“Everything should be made as simple as possible, ...but not simpler.” Albert Einstein, 1879 - 1955
13 BOX PRESENTATION STRATEGY MAP
© Eugene Moreau
The 13 Box Presentation System is a set of business communication tools that are designed to give the business professional a resource for writing, shaping, designing and delivering a powerful business presentation. The 13 Box Presentation Strategy Map is the first of five tools in the 13 Box System and the end result is a one page strategy that helps you plan and deliver a powerful, memorable business presentation... on purpose... eliminating hope from the equation.
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TH E 1 3 B OX PRE SE N TAT I O N STR AT E G Y MAP 1
What We Do
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NINE ESSENTIAL MESSAGES
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How We Serve
5
KEY ISSUES / PROBLEMS WE SOLVE 8
7
Strategic Statement
Who We Serve
6
HOW WE WORK WITH OUR CLIENTS
9
Business Case / Relationship Examples
Issues / Problem Examples
Essential Message Stories
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3
12
11
Strategic Statement
Strategic Statement
13
Next Step Options
INTRODUCTION The 13 Box Presentation Strategy Map is not meant to be a detailed document for the simple reason that a detailed documents are seldom read once written. It’s even more rare that a detailed document is used to shape and align the presentation tactics that help a business professional talk about their business better. That’s what this document will do. The end result of your effort here is a powerful, clear, purpose driven tool that helps you write, shape, design and deliver a more powerful business presentation. © Eugene Moreau
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Approach each question in this guide with the intent of developing a one statement answer made up of no more than 21 words. The technique of shaping your responses into 21 words, or less, is a very powerful one. Here’s what happens when you do - you remove the clutter! You create a lot of ‘whitespace’ and this means it’s easy for you to concentrate your attention on the important elements of your presentation content and strategy for all the presentations you will need to be delivering. I’ve found it’s helpful to create a runway into your 21 words, and by that I mean to say a few words to get you into your critical content. For example, let me use my own 21 word, or less, statements to demonstrate what I will be asking you to do. Box 1: WHAT DO I DO? It is my business to... help people talk about their business better. Box 2: HOW DO I SERVE? I will do this by... establishing the 13 Box System as the premiere training system that helps people talk about their business better. Box 3: WHO DO I SERVE? My primary market are... business professionals who must physically present their business in front of other business individuals and groups. I have used these three statements to guide my entire pitch and presentation strategy process and I’m going to lead you in doing that for your business now. Let’s get started.
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A BRILLIANT TIP
Before we start, let me give you a really smart tip... Let me go so far as to say a brilliant tip.
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Box 9
INDUSTRY
Box 9: How We Work With Our Clients Box 9 tells the story of how you establish and sustain value based relationships. There are three foundation questions your audience will need you to answer in your presentation: 1. Will I get a better relationship than I already have?
TYPE
2. How can I know you are trustworthy? 3. Will it be worth the effort it takes to establish a business relationship? In Box 9 you will design a supporting story that answers each of these three questions.
HOW
Each story needs to be built around the three point model of: 1. The industry the relationship was established in. 2. The type of relationship established. 3. How it was established.
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Box 10 - 11 - 12
Box 10 Bullet Points
21 Word
Bullet Points
21 Word
Bullet Points
21 Word
Strategic Statements Boxes 10 - 11 - 12 are each a powerfull, single statement reflection of what you have written in Boxes 7 - 8 - 9.
THREE STEPS 1. Review the contents of each box (7,8,9).
Box 11
2. Summarize each box in five bullet points of between 10-15 words. 3. Based on these bullet points, write a single 21 word, or less, overarching statement that serves the purpose of reminding the audience of the heart and soul of the related box These three statements are perhaps the most important elements of the entire 13 Box Presentation Strategy Map, as they can be used to succinctly and expeditiously communicate the essence of your business in action.
Box 12
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CONTACT DETAILS Eugene Moreau +64 21 974b 749 eugene@eugenemoreau.com
There you have it. The 13 Box Presentation Strategy Map. Now, with this completed we will be able to develop incredibly powerful business presentations easier, more effectively and consistently. The next step is to start developing one, or more 13 Box Business Presentations so you can get in front of your target audience and talk about your business better. On the next page is a blank 13 Box Presentation Strategy Map template for you to use.
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4
2
NINE ESSENTIAL MESSAGES
3
5
KEY ISSUES /PROBLEMS WE SOLVE
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7
8
9
10
11
12
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© Eugene Moreau
HOW WE WORK WITH OUR CLIENTS