Over the top (ott) content market

OTT Content Market: Global Industry Analysis & Opportunity Assessment, 2016-2026

December 2016

Report Id : REP-GB-2070 Published On : Nov-2016 Category : Electronics, Semiconductors, and ICT Š2015 Future Market Insights, All Rights Reserved

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Research Methodology (1/2) Systematic Research Approach 1 Market profiling

2 Formulating discussion guide

3 Developing list of respondents

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In-depth secondary research is used to ascertain overall market size, top industry players, top products, industry associations, etc.

PMR formulates a detailed discussion guide to conduct expert and industry interviews PMR develops a list of industry players (manufacturers), distributors, retailers and industry experts

Data collection

PMR conducts interviews with industry experts, industry players, distributors and retailers

Data validation

Data is validated by triangulation method, wherein secondary, primary and PMR analysis contribute to the final data

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Data analysis

Insights

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Data is scrutinized using MS-Excel to obtain qualitative and quantitative insights about the industry PMR delivers industry insights and information in the required format (PDF)

Data Collection

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Research & Intelligence

Data Filter & Analysis

Identifying key opinion leaders Questionnaire design In-depth interviews Coverage across value chain

Actionable Insights

A Primary Research

     

B SOLUTION     

Market participants Key strengths Product portfolio Mapping as per value chain Key focus segments

Primary Research #    

Linkedin Zoominfo Salesforce Avention

Business Solution

Desk Research

C

Key industry experts Channel study Developments Market dynamics Products Conclusions

Company Analysis

Secondary Research #    

Company websites Company annual reports White papers Financial reports

Paid Publications#    

Factiva GBI Genios Meltwater

# includes sources of databases

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Over-The-Top (OTT) Content Market Global Over-The-Top (OTT) Content Market Revenue to Register a CAGR of 14.5% Between 2016 and 2026; Market Growth Driven by Increasing Penetration of Smartphones and High Speed Broadband

According to a recent market report published by Future Market Insights titled, “OTT Content Market: Global Industry Analysis & Opportunity Assessment, 2016-2026,” the global OTT content market was valued at US$ 47.7 Bn in 2015 and is expected to reach a market valuation of US$ 53.2 Bn by the end of 2016. Growth of this market is driven by several factors and trends impacting the global delivery of content and in this report, Future Market Insights throws light on the key drivers, trends, and restraints influencing the growth of the global OTT content market during a 10-year forecast period (2016 – 2026).

Over-the-top content (OTT) is the delivery of audio, video, images, and other media over the internet and bypasses traditional content distribution. OTT services are mostly related to communication and media and are generally lower in cost than traditional methods of content delivery. Forms of current usage of OTT include OTT voice via VoIP for local and long distance calls, video chat / conferencing, pure (short) messaging, social networking and retailing, and OTT video services. According to Future Market Insights analysts, increasing penetration of high speed data networks, increasing mobile subscriptions, rising adoption of mobile connected devices, and new features and advanced capabilities in smartphones are some of the major factors driving the growth of the global OTT content market. Additionally, attractive pricing and more content options along with favourable regulations are some other factors propelling the growth of the global OTT content market.

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Over-The-Top (OTT) Content Market Segmentation highlights  The global OTT content market is segmented on the basis of Content Type (VoIP, Text and Images, Music Streaming, Video); Revenue Model (SVOD, AVOD, TVOD, Others (User generated content, Linear OTT, and TV everywhere)); and Device / Platform Type (Desktop and Laptop, Gaming Consoles, OTT Streaming Devices, Smartphones and Tablets, Smart TVs, Others (Internet blue ray players)).  The Video content type segment accounted for a relatively high revenue share and was valued at US$ 24.4 Bn in 2015. This segment is expected to remain dominant through 2026  The AVOD revenue model segment accounted for a relatively high revenue share and was valued at US$ 17.3 Bn in 2015. This segment is expected to remain dominant through 2026  The Smartphones and Tablets device / platform type segment accounted for a relatively high revenue share and was valued at US$ 19.1 Bn in 2015. This segment is expected to remain dominant through 2026 Regional analysis

The global OTT content market is segmented into the seven key regions of North America, Latin America, Western Europe, Eastern Europe, APEJ, Japan, and MEA. The North America OTT content market accounted for a relatively high revenue share of the global OTT content market and was valued at US$ 21.4 Bn in 2015. ©2015 Future Market Insights, All Rights Reserved

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Over-The-Top (OTT) Content Market This high value share can be attributed to the availability of high speed internet connectivity, high penetration of smartphones, high disposable income, and presence of several well-established OTT content providers in North America. The APEJ OTT content market is anticipated to register high Y-o-Y growth rates throughout the forecast period and this market is projected to be the most attractive market in the global OTT content market in terms of revenue.

Vendor insights Some of the top companies operating in the global OTT content market include Akamai Technologies, Amazon.com Inc., Apple Inc., Facebook Inc., Google Inc., IBM, LeEco, Limelight Networks, Microsoft Corporation, and Netflix Inc. Several Indian companies have also entered the OTT content market in a big way. Some of the Indian OTT content market players include Star India Pvt. Ltd., Zee Entertainment Enterprises Ltd., Spuul, Eros International Plc., and Viacom 18 Media Pvt. Ltd. Top OTT content market players are developing innovative marketing and distribution channels to enter and rule untapped markets.

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Table of Content 1.Global OTT Content Market- Executive Summary

2.Assumptions & Acronyms Used 3.Research Methodology 4.Market Overview

4.1.Introduction 4.1.1.OTT Content Market Definition 4.1.2.OTT Content Market Taxonomy 4.2.OTT Content Market Dynamics 4.2.1.Drivers 4.2.2.Restraints 4.2.3.Trends 4.2.4.Opportunities Š2015 Future Market Insights, All Rights Reserved

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Table of Content 4.3.Value Chain 4.4.Global OTT Content Market Forecast, 2016-2026 4.4.1.OTT Content Market Size (Value) Forecast 4.4.1.1.Y-o-Y Growth Projections 4.4.1.2.Absolute $ Opportunity 4.5.OTT Content Market Snapshot (2015) 4.5.1.Market overview By Content Type 4.5.2.Market overview By Revenue Model 4.5.3.Market overview By Device/Platform Type 4.5.4.Market overview By Region 5.Global OTT Content Market Analysis, By Content Type 5.1.Introduction 5.1.1.Y-o-Y Growth Comparison, By Content Type 5.1.2.Basis Point Share (BPS) Analysis, By Content Type Š2015 Future Market Insights, All Rights Reserved

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Table of Content 5.2.OTT Content Market Forecast By Content Type 5.2.1.Voice over IP (audio) 5.2.1.1.Absolute $ Opportunity 5.2.1.2.Market Value Forecast 5.2.2.Text and Images 5.2.2.1.Absolute $ Opportunity 5.2.2.2.Market Value Forecast 5.2.3.Music Streaming 5.2.4.Video 5.2.4.1.Absolute $ Opportunity 5.2.4.2.Market Value Forecast 5.2.4.2.1.Entertainment and Infotainment 5.2.4.2.2.Food, Travel and Fashion 5.2.4.2.3.Gaming and Spiritual Content 5.2.4.2.4.Sports & Live Events 5.3.OTT Content Market Attractiveness Analysis, By Content Type 5.4.Prominent Trends Š2015 Future Market Insights, All Rights Reserved

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Table of Content 6.Global OTT Content Market Analysis, By Revenue Model 6.1.Introduction

6.1.1.Y-o-Y Growth Comparison, By Revenue Model 6.1.2.Basis Point Share (BPS) Analysis, By Revenue Model 6.2.OTT Content Market Forecast By Revenue Model 6.2.1.SVOD 6.2.1.1.Absolute $ Opportunity 6.2.1.2.Market Value Forecast 6.2.2.AVOD 6.2.2.1.Absolute $ Opportunity 6.2.2.2.Market Value Forecast 6.2.3.TVOD 6.2.3.1.Absolute $ Opportunity 6.2.3.2.Market Value Forecast Š2015 Future Market Insights, All Rights Reserved

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Table of Content 6.2.4.Others 6.2.4.1.Absolute $ Opportunity 6.2.4.2.Market Value Forecast 6.3.OTT Content Market Attractiveness Analysis, By Revenue Model 6.4.Prominent Trends 7.Global OTT Content Market Analysis, By Device/Platform Type 7.1.Introduction 7.1.1.Y-o-Y Growth Comparison, By Device/Platform Type 7.1.2.Basis Point Share (BPS) Analysis, By Device/Platform Type

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