ETON Spring/Summer 2018 Product Knowledge

SPRING / SUMMER 2018

About Eton We have crafted fine men’s shirts since 1928. Our original factory and headquarters remain in Gånghester, Sweden, where our very first shirts were sewn. Evolving from Swedish craftsmanship and attention to detail, Eton is today a global leading shirt maker and can be found in 49 markets at the world’s most exclusive stores.

In many ways, the story of Eton is the story of its founders, David and Annie Pettersson. In the early years of their marriage, Annie began sewing dresses from their kitchen for family and neighbors. When the Depression hit in the 1920s, David was forced to close the family’s sawmill. This led him to join his wife, whose business, by contrast, was growing quickly.

Together, the two launched Syfabriken Special (Swedish for “The Special Sewing Factory”) and opted to place their primary attention on the creation of men’s shirts, which soon became popular among the locals.

Fast forward, two generations later, Hans Davidson, the grandson of Annie and David, leads Eton into the future. Annie’s credo remains the company’s guiding principal... “to never hand over a shirt unless you are completely satisfied with the quality”.

A journey in style As a seasoned traveler, you know how to combine business with pleasure. Effortless elegance is key on the road. Your outfits must be versatile enough to work for meetings, evening, leisure and being in constant motion. Eton’s crease resistant shirts make sure you always look fresh. The perfect travelling companion.

The Eton Process Cotton

Production

100% ELS (Extra Long Staple) cotton.

The Eton shirt is made in Romania, Estonia, Lithuania, and Sweden.

Exclusively Pima from Northern California and Giza from Eqypt.

Finest cotton available in the world, accounting for only 3% of the world’s production.

Spinning and weaving The cotton is spun and woven in collaboration with leading mills and weavers in Europe.

All fabrics are woven to ensure the best possible appearance and performance.

Finishing Our specialized finishing process takes four weeks to complete and has more than 40 steps.

Eton’s process changes the molecular structure of the cotton fibers (an irreversible process) to make the fabric permanently crease-resistant.

Eton Collection shirts use a creaseresistant treatment that in many ways differ from others. The fabric remains breathable, moisture-absorbent and retains a comfortable feel even after frequent washing.

Our finishing is carried out in Europe (Switzerland and Germany), and is the final step in creating our highperformance fabrics.

Our shirts are handmade by over 700 craftsmen and women.

There are approximately 45 parts in a shirt and is crafted by 75 pairs of hands.

It takes more than 12000 stitches to complete a shirt and Eton uses 7-8 stitches per cm.

Collars, cuffs and placket are top-fused to ensure a clean and crisp look all day.

Each buttonhole is completed using more than 150 stitches, twice the industry standard.

Both sleeve seams and side seams are sewn twice with a single needle interlocking stitching technique for a smooth surface and excellent comfort.

Design and details Our design team exclusively creates all of Eton’s fabric and designs. Eton uses no open market piece goods.

Quality Control

The quality control team at Eton is twice as large as the design team.

Eton stands behind all finished garments with a 100% satisfaction guarantee.

Eton Collection This is your loyal uniform, constantly reinvented and refined.

100% premium cotton, developed for carefree, all-day performance and crafted into classic, yet contemporary business styles.

Key Features

Fabric Made from 100% Extra Long Staple cotton, Pima and Giza, the finest cotton in the world.

Collar Woven interlining is attached with a customized technique for an elegant and comfortable collar shape.

Eton’s signature crease-resistant shirt fabric is woven by some of the world’s most renowned mills and finished with out unique technique in Switzerland and Germany.

Eton’s signature collar is made by seven individual pieces of fabric through 14 different operations to ensure durability and comfort.

Process Each shirt is made from approximately 45 different parts and processed through 75 pairs of hands.

Both sleeve seams and side seams are sewn twice with a single needle lock stitching technique for a smooth surface and excellent comfort.

Cuffs Eton Collection’s dual cuff can be worn as a single cuff or, if desired, worn with cufflinks.

Buttons Eton’s signature two-hole buttons are sewn on shank for maximum durability and to reduce risk of creases along the front placket.

Each buttonhole is completed using more than 150 stitches, double the industry standard.

Fit Four different fits and a wide range of sizes allow all customers to find the perfect fit.

The Anatomy of an Eton Shirt

1 High performance fabrics 10 Side seams are sewn twice with a single needle stitch

2 Made from Extra Long Staple Giza and Pima Cotton

3 The design and weave are exclusive to Eton

9 150 stitches per button hole

8 Collar made from 7 individual pieces of fabric through 14 operations

4 Offered in four different fits: Super Slim, Slim, Contemporary, Classic

7 Prints and patterns are carefully matched throughout every part of the shirt

5 Adjustable width through the use of darts at the back of each shirt

6 Dual cuff that can be worn as a single or french cuff

Classic Fit Eton’s fullest fit with a generous width over the chest and waist for a traditional silhouette.

Relaxed fit Wider around shoulders Chest pocket

Contemporary Fit More shaped than our classic fit, yet a traditional silhouette with an overall comfortable feel.

Narrower chest and waist Darts in the back Higher armhole Narrow sleeve

Slim Fit Narrower chest and waist than our contemporary fit. A modern shirt silhouette that accentuates the body of its wearer.

Shaped fit Darts in the back Slightly higher armhole Curved shape in waist Slightly narrower sleeve

Super Slim Fit Our slimmest fit. All parts of the shirt including sleeves, cuffs, and collar are perfectly balanced for a truly slim silhouette.

Narrow fit Deeper darts in the back High armhole Slimmer sleeve Smaller cuff

New Hidden Button Down

New City Collar

Spread [global best seller]

Extreme Cut Away Collar

What are your recommendations for dry cleaning?

Due to its high impact on the environment we do not recommend dry-cleaning our shirts. However, if need be please ask your cleaner to use light press and no starch. Do not press the shirt collar, cuffs and front placket.

How to care for your Eton shirt If an average garment stays in use three times longer than today, its carbon footprint is reduced by 65% and its water use by 66%. By caring for your shirt in the right way, you not only increase its life length, but also decrease its negative impact on the environment.

General Guidelines Always follow the washing instruction for each shirt.

Unbutton, turn up the collar and turn the shirt inside out.

Do not overfill the washing machine.

Set the washing machine on a low spin-dry.

Once the washing program is finished, hang it on a hanger and button the collar. Stretch the cuff, collar and front placket softly.

Do not wring the shirt.

A light ironing may be desirable for that extra finishing touch.

Avoid ironing the cuffs and collar on a high heat setting, lower the heat and iron them gently.

Eton is often quoted as having the whitest white shirt in the industry. This is a direct result of our exclusive use of extra long staple cotton.

Stock Service and Replenishment Eton has 200,000 shirts and 50,000 accessories in-stock at all times.

Evening Classic elegance and contemporary style in perfect balance, life’s great celebrations leave little room for compromise. This collection includes a unique range of formal shirts, perfectly suited to any occasion.

Key Features Fabric Made from 100% Extra Long Staple cotton, Pima and Giza, the finest cotton in the world.

Collar Our classic evening collar is crafted with edge stitching for a sophisticated and elegant appearance.

Eton’s signature crease-resistant shirt fabric is woven by some of the world’s most renowned mills and finished with our unique technique in Switzerland and Germany.

The most traditional of all evening shirt collars is the Wing Collar. The smaller, square and triangular shaped wings make it an undisputed choice for black tie occasions.

Process Each shirt is made from approximately 45 different parts and processed through 75 pairs of hands.

Front placket The Fly front hides the buttons, creating a clean and elegant look. The Stud front is the most classic evening front.

Both sleeve seams and side seams are sewn twice with a single needle lock stitching technique for a smooth surface and excellent comfort.

Fits Four different fits and a wide range of sizes allow all customers to find the perfect fit.

Eton Green Dress sharp with a soft touch. Eton Green is a unique and innovative collection of unexpected pieces that will refine your waredrobe and personalize your look.

Key Features

Fabric The Eton Green assortment includes seasonal variations of fabrics such as flannel for autumn and linen for spring.

Collar & Cuffs Removable collarbones on the extreme cut away allow the wearer to adjust the softness of the collar.

Eton Green shirts are washed using various techniques to create a soft texture.

Soft woven interlining in the collar, front placket and cuffs contribute to a casual feel.

Process All prints and patterns are carefully matched throughout every part of the shirt, creating a seamless appearance.

Buttons Eton’s signature two-hole buttons are sewn on shank for maximum durability and to reducce the risk of creases along the front placket.

Precise stitching with carefully selected core-spun thread and extra fine needles.

Both sleeve seams and side seams are sewn twice with a single needle lock stitching technique for a smooth surface and excellent comfort.

Each buttonhole is completed using more than 150 stitches; double the industry standard.

Fits Three adjusted fits feature a shorter length, providing the option of wearing the shirt untucked.

Neckwear and Accessories Made in England and Italy in collaboration with two of the finest suppliers in the world. Eton works with woven, printed, and knit ground qualities.

Key Features

Fabric

Finish

Eton uses the finest silk available to ensure a rich and lustrous color.

Eton ties are gently pressed to maintain the perfect rolled edge.

Construction

Scarves

Eton ties are made with premium wool interlining to give the tie its body and to enable the tie to recover its shape after being worn.

Eton scarves are made in Scotland and Italy from premium merino wool, cashmere, silk, or cotton.

Width

Ties are offered in 7 and 8 Centimeters.

Squares

Eton pocket squares are made in Italy in collaboration with the finest weavers and printers in the world.