Sponsorship Opportunities
Overview The Media Arts Center San Diego, producer of the internationally acclaimed San Diego Latino Film Festival, is proud to announce the return of Exitos del Cine Latino (August 26th - September 1st), a summertime celebration of Latino film, music, and art, presented by Westfield Plaza Bonita. This celebration of Latino culture will not only feature the exclusive debuts of 15 popular and award-winning films from the United States, Mexico, Latin America, and Spain, along with appearances from special celebrity guests, but will also include musical performances and art exhibits throughout its duration. We are thrilled by our new location at the AMC Plaza Bonita Cinemas at Westfield Plaza Bonita and look forward to connecting with San Diego’s South Bay community with this culturally resonant celebration of visual, musical, and hand-crafted arts. This event is the perfect opportunity to present your brand to the 908,000+ monthly engaged customers that frequent Westfield Plaza Bonita.
About Westfield Plaza Bonita Over 10,900,000 visitors per year shop at Westfield Plaza Bonita Mall. Westfield Plaza Bonita is located in San Diego’s South Bay region, just 15 minutes south of downtown and 10 minutes north of the Mexican border at the intersection of I-805 and Highway 54. Benefitting from heavy cross-border visits from Mexican nationals, the property has flourished since a revitalisation introduced a popular AMC Theatres, along with popular brands such as Nordstrom Rack, Target, Macy’s, H&M, G by Guess, Hollister, MAC Cosmetics, Victoria’s Secret, Pandora and Foreign Exchange. Age Profile for mall visitors: 11.4% 18-24, 28.6% 25-44, 23.3% 45-64, 36.7% OTHER. For more information, visit: Westfield Plaza Bonita.
Sponsorship Levels Sponsorship Package Range: $500.00 - $40,000.00 Presenting Sponsor - Cost: $40,000.00 Promotional value $95,000.00 - Sold! This year’s Presenting Sponsor is Westfield Plaza Bonita Mall. Major Sponsor - Cost: $12,000. Promotional Value $26,000. This sponsorship level provides your company with the prestige and recognition of being one of Exitos del Cine Latino’s Major Sponsors. Promotional opportunities include on-air radio and television exposure, on-site promotional opportunities (signage, booth), inclusion in all marketing materials including printed ads, logo on our official website under “Major Sponsor”, company commercial prior to screening of all films, audience engagement events, and verbal recognition prior to all screenings. Only two Major Sponsorship level opportunities available. Screen Sponsor - Cost: $7,000. Promotional value $17,000 A unique sponsorship package that will provide your company with an incredible amount of visibility and exclusivity for minimal investment. Enjoy promotional opportunities at the festival’s only auditorium. As the ‘owner’ of the particular screen, your company can introduce all films, present on screen commercials, decorate auditorium with brand & much more! Your logo, brand and name will also be attached to select festival marketing materials. Only one screen sponsorship level available.
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Showcase Sponsor - Cost $5,000. Promotional Value $11,000 An amazing and unique opportunity to sponsor one of three activations at the $5,000 level. Enjoy these promotional opportunities to also include your brand on all marketing materials (i.e. brochure, website, souvenir program, etc). Your logo, brand and name is attached to all programs and activities taking place throughout the entire festival. Only 5 Showcase Sponsorship level opportunities available.
SHOWCASE OPTIONS TO SPONSOR “Estrellas de Cine Latino” Celebrity appearances at your store front location featuring a unique way of branding your company with Exitos del Cine Latino and special artist. “Exitos de Musica” Stage Sponsor Brand our Exitos de Musica Stage with your company logo throughout the duration of the festival and activation of all music at this location footprint. “Moda Latina” Fashion Show The latest in fashion in mens and womens designer attire to be showcased at our amazing Moda Latina Fashion Show. Brand this unique footprint with you company and take advantage of this unique experience. “Arte Latino” Exhibition Be the official presenter of our Arte Latino installation, “Los Exitos”, a collection of the most mesmerizing cinematic poster art of recent years. This sponsorship option will allow you to brand in multiple places throughout the mall, including several high foot traffic zones guaranteeing maximum engagement. Opening Night VIP Reception Sponsor - Cost: $3,000. Promotional value $7,000 This sponsorship level provides your company with the opportunity to sponsor “Opening Night VIP Reception” The “Party Sponsor” logo and name will always be mentioned along with any announcement and/or marketing materials related to the celebrations. This sponsor level allows your company to place signage at party venue, giveaway branded swag to attendees, speaking opportunities, & much more! Only one Party Sponsorship level available. Film Sponsor - Cost: $1,500. Promotional value $5,000 This sponsorship level provides your company with the unique opportunity to sponsor and present a particular film that connects directly to your brand or marketing goals (i.e. family film, music film, sports film, etc.) The “Film Sponsor” logo and name is always mentioned when announcing the sponsored film/program. Only 10 Film Sponsorship level opportunities available.
Sponsorship packages may include, but are not limited to, some of the following benefits:
Product display opportunities , Media impressions via “Exitos” Media Partners (El Latino Newspaper, Univision, etc..), Passes to films, programs, and events, Digital logo presence in “Exitos” trailers Printed logo presence in “Exitos” collateral, Digital signage display at movie theater, Invitations to event party , Immediate online branding presence via social media sites & webpages, Public acknowledgement of or support announcements throughout Exitos del Cine Latino Product sampling
Booth Opportunities! $500.00/day (Weekend - Friday, Saturday, and Sunday) $250.00/day (Weekdays - Monday - Thursday) *Engage attendees with your product. One exhibit space with standard furnishings (6 ft table, two chairs, etc.). Acknowledgment on-line as a booth sponsor. Times can include 4:00 p.m. - 9:00 p.m. on weekdays, and 12:00 p.m. - 10:00 p.m. on weekends with over 1,000 audience reach per day.
Advertising Opportunities! $400.00 $750.00 $500.00 $250.00 $200.00
- On screen static ad (5,000 people to view) - On screen thirty second commercial ad (5,000 people to view) - Advertisement in “Exitos” festival program - full page (10,000 copies) - Advertisement in “Exitos” festival program half page (10,000 copies) - Banner ad on website (240 x 160 pixels) (30,000 page views)
For More Information:
ethan@mediaartscenter.org 619-230-1938 x 101 cell # 619-850-1849