Ethos interactive - Profile

C O M PA N Y P RO F I L E

Copyright 2006 ‐ 2009 Ethoskms LLC

Subsidiary of

What We Do

Crea+ve Web Development & Design Client Services InteracDon Design CopywriDng MulDmedia and Flash InformaDon Architecture Usability Analysis Standards Compliance

e‐Adver+sing Conversion Search Engines OpDmizaDon Online AdverDsing & Pay‐Per‐Click Social Media Email & SMS MarkeDng

AcquisiDon Concepts Brand Loyalty Plans RetenDon Tools Lead GeneraDon eCRM Program Management MarkeDng Databases

./Technology

Website Content Management E‐commerce PlaRorms Customer RelaDonship Management Campaign Tracking and Management Visitor AnalyDcs Systems

e‐Adver+sing|Our Tac+cs Search Engines Op+miza+on (SEO)

Social Media

Get ranked in the most trusted top 10 posiDons on search engines. AVract prospects in targeted ciDes, regions and states.

Social Search |Press Release OpDmizaDon | Social PR

Online Adver+sing & Pay‐Per‐Click(PPC)

Email & SMS Marke+ng

Get the best demographic mix with the highest ROI on local and internaDonal portals. Discover the best performing keywords by tesDng and adapDng fast. >> Media Planning and Buying

Enjoy top posiDons and top rankings by combining the power of PR with search and social media. Engage digital Influencers to post blogs and comments.

Strategy, best pracDces, creaDve services and technology to create predictable success prior to your first ad send.

e‐Adver+sing|Search Engine Op+miza+on

Most Trusted LisDngs

Keyword SelecDon & Refinement

Picking the right keywords is the starDng point of an effecDve organic SEO program.

Search Engine Copy

Copywriters carefully cra_ the messages that appear on search engine results.

SEO Ranking Factors

We arRully combine a variety of on‐site and off‐site tacDcs to aVain top posiDons.

ReporDng & AnalyDcs

We provide you with the reports and tools you need to measure the impact and ROI of your search investment.

e‐Adver+sing| Banner Ads & Pay‐Per‐Click (PPC)

Smart spending Increase ROI

Mass 10

PotenDal Segments Narrowed Target Segments

Find out where you target customers spend there Dme online

Best value per click

AdverDsing CreaDve

Matching your budget and target with the best possible media mix available.

Account Management

Day‐to‐day account management will make the difference between online adverDsing money well spent, and investment with no real return

ReporDng & AnalyDcs

We deliver metrics‐based reporDng to track your campaign's ROI performance. Our team will help you interpret the o_en‐daunDng staDsDcs

Media Planning and Buying

NegoDate the best deal in terms of Billing: (Monthly, Pay‐per‐click, Pay‐per‐view) PosiDon: (Upper, Skyscraper, Pop‐up, etc.)

SecDon: (Home Page, sports page, health, etc.)

Timing Weight Target Countries

e‐Adver+sing| Social Media Op+miza+on (SMO)

How to ride the web's leading edge

Conversion|Our Tac+cs

Analyze

Website Usability . Traffic Analysis . Benchmarking Customer Behavior . Click Paths

Engage

We Make sure that every interacDon across all touch points is a posiDve experience by improving the copy, navigaDon, funcDonality and brand impact of your website.

Acquire

Trust Elements | Look and Feel | Selling ProposiDon |Off Page Factors

We help you Acquire customers informaDon by using smart branded entertainment, editorial content, data and interacDve promoDons.

Retain

We help you show your customers how much you care. We use intuiDve ways like surveys, newsleVers, giveaways and loyalty programs to keep your customers coming back.

Conversion| Analyze Geographic

Traffic

Click Paths and Goals

Cross Report and Drill Down

Conversion| Engage Standards for an Engaging Experience

IntuiDve & CreaDve Design that fits the target segments

Localized experience in Languages, content and visuals Works on All types of computers

Content is rich & fit in context

Easy fast navigaDon

Website goes with you everywhere

Rich and Op+mized Experience

Conversion| Acquire

Tac+cs Landing Pages OpDmizaDon Calls to acDon Special offers Content Openness Internal NavigaDon Trust Elements Surveys & Focus Groups

Incen+ves Smart Branded Entertainment Editorial content InteracDve promoDons

Conversion| Retain Keep‐In –Touch Alerts | ProacDve Follow‐ups | Periodical newsleVers | e‐ cards | Social Channels | RSS | Podcasts

RelaDonship MarkeDng means developing long‐term relaDonships with customers through creaDve, engaging plaRorms.

Listen Surveys | Polls

Reward Loyalty programs | BeVer terms | Exclusive previews

Socialize

Social networking | Blogs | Forums | Comments

Come‐back Incen+ves Giveaways

North America Ethos KMS LLC 548 Market St #22915 San Francisco, California 94104 PO Box 7775 #22915 San Francisco, California 94120‐7775 Toll ‐Free (only inside US): 888‐3846756 888‐ETHOSKM

Europe Report Edge P.O. box 92200 210 Boulevard Bineau, Neuilly sur Seine Paris, France Tel: +33 (9) 54 05 44 92

Middle East and North Africa Ethos SARL Berytech Center, Mkalles Po Box 11‐7503 Riad el Solh Beirut 1107 2240 Lebanon Beirut, Lebanon TEL: 961 (4) 530 495