How to Engage Media

If you are holding an event (digital or in person) during ECA Week 2023, let local media know in advance so they can help you to promote it! We have put together a few tips and a media release template to help! The best way to let media know of your ECA Week event is via email, with a followup phone call. Contact details for your local newspaper can be found in the print version of the paper, (usually on the inside first page) or on their website’s contact page.

Draft a media release with the basic details of the event, plus some important information about your business, along with some background information about ECA Week.

Mention trends or data that paint a picture about the demand for ethically made garments. (E.G. how many pairs of jeans produced each day/week? Or showcase your businesses recent achievements locally).

Local newspapers will want to print the story during Ethical Clothing Australia Week, (newspapers usually come out on a Wednesday), so you need to distribute the media release in the week commencing 16th August or earlier.

Think about something that may attract the eye of your local media. The media will be more likely to attend if you have an interesting picture opportunity. (E.G., ‘Local MP meets garment workers during Ethical Clothing Australia Week’ or ‘Longest serving staff member cutting fabric atfactory’ or ‘Garment workers sorting and packing uniforms’ in your local neighbourhood).

Current news events provide a great factual point of reference for your media release. You can link to news stories related to the textile industry, such as investing in Australian manufacturing or modern slavery issues.

Remember: A winning media release should be short and snappy, use simple language, and be limited to one page only.