumer news Lead visitors to their websites Lead booking and inquiries to them via email Travelers browsing website and interested in their products
Click to their website
TourismThailand.org
Send inquiry from TAT to them via email
For Travel Supplier: '( " .0+, ภ0ภ( ! 3 Operator.TourismThailand.org
For Travel Supplier:
'( " .0+, ภ0ภ4" ภ& ( ! 3 Operator.TourismThailand.org
For Travel Supplier: &, ภภ+$ &# ) >$ $ summit +$ &# $ / 0 $ )% + ) ?
&AB ภภ$ %B e-mail $ ภ" B Click J< Activate link H< $ J E B $ % = =@X J< %B% # ภ"B
Register Completed
/ $ % web 2.0 + ภ! 7 website '-#
Professional Business Template Tour & Package
Restaurant
Shop
Travel Deal
0 6 '-# # feature $( # (# 8 #- ภภ+ 3 / % ภ% + 1 ( ภภ$ %
More Suppliers / Agents Participation Event & Festival
Supplier / Agent Info
Attraction
0 6 '-# # - ( "- ภ0 6 # )ภภ$( # ( # , - # # ( %ภ$ % ภ% ภ# %5 (
More Travelers Engagement User-generated Content User Account Insider Tips
0 6 '-# 3 web travel 2.0 ภ'-( ภ% ( #+ % # " -0 " ( + "ภ( % $ %
More Interactive Interactive Map
Travel Time Culculator
Join Mini-site C#& C )
2.2 Trade and Supplier portal Development www.Thaitravelmart.com(new phrase)
K website J< K ภ>EB #ภ" ภWX Business to Business (B to B) ภ&AB ภภJ<? E ภ$ $ !@ ภ#$ " ภ#% =A= B Online ;%? J website K FA ? ภ" > ภC< B A" ThaiTravelMart.com
# ภ4 ภwebsite $ . + Travel directory ภweb portal !, / ภ'/(% # 4
E-Learning Center
Promotion Materials for Trade
TATâ&#x20AC;&#x2122;s Trade Event Notification
TATâ&#x20AC;&#x2122;s Social Media
2.3 '&' $ H !$&( 2& &$ I share I upload
I blog
I post
Social Network , ภ1 ( # ) # ( ภ+ /, # %ภ' "9 %' "9 %- * % - ภ3 0 6 ภ3 0 Social Networking Site /, # %1 ( ( ( ภ%
TATâ&#x20AC;&#x2122;s Social Media
TATâ&#x20AC;&#x2122;s Social Media
Mission : Giving people the power to share and make the world more open and connected
D// " ภ, 100% ภภ6-$- - &- ! Engage ภ& #ภ)$ 6 $ +$ >2 Brand
The Official Social Media for Thailand Tourism
161,442 People Like This as of April, 2011
Amazing Thailand
Join AmazingThailand Fans in
Register at : www.Facebook.com
. . > B K $B B A" " A%=@?
Fภ">EB ภJ<? TAT Governor Facebook.com/IamSuraphon Twitter.com/Iamsuraphon
@ J?< " % D E" ]ก" ]ก @ J Hotel Chain “Accor Hotel Bangkok”
French Restaurant
B ? CD &B
Register at : www.twitter.com www.twitter.com/Thailandfanclub
www.twitter.com/Go2Thailand
Eng / Worldwide Communities
Thai
Follow @ThailandFanClub @Go2Thailand
ภ* / ) & % 0/ - TATâ&#x20AC;&#x2122;s E-Citizens Support 0 ภH% & 2 - Align with TATâ&#x20AC;&#x2122;s PR Inter & Domestic Campaign - Segmentation & Niche Marketing - Fresh Content, Quick Response and 24/7 management - Sukjai Characters: Feel Like Friend - Bring On-Offline Activities - Creative & Innovative Activities on Facebook platform
ภ^ E" ภSocial Media EB D EB D ? #_ D ` $ E ?E %
2.4 TAT Mb. Application : 9 ! #, ), # ภ%$ % ; (' , % 3 9 ! #, ), ภภ'/( - ภ, + ( '/( - /, # " 0 '/( 3 #!" + '/( 3 , %#, ' ภ% ; ' + " " $ %+
<
$ # 4ภ4 ภ" $ % 9 ! = # + Smart Phone ภ> 2008 -2011
> Jภ5 P B E B Jภ= %ภX = $ > B internet & C LC smart phone ภภPC " Labtop
TATâ&#x20AC;&#x2122;s Official Application is now activated http://Mobile.tourismthailand.org
Amazing Thailand App
is now available to download on ...
CONTENT The â&#x20AC;&#x153;Amazing Thailandâ&#x20AC;? mobile application covers a variety of over 10,000 content to help travelers get the most out of their visit to Thailand.
FEATURES
‣ Search on Map ‣ Near By ‣ Filter Search
‣ Share on facebook ‣ Share to twitter ‣ Send email to friend
2.5 )
ภ&ภ+ Thailand Super Deal 2011 ภภภ! www.Tourismthailand.org 34 ! ภwww.ThailandSuperDeal.com ภภ: ; ภ< => : ;? ! ภ=; ภ@ A A B! <
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Free Powerpoint Templates
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! D ภDeal I ภ:A> A ภ<ภ=; A4 =; J D 4Dŕ¸
4 !34 Social Network 4 ภA> 3 = M E - ภA 2554
+
+
www.tourismthailand.org www.thailandsuperdeal.com Call Center 08-784-7844
E-Direct Mail
Mobile SMS
eDM1
eDM2
***eDM3 referral to friends/family
Call to Action : ภJ<? = L E C $ CD Deal I # #
TAT DB
ภâ&#x20AC;˘ DJ PR. " GreenWave 106.5 â&#x20AC;˘Banner Ads / 0123456 7" ภ890 : Sanook , Kapook , Pantip , Mthai 0 C DE â&#x20AC;˘Facebook Ads â&#x20AC;˘Exclusive interview â&#x20AC;˘P.R. D D: L â&#x20AC;˘EDM M: N Database 888. O" 9D ภ1: 500,000 P â&#x20AC;˘P.R. M: ภ6 Q: 1 O" Blogger â&#x20AC;˘3S ภ9Tภ/ 08Uภ"08V P10 48P 06 9WX P 8V 9 O 2 0 8 V
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/ Thapaneek @ Thapanee
Thapanee.kia@tat.or.th
E-mail : Mitgrp@tat.or.th www.tourismthailand.org