26th ANNUAL SAN DIEGO LATINO FILM FESTIVAL Twenty-six years ago, Media Arts Center San Diego's San Diego Latino Film Festival (SDLFF) was born out of a desire to take a stand against the status-quo of cinema, to challenge the reigning and ever-present stereotypes about the Latino experience in movies, and to give Latino filmmakers the power of telling and sharing their stories, first-hand, about what it means to be Latino. After all of these years, the SDLFF is proud to remain linked to these ideals, constantly advocating for inclusive, diverse, and progressive cinematic storytelling about the Latino identity. We invite you and all other visionary filmmakers to be a part of our anniversary— 26 and still going strong! By supporting the San Diego Latino Film Festival, you are supporting the rise of independent Latino film making and their participation in the mainstream media arts. You will be part of an annual gathering of film lovers, producers, filmmakers, celebrities, journalists, a passionate community of artist and influencers. 11 days of films, live music, art, workshops, galas and engaging social events.
MARCH 14 - 24, 2019 AT AMC FASHION VALLEY
+ ATTENDEES AND SPONSORS WILL HAVE THE OPPORTUNITY TO VIEW 160 FEATURE AND SHORT FILMS + OVER 100 GUEST FILMMAKERS AND ACTORS + “TRIBUTES” TO ACCLAIMED FILMMAKERS/ ACTORS
+ 12TH ANNUAL ARTE LATINO MULTI-LOCATION ART EXHIBIT + PRE-FEST LAUNCH PARTIES + SDLFF’S ANNUAL COUNTRY OF FOCUS SIDEBAR.
+ FILMMAKER TALKS
+ 4TH ANNUAL SABOR LATINO FOOD, BEER & WINE FESTIVAL
+ FILM SHOWCASES
+ OPENING NIGHT PARTY
+ FREE STUDENT OUTREACH SCREENINGS
+ AWARDS CEREMONY GALA
+ 12TH ANNUAL SONIDO LATINO CONCERTS (40+ live music acts!)
DEMOGRAPHICS
WHO WILL YOU REACH?
+ 20,000 Actively-engaged film lovers, representatives and journalists
+ Business and community leaders, students, professors, and professionals who demonstrate an interest in Latino issues, history, culture and education.
+ Average Annual Household Income of Trade Area – $103,906
+ Filmmakers, actors, programmers, distributors, industry representatives and journalists
+ Highly educated
+ Attendees from all of Southern California, Tijuana and Baja, Mexico and Arizona. + Affluent
"U.S. Hispanic buying power reached $1.3 trillion in 2015. By 2020, U.S. Hispanic buying power is expected to reach $1.7 trillion" -Nielsen
+ Art, music and film enthusiasts
The San Diego Latino Film Festival celebrates the unique geographical and cultural position of San Diego, one of our country's finest cities and attractive destination for international travelers. The SDLFF will take place on March 14-24th, 2019 at the AMC Fashion Valley Cinemas. Located in the heart of the Mission Valley area, Fashion Valley is San Diego’s home for upscale shopping. Offering the area’s finest collection of retail and dining options with everything from luxury to fast fashion, five department stores and more than 40 San Diego exclusive retailers, Fashion Valley is unmatched by any other shopping destination in the market.
Fashion Valley enjoys the enviable position as the crossroads of San Diego’s shopping elite, community influencers, business executives, decision makers and tourists alike.
ANNUAL SHOPPER VISITS: 21,233,000
MEDIAN AGE: 33.9
TRADE AREA POPULATION: 1,900,019
STARS
SAUL LISAZO
CECILIA SUAREZ
EDWARD JAMES OLMOS
WILMER VALDERRAMA
+ GINA RODRIGUEZ + EDUARDO VERASTEGUI +BRUNO BICHIR
SOFÍA ESPINOSA
DANNY TREJO
+ ADRIÁN URIBE + JOHN LEGUIZAMO +MARIMAR VEGA ¡Y MÁS!
ERICK ELIAS
KATE DEL CASTILLO
DEMIÁN BICHIR
GAEL GARCÍA BERNAL, ALFONSO CUARÓN, DIEGO LUNA
+ OMAR CHAPARRO + MARTHA HIGAREDA + PEPE SERNA
+ ANA DE LA REGUERA + BARBARA MORI + ANGELICA MARIA
Television
Newspapers
Magazines
Radio
+ NUVOtv + Cinelatino + Cox Communications San Diego + Somos Tv + Univision San Diego (KBNT) + Azteca San Diego + Telemundo 20 + KPBS + 10 News (KGTV) + Fox 5 (KSWB) + XEWT Channel 12 (TJ/SD) + CBS News 8 (KFMB) + NBC 7 + KUSI - TV + MyTV 13 + Unimás
+ Los Angeles Times (Calendar Section) + U-T San Diego (Night & Day) + San Diego City Beat + Hoy de San Diego + North County Times + La Prensa San Diego + San Diego Uptown News + El Sol de Tijuana + UCSD Guardian + Daily Aztec + San Diego Reader + The Star News + El Latino Newspaper + Frontera (Tijuana /Mexicali) + El Mexicano (Tijuana/ Mexicali)
+ Giving Back Magazine + Latin Heat + KPBS On Air Magazine + Variety + San Diego Family Magazine + San Diego Magazine + SLAMM Magazine + San Diego Metro + Para Todos + Mujer Actual + San Diego Entertainer + Pacific San Diego + AGENDA Magazine (NCLR) + Riviera Magazine
+ Z-90 (English Radio) + 102.9 Amor + Qué Buena 106.5 + 91X + KPBS Radio + Radio Latina (Spanish Language) + Uniradio Group (Spanish Radio) + Magic 92.5 + Jazz 88.3 FM + Channel 93.3 + Diego 99.3 (Spanish Radio) + Energy 103.7
DIGITAL
Online Total Impressions + Reach 27.5 million
+ U-T San Diego + noticiasya.com + sandiegomagazine.com + cntraveler.com (Conde Naste) + Remezcla.com + noticine.com + There San Diego + Voiceofsandiego.com + Cinelandia.com + SanDiegoRed.com + Vanguard Culture + El Informador
OVERVIEW OF SPONSORSHIP OPPORTUNITIES
Our team can create a customized activation that can engage your brand with our attendees and incorporate your brand with key elements of the festival.
NAMING RIGHTS:
DIGITAL & SOCIAL MEDIA EXPOSURE:
Opportunity to spotlight your brand in one of our showcase categories, screen, award. Presenting partner on special events. Brand Integration - Create an experience and engage your audience, integrate your brand with one of our festival events, VIP lounges, concert series, food festival, Virtual reality lounge and fashion show.
Hyperlinked logo on festival’s website (30,000+ page views per month) Dedicated post on our social media pages (Fan base of over 35,000+) Dedicated email newsletters (Email list of 20,000 subscribers)
CONTENT OPPORTUNITY:
Create customized festival content PRINT EXPOSURE: Make your premiere at the festival Ad and/or logo in 20,000 festival souvenir Rights to sponsor content created from programs. Logo on 15,000 mailing postcards festival. & 10,000 brochures.
MEDIA EXPOSURE: Logo in partnering Spanish & English newspapers/magazines (distribution of 500,000) Rights to use festival marks. Logo in out of home materials.
ONSITE VISIBILITY: Opportunity to brand auditorium. Red Carpet Step & Repeat. Logo appears on screen prior to every film. (170+ screenings). 30s commercial &/or static advertisement prior to movies. Booth & experiential opportunities.
PRESENTING SPONSOR
MAJOR SPONSOR
This sponsorship level provides your company with the prestige and recognition of being one of only two ‘Presenters’ of the San Diego Latino Film Festival. Promotional opportunities include on-air radio and television exposure, placement in all marketing materials under the “Presenting Sponsor” logo, and first mention and priority presence at all venues (i.e. company commercial prior to screening of all films, conspicuous on-site visibility to increase attendee-sponsor interactions, etc).
This sponsorship level provides your company with the prestige and visibility throughout the entire event.
Presenting Sponsor: Cost: $70,000 Total Promotional Value: $129,500
Major Onsite Activation Create an experience and engage with attendees. This level makes your company brand the owner of the festival VIP lounges. Promotional opportunities include logo on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc.), logo on theater step and repeat, on-screen ads, sampling opportunity in all theaters
Major Sponsor: Cost: $50,000 Total Promotional Value: $108,500
SCREEN SPONSOR This unique sponsorship level will provide your company with an incredible amount of visibility. In addition to enjoying promotional opportunities at the festival venue and on all marketing materials (i.e. festival brochure, website, Souvenir Program, etc), this level makes your company the “Owner” of one of the four screening auditoriums throughout the duration of the festival. Your company’s logo, brand, and name will be attached to every program and activity taking place at this specific site. As the “Owner”, your company can introduce films, present onscreen commercials, decorate the auditorium with promotional materials, and much more!
Screen Sponsor: Cost: $20,000 Total Promotional Value: $32,000
SHOWCASE SPONSOR Every year SDLFF highlights certain countries and/ or genres in a several “Showcases". Each "Showcase" includes 3-4 films, receptions, &/or seminars/workshops throughout the 11-day festival. Sponsorship opportunities are available for showcases including, but not limited to: + "Cine Estudantil' + “Cine Mujer" + "Documania" + "Frontera Films"
+ "Para Ia Familia" + “Ritmo Latino" + “Somos LGBTQ+" + “Spotlight Films”
Your company will be spotlighted anytime one of the “Showcase" films is screened and in all related marketing material (i.e. flyers, website, social media, Souvenir Program, etc.).
Showcase Sponsor: Cost: $15,000 Total Promotional Value: $21,000
AWARD GALA SPONSOR level that allows your company to directly support the filmmakers participating in the festival. Your sponsorship fee will go towards the cash prizes, product donations, and commemorative statues/ plaques the winning filmmakers receive. Your company will be highlighted as the main Gala sponsor.
Award Gala Presenting Sponsor: Cost: $15,000 Total Promotional Value: $28,000
4TH ANNUAL SABOR LATINO SPONSOR Join us in 2019, as we spotlight authentic Latino flavors paired with fine wines and craft beer from the San Diego Baja region, along with live music, celebrity guests, and arte latino pop-up galleries. An important and exciting new tradition of the annual San Diego Latino Film festival, Sabor Latino is attended by over 1000 foodies, moviegoers, filmmakers and celebrities that gather to celebrate art, music, film, wine, beer and food. This unique event is hosted at Simon's Fashion Valley Mall, San Diego's finest shopping experience that brings together community influencers, business executives, decision makers, international tourists, and San Diego's shopping elite. The annual Sabor Latino event supports the Media Arts Center San Diego, a 501c non-profit that educates underserved youth in the Latino community, providing them with digital tools for self expression and helping to enhance their educational skills.
Demographics + 1,500 attendees from Southern California, Tijuana and Baja + Average household income $103,906 Over 20 chefs from Baja California & San Diego + 10 wineries + 10 breweries + VIP Lounge + Live entertainment
Sonido Latino Presenting Sponsor SABOR LATINO PRESENTING SPONSOR This sponsorship level provides your company with the unique opportunity to sponsor and present our 4th Annual Sabor Latino Beer, Wine & Food Festival. The Sabor Latino "Presenting Sponsor" logo and name will be in all Sabor Latino marketing materials and in unique radio/tv promos exclusively for this special event.
sponsorship level provides your company with the unique Additional SaborThis Latino opportunity to sponsor and present our 10th Annual Sonido Latino Concert Series. This year’s Sonido Latino will include Sponsorship Opportunities:
+
over 30 live acts and SDLFF’s first-ever “Battle of the Bands: competition. Your company’s logo will be associated with all Exclusive Beverage Sonido SponsorLatino marketing materials and signage on all stages.
+ Stage Sponsor
Past Sonido Latino Sponsors include: Sycuan Casino, Bose, Univision Radio, Stella Artois.
+ VIP Lounge SponsorCost: $10,000. Total promotional value: $25,000. Sabor Latino Presenting Sponsor: Cost: $15,000. Total promotional value: $25,000 + Exclusive Beverage Sponsor: Cost: $8,000 + Stage Sponsor: Cost: $8,000 + VIP Lounge Sponsor: Cost: $5,000 + Booth Sponsor: Cost: $3,000
+ Booth Sponsor
PARTY SPONSOR
SONIDO LATINO SPONSOR
FILM SPONSOR
This sponsorship level provides your company with the opportunity to sponsor 1 of the festival’s 3 prestigious parties. The “Party Sponsor” logo and name will be mentioned in any announcement and/or marketing materials related to these celebrations.
This sponsorship level provides your company with the unique opportunity to sponsor and present our 12th Annual Sonido Latino Concert Series. This year’s Sonido Latino will include +40 live acts from well known local performers. Your company’s logo will be associated with all Sonido Latino marketing materials and signage on all stages.
This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film that connects directly to your company’s brand or marketing goals (i.e. family film, music film, sports film, etc.). The “Film Sponsor”logo and name will be mentioned whenever the specific sponsored film/program is announced.
This sponsorship level allows your company to place signage at the party venue, giveaway branded swag to attendees, speaking opportunities, and much more!
Party Sponsor: Cost: $10,000 Total Promotional Value: $21,000
Sonido Latino Sponsor: Cost: $10,000 Total Promotional Value: $25,000
Film Sponsor: Cost: $3,000 Total Promotional Value: $5,300
THANK YOU FOR SUPPORTING THE MEDIA ARTS CENTER SAN DIEGO
By supporting the San Diego Latino Film Festival, you are helping us carry out our mission to change lives and give a voice to underserved communities.
ABOUT OUR PROGRAMS AND SERVICES: LEARN: Media Arts Center San Diego provides youth media education programs at our year-round Youth Media & Tech Camps and the award-winning Teen Producers Project. Additionally, we hold and collaborate on education programs at various local schools/community organizations throughout San Diego County.
WATCH: In addition to our acclaimed San Diego Latino Film Festival (SDLFF), our other film programming includes Exitos del Cine Latino Series, Que Viva Cine Latino Outdoor Series in San Ysidro, and daily screenings of independent and foreign films at our very own movie theater, the Digital Gym Cinema.
CREATE: Tools for community-based media production and collaboration through programs including: Speak City Heights, Pulse for Life, #InCityHeights, Frontera Filmmakers, and Video Production Services, to help community groups connect with audiences by making a digital media presence accessible and affordable.
CONTACT INFORMATION Ethan van Thillo, Executive Director/Founder, 619-230-1938 x 101 ethan@mediaartscenter.org
www.sdlatinofilm.com