Report Id : REP-MA-560 Published On : June-2015 Category : Food and Beverages
Tahini Market: Middle East & Mediterranean Industry Analysis and Opportunity Assessment 2015 - 2020
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Research Methodology (1/2)
SYSTEMMATIC RESEARCH APPROACH
1
Market Profiling
Formulating discussion guide
2
Developing list of respondents
3
Data Collection
In-depth secondary research is used to arrive at overall market size, top industry players, top products, industry associations, etc
In order to conduct expert and industry interviews, FMI formulates a detailed discussion guide
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Identifying key opinion leaders
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Questionnaire design
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In depth interviews
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Coverage across value chain
Data Filter & Analysis
Research & Actionable Intelligence Insights
A Primary Research
List of industry players (manufacturers), distributors, retailers, industry experts
SOLUTION
4
Data Collection
5
Data Validation
6
Data Analysis
Insights
7
FMI conducts interviews with industry experts, industry players, distributors and retailers
Data is validated by triangulation method, in which secondary, primary and FMI’s analysis contribute to the final data
The data is scrutinized using M S-Excel, to find qualitative and quantitative insights about the industry
FMI delivers industry insights and information in the required format (pdf)
Business Solution
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Market Participants
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Key Strengths
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Product Portfolio
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Mapping as per value chain
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Key focus segments
Primary Research # • • • • •
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B Desk Research
C
Company Analysis
Key Industry Experts
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Channel Study
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Developments
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Market Dynamics
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Products
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Conclusions
Paid Publications#
Secondary Research # • Company Websites • Company Annual Reports • White Papers • Financial Reports
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Factiva GBI Genios Meltwater
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Middle East & Mediterranean Tahini Market Press Release
Middle East & Mediterranean Tahini Market Expected to Expand at 5.7% CAGR through 2020 Future Market Insights (FMI) delivers key insights on the tahini market in its recent report titled, “Tahini Market: Middle East & Mediterranean Industry Analysis and Opportunity Assessment, 2014 - 2020”. According to the report, the tahini market is anticipated to expand at a single-digit CAGR of 5.7% during the forecast period. Assessing the various factors driving this market, FMI analyst said, “High demand for tahini is due to its versatile nature as an ingredient in sweet/savoury spread/dip, halva and a major ingredient in Hummus. Technological advancement in tahini production and increasing demand through exports are the major underlying factors fuelling the growth of the Middle East & Mediterranean Tahini market between 2015 and 2020.” The trend is even more pronounced in the emerging markets of GCC and Mediterranean Europe (France, Spain, Italy and Greece), she added. Region-wise, Middle East Excluding GCC (Turkey, Israel, and Lebanon) was the largest market with over 46% of market share in 2014. It is expected to exhibit the lowest CAGR through 2020, however the absolute dollar opportunity is highest in this market.
Tahini Market
Europe is the second most lucrative region for tahini, and had a share of 25% in terms of revenue in 2014. Growing popularity of Middle Eastern and Greek cuisine, coupled with increasing demand of value added tahini products through gourmet shops are driving the demand for tahini in these regions. On the basis of product type, the tahini market is segmented as paste & spreads, halva & other sweets, and sauces/dip. Paste & spreads commanded the largest market share of 52.6% in 2014 in terms of value. On the other hand, sauce & dips segment, which possess the lowest market share by product type, is expected to expand at a whooping CAGR of 11.5%. This is due to the novel food dressing sauces/dips manufactured by food processing industries in order to differentiate from others. Food processing companies are also trying newer spread varieties such as tahini with pomegranate and other tahini molasses. In addition to the Tahini market size and forecast, an exclusive end-user analysis has been provided in the report on the basis of survey from tahini manufacturers, distributors and exporters. According to all the respondents consumption of tahini through sweet/savory spreads is highest as compared to sauces, dips & spreads, and bakery/confectionary.
Tahini Market
The market has also been accessed on the basis of distribution channels, namely modern retail, conventional retail, exports and HORECA. Exports is the most promising channel among all and HORECA is the second most attractive channel for bulk sale of Tahini. Key Middle East & Mediterranean players in Tahini market are El Rashidi El Mizan,Al-Wadi AlAkhdar S.A.L, Halwani Bros. Co., Haitoglou Bros S.A. and Prince Tahina Ltd. Most of the major players are based in Middle East and they are adopting various go-to-market strategies to expand their market share in this growing Tahini market. Exhibiting their products on various international food expos, rolling out novel and attractive products for various demographics, customer-friendly packaging and upgrading their technologies for tahini production are the major strategies in this market to consolidate their position.
Browse Full: "Middle East & Mediterranean Tahini Market Overview, Application , Geography , Social Media Sentiment Analysis , Growth, Competitive Analysis, Segment Analysis, Regional Outlook, Trends, Size, CAGR, Opportunity, Share and Forecast 2015 to 2020 " Report at http://www.futuremarketinsights.com/pressreleases/details/middle-east-and-mediterraneantahini-market
Table of Content 1 1.1 1.2
Executive Summary A quick overview FMI Analysis
2
Research Methodology
3 3.1 3.2 3.3 3.4
Middle East & Mediterranean Tahini Market Overview Middle East & Mediterranean Tahini Market Taxonomy Middle East & Mediterranean Tahini Market Introduction Parent Market Introduction; Sweet & Savory Spreads Parent Market Scenario; Sweet & Savory Spreads
4 4.1 4.2 4.2.1 4.2.2 4.2.3
Middle East & Mediterranean Tahini Market Analysis Middle East & Mediterranean Tahini Market Analysis Middle East & Mediterranean Tahini Market Drivers, Restraints & Trends Demand Side Drivers Supply Side Drivers Overall Market Restraints
Table of Content 5 5.1 5.2 Type 5.3 Type 5.4 5.5 5.6 5.7 5.8
Middle East & Mediterranean Tahini Market By Product Type Introduction Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, By Product Middle East & Mediterranean Tahini Market Y-O-Y Growth Comparison, By Product Paste & Spreads Market Size and Forecast Halva & Other Sweets Market Size and Forecast Sauces/Dips Market Size and Forecast Middle East & Mediterranean Tahini Market Attractiveness, By Product Type Middle East & Mediterranean Tahini Market Trends, By Product Type
6 Middle East & Mediterranean Tahini Market Distribution Channel Analysis 6.1 Introduction 6.2 Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, by Distribution Channel
Table of Content 7 7.1 7.2 7.3
Middle East & Mediterranean Tahini Market Regional Analysis Middle East & Mediterranean Tahini Market BPS and Market Share Analysis, By Regions Middle East & Mediterranean Tahini Market Y-O-Y Comparison By Regions Middle East & Mediterranean Tahini Market Attractiveness, By Regions
8 8.1 8.2 8.2.1 8.2.2 8.2.3 8.2.4
Competition Landscape Competition Dashboard Company Profiles El Rashidi El Mizan (EGYPT) Al-Wadi Al-Akhdar S.A.L (LEBANON) Halwani Bros. Co. (SAUDI ARABIA) Haitoglou Bros S.A. (GREECE)
9 9.1 9.2 9.3 9.4
Middle East & Mediterranean Tahini Market: 2014–2020 Industry Survey Methodology & Research Methodology Executive Summary Introduction to Tahini Survey/Research Profile Comparison
Table of Content 9.5 9.6 9.7 9.8
Survey/Research on usage of sesame seed Survey/Research on tahini consumption through different product categories Survey/Research on the basis of tahini Product category movement Survey/Research of tahini on the basis of end–use segment
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