C O M PA N Y P R O F I L E
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SEO FACTORS CONTRIBUTING TO OPTIMAL RANKINGS URL FACTORS URL
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› Search Engine Friendly URLS › Site Structure › Domain Life Span
ON-PAGE FACTORS › Content Relevance › Meta Tags › Keyword Density
OFF-PAGE FACTORS › Inbound Links from Directories › Online Press Releases › Blogs, RSS Feeds & More
1
Global Keywords
Identify the language with the Meta tag
<META Name="Language " Content=" FR " > French
Top business schools
2
National Keywords US business schools
Provide content using the native language.
Use domain extensions of the country.
_.fr _.co.uk _.cn
3
France UK China
4
Include addresses within the country.
5
Increase inbound links from sites of the same country.
6
For similar languages, be sure to spell words accordingly.
7
Host the site in the country if possible.
Other French Websites
Regional Keywords East coast business schools
Color
Colour
American English
British English
Local Keywords Pittsburgh business schools
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1
Include title in H1 tags.
<H1> 7 Cool Ways to Use Digital Signage </H1>
2 Use keywords in the first paragraph.
Use keywords in filenames. digital-signage.html
3
Publish to Site Visits from prospects & customers
Post the article to your own site
4 Indexed by search engines?
+
to Industry + + Push Publications
Use PR Distribution Service
Visits from prospects & customers
Visits from prospects & customers
Visits from prospects & customers
Possible inbound links
Authoritative inbound links
Authoritative inbound links
Media outlet pickup
Media outlet pickup
Generate social media buzz
Generate social media buzz
Optimize Press Release
Yes No 5
PRNwwsWire.com PRWeb.com ezinearticles.com articlecity.com
6
Wait for Google to index the page.
Submit to article & PR sites
Possible higher ranking Search engine news results
Site is also useful for
Site is best known for
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YouTube
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YahooAnswers
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StumbleUpon
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Slashdot
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Pownce
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Conversations
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MySpace
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Mixx
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Your Website
Flickr
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Press Releases
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Reviews
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Digg
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Del.icio.us
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Podcasts
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Blogs
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Videos
SEARCH ENGINES
Local International
US
DIRECTORIES
Business.com
WEB SITES SOCIAL BOOKMARK
SOCIAL SITES
Del.ico.us
SHOPPING SITES
NETWORKING SITES
Nextag
SITE CONTENT
ARTICLES
BLOGS
NEWS
PODCASTS
IMAGES
VIDEO
ODEO
Flickr
YouTube
RSS Feeds
Wordpress Mixx Google News PR Newswire
1
IDENTIFY YOUR MARKETING GOAL Brand Awareness Customer Attraction Customer Retention New Product Launch
HIGH PRIOR IT Y
2
CHOOSE THE RIGHT TACTICS
MEDIUM PRIOR IT Y LOW PRIOR IT Y
PPC (Pay Per Click)
Paid search promotion
SEO (Search Engine Optimization)
Site copy, meta tags, site architecture
Online Press Releases
Wires, e-zines
Online Advertsing
Sponsored links, banners, directories
Social Media
Podcasts, blogs, videos, social networking
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