How to Plan a Successful Event

Audience

Who are you targeting with your event? Is it a celebration to thank your workers or an event to raise the profile of your business in your local community? Are you wanting to reach existing and potential customers or drive sales through a special promotion? Is it a physical event or digital? Many physical events translate easily into virtual events. An Instagram live tour of your studio or an online Q&A with special guest speakers, for example.

Get Feedback

Ask your workers/team members for ideas about how to run the event. Engage with them early to get them excited about the week. ECA Week is a chance to celebrate the skilled workers behind the garments, so find a way to incorporate them in the event e.g: as one of your speakers.

Event Size

Bigger is not always better. Larger events can take more planning and resources. Keep it manageable for your business and workload.

Collaborate

Consider partnering with another ECA accredited business for an event. We can help put you in touch with other businesses that are interested in collaborating.

Timing

Ideally your event will be held during ECA WEEK- but what day and time? A daytime event is great if you’re holding an event for your workers but consider an after-hours or weekend event if you are targeting customers or the broader public. Don’t forget to check your peak engagement times on social media if you are live streaming too!

Venue

It isn’t always possible to hold an event onsite. Alternative venues include meeting rooms at your local council building, local library, café’s, event spaces or neighbourhood house. OR online via Zoom!

Speakers and Special Guests

If you want to invite a special guest to attend your event, try to lock them in as early as possible. You might want to invite your local MP, or someone from ECA or the TCF Union. Send them a save the date invite ASAP while you’re nailing down the details of the event.

Budget

Your event doesn’t need to cost a lot to have impact. Q&A sessions, conversational events and online events are great low-cost options.

Promotion

How will you let people know about your event? Social media is a great way to get the word out. Create a Facebook event and post regular updates from your social media channels encouraging people to RSVP. Don’t forget to use the #ECAWEEK2023 hashtag and tag @ethicalclothingaustralia when promoting your event so we can share!